The Agent Goldmine - Real Estate Agent Business Building

Ali Garced and Shelby Johnson
  • 5.0 (90)
  • Entrepreneurship
  • Updated Weekly

Welcome to The Agent Goldmine, where we, Ali Garced and Shelby Johnson, dive DEEP into the specifics of building REAL businesses, and how to BE MORE than just your average agent. We interview bad@** agents who are KILLIN' it, and learn their secrets. Share this with not 1, but 2 real estate agent friends who can benefit! Snag the Golden Nuggets from the Show! www.theagentgoldmine.com If you are ready to join eXp realty and would like Ali Garced or Shelby Johnson personally sponsor you so you have access to two ICON agents text JOIN to 703-399-4332 (Shelby) or 914-318-4918 (Ali)

  1. 6d ago

    Ep. 234 Should NEW Real Estate Agents Choose a Niche?

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! Should real estate agents pick a niche or keep saying yes to every opportunity? Let’s answer a listener question from Matt Dingus in Pittsburgh and break down exactly when new agents should niche down, when they should stay broad, and how to avoid saying YES to the wrong types of business. Let’s get into it: should new realtors® pick a niche? when new agents should say YES to opportunities types of business agents should feel comfortable saying NO to why geography matters when choosing your market how a niche can make you more memorable using specialization to build expertise and justify higher fees how niching can make marketing and SEO clearer why the right niche helps you build better systems the danger of choosing a niche that is too small emotional cost of niches like divorce and probate why rebranding too soon can cost you time and money how frequent pivots can hurt your public positioning investor niches including 1031s, fix-and-flips, and house hacking property-based and location-based niches how to evaluate a niche based on many factors strategic branding beats forcing yourself into a niche Picking a niche can be a POWERFUL growth strategy but picking the wrong one can box you in. Listen now to learn how to choose a niche strategically! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1 Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/shelbyjohnson_fivepillarsteam/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy Matt A Dingus https://www.instagram.com/mattdinguspgh

  2. Sep 29

    Ep. 233 3 AI Tools to Close 40-50 Deals a Year

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! AI DOESN’T have to be complicated, especially when you’re a busy real estate agent trying to close deals, serve clients, and keep your business moving. In this episode, we’ll talk about 3 AI tools to use for saving time while closing 40–50 real estate deals a year. Let’s get started: why real estate agents should stop overcomplicating AI how to manage and organize your email keyboard shortcuts, snippets, templates, reminders, etc. using AI for emails, notes, reminders, and scheduling setting clear communication expectations with clients how to use AI to create thumbnails and graphics using AI for research, content, and scripting uploading documents and MLS data to improve AI-generated content using AI to help maintain accuracy and compliance practical ways Realtors® can use AI to eliminate repetitive work choosing AI tools based on your BIGGEST time drains Listen now to see exactly how we are using AI to save time and improve workflows! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1  Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/shelbyjohnson_fivepillarsteam/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy Superhuman https://superhuman.com/ ChatGPT https://chat.openai.com/ Fyxer https://www.fyxer.com/  Claude https://claude.ai/

  3. Sep 22

    Ep. 232 How to Keep Up When Your Real Estate Business is BOOMING

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! What happens when your real estate business takes off FASTER than your systems can handle? Let’s tackle Rachel’s concern on growing the business before the chaos takes over. Keep track of the highlights: identifying bottlenecks as your business growskeeping Instagram and YouTube running when you’re busywhen to outsource editing vs. creation or strategyfinding and vetting reliable video editorsusing AI to streamline content workflowsfollowing up with purpose instead of chasing leadsautomating feedback requests with ShowingTimedefining TC responsibilities line by linerenegotiating TC duties and compensationdocumenting processes so your business can scaleknowing what to delegate before you burn outYour business growing is a good problem, if your systems can handle it. Listen now to learn how you can do this too! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/shelbyjohnson_fivepillarsteam/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy Rachel Oswalt | Whidbey Island, WA Luxury Realtor® https://www.instagram.com/livewhidbey ShowingTime https://showingtime.com/

  4. Sep 15

    Ep. 231 How to WIN More Listings with this Presentation

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! Walk into your next listing appointment with a clear process that shows sellers exactly why they should hire you! Shelby breaks down her EXACT listing presentation, slide by slide, including the language, strategy, and thought process behind how she sets expectations, prepares the property, creates demand, prices the home, and gets the listing across the finish line. Let’s talk about the key highlights: how to frame the listing appointment as a job interview the structure of the listing presentation pre-market preparation and seller expectations building the complete media package creating buyer highlight sheets and organizing disclosures pricing strategy using sold comps and market feedback breaking down the seller net sheet and commissions handling commission pushback how to set expectations before the property hits the market the 72-hour follow-up strategy contract-to-close communication process when to get the paperwork signed how she keeps the process moving Listen now and steal the framework behind this presentation so you can win your next listing! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1  Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/shelbyjohnson_fivepillarsteam/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

  5. Sep 8

    Ep. 230 YouTube for Lead Gen as A Solo Real Estate Agent

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! You DON’T need a huge budget, massive following, or viral videos to get real estate clients from YouTube. Let’s break down how solo agents can build a simple, repeatable YouTube lead-generation system. Get your pens ready for the following: why YouTube is a powerful lead source for solo agents how to start a channel WITHOUT a big budget high-SEO topics that attract relocation buyers some video ideas you can use why 15–20 minute videos can work how to structure videos for retention how TCs and showing agents help solo agents the RACE TO 30 VIDEOS strategy consistency matters more than perfection the real numbers behind YouTube ROI how to hire affordable video editors creating better thumbnails for your videos simple analytics improvements that can boost retention what to expect as your channel gains momentum You don’t need to go viral. You need the RIGHT people to find you. Listen now to learn how to build a YouTube system that can generate qualified real estate clients! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/shelbyjohnson_fivepillarsteam/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

  6. Sep 1

    Ep. 229 The BEST Negotiation Strategies for Listing Agents

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! Let’s break down the REAL tactics listing agents can use to negotiate offers, repair requests, and tough seller conversations (especially in a buyer’s market). Get ready for the highlights: why there’s no one-size-fits-all negotiation strategy how to evaluate an offer beyond the purchase price getting the real story from the buyer’s agent and lender handling lowball offers without killing the deal using net sheets and clear options to guide sellers asking better questions and controlling the conversation thinkers vs. feelers during negotiations how to repeatedly prime seller expectations gathering intel before making your next move negotiating repair requests without over-conceding using Zoom, inspection reports, and net sheets keeping buyer agents aware of every detail Listen now to learn how to take control of the conversation, protect your seller’s bottom line, and negotiate with confidence! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/shelbyjohnson_fivepillarsteam/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

  7. Aug 25

    Ep. 228 When to Hire a Real Estate Coach for Agents

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! What happens when you spend $85K on coaching and realize it wasn't the answer you thought it would be? Ali breaks down her experience with two MAJOR coaching programs, what she got wrong, and what she would do differently today. If you're thinking about investing in a coach, this episode will help you ask better questions, avoid expensive mistakes, and make a smarter decision. Let’s get into: why Ali invested $85K into two coaching programs what she expected vs. what she actually received why paying more does NOT create commitment big-name coaching programs can become too diluted specialized goals (like YouTube) require specialized support how to exhaust FREE resources before spending thousands one-off coaching sessions can beat long-term contracts how to properly vet a coaching program before signing why you should talk to their members, not just references finding accountability without spending thousands questions to answer before investing in coaching Thinking about dropping serious money on coaching? Listen to this first before you sign anything. Find out how to choose support that actually matches your goals! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/shelbyjohnson_fivepillarsteam/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

  8. Aug 18

    Ep. 227 I Never Lose Important Information Anymore (Here's Why)

    The only podcast in the world for real estate agents BY active real estate agents, specifically to help REALTORS®️ who are STUCK at 5 transactions a year, get to 20+. Considering switching brokerages to a brokerage that will help you SCALE and run a TRUE business machine? Join us.  🔥🔥Already know you want to join us? Join our community of 180+ agents🔥🔥 👉🏽Name Ali as your sponsor: https://alexandragarced.exprealty.careers/ 👉🏽Name Shelby as your sponsor: https://shelbyjohnson.exprealty.careers/  🔊(YOU GET ACCESS TO BOTH OF US if you name Ali as your sponsor) 🟪Still need some more info on what it looks like to join us at Five Pillars, eXp Realty? 👩🏽‍💻Schedule a call with Us! https://bit.ly/PrivateZoomwithAli Welcome to The Agent Goldmine with Ali & Shelby! Today, the one and only Shelby is sharing one of the SIMPLEST but MOST POWERFUL systems ever implemented to stop information overload. If you're constantly learning, taking notes, and then forgetting where you saved everything, this episode is for you. Here's what you'll learn: why every real estate agent needs a Brain Dump system the 5 W's behind creating an effective Brain Dump why a digital document beats notebooks every time how to instantly find old notes examples of saving important loan program information four rules that make your Brain Dump useful organize information without turning it into a to-do list why your Brain Dump should be shared with your assistant turning random notes into SOPs, cheat sheets, and future content how this simple habit saves time, reduces stress, and scales your business Stop relying on your memory to run your business. Listen and steal this simple system! Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ 🧠 Superhuman helps us TREMENDOUSLY with email. You'll save HOURS every day. Try it here, we promise you won't regret it:  🧠 http://try.sprh.mn/aligarced 🧠http://try.sprh.mn/shelbyjohnson The Agent Goldmine Merch! Go here: https://www.teepublic.com/user/apparel-for-agents/crewneck-sweatshirt  Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us!  Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/shelbyjohnson_fivepillarsteam/ Resources and Links ICON Program Overview:  https://drive.google.com/file/d/1CuoM5rtkCO92xU72Xw71r_aPUmW6nKdc/view  Team Leader Academy: https://expelevatecoaching.com/exp-team-leader-academy

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About

Welcome to The Agent Goldmine, where we, Ali Garced and Shelby Johnson, dive DEEP into the specifics of building REAL businesses, and how to BE MORE than just your average agent. We interview bad@** agents who are KILLIN' it, and learn their secrets. Share this with not 1, but 2 real estate agent friends who can benefit! Snag the Golden Nuggets from the Show! www.theagentgoldmine.com If you are ready to join eXp realty and would like Ali Garced or Shelby Johnson personally sponsor you so you have access to two ICON agents text JOIN to 703-399-4332 (Shelby) or 914-318-4918 (Ali)

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