Up In My Business

Lex Lancaster
  • 4.5 (22)
  • Entrepreneurship
  • Updated Weekly

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

  1. Episode 179: Can You Reuse Your Newsletter as a Blog Post?

    3d ago

    Episode 179: Can You Reuse Your Newsletter as a Blog Post?

    Summary I'm answering a listener question about whether you can repurpose your email newsletters as blog posts, even if they're not SEO optimized. The short answer is yes, but with some important caveats. I break down what "SEO optimized" actually means, how to reformat newsletters so they work on your site, and why you need to be honest with yourself about whether this counts as an SEO strategy or just good trust-building content. What I Talked About The listener question: can newsletters double as blog posts?What "SEO optimized" actually means (hint: it's about golden keywords)Why reusing newsletters is totally fine, with conditionsHow to reformat newsletter content for your blog (headings, scannable structure, URL hygiene)The "two blogs" concept: informational vs. letters-style blogWhy Google probably won't index these posts, and why that's okayThe difference between trust-building content and an actual SEO blogging strategy Links I Mentioned in This Episode Blogging Bootcamp  Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    10 min
  2. Episode 178: How I Beat Overwhelm When I Have a Million Things to Do

    Jun 22

    Episode 178: How I Beat Overwhelm When I Have a Million Things to Do

    Summary This week I'm answering a question from the question box about managing overwhelm when you have a million things on your plate. I walk through the exact system I use to stay on top of multiple clients' to-do lists without losing my mind, including why I still swear by a written brain dump, how I prioritize tasks by size, and the timer trick I use to push through the stuff I keep avoiding. I also share a recent change I made to how I handle email and Voxer, and why protecting your energy is really at the root of beating overwhelm. What I Talked About A personal update on vacation prep and current booking capacityAnswering a listener question: how do I manage overwhelm?Why I keep a written brain dump list instead of going digitalPrioritizing tasks by size to build momentum fastThe timer trick I use for tasks I keep putting offHow I time block client work to protect my mental bandwidthChecking email and Voxer only once a dayHonoring how your brain actually works instead of forcing someone else's system Links I Mentioned in This Episode Caliber NotebookShands S637 Pen Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    23 min
  3. Episode 177: Designing a Website and the Time it Takes

    Jun 15

    Episode 177: Designing a Website and the Time it Takes

    Summary In this episode I tackle a listener question from my Q&A box: does building a website from scratch take a lot of hours for a newbie? Short answer, yes, and probably more than you think. I get into why website design is really art versus science, why some of us just don't have the "eye" for it, and why I'd never start from a blank page when a template will save you. I also share a few personal and business updates before our Switzerland trip, including whether I'm brave enough to brick my phone the whole time. What I Talked About Prepping before vacationBricking my phone in Switzerland and taking my downtime seriouslyBusiness updates: my waitlist, fewer hours, and building out the not-done-for-you sideCollaborating with Shante on messaging plus designHow my anonymous Q&A box worksThe listener question on building a website from scratchWhy you shouldn't start from scratch Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    18 min
  4. Episode 176: How I Use AI for Blogging and Podcasting

    Jun 8

    Episode 176: How I Use AI for Blogging and Podcasting

    Summary In this episode, I share the two main ways I use AI in my business: for my podcast and my blog. I walk through my full podcast workflow, from recording to a custom Claude project that pulls my show notes and talking points, and my blog process using a custom GPT/project that builds SEO outlines and social posts. Before that, I answer a question box question about whether I was a D1 athlete (spoiler: I wasn't) and share the story of why I stepped away from college sports. My takeaway on AI: it streamlines the tedious parts and gives me back time, but your output is only as good as your input. What I Talked About Answering a question box question about whether I was a D1 athleteWhy I walked away from college volleyball and basketballMy podcast workflow: recording, editing, and using a custom Claude project for show notesMy blog workflow: a custom GPT/project for SEO outlines and social postsWhy AI is especially helpful for show notes and saving time Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    15 min
  5. Episode 175: Google's AI Search Bar & SEO Implications

    Jun 1

    Episode 175: Google's AI Search Bar & SEO Implications

    Summary In this short episode, I break down Google's so-called "new" AI-powered search bar and what it actually means for SEO. The short version? Not much has changed. I explain why the panic is overblown, how the AI integration just lets people search with more specific questions, and why you still have to do real SEO work to show up. My biggest takeaway: create content for the human on the other side, not for Google. What I Talked About My upcoming Google Ads course for health and wellness practitionersA personal health update on my POTS-like symptomsThe "new" Google AI search bar and why the panic around it is overblownWhy you still have to do SEO work to show up in AI SearchWriting content for a human, not for GoogleThe recent update rewards individuals and small businesses over big sites Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    17 min
  6. Episode 174: Guarantees & Marketing: SEO, Google Ads, Meta (FB & IG) Ads

    May 25

    Episode 174: Guarantees & Marketing: SEO, Google Ads, Meta (FB & IG) Ads

    Summary In this episode, I'm diving into one of the most important — and most misunderstood — truths in marketing: there are no guarantees when it comes to leads, new patients, or clients. If someone is promising you a specific number, that's a major red flag. I break down why all marketing tactics — whether that's SEO, Google Ads, or Meta Ads — ultimately come down to working with humans who move on their own timeline. I also share what I actually believe ethical, trust-based marketing looks like, and why controlling the controllables is the only strategy worth building on. What I Talked About My recording schedule and why Fridays happened this weekLearning Stick Season and All Too Well on pianoA Google Ads course update — I found my block and I'm planning to release itBusiness update: not taking new clients until end of JulyMay gray, June gloom, and a throwback to working in AlaskaMarketing silos — SEO, Google Ads, and Meta Ads — and what they can and can't promiseWhy guaranteeing a specific number of leads is a major red flagThe human trust and purchase cycle — people book on their timeline, not yoursWhat a real marketing "guarantee" actually looks likeWhy I believe good marketing doesn't need the consumer to be distracted, rushed, or uninformed Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    26 min
  7. Episode 173: Blogging Has Never Been "Dead"

    May 18

    Episode 173: Blogging Has Never Been "Dead"

    Summary In this episode, I'm getting into something I see come up again and again: Your ideal client may not even know that your service can help them, and that's a real problem worth addressing. I share a real-life example from a volleyball game where a woman was troubleshooting her shoulder pain by cycling through chiropractic, acupuncture, and MRI recommendations, never once landing on the solution that might have actually helped her most. I also revisit why blogging is absolutely not dead. In fact, it's one of the most powerful long-term tools you have, especially as AI search pulls directly from your website content. If you're not publishing, you simply won't show up... period. What I Talked About My personal update on the Google Ads course I'm developing and the mental blocks I'm working through around itA quick business update: I'm not taking new clients right now outside of pre-booked website projectsWhy your ideal client is searching their symptoms, not your service — and what that means for your content strategyThe real reason blogging will never be dead, no matter what anyone tells youHow AI search results like ChatGPT actually work — and why they depend entirely on your website contentA story from my inner circle about a client who found her pelvic PT through a symptom-based blog searchWhy writing to your client's symptoms and lived experience matters more than leading with your service name Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    29 min
  8. Episode 172: Are Your Meta Ads "Successful"?

    May 11

    Episode 172: Are Your Meta Ads "Successful"?

    Summary In this episode, I'm sharing some life and business updates before diving into a topic that's been on my mind after attending a recent business event. I break down Meta ads (Facebook and Instagram ads), what "interruption marketing" really means, and how to define success when running ads. I also talk through why getting lost in data you're not using can hurt more than help, and why patience matters when sales cycles are long. What I Talked About Recapping my trip to New York City with Anna of Movement Rev, upcoming travel to see my parents, and our Switzerland trip coming up in 49 daysUpdates on my Google Ads course, current client availability, and why I'm considering closing my books to new one-on-one clientsHiring a one-on-one mentor for a six-month social ads mentorship and what that means for my business going forwardThe difference between Meta ads (interruption marketing) and Google ads (intent-based), plus why boosted posts are not the same as real Meta adsHow to define a conversion and why the first true measure of ad success is simply whether someone did the thing you asked them to doWhy I prefer low-ticket offers over free lead magnets, and advice from Claire Pelletreau on only tracking data you'll actually useHow long sales cycles mean someone might opt in today and not buy for a year, and why focusing on your controllables is what matters most Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    31 min
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4.5
out of 5
22 Ratings

About

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

Information

  • Creator
    Lex Lancaster
  • Years Active
    2023 - 2026
  • Episodes
    179
  • Rating
    Explicit
  • Copyright
    © 2026 Up In My Business
  • Show Website
    Up In My Business

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