Damn Good Marketing

Shelby Clement
Damn Good Marketing

Hi I’m Shelby! I’m just a small-town woman chasing a big dream. As a mama of two young littles and a wife of a very supportive husband, I’m here to help you understand the reality about social media when it comes to utilizing it for your business. We will discuss the hardships, truths, and what it takes for success. Join me weekly, as I chat with you as your best friend and interview experts. I am eager to have you but also not afraid to chat about the failures I’ve endured and the successes I’ve achieved.

  1. 5 DAYS AGO

    I'd Delete Social Media If I Were You .... I Almost Did

    TikTok has been banned in the U.S., leaving users scrambling for alternatives just hours before the expected deadline. Meanwhile, social media giants like Instagram are rolling out major updates, including grid changes, three-minute Reels, and a new editing app. What does this mean for creators, brands, and marketers? Let’s break it all down in this episode of the Damn Good Marketing Podcast. 💥 🎙️ Here’s What We’ll Cover: 🚫 TikTok Ban: What led to this unprecedented move and its implications for content creators and brands. 📱 Instagram Updates: New grid format, extended Reels, and an upcoming editing tool—how to stay ahead. ✂️ CapCut Alternatives: Top editing tools like InShot to keep your content sharp and engaging. 📡 Content Diversification: Why relying on a single platform is risky and how to spread your presence across TikTok, Instagram, YouTube, Threads, and more. 💌 Email Marketing: How to build an unshakable email list to future-proof your brand. ABOUT THE HOST: Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations. Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands. At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else. Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives. SHELBY CLEMENT: 📌 Website: https://www.shelbyclement.com LINKS TO FREEBIES BELOW! 📌 WAITLIST FOR DGML: https://crafty-producer-5545.ck.page/4f1ae62a05 📌 WAITLIST FOR DGMM: https://crafty-producer-5545.ck.page/25fb867a68 📌 WEEKLY TRENDING AUDIO NEWSLETTER (FREEBIE): https://crafty-producer-5545.ck.page/6fe710184c You can connect with Shelby at: Facebook: https://www.facebook.com/shelbyclementmarketing Instagram: https://www.instagram.com/itsshelbyclement LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/ TikTok: https://www.tiktok.com/@shelbyclementmarketing YouTube: https://www.youtube.com/@shelbyclementmarketing 💬 Engage With Us! What do you think about the TikTok ban? Do you love or hate Instagram’s new look? What's your go-to CapCut alternative! Don’t forget to like, share, and subscribe for more expert marketing tips and updates.

    13 min
  2. JAN 15

    0 to over 400k on TikTok: A life changing review

    Welcome back to the Damn Good Marketing Podcast! In this episode, Shelby Clement dives into an eye-opening conversation with Kandra, a bridal stylist and makeup artist from Southern California, whose life changed overnight when a single TikTok video went viral. With over 75 million views, Kandra shares how she handled the challenges of sudden fame while staying true to her values as a small business owner. 💄✨ Inside This Viral Success Story: 🌟 How a makeup artist became a viral TikTok sensation and gained over 400,000 followers. 🌟 The impact of a viral video on a small business and how to navigate social media marketing effectively. 🌟 Practical tips for handling criticism, backlash, and negative reviews on platforms like TikTok and Instagram. 🌟 Insights on building a strong brand reputation, even in the face of public scrutiny. 🌟 How small businesses can leverage TikTok and Instagram for growth and create engaging, shareable content. Kandra's journey highlights the power of TikTok marketing and the importance of responding to viral moments with professionalism and grace. Whether you're a makeup artist looking to grow your clientele, a bridal stylist aiming to expand your business, or a content creator exploring new ways to connect with your audience, this episode is packed with actionable advice and inspiration. 📌 Follow Kandra and Twirly Shears: Instagram: @twirlyshears TikTok: @twirlyshears SHELBY CLEMENT: 📌 Website: https://www.shelbyclement.com LINKS TO FREEBIES BELOW! 📌 WAITLIST FOR DGML: https://crafty-producer-5545.ck.page/4f1ae62a05 📌 WAITLIST FOR DGMM: https://crafty-producer-5545.ck.page/25fb867a68 📌 WEEKLY TRENDING AUDIO NEWSLETTER (FREEBIE): https://crafty-producer-5545.ck.page/6fe710184c ABOUT THE HOST: Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations. Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands. At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else. Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives. You can connect with Shelby at: Facebook: https://www.facebook.com/shelbyclementmarketing Instagram: https://www.instagram.com/itsshelbyclement LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/ TikTok: https://www.tiktok.com/@shelbyclementmarketing YouTube: https://www.youtube.com/@shelbyclementmarketing 💬 Why You Should Listen: Are you curious about how social media can transform a small business? Learn how Kandra turned a challenging situation into a remarkable success story, gaining recognition and inquiries beyond her wildest dreams. Her experience is proof of the power of strategic social media marketing and staying authentic online. 💬 Join the Conversation: What would you do if you went viral overnight? Share your thoughts in the comments below!

    40 min
  3. JAN 8

    Why You NEED to Launch Your Online Course or Membership Today! | Episode 94

    In this episode of the podcast, Taylor and Shelby Clement bring a powerhouse discussion packed with inspiration, actionable insights, and game-changing strategies for entrepreneurs and dreamers alike. They dive into the transformative power of stepping into rooms that challenge and inspire, emphasizing how masterminds and collaborations can revolutionize your mindset, business strategy, and life. Taylor shares invaluable insights on creating ethical and sustainable digital products—such as courses, memberships, and coaching programs—that genuinely impact lives while generating scalable income. The duo breaks down the role of social media and email marketing as essential tools for nurturing audiences and driving sales. They tackle tough topics like imposter syndrome, the pitfalls of predatory MLMs and "master resale rights" courses, and the importance of creating offers rooted in authenticity and expertise. Shelby highlights the magic of connecting with like-minded, ambitious individuals and how these relationships fuel your boldest dreams. Taylor also gives a sneak peek into her exclusive luxury beachside mastermind retreat for six and seven-figure founders, offering a space to connect, implement, and elevate to the next level. SHELBY CLEMENT: Website: https://www.shelbyclement.com LINKS TO FREEBIES BELOW! WAITLIST FOR DGML: https://crafty-producer-5545.ck.page/4f1ae62a05 WAITLIST FOR DGMM: https://crafty-producer-5545.ck.page/25fb867a68 WEEKLY TRENDING AUDIO NEWSLETTER (FREEBIE): https://crafty-producer-5545.ck.page/6fe710184c ABOUT THE HOST: Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations. Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands. At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else. Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives. Guest: Whether you’re an entrepreneur, a content creator, or someone ready to dream bigger, this episode is packed with the tools, tips, and motivation to take the leap. Connect with Taylor on Instagram @TaylorRenee.co and tune in to her podcast The Power Table for more. Don’t forget to like, comment, share, and subscribe for more inspiring content that will help you chase your dreams and build a lasting impact! You can connect with Shelby at: Facebook: https://www.facebook.com/shelbyclementmarketing Instagram: https://www.instagram.com/itsshelbyclement LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/ TikTok: https://www.tiktok.com/@shelbyclementmarketing YouTube: https://www.youtube.com/@shelbyclementmarketing

    37 min
  4. JAN 1

    How to set goals and create a vision board for 2025?

    Welcome to 2025! In this episode, I’m kicking off the ultimate 30-day journey to help you build an unshakable personal brand that feels 100% YOU. Whether you’re a small-town dreamer ready to crush that limiting mentality or an aspiring female entrepreneur looking to stand out in a saturated world, this is YOUR year to shine. I’m sharing my story of overcoming self-doubt, breaking out of corporate comfort zones, and owning my authenticity to chase my dreams. If you’re ready to dive into actionable tips, overcome the fear of being seen, and build a brand that connects deeply with your audience, this series is for you. ✨ What you’ll learn: ✅ Defining your WHY and sharing your story ✅ Overcoming fear, judgment, and small-town whispers ✅ Creating content that works and feels true to YOU ✅ Showing up as your authentic self every single day Join me daily on Instagram (@itsShelbyClement) for challenges to push you outside your comfort zone and get you RESULTS. Let’s take those small steps and make 2025 the year you own your superpower: YOU. SHELBY CLEMENT: Website: https://www.shelbyclement.com LINKS TO FREEBIES BELOW! WAITLIST FOR DGML: https://crafty-producer-5545.ck.page/4f1ae62a05 WAITLIST FOR DGMM: https://crafty-producer-5545.ck.page/25fb867a68 WEEKLY TRENDING AUDIO NEWSLETTER (FREEBIE): https://crafty-producer-5545.ck.page/6fe710184c ABOUT THE HOST: Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations. Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands. At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else. Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives. You can connect with Shelby at: Facebook: https://www.facebook.com/shelbyclementmarketing Instagram: https://www.instagram.com/itsshelbyclement LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/ TikTok: https://www.tiktok.com/@shelbyclementmarketing YouTube: https://www.youtube.com/@shelbyclementmarketing

    10 min
  5. 12/25/2024

    Merry Christmas | Episode 92

    This week, I wanted to get real about the rollercoaster that was 2024. There were wins that made my heart soar, tough moments that pushed me to grow, and lessons in resilience I didn’t know I needed. Reflecting on it all, I’ve been using my favorite journaling prompts and simple strategies to look back, celebrate progress (big or small), and gear up for 2025 with focus and inspiration. If you’re doing the same, I’d love to hear your thoughts—send me a DM or share your reflections. Let’s step into the new year ready to take it all on! SHELBY CLEMENT: Website: https://www.shelbyclement.com LINKS TO FREEBIES BELOW! WAITLIST FOR DGML: https://crafty-producer-5545.ck.page/4f1ae62a05 WAITLIST FOR DGMM: https://crafty-producer-5545.ck.page/25fb867a68 WEEKLY TRENDING AUDIO NEWSLETTER (FREEBIE): https://crafty-producer-5545.ck.page/6fe710184c ABOUT THE HOST: Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations. Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands. At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else. Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives. You can connect with Shelby at: Facebook: https://www.facebook.com/shelbyclementmarketing Instagram: https://www.instagram.com/itsshelbyclement LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/ TikTok: https://www.tiktok.com/@shelbyclementmarketing YouTube: https://www.youtube.com/@shelbyclementmarketing

    16 min
  6. 12/18/2024

    How LinkedIn Can Transform Your Business | Episode 91

    In this episode, Caroline pennington and Shelby Clement dive into why LinkedIn is so underrated and how to master it. From overcoming the fear of posting to building real connections and boosting your SEO, we’re sharing practical tips to grow your brand and rethink your social media strategy. If you’re stuck on Instagram or Facebook, this episode will inspire you to make LinkedIn your secret weapon. Don’t forget to like, comment, and subscribe for more insights! SHELBY CLEMENT: Website: https://www.shelbyclement.com LINKS TO FREEBIES BELOW! WAITLIST FOR DGML: https://crafty-producer-5545.ck.page/4f1ae62a05 WAITLIST FOR DGMM: https://crafty-producer-5545.ck.page/25fb867a68 WEEKLY TRENDING AUDIO NEWSLETTER (FREEBIE): https://crafty-producer-5545.ck.page/6fe710184c ABOUT THE HOST: Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations. Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands. At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else. Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives. You can connect with Shelby at: Facebook: https://www.facebook.com/shelbyclementmarketing Instagram: https://www.instagram.com/itsshelbyclement LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/ TikTok: https://www.tiktok.com/@shelbyclementmarketing YouTube: https://www.youtube.com/@shelbyclementmarketing

    41 min
  7. 12/11/2024

    Transform Your Life & Business | Episode 90

    In this episode, Shelby Clement sits down with Morgan (Morgs Eliz) for an exciting and inspiring conversation! Morgan, a seasoned business consultant, shares her journey of growing multiple seven-figure businesses while staying grounded in health and fitness. As a mother of two, Morgan reveals how fitness has been a key part of her personal and professional life, helping her build confidence, discipline, and mental toughness. She also discusses the importance of showing up authentically in your business and why learning from happy, balanced mentors is so crucial. Tune in for an uplifting chat about business, wellness, and the power of mindset! Don't forget to like, comment, and subscribe for more amazing conversations and insights. SHELBY CLEMENT: Website: https://www.shelbyclement.com LINKS TO FREEBIES BELOW! WAITLIST FOR DGML: https://crafty-producer-5545.ck.page/4f1ae62a05 WAITLIST FOR DGMM: https://crafty-producer-5545.ck.page/25fb867a68 WEEKLY TRENDING AUDIO NEWSLETTER (FREEBIE): https://crafty-producer-5545.ck.page/6fe710184c ABOUT THE HOST: Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations. Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands. At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else. Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives. You can connect with Shelby at: Facebook: https://www.facebook.com/shelbyclementmarketing Instagram: https://www.instagram.com/itsshelbyclement LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/ TikTok: https://www.tiktok.com/@shelbyclementmarketing YouTube: https://www.youtube.com/@shelbyclementmarketing

    35 min
  8. 12/04/2024

    Life Is Too Short | Episode 89

    Welcome to Damn Good Marketing Podcast, where I, Shelby Clement, bring you unfiltered insights, honest conversations, and actionable advice to help you crush your business goals. This isn’t just another marketing podcast—it's a space where I share my journey, from navigating tough times to celebrating big wins, all while helping you do the same. Together, we’ll tackle the challenges of building a brand, simplifying your social media strategy, and standing out in a crowded market. Whether you're an entrepreneur, a content creator, or someone with big dreams, this podcast will inspire you to embrace your story, adapt when life throws curveballs, and build something amazing. Tune in, let’s grow together, and make damn good marketing a part of your everyday life. SHELBY CLEMENT: Website: https://www.shelbyclement.com LINKS TO FREEBIES BELOW! WAITLIST FOR DGML: https://crafty-producer-5545.ck.page/4f1ae62a05 WAITLIST FOR DGMM: https://crafty-producer-5545.ck.page/25fb867a68 WEEKLY TRENDING AUDIO NEWSLETTER (FREEBIE): https://crafty-producer-5545.ck.page/6fe710184c ABOUT THE HOST: Shelby Clement is a seasoned social media marketing expert with more than a decade of experience. As an entrepreneur, founder, wife, and mother of two, she has worked with clients across various industries, ranging from small businesses to big corporations. Starting her career as a Marketing Director in the oil and gas sector, Shelby recognized the gaps in big companies' marketing strategies and sought to bridge them. However, after eight years in the corporate world, she became disenchanted with its limitations and demands. At a social media marketing conference in 2021, Shelby had an epiphany and realized the potential of social media marketing, prompting her to take a leap of faith and bet on herself. This led to the creation of Shelby Clement Marketing, an agency specializing in personalized marketing strategies that deliver measurable results and prioritize client satisfaction above all else. Since its establishment, SCM has helped numerous clients to enhance their brands, boost brand recognition, and achieve their business objectives. You can connect with Shelby at: Facebook: https://www.facebook.com/shelbyclementmarketing Instagram: https://www.instagram.com/itsshelbyclement LinkedIn: https://www.linkedin.com/in/shelby-dimiceli-clement-a9497049/ TikTok: https://www.tiktok.com/@shelbyclementmarketing YouTube: https://www.youtube.com/@shelbyclementmarketing

    23 min
5
out of 5
46 Ratings

About

Hi I’m Shelby! I’m just a small-town woman chasing a big dream. As a mama of two young littles and a wife of a very supportive husband, I’m here to help you understand the reality about social media when it comes to utilizing it for your business. We will discuss the hardships, truths, and what it takes for success. Join me weekly, as I chat with you as your best friend and interview experts. I am eager to have you but also not afraid to chat about the failures I’ve endured and the successes I’ve achieved.

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