The Strategic Bookkeeper Podcast

Jeannie Savage
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Welcome to The Strategic Bookkeeper podcast – the show that will help you build a thriving bookkeeping practice, delight your clients, and become a strategic bookkeeper yourself. This podcast is a companion to the book “The Strategic Bookkeeper” by Jeannie Savage. Jeannie's commitment to success, combined with her 13 years experience in the business and bookkeeping industry, have made her one of the most respected bookkeepers today. Through this podcast, you will learn extra strategies and tips towards living your dream on your terms. So step up, this is your time to shine.

  1. Aug 13

    The Strategic Bookkeeper - EP170 - Busy Bookkeeper Reset Q&A

    I’ve been getting some great questions ahead of The Busy Bookkeeper Reset. And I realised, a lot of them deserve more than a quick answer. So in this week’s episode of The Strategic Bookkeeper Podcast, I’m sitting down to answer three of them properly. I’m sharing → why pricing is so much more than choosing an hourly rate, → how the right positioning can allow you to charge significantly more and improve client satisfaction, and → why fixing your time problem may have very little to do with time management. There are some powerful real-life examples in this episode too, including what changed for one bookkeeper when she doubled her prices without losing a single client.  There is often far more potential sitting inside the practice you already have than you realise. 🎧 Listen to the episode now and see what potential you might be leaving on the table.  📍 And if this gets you thinking about what needs to change in your own practice, come and join me for The Busy Bookkeeper Reset on 26 August. It’s free, it’s practical. Save your spot here: https://thestrategicbookkeeper.global/busybookkeeper — 📌 Podcast resources: The Busy Bookkeeper Reset: https://thestrategicbookkeeper.global/busybookkeeper  The Bookkeeper Archetype Quiz: https://thestrategicbookkeeper.global/quiz  The Bookkeeping Practice Blueprint + The Five Big Keys: https://drive.google.com/file/d/10QN7ZBWAFYDrFAzHXQ0D6q3tB1s4kH3b/view?usp=sharing   #BookkeeperPricing #BookkeepingPricingStrategy #ValuePricing #PricingForBookkeepers #TheStrategicBookkeeper #BookkeepingPractice #JeannieSavage

    The Strategic Bookkeeper - EP170 - Busy Bookkeeper Reset Q&A

  2. Jul 30

    The Strategic Bookkeeper - EP169 - The Conversation we have to have

    There comes a point where “I’m grateful to be busy” is no longer enough. Not when you are working harder each year.Not when the cost of everything keeps climbing.And not when your pricing still does not reflect the care, skill and responsibility you bring to your clients. This week’s podcast is for the bookkeeper who knows something has to change, but perhaps has not known where to begin. I talk about what is shifting in the bookkeeping profession, why underpricing is becoming increasingly risky, and what it takes to build a practice that values you as much as you value your clients. Because being a brilliant bookkeeper should not come at the cost of your income, your time, or your wellbeing. 🎧 Listen to the latest episode now. 🎯 And when you’re ready to take the next step, join me at the Busy Bookkeeper Reset. It is free, it is live, and it is the last time I will run it this year. Reserve your spot → https://thestrategicbookkeeper.global/busybookkeeper  — 📌 Podcast resources: The Busy Bookkeeper Reset: https://thestrategicbookkeeper.global/busybookkeeper  The Bookkeeper Archetype Quiz: https://thestrategicbookkeeper.global/quiz  The Bookkeeping Practice Blueprint + The Five Big Keys: https://drive.google.com/file/d/10QN7ZBWAFYDrFAzHXQ0D6q3tB1s4kH3b/view?usp=sharing   #ProfitablePractice #ValueBasedPricing #FutureOfBookkeeping #BookkeepingBusiness #StrategicBookkeeping #TheStrategicBookkeeper #BookkeepingPractice #JeannieSavage

    The Strategic Bookkeeper - EP169 - The Conversation we have to have

  3. Jul 16

    The Strategic Bookkeeper - EP168 - More Clients Won't Fix This

    A full client list can still leave you underpaid. It was certainly one of the hardest lessons I learnt in my own bookkeeping practice. I had clients. I had staff. Revenue was growing. From the outside, it looked like I had built a successful practice. But behind the scenes, I was working incredibly hard for far too little return. In this episode of The Strategic Bookkeeper Podcast, I share why so many bookkeepers are building busy instead of building thriving, and the two areas that made the biggest difference to my practice. ✨ Your products and pricing ✨ How you communicate your value If your practice is busy but it isn't giving you the income or freedom you hoped for, this episode will help you identify what's really holding your practice back. 🎧 Listen to the latest episode now. — 🔄️ If this feels uncomfortably familiar, the Busy Bookkeeper Reset is your next step. This free online workshop is designed to help overworked and underpaid bookkeepers identify what is keeping their practice stuck — and start making the changes that lead to better pricing, stronger profit and more time back.  Reserve your place here: https://thestrategicbookkeeper.global/busybookkeeper  — 📌 Podcast resources: The Busy Bookkeeper Reset: https://thestrategicbookkeeper.global/busybookkeeper  EP137 with Marianne Davies: https://www.thestrategicbookkeeper.global/podcast-collection/the-strategic-bookkeeper---ep137---the-hero's-journey-with-marianne-davies EP162 on Value Proposition: https://www.thestrategicbookkeeper.global/podcast-collection/the-strategic-bookkeeper---ep162---increasing-your-value  The Bookkeeper Archetype Quiz: https://www.thestrategicbookkeeper.global/archetype  The Bookkeeping Practice Blueprint + The Five Big Keys: https://drive.google.com/file/d/10QN7ZBWAFYDrFAzHXQ0D6q3tB1s4kH3b/view?usp=sharing   #BookedButBroken #OverworkedAndUnderpaid #BookkeepingPricing #ProfitableBookkeepingPractice #ValueBasedPricing #BookkeepingBusinessModel #TheStrategicBookkeeper

    The Strategic Bookkeeper - EP168 - More Clients Won't Fix This

  4. Jul 2

    The Strategic Bookkeeper - EP167 - Seven Signs Your Bookkeeping Business Is Broken

    The biggest risk to a bookkeeping practice isn't a lack of clients — it's building a business that keeps getting busier... without becoming truly profitable. Behind a full calendar often sits a broken business model that was never designed to scale. The challenge is that broken business models rarely announce themselves. Instead, they quietly become accepted as "just part of being a bookkeeper." Working evenings. Taking on low-value work. Believing that’s simply what running a bookkeeping practice looks like. But what if those aren't just challenges that come with the job? Join Jeannie in this week's podcast as she explores why what you’ve accepted as "normal" may be the very thing keeping your practice stuck—and reveals the seven signs your business model needs rethinking.  🎧 Listen now. 🚨 Make more money and win more time back. Register for The Busy Bookkeeper Reset now - limited spots: https://thestrategicbookkeeper.global/busybookkeeper — 📌 Podcast resources: The Busy Bookkeeper Reset: https://thestrategicbookkeeper.global/busybookkeeper  The Bookkeeper Archetype Quiz: https://www.thestrategicbookkeeper.global/archetype  The Bookkeeping Practice Blueprint + The Five Big Keys: https://drive.google.com/file/d/10QN7ZBWAFYDrFAzHXQ0D6q3tB1s4kH3b/view?usp=sharing   #ProfitableBookkeeping #BookkeepingPricing #BookedButBroken #BusinessModel #PracticeGrowth #ScaleYourPractice #BookkeepingPractice

    The Strategic Bookkeeper - EP167 - Seven Signs Your Bookkeeping Business Is Broken

  5. Jun 18

    The Strategic Bookkeeper - EP166 - The one nurture asset that will make selling easier

    The gap between “I need help” and “Yes, I’ll pay for that” is where many bookkeeping sales get stuck. A business owner finds you, likes what they see, and reaches out for help. But if the very next conversation is about a large catch-up, rectification, or monthly bookkeeping commitment, they can pull back. That is where things get clunky. In this week’s episode of The Strategic Bookkeeper Podcast, Jeannie shared how one simple nurture asset can bridge that gap — helping your prospective client take a smaller, easier first step while positioning you as the expert they can know, like, and trust. This is how selling starts to feel less like convincing… and more like leading. 🎧 Listen to the latest episode now. 🎫 Want to see how this fits into the bigger picture of building a profitable bookkeeping practice? Register for The Bookkeeping Practice Blueprint Workshop  Join us live — or catch the recording when it suits you. https://thestrategicbookkeeper.global/bookkeeping-blueprint  — 📌 Podcast resources: The Bookkeeping Practice Blueprint Workshop: https://thestrategicbookkeeper.global/bookkeeping-blueprint  The Strategic Bookkeeper Book: http://thestrategicbookkeeper.global/book  The Bookkeeping Practice Blueprint Book:  https://www.thestrategicbookkeeper.global/blueprintbook  The Bookkeeper Archetype Quiz: https://www.thestrategicbookkeeper.global/archetype  The Bookkeeping Practice Blueprint + The Five Big Keys: https://drive.google.com/file/d/10QN7ZBWAFYDrFAzHXQ0D6q3tB1s4kH3b/view?usp=sharing   #ClientConversion #KnowLikeTrust #ClientJourney #FileHealthCheck #BookkeeperSales #BookkeepingBusiness #TheStrategicBookkeeper #BookkeepingPractice #JeannieSavage

    The Strategic Bookkeeper - EP166 - The one nurture asset that will make selling easier

  6. Jun 4

    The Strategic Bookkeeper - EP165 - Success through Self Leadership with Simonne Liley

    People-pleasing is not kindness. And if you’re a bookkeeper or accountant in practice, it may be one of the quietest ways you are sabotaging your own success. In this week’s episode of The Strategic Bookkeeper Podcast, Jeannie sits down with Simonne Liley — founder of Core Leadership Institute, multi-award-winning leader, coach, and former accountant with 25+ years in the industry. Together, they unpack boundaries, self-doubt, and why so many technically skilled bookkeepers still struggle to back themselves and build the practice they truly want. Because success in practice is not just about knowing what to do. It’s about having the self-leadership to actually do it. To charge properly. To speak honestly. To hold boundaries. To stop carrying everything and everyone. This is not about becoming hard or cold. It’s about becoming honest. 🎧 Listen now. — 📌 Podcast resources: Connect with Simonne: 🔗 https://coreleadershipinstitute.co.nz/ 🔗 https://www.facebook.com/groups/coreleadershipinstitute  The Bookkeeper Archetype Quiz: https://www.thestrategicbookkeeper.global/archetype  The Bookkeeping Practice Blueprint + The Five Big Keys: https://drive.google.com/file/d/10QN7ZBWAFYDrFAzHXQ0D6q3tB1s4kH3b/view?usp=sharing   #SelfLeadership #PeoplePleasing #BookkeeperMindset #BusinessBoundaries #PracticeGrowth #BookkeepersInPractice #TheStrategicBookkeeper

    The Strategic Bookkeeper - EP165 - Success through Self Leadership with Simonne Liley

  7. May 21

    The Strategic Bookkeeper - EP164 - 8 Ways To Make More Money Without More Clients

    If your first thought is “I need more clients”, PAUSE. Because sometimes more clients just means more work, more pressure, and more moving parts — without more profit. In this week’s podcast episode, Jeannie shares 8 practical ways to make more money from the practice you already have. Because the money is not always in adding “more.” It’s in the clients that need repricing. The annual increase that needs to happen. The advisory you could be offering. The systems and tech that need tightening. Before you chase another client, listen to this. Your next level of profit may already be inside the practice you have. 🎧 Hit PLAY now. — 📌 Podcast resources: FREE workshop, happening on 27 May. Reserve your place: https://thestrategicbookkeeper.global/bookkeeping-blueprint  The Bookkeeper Archetype Quiz: https://www.thestrategicbookkeeper.global/archetype  The Bookkeeping Practice Blueprint + The Five Big Keys: https://drive.google.com/file/d/10QN7ZBWAFYDrFAzHXQ0D6q3tB1s4kH3b/view?usp=sharing   #MoreProfitLessPressure #BookkeepingProfitLeaks #AdvisoryForBookkeepers #StopUndercharging #BookkeepingEfficiency #BetterBookkeepingPractice #BookkeepersInPractice #BookkeeperPricingStrategy

    The Strategic Bookkeeper - EP164 - 8 Ways To Make More Money Without More Clients

  8. May 7

    The Strategic Bookkeeper - EP163 - What Your Clients Actually Want

    All bookkeepers sell bookkeeping. But clients? They’re buying something much deeper. Because most business owners don’t wake up thinking: “I need bookkeeping.” They wake up stressed. Worried about cash flow. Behind on everything. Feeling the pressure of carrying a business on their shoulders. They want someone who can help them breathe again. And when you start communicating that in your marketing, onboarding and client conversations, you stop sounding like every other bookkeeper in the market. Join Jeannie in this week’s episode as she dives into one of the most important shifts a bookkeeper can make — moving beyond selling bookkeeping, and learning how to communicate the real value behind what you do.  🎧 Listen now — 📌 Podcast resources: The Bookkeeper Archetype Quiz: https://thestrategicbookkeep.outgrow.us/thestrategicbookkeep-discover-your-bookkeeper-archetype The Bookkeeping Practice Blueprint + The Five Big Keys: https://drive.google.com/file/d/10QN7ZBWAFYDrFAzHXQ0D6q3tB1s4kH3b/view?usp=sharing   #ClientExperience #BookkeeperMarketing #ValueBasedSelling #ClientRelationships #BookkeepersInPractice #BookkeeperMindset #CommunicateYourValue

    The Strategic Bookkeeper - EP163 - What Your Clients Actually Want
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About

Welcome to The Strategic Bookkeeper podcast – the show that will help you build a thriving bookkeeping practice, delight your clients, and become a strategic bookkeeper yourself. This podcast is a companion to the book “The Strategic Bookkeeper” by Jeannie Savage. Jeannie's commitment to success, combined with her 13 years experience in the business and bookkeeping industry, have made her one of the most respected bookkeepers today. Through this podcast, you will learn extra strategies and tips towards living your dream on your terms. So step up, this is your time to shine.

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