Up In My Business

Lex Lancaster
  • 4.6 (21)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

  1. Episode 163: Updates and Revelations About My Signature Offer

    2D AGO

    Episode 163: Updates and Revelations About My Signature Offer

    Episode Summary In this episode, I share a personal and business update after taking my birthday off and celebrating with Shanté, Moose, and a week full of really thoughtful surprises.  From there, I walk through a revelation I recently had about my business. I realized that I had been mentally positioning one of my courses as my signature offer when in reality, my done-for-you services are the true core of my business. That shift helped me rethink how my courses, launches, and schedule fit into the bigger picture of my work. I also talk about the value of having someone ask you the right questions when you’re stuck in your own head, why allowing things to evolve is important in business, and how self-led education can empower people even if they ultimately choose to hire someone to do the work. Topics I Talk About A recap of my birthday week and time off from recordingMy current availability for custom websites and why projects are booking far outUpdates on the upcoming Google Ads course and SEO School launchThe revelation that my signature offer is my done-for-you services, not my coursesWhy I may move SEO School to a once-per-year launchThe value of having someone help you think through business decisionsAllowing your offers and schedule to evolve as your business growsWhy I believe self-led courses help people make better marketing decisions Important Links Join the SEO School WaitlistJoin the Ads Course Waitlist Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    31 min
  2. Episode 162: My Thoughts on Funnels and Emails for Brick and Mortar Businesses

    MAR 2

    Episode 162: My Thoughts on Funnels and Emails for Brick and Mortar Businesses

    Episode Summary In this episode, I share my honest thoughts about funnels and long email nurture sequences for brick and mortar practices, especially in cash based clinics. I explain why I disagree with throwing potential patients into long, diagnosis specific email funnels after they call and do not book. From my perspective, heavy email sequences can feel pushy and misaligned, and they often ignore the real root issue which is usually unclear pricing and incomplete website information. I walk through what I recommend instead: transparent pricing, stronger FAQs, and a short, respectful follow up sequence that builds trust without overwhelming or pressuring people. Topics I Talk About My birthday and 24 hour birthday saleWhy I disagree with long, diagnosis specific email funnels for brick and mortar practicesThe common “shoulder pain funnel” example and why it can feel grimyHow templated 8 to 16 email nurture sequences can frustrate potential patientsThe real reason people call clinics: unclear pricing and unanswered questionsHow being sold to on the phone creates pressure and discomfortWhat I recommend instead: a simple 1 to 3 email follow up sequenceWhy transparency and upfront communication build more trust than aggressive follow upThe importance of having pricing clearly listed on your websiteHow strong FAQs and clear messaging can act as your best funnelWhy touchpoints still matter, but should be ethical and intentionalA real life example from a friend about preferring transparent pricing over sales callsThe idea that investing in your website is more powerful than building heavy funnelsWhy someone’s pain point will still be there without 16 emails reminding them Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    19 min
  3. Episode 161: Let's Talk About Tech Stacks

    FEB 23

    Episode 161: Let's Talk About Tech Stacks

    Episode Summary In this episode, I walk you through what my tech stack actually looks like and then flip the conversation on its head. Instead of listing every tool I use, I talk about why you probably don’t need half the tools you think you do. I share how I manage my business simply, why I don’t use popular project management platforms like Notion or ClickUp, and how your tech decisions should reflect your brain and your values, not what’s trending online. I also share a few life updates, including my upcoming birthday sale, how writing class is stretching me creatively, and why I’ve been building Lego flower sets in my office. Topics I Talk About My upcoming birthday sale Building Lego flower sets and leaning into hobbies as a childless adultWorking more than I want to lately and needing to get back to my Brick boundariesWhat people really mean when they ask about your “tech stack”Why you don’t automatically need project management softwareMy strong feelings about Notion, ClickUp, and task-based systems for my brainThe danger of copying someone else’s tech stack just because it works for themWhy simplicity in your tech can be a strategic choice, not a limitationHow I ran my entire PT practice on a very lean tech stackWhy your tech decisions should align with your values and how you function Links Click here to join my newsletter family Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    24 min
  4. Episode 160: Random Behind the Scenes Stuff About My Days

    FEB 16

    Episode 160: Random Behind the Scenes Stuff About My Days

    Episode Summary In this episode, I pulled back the curtain and gave you a real behind-the-scenes look at my life outside of the tactical SEO, websites, and backend strategy you’re used to hearing from me about. I shared what a typical week actually looks like, why I’m starting a creative writing class, how my college experience shaped me more than you might expect, and how my word of the year, nourish, is directly influencing business decisions like potentially pausing discovery calls. I walked you through my routines, my automation habits, how I manage my energy, and what life actually looks like working from home, lifting weights, playing volleyball, cooking the same meals on repeat, and watching TV at night. It’s less “hustle highlight reel” and more honest rhythm of how I structure my days so my business fits inside my life. Topics I Talk About Random life behind the scenes. You'll have to just listen. ;) Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    35 min
  5. Episode 159: Add Parking Information to Your Website

    FEB 9

    Episode 159: Add Parking Information to Your Website

    Episode Summary In this episode, I share a simple but powerful website tip that can improve accessibility, reduce anxiety for your clients, and build trust before someone ever walks through your door. I talk about why detailed contact pages matter, how parking information is an often-overlooked stressor, and how clear directions can make a real difference for people who are already showing up nervous.  Topics I Talk About Why I believe basic contact pages are no longer enoughHow parking anxiety can impact whether someone books or shows up on timeThe role your website plays in communicating before anyone contacts youWhere parking information should live on your websiteWhy parking details belong in appointment reminder emails tooHow clear directions can reduce stress for first-time patientsWhy repeating important information builds trust and easeHow this small change supports accessibility and client experience Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    17 min
  6. Episode 158: Things I Proudly Do In My Business That Feel "Against the Grain"

    FEB 2

    Episode 158: Things I Proudly Do In My Business That Feel "Against the Grain"

    Episode Summary In this episode, I’m sharing the things I do in my business that I’ve learned are not super normalized in the online space, and why I do them anyway. I’m not saying my way is the best way. I’m saying these are the decisions I’ve made after years of trial, error, and paying attention to what feels off in my body. I cover things like not chasing leads, not selling on discovery calls, offering payment plans without added fees, not taking competing SEO clients in the same location, refunding when something is misaligned, and teaching in a way that actually gives people something they can use. This episode is basically a values audit in podcast form, and a reminder that you’re allowed to run your business differently if the standard approach feels gross. Topics I Talk About The non-standard ways I run my business and how those choices came from lived experienceWhy I don’t chase leads, follow up on proposals, or sell on discovery callsHow I handle payment plans, refunds, and contracts in a values-led wayWhy I refuse to work with competing clients in the same niche or locationMy approach to teaching, transparency, and not gatekeeping informationBoundaries around time, access, and why I put my pricing everywhere Important Links Mentioned: My Website Design and SEO Audit Options — [CLICK HERE]My Waitlist for the ads program I will run — [CLICK HERE] Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    43 min
  7. Episode 157: Your Website Does Matter

    JAN 26

    Episode 157: Your Website Does Matter

    Episode Summary In this episode, I start by naming the emotional and mental weight of what is happening in the country right now and why I am choosing to be vocal, even when it feels heavy and imperfect. I talk openly about grief, anger, privilege, and the responsibility I feel to not look away, while also acknowledging that there are many valid ways people show up and contribute. From there, I shift into business updates and then into the core conversation of the episode, which is a tough-love truth I stand by: your website matters more than most people want to admit. I explain why SEO, ads, email marketing, and traffic strategies can only work as well as the website they send people to. More traffic does not fix a confusing or poorly structured website. It exposes it. I break down why website structure and design are foundational, how growth often forces this realization, and why investing in your site at the right time can completely change how your business functions. Topics I Talk About Acknowledging how overwhelming and upsetting current events are, and why I am choosing to speak openly about themThe emotional toll of consuming real-world violence online and why we are not built to witness this much, this oftenWhy sharing opinions publicly can still matter, even if it does not feel like “doing enough" and conversation with Shanté about visibility, responsibility, and the impact of speaking upNew monthly website audit offerings and what each option is designed to supportWhy I am building an ads offering specifically for brick-and-mortar businesses onlyDrawing a clear boundary around not teaching ads for online-only businessesAnnouncing that this is the final sponsored episode with JaneA tough-love truth about SEO, ads, and marketing strategies only working if your website is solidWhy ads and SEO amplify whatever experience already exists on your websiteHow poor navigation, unclear messaging, and weak structure quietly cost you leadsWhy I can teach strategy but not website design, and why that distinction mattersThe reality that growth often forces a website redesign, whether you want it or notWhy website structure is foundational for long-term SEO successReframing website investment as a natural part of business growth. Important Links Mentioned: My Website Design and SEO Audit Options — [CLICK HERE]My Waitlist for the ads program I will run — [CLICK HERE]Claire Pelleatreau's course for online business owners on Meta Ads — [CLICK HERE] Up In My Business' gracious sponsor: JaneApp! Use the code LEX1MO for a complimentary month of JaneApp  Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    32 min
  8. Episode 156: The Promise of Your Service Can Evolve (Teaching People to Fish vs. Letting Them Eat)

    JAN 19

    Episode 156: The Promise of Your Service Can Evolve (Teaching People to Fish vs. Letting Them Eat)

    Episode Summary In this episode, I talk through why it is not only allowed but often necessary to let the promise and structure of your services change over time. I share a real, behind-the-scenes example from my own business and explain how paying attention to what actually helps clients most sometimes means adjusting your original vision. This is about integrity, autonomy, and being willing to evolve your offers so they serve both your clients and your capacity better. Topics I Talk About Why your original service vision is allowed to evolve after real-world repsThe difference between teaching people how to fish and simply helping them eatHow my SEO Inner Circle shifted from accountability-focused to more done-for-you strategyNavigating internal resistance when a change feels misaligned with your original valuesAutonomy for clients and why choice matters inside memberships and containersLetting data, patterns, and repeated questions guide service evolutionDecentering your ego in favor of better client outcomesWhy changing a service is not a bait-and-switch when done with integrityHow simplifying decisions for clients can dramatically improve results and energyTrusting yourself as the professional to adjust the promise when needed Up In My Business' gracious sponsor: JaneApp! Use the code LEX1MO for a complimentary month of JaneApp  Work with me + learn more! Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram

    32 min
See All (163)

4.6
out of 5
21 Ratings

About

Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.

Information

  • Creator
    Lex Lancaster
  • Years Active
    2023 - 2026
  • Episodes
    163
  • Rating
    Explicit
  • Copyright
    © 2026 Up In My Business
  • Show Website
    Up In My Business

You Might Also Like