Apartment 113 Cannabis & Psychedelics Industry Podcast

Rob Sanchez
  • 5.0 (4)
  • Entrepreneurship
  • Updated Weekly

Hang out at Apartment 113 with Rob and a different guest to talk shop about the industry and learn about all of the people that make it possible. Cultivation, manufacturing, extraction, accounting, consulting, media, events, education and more. Listen in for a conversational look at the origins of different businesses and projects in the space along with unique perspectives and occasional tangents.

  1. 2d ago

    Episode 231 - Tyson Cramer, Peak Profit Yields

    Episode 231 is the 29th episode of Season 4. We're joined today by Tyson Cramer, founder and CEO of Peak Profit Yields, a global cannabis cultivation and operations consultancy. His road to the plant started with humble Mexican brick in rural Pennsylvania and ran through Humboldt State University and years of off-grid homesteading and outdoor growing in the Northern California hills. He later moved to Ontario to help build Greybeard, an ultra-premium craft brand that notched a string of Canadian firsts from live resin to the first export of cannabis to Israel, before the company was acquired by the publicly traded giant Aurora, where he became chief cultivator of global operations overseeing roughly 90 metric tons of production a year. He left in late 2024 to launch Peak Profit Yields, where he now helps operators around the world run leaner and more predictable businesses, and he sits on the board of the Federation of Cannabis Farmers (FCF). He gets into leaving the legacy market to build Greybeard in Ontario and the grind of educating Canadian consumers who were only just learning about live resin and dabs, then the cash-flow squeeze that led to the Aurora acquisition and a crash course running global operations at scale. From there the conversation turns into a real operations masterclass: why commercial and cultivation teams have to be tightly integrated, why every cultivar needs its own bill of materials and a set-it-and-forget-it approach to production separates the survivors from the rest. He also shares a blunt warning that most operators underestimate what full federal regulation and GMP will demand, and that the reckoning heading for the market will be brutal for anyone who isn't already preparing in the states. Connect with Tyson on LinkedIn and learn more about Peak Profit Yields at peakprofityields.com. Enjoy the show! IG: apt_113 apt113.com

  2. Jul 13

    Episode 230 - Talvin White, canAFarm

    Episode 230 is the 28th episode of Season 4. We're joined today by Talvin White, founder and CEO of canAFarm an Illinois social equity license holder working to open his first dispensary. Talvin comes from a long line of growers and grew up around family gardens He entered medical cannabis as a patient looking for an alternative to opioids, then won an Illinois license through the state's social equity lottery on a single application he wrote himself. Since then he has added licenses in Minnesota and the U.S. Virgin Islands. Today he owns a building in Kane County and holds permits for sites in Elburn and North Chicago. In this one, Talvin rewinds his road to a license. He walks through what actually happens once you hold a license, the chicken-or-egg fight for funding, the hunt for a good location and how to build a team you can trust. From there, we get into the brand he built with his son, his read on a tough 2026 Illinois market and the investors circling distressed operators, along with a look at the unhurried dispensary experience he wants to create. We close on the plant itself, landrace and old-school strains, the loose way the industry names its genetics and why tissue culture and terpene testing might finally keep it honest. Connect with Talvin on LinkedIn and learn more about canAFarm at thecanafarm.com. Enjoy the show. IG: apt_113 apt113.com

  3. Jul 6

    Episode 229 - Alex Eckman, Higher Thoughts Podcast

    Episode 229 is the 27th episode of Season 4. We're joined today by Alex Eckman, a cannabis chemistry graduate, extraction technician and host of the Higher Thoughts Podcast. Alex has spent about a decade in Michigan cannabis, a path that began when he left the fire service and turned to the plant as a last-resort medicine for chronic health issues. He worked through the state's wild-west caregiver era, then doubled down on the science and earned a cannabis chemistry degree, serving as vice president of his student government and sitting on the curriculum committee along the way. Today he is focused on education, advocacy and content creation under the banner of "merging studies with strategy," while looking to dig back in on the processing and R&D side of the industry. We get into what his program was actually like, from an on-campus vape and hydrocarbon lab to the votes of no confidence he and his fellow students passed that flipped the school's stance on cannabis, and his case that the connections he made there mattered as much as the coursework. We dig into the surprising finding from his capstone research, evidence that some vape carts may leach a microplastic out of the hardware and into the oil, which he stumbled onto by accident after a sample caught fire inside the lab's electron microscope. Then we pull up a chair on the consumer side: the Michigan concentrate market with live resin at three or four dollars a gram, his hack for buying cheap extract and dialing the terpenes back in himself, how far is too far before a dab turns harsh, the wholesale tax squeezing operators and where a chemist thinks the market and his own career head next. Connect with Alex on LinkedIn and follow Higher Thoughts on Instagram. Enjoy the show! IG: apt_113 apt113.com

  4. Jun 30

    Episode 228 - June 2026 Special

    Episode 228 is the 26th episode of Season 4. We're back with another monthly special featuring Dustin Hoxworth, Founder of Fat Nugs Magazine, joining me to break down another busy month in cannabis and psychedelics. With federal policy finally moving, research continuing to accelerate and no shortage of industry drama, there was plenty to unpack. We kick things off with the DEA's rescheduling hearing and what could become one of the biggest moments in modern cannabis policy, before shifting to renewed banking legislation, Illinois expanding possession limits and a handful of new studies challenging assumptions around cannabis, public health and cultivation. In the second half we turn to psychedelics, looking at new research on psilocybin for treatment-resistant depression, emerging neuroscience and a few stories that remind us we're still only scratching the surface of what these compounds may be capable of. You can catch the audio as always on iTunes, Spotify, Audible, YouTube or at apt113.com. Sit down, roll one up and enjoy the ride. IG: apt_113 apt113.com

  5. Jun 29

    Episode 227 - Joshua Tims, HAVEN Cannabis Dispensaries

    Episode 227 is the 25th episode of Season 4. Joshua Tims is Vice President of Brand Strategy and Vendor Relations at Haven, a California cannabis retailer with ten dispensary locations, cultivation, manufacturing and distribution operations. Over more than two decades in the industry, he's worked nearly every side of cannabis retail, from budtending and purchasing to retail operations, executive leadership and brand strategy. Along the way he's helped open more than 100 dispensaries, trained thousands of employees and built a reputation for connecting brands, retailers and consumers through education and purpose. At Haven, Joshua oversees marketing, vendor relations, private label development and Haven University, the company's in-house training program focused on cannabis education, customer experience and professional development. His work centers on helping retailers better understand their customers while giving employees and brand partners the tools to succeed in an increasingly competitive market. We discuss the evolution of California cannabis, what separates great retailers from average ones and why culture, education and clear brand identity matter just as much as the products on the shelf. We also explore vendor relationships, customer archetypes, leadership and the lessons Joshua has learned from spending more than twenty years on the front lines of legal cannabis. Find Joshua's newsletter, The Drop Sheet, on LinkedIn for practical insights into cannabis retail, sales and brand strategy and learn more about Haven at myhavenstores.com Enjoy the show. IG: apt_113 apt113.com

  6. Jun 22

    Episode 226 - Scott Von Heldt, Higher Vibes Solutions & CannaMatch.ai

    Episode 226 is the 24th episode of Season 4. This episode breaks the mold a little bit as we celebrate another 113 episodes of the Apartment 113 Podcast. Instead of focusing on the traditional 100 episode milestone, we've always preferred to celebrate 113. With another 113 episodes now in the books, I'm incredibly grateful for all of the guests, listeners, supporters and friends who have helped make this journey possible. Here's to the next 113. Our first guest is Scott Von Heldt, Founder of Higher Vibes Solutions and creator of CannaMatch.ai. After spending more than a decade building sales operations for some of the most recognized brands in cannabis including 22 Red, Dr. Greenthumb's and others, Scott saw the same challenge repeatedly: great products struggling to find the right buyers while buyers struggled to find the products they actually wanted. That experience led him to launch CannaMatch.ai, an AI-powered platform designed to connect cannabis brands and retail buyers through intent-based matching and product discovery. We discuss cannabis sales, distribution, brand building, the realities of California's highly competitive market and how technology may help solve some of the industry's biggest wholesale challenges. Scott also shares stories from his years working with celebrity-driven cannabis brands and his perspective on where cannabis retail and product discovery are headed next. In the second half of the episode, Matt Jerome returns to the show to talk about the launch of Issue 01 of the Connoisseurship Roadshow. After months of work, writing, photography and collaboration, the first issue is now live and available to read. Check it out at connoisseurship-roadshow.com. That's c o n n o i s s e u r s h i p dash roadshow dot com. We put a tremendous amount of effort into bringing this project to life and we're already hard at work on the next issue coming later this year. We hope you'll take some time to read it and enjoy what we've created. You can catch the audio as always on iTunes, Spotify, Audible, YouTube or at apt113.com. Enjoy the show. IG: apt_113 apt113.com

  7. Jun 15

    Episode 225 - Jim Berry, Homegrown

    Episode 225 is the 23rd episode of Season 4. Jim Berry is the creator of Homegrown with Jim Berry and a longtime Michigan caregiver, cultivator and educator dedicated to helping people grow better cannabis at home. Through his writing with Fat Nugs Magazine and his work as a cultivation consultant, he has become a respected voice advocating for home grow rights and bringing practical, science-driven cultivation advice to growers of all experience levels. His path into cannabis cultivation began through Michigan's medical program while navigating chronic health issues and the realities of opioid dependence. What started as a small basement grow quickly evolved into a deep passion for the craft and eventually a successful caregiver operation. After experiencing both the promise and disappointments of the commercial cannabis industry, Jim returned to the thing he loved most: teaching others how to cultivate exceptional cannabis themselves. We discuss the importance of home grow, the lessons learned from decades of hands-on cultivation and why curiosity and critical thinking remain some of the most valuable tools a grower can have. From pests to soil to industry trends, it's a conversation rooted in experience and a genuine love for the plant. Find Jim through Homegrown with Jim Berry in Fat Nugs Magazine and connect with him on LinkedIn for cultivation insights, home grow education and an unapologetic appreciation for the craft. Enjoy the show. IG: apt_113 apt113.com

  8. Jun 8

    Episode 224 - Vanessa Cuccurullo, Leilala & Watson

    Episode 224 is the 22nd episode of Season 4. Vanessa Cuccurullo is the Founder and Principal of Mrs. C Botanicals, a New York State licensed cannabis company focused on intentional consumption and premium, low-dose products through its Leilala & Watson brand. Built around the promise of "Low Dose. High Trust," her work is aimed at consumers seeking a thoughtful, predictable approach to cannabis that fits into everyday life rather than around it. Her path into the industry was shaped by personal experience. Following cancer treatment, Vanessa found herself searching for cannabis products she could trust, clean ingredients, measured dosing, and experiences grounded in clarity rather than guesswork. That journey ultimately inspired the creation of Leilala & Watson and a mission centered on education, wellness, and expanding the conversation around women's health and cannabis. We discuss building a brand in New York's evolving legal market, adapting as the industry changes around you, and the realities of entrepreneurship in a highly regulated space. It's a conversation about resilience, pivoting when necessary, and staying true to your vision while creating products designed to meet consumers where they are. Find out more at leilala.com. Enjoy the show. Enjoy the show! IG: apt_113 apt113.com

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Ratings & Reviews

5
out of 5
4 Ratings

About

Hang out at Apartment 113 with Rob and a different guest to talk shop about the industry and learn about all of the people that make it possible. Cultivation, manufacturing, extraction, accounting, consulting, media, events, education and more. Listen in for a conversational look at the origins of different businesses and projects in the space along with unique perspectives and occasional tangents.

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