Up In My Business

Lex Lancaster
  • 4.6 (21)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

  1. Episode 166: Google Updates & What to Know

    4D AGO

    Episode 166: Google Updates & What to Know

    Summary In this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things correctly. The main takeaway is this: Google is always changing things, and the only way to stay steady through that is to follow SEO best practices instead of trying to shortcut your way to results.  What I Talked About What a Google update is and how often they happen Why your SEO data can look “off” during updates The difference between doing SEO correctly vs. using risky tactics Why updates don’t scare me when things are done right How poor SEO practices can get exposed during updates A quick reminder that fluctuations can happen even when you’re doing everything right Important Links Join the SEO School WaitlistLearn more about The LextroMind Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    20 min
  2. Episode 165: The Missed Opportunity of Not Showing Up on Google

    MAR 23

    Episode 165: The Missed Opportunity of Not Showing Up on Google

    Summary In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your website, but your website is what closes the deal. I break down exactly what this vet practice did well from a user experience and conversion standpoint, and where they are missing major opportunities by not showing up in organic search. I also talk about the risks of relying too heavily on Google Ads and why SEO is such a critical long-term play if you actually want sustainable visibility and leads. What I Talked About  Moose needing a new vet and how I chose one  What made the vet’s website convert me quickly  How word of mouth and SEO work together  Why relying only on ads and referrals is risky  The missed opportunity of not showing up in organic search Important Links Join the SEO School Waitlist Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    30 min
  3. Episode 164: Are You a Fit for SEO School?

    MAR 16

    Episode 164: Are You a Fit for SEO School?

    Episode Summary In this episode, I walk through exactly who SEO School is designed for and how to decide if it’s actually a good fit for you. I share a few personal updates, including finally feeling like I’m on the other side of a long health journey and experimenting with using a Whoop band to better understand my recovery and training data. I also talk through some recent business updates, including changes to my discovery call process and the fact that I’m currently at capacity with my done-for-you services. From there, I dive into SEO School. This is the 10th cohort, and I’ve made a few structural changes based on what I’ve learned from running the program over the past several rounds. I also explain how I’ve been rethinking where SEO School fits inside my business. Instead of building my business around the course, I’m now making sure the course fits within the broader ecosystem of my done-for-you work. Most importantly, I walk through the types of people who tend to thrive inside SEO School. If you’re someone who wants to understand how SEO works, implement it yourself, and avoid being taken advantage of by marketing providers, this episode will help you decide if this program aligns with what you need right now. Topics I Talk About Personal updates, including health improvements and using a Whoop band for recovery and training dataBusiness updates, including changes to my discovery call process and being at capacity for done-for-you workChanges to how SEO School is structured and why this cohort will be the last in its current formatThe two main types of people who tend to be a good fit for SEO SchoolWhy understanding SEO helps protect business owners from being taken advantage ofHow SEO can support long-term marketing and reduce reliance on things like workshops Important Links Join the SEO School Waitlist Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    35 min
  4. Episode 163: Updates and Revelations About My Signature Offer

    MAR 9

    Episode 163: Updates and Revelations About My Signature Offer

    Episode Summary In this episode, I share a personal and business update after taking my birthday off and celebrating with Shanté, Moose, and a week full of really thoughtful surprises.  From there, I walk through a revelation I recently had about my business. I realized that I had been mentally positioning one of my courses as my signature offer when in reality, my done-for-you services are the true core of my business. That shift helped me rethink how my courses, launches, and schedule fit into the bigger picture of my work. I also talk about the value of having someone ask you the right questions when you’re stuck in your own head, why allowing things to evolve is important in business, and how self-led education can empower people even if they ultimately choose to hire someone to do the work. Topics I Talk About A recap of my birthday week and time off from recordingMy current availability for custom websites and why projects are booking far outUpdates on the upcoming Google Ads course and SEO School launchThe revelation that my signature offer is my done-for-you services, not my coursesWhy I may move SEO School to a once-per-year launchThe value of having someone help you think through business decisionsAllowing your offers and schedule to evolve as your business growsWhy I believe self-led courses help people make better marketing decisions Important Links Join the SEO School WaitlistJoin the Ads Course Waitlist Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    31 min
  5. Episode 162: My Thoughts on Funnels and Emails for Brick and Mortar Businesses

    MAR 2

    Episode 162: My Thoughts on Funnels and Emails for Brick and Mortar Businesses

    Episode Summary In this episode, I share my honest thoughts about funnels and long email nurture sequences for brick and mortar practices, especially in cash based clinics. I explain why I disagree with throwing potential patients into long, diagnosis specific email funnels after they call and do not book. From my perspective, heavy email sequences can feel pushy and misaligned, and they often ignore the real root issue which is usually unclear pricing and incomplete website information. I walk through what I recommend instead: transparent pricing, stronger FAQs, and a short, respectful follow up sequence that builds trust without overwhelming or pressuring people. Topics I Talk About My birthday and 24 hour birthday saleWhy I disagree with long, diagnosis specific email funnels for brick and mortar practicesThe common “shoulder pain funnel” example and why it can feel grimyHow templated 8 to 16 email nurture sequences can frustrate potential patientsThe real reason people call clinics: unclear pricing and unanswered questionsHow being sold to on the phone creates pressure and discomfortWhat I recommend instead: a simple 1 to 3 email follow up sequenceWhy transparency and upfront communication build more trust than aggressive follow upThe importance of having pricing clearly listed on your websiteHow strong FAQs and clear messaging can act as your best funnelWhy touchpoints still matter, but should be ethical and intentionalA real life example from a friend about preferring transparent pricing over sales callsThe idea that investing in your website is more powerful than building heavy funnelsWhy someone’s pain point will still be there without 16 emails reminding them Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    19 min
  6. Episode 161: Let's Talk About Tech Stacks

    FEB 23

    Episode 161: Let's Talk About Tech Stacks

    Episode Summary In this episode, I walk you through what my tech stack actually looks like and then flip the conversation on its head. Instead of listing every tool I use, I talk about why you probably don’t need half the tools you think you do. I share how I manage my business simply, why I don’t use popular project management platforms like Notion or ClickUp, and how your tech decisions should reflect your brain and your values, not what’s trending online. I also share a few life updates, including my upcoming birthday sale, how writing class is stretching me creatively, and why I’ve been building Lego flower sets in my office. Topics I Talk About My upcoming birthday sale Building Lego flower sets and leaning into hobbies as a childless adultWorking more than I want to lately and needing to get back to my Brick boundariesWhat people really mean when they ask about your “tech stack”Why you don’t automatically need project management softwareMy strong feelings about Notion, ClickUp, and task-based systems for my brainThe danger of copying someone else’s tech stack just because it works for themWhy simplicity in your tech can be a strategic choice, not a limitationHow I ran my entire PT practice on a very lean tech stackWhy your tech decisions should align with your values and how you function Links Click here to join my newsletter family Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    24 min
  7. Episode 160: Random Behind the Scenes Stuff About My Days

    FEB 16

    Episode 160: Random Behind the Scenes Stuff About My Days

    Episode Summary In this episode, I pulled back the curtain and gave you a real behind-the-scenes look at my life outside of the tactical SEO, websites, and backend strategy you’re used to hearing from me about. I shared what a typical week actually looks like, why I’m starting a creative writing class, how my college experience shaped me more than you might expect, and how my word of the year, nourish, is directly influencing business decisions like potentially pausing discovery calls. I walked you through my routines, my automation habits, how I manage my energy, and what life actually looks like working from home, lifting weights, playing volleyball, cooking the same meals on repeat, and watching TV at night. It’s less “hustle highlight reel” and more honest rhythm of how I structure my days so my business fits inside my life. Topics I Talk About Random life behind the scenes. You'll have to just listen. ;) Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    35 min
  8. Episode 159: Add Parking Information to Your Website

    FEB 9

    Episode 159: Add Parking Information to Your Website

    Episode Summary In this episode, I share a simple but powerful website tip that can improve accessibility, reduce anxiety for your clients, and build trust before someone ever walks through your door. I talk about why detailed contact pages matter, how parking information is an often-overlooked stressor, and how clear directions can make a real difference for people who are already showing up nervous.  Topics I Talk About Why I believe basic contact pages are no longer enoughHow parking anxiety can impact whether someone books or shows up on timeThe role your website plays in communicating before anyone contacts youWhere parking information should live on your websiteWhy parking details belong in appointment reminder emails tooHow clear directions can reduce stress for first-time patientsWhy repeating important information builds trust and easeHow this small change supports accessibility and client experience Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    17 min
See All (166)

4.6
out of 5
21 Ratings

About

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

Information

  • Creator
    Lex Lancaster
  • Years Active
    2023 - 2026
  • Episodes
    166
  • Rating
    Explicit
  • Copyright
    © 2026 Up In My Business
  • Show Website
    Up In My Business

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