The Color of Money | Transformative Conversations for Wealth Building

Keller Podcast Network
  • 4.9 (33)
  • ENTREPRENEURSHIP
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For generations, the Black community has faced barriers to building wealth. Today, differences in net worth and homeownership are among the most visible signs of racial inequality in the U.S. It's time to build a new legacy. The Color of Money podcast brings you engaging and mindset-shifting episodes devoted to wealth accumulation among Black and historically marginalized communities. Join KW leaders Daniel Dixon, Julia Lashay Israel, Emerick Peace, Bo Menkiti and their renowned guests for transformative conversations on building wealth for yourself, your family, and generations to come.

  1. 4D AGO

    7 Unconventional Approaches To Help You Buy Your First House

    Homeownership is one of the most powerful ways to build wealth, yet many people still feel locked out. In this episode, we bring the conversation back to the fundamentals and break down what it really takes to get into your first property. We unpack the biggest misconceptions—like needing 20% down—and explore how down payment assistance programs are helping buyers get in with far less. We also dive into why income matters more than credit, and how entrepreneurs can strategically position themselves to qualify without sacrificing long-term tax benefits. From house hacking with multi-family properties to creative financing options like seller financing and subject-to-deals, we walk through practical pathways that make ownership more accessible than most people think. At the core, this conversation is about mindset. We don’t need the perfect house or perfect timing—we just need to start. Because the real goal isn’t the dream home today, it’s building the foundation for long-term wealth. We Talk About: [00:00] Why Is Homeownership the Foundation of Wealth [02:57] Tactic 1: Down Payment Assistance [04:05] Tactic 2: Housing Counseling Resources [10:15] Tactic 3: Strategic Tax Planning [12:27] Tactic 4: Flexible Tax Return Programs [20:27] Tactic 5: House Hacking with Multi-Family [32:24] Tactic 6: Seller Financing [33:45] Tactic 7: Creative Financing Options Resources: Learn more at The Color of MoneyThe Color of Real Estate by Julia LashayBecome a real estate agent HERE Connect with Our Hosts Emerick Peace: Instagram: @theemerickpeaceFacebook: facebook.com/emerickpeace Daniel Dixon: Instagram: @dixonsolditFacebook: facebook.com/realdanieldixonLinkedIn: linkedin.com/in/dixonsolditYouTube: @dixongroupcompanies Julia Lashay: Instagram: @iamjulialashayFacebook: facebook.com/growwithjuliaLinkedIn: linkedin.com/in/julialashay/YouTube: @JuliaLashay Bo Menkiti Instagram: @bomenkitiFacebook: facebook.com/obiora.menkitiLinkedIn: linkedin.com/in/bomenkiti/ Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

    38 min

  2. MAR 25

    What Are You Building? Gary Keller’s Foundational Questions for Every Entrepreneur

    Building a business is one thing. Building a life that actually means something is another. In this episode, we pause to reflect on a powerful set of questions from Gary Keller that challenge us to think deeper about what we’re really building and why. We share what each of us is working toward right now—from scaling brokerages and reimagining real estate team models to building investment opportunities and expanding access to capital for the next generation of developers. Along the way, we talk about leadership, the realities of running a brokerage, and the hard truth that you can’t want success for someone more than they want it for themselves. We explore the shift from chasing production to creating wealth, from doing everything ourselves to building systems and environments where others can succeed. Most importantly, we wrestle with the bigger questions: Who are we becoming? What actually motivates us? And what kind of impact do we want to leave behind? We Talk About: [00:00] Introduction [01:05] What Juila is Building [06:03] What Daniel is Building [13:54] What Emerick is Building [18:00] Creating Reciprocal Value in Business [21:16] What Bo is Building [25:49] How Do You Bring Meaning to Your Life?  [34:11]  Who Are You and Who Are You in the End? [40:35] The 10 Gary Keller Questions Resources: Learn more at The Color of MoneyLearn about the Millionaire Business Entrepreneur CourseBecome a real estate agent HERE Connect with Our Hosts Emerick Peace: Instagram: @theemerickpeaceFacebook: facebook.com/emerickpeace Daniel Dixon: Instagram: @dixonsolditFacebook: facebook.com/realdanieldixonLinkedIn: linkedin.com/in/dixonsolditYouTube: @dixongroupcompanies Julia Lashay: Instagram: @iamjulialashayFacebook: facebook.com/growwithjuliaLinkedIn: linkedin.com/in/julialashay/YouTube: @JuliaLashay Bo Menkiti Instagram: @bomenkitiFacebook: facebook.com/obiora.menkitiLinkedIn: linkedin.com/in/bomenkiti/ Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

    44 min

  3. MAR 18

    Resilience in Business: When to Stay The Course, And When to Pivot

    Resilience in business is not just about pushing through hard seasons. It’s about knowing when to stay the course and when to change direction. In this episode, we record live from Keller Williams Family Reunion in Atlanta and dive into the real question many entrepreneurs face: when does persistence become stubbornness, and when is it time to pivot? We explore how passion, purpose, and clear metrics help guide those decisions. We talk about the role of KPIs in business strategy, why leading indicators matter more than lagging ones, and how tracking the right numbers can help us pivot faster when something isn’t working. We also discuss the difference between making adjustments and making a full pivot, and how sometimes the right move is simply returning to the work that energizes us most. We also highlight the importance of community. The right mentors, advisors, and relationships often provide the clarity and perspective we can’t see on our own. At the end of the day, resilience isn’t about grinding endlessly. It’s about directing our energy toward the work that truly moves us forward. We Talk About: [00:00] Live From Family Reunion in Atlanta [01:28] Purpose, Passion and Pivoting [06:17] When to Stick It Out vs Change Direction [14:32] Embracing Failure and Learning From It [20:42] The Importance of Relationships and Community [28:12] What Advice Helps Someone Decide Whether to Pivot or Stay the Course? Resources: Learn more at The Color of MoneyKeller Williams Family Reunion Become a real estate agent HERE Connect with Our Hosts Emerick Peace: Instagram: @theemerickpeaceFacebook: facebook.com/emerickpeace Daniel Dixon: Instagram: @dixonsolditFacebook: facebook.com/realdanieldixonLinkedIn: linkedin.com/in/dixonsolditYouTube: @dixongroupcompanies Julia Lashay: Instagram: @iamjulialashayFacebook: facebook.com/growwithjuliaLinkedIn: linkedin.com/in/julialashay/YouTube: @JuliaLashay Bo Menkiti Instagram: @bomenkitiFacebook: facebook.com/obiora.menkitiLinkedIn: linkedin.com/in/bomenkiti/ Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

    33 min

  4. MAR 11

    "Winner Take All" is a Terrible Business Strategy: How Rafik Moore Built a $300m Portfolio with Win-Win Deals

    Building wealth isn’t just about buying buildings—it’s about expanding our mindset, upgrading our circle, and playing the long game. In this episode, we sit down with real estate investor Rafik Moore, who built a $300M+ portfolio after immigrating to the U.S. with nothing. Rafik shares how mentorship unlocked his first million-dollar deal, why value-add investing is a formula anyone can learn, and how limiting beliefs—not lack of opportunity—hold most people back. We explore the difference between being broke and being poor, the psychology behind wealth creation, and why kindness and integrity compound faster than short-term wins. Rafik breaks down how he structures deals so his team participates in the upside, and why he created the Value Add Network to help others scale into commercial real estate. At the core of this conversation: proximity matters, mindset matters, and asking matters. If we dare to think bigger—and take action—we can build wealth while building others. We Talk About:  [00:00] The Secret to Wealth Is Kindness [02:02] From Financial Survival to Purpose-Driven Wealth [07:35] What the Value Add Network Actually Teaches [11:52] Rewriting Limiting Beliefs Around Money [14:50] Why Self-Worth Drives Financial Success [17:37] Building Trust Through Integrity and Long-Term Thinking [21:37] Why You Miss Opportunities You’re Not Ready For [23:32] The Million-Dollar Lesson That Changed Everything [30:59] Plugging Into an Institutional Investment Machine [38:38] Ask Relentlessly and Expand Your Proximity Resources: Learn more at The Color of MoneyFollow Rafik Moore on Instagram: @rafikmoore Learn more at Value Add NetworkBecome a real estate agent HERE Connect with Our Hosts Emerick Peace: Instagram: @theemerickpeaceFacebook: facebook.com/emerickpeace Daniel Dixon: Instagram: @dixonsolditFacebook: facebook.com/realdanieldixonLinkedIn: linkedin.com/in/dixonsolditYouTube: @dixongroupcompanies Julia Lashay: Instagram: @iamjulialashayFacebook: facebook.com/growwithjuliaLinkedIn: linkedin.com/in/julialashay/YouTube: @JuliaLashay Bo Menkiti Instagram: @bomenkitiFacebook: facebook.com/obiora.menkitiLinkedIn: linkedin.com/in/bomenkiti/ Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

    41 min
  5. The 5 Laws of Trust: How To Build Trust with ANYONE and Close Deals Faster with MJ Pittman

    MAR 4

    The 5 Laws of Trust: How To Build Trust with ANYONE and Close Deals Faster with MJ Pittman

    Would you rather be liked or trusted by your customers? This simple question goes unanswered by so many entrepreneurs - yet it’s the secret to closing deals faster and easier.. In this episode, we sit down with MJ Pittman - speaker, strategic coach, former mutual fund broker, and founder of a financial literacy company - to unpack the Five Laws of Trust and how they help us close deals faster and build deeper client relationships. We explore why predictability often beats brilliance, how capability requires both competence and capacity, and why transparency about motives builds lasting credibility. MJ challenges us to rethink recovery, reminding us that mistakes don’t destroy trust - poor responses do. And when alignment is clear, clients feel safe moving forward. We also dive into mindset, resilience, and the power of environment, exposure, and education in shaping outcomes. At the core of it all: people trust patterns over promises. When our actions consistently match the reputation we want, trust becomes the logical choice. We talk about:  [00:00] Introduction [02:32] Likability vs. Trust: Understanding the Difference [04:35] From Engineer to Mutual Fund Broker: Reverse-Engineering Trust [07:54] The First Law of Trust: Why Predictability Reduces Risk [15:43] Recovery: How to Rebuild Trust After Mistakes [20:14] Capability, Capacity, and Consistency in Sales [24:57] Language, Mindset, and the Power of Patterns [35:41 ] Environment, Exposure, and Education: Shifting Your Mindset [45:34] Humans Trust Patterns Over Promises Resources: Learn more at The Color of MoneyFollow MJ Pittman on Instagram: @mr.mjpittmanLearn more at about Simple Money AcademyBecome a real estate agent HERE Connect with Our Hosts Emerick Peace: Instagram: @theemerickpeaceFacebook: facebook.com/emerickpeace Daniel Dixon: Instagram: @dixonsolditFacebook: facebook.com/realdanieldixonLinkedIn: linkedin.com/in/dixonsolditYouTube: @dixongroupcompanies Julia Lashay: Instagram: @iamjulialashayFacebook: facebook.com/growwithjuliaLinkedIn: linkedin.com/in/julialashay/YouTube: @JuliaLashay Bo Menkiti Instagram: @bomenkitiFacebook: facebook.com/obiora.menkitiLinkedIn: linkedin.com/in/bomenkiti/ Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

    47 min
  6. The Truth About Debt: Good Debt, Bad Debt, and How to Use It

    FEB 25

    The Truth About Debt: Good Debt, Bad Debt, and How to Use It

    Debt gets a bad reputation - but what if the issue isn’t debt itself, but how we use it? In this episode, we challenge the idea that all debt is dangerous. We unpack the difference between consumer debt that drains wealth and strategic debt that accelerates it. From high-interest credit cards and lifestyle inflation to house hacking, investment properties, and business acquisitions, we explore how leverage can either trap us or propel us forward. We also discuss how credit scores really work, why wealthy people don’t avoid debt (they avoid dumb debt), and how to position ourselves to access better financing terms. For communities that have historically inherited debt habits instead of wealth strategies, this mindset shift is critical. Debt is neutral. It’s the strategy behind it that determines the outcome. The question isn’t whether to use debt - it’s how. We Talk About: [00:00] Intro [01:17] Why Most People Experience Debt as an Anchor [02:38] Lifestyle Debt vs. Wealth-Building Debt [05:49] When Debt Becomes Survival Instead of Strategy [09:23] The Hidden Cost of High-Interest Debt [11:23]  Why Access to Credit Matters More Than Using It [14:02] The Formula for Good Debt: Cash Flow Over Cost [17:25] Why House Hacking Can Accelerate Wealth [28:36] How Optionality Gives You Leverage With Lenders [36:24] Debt Is Neutral — Strategy Determines the Outcome Resources: Learn more at The Color of MoneyLearn more from Dave Ramsey: https://www.ramseysolutions.comListen to previous episodes of The Color of Money featuring Mark KingListen to previous episode of The Color of Money featuring Will RoundtreeBecome a real estate agent HERE Connect with Our Hosts Emerick Peace: Instagram: @theemerickpeaceFacebook: facebook.com/emerickpeace Daniel Dixon: Instagram: @dixonsolditFacebook: facebook.com/realdanieldixonLinkedIn: linkedin.com/in/dixonsolditYouTube: @dixongroupcompanies Julia Lashay: Instagram: @iamjulialashayFacebook: facebook.com/growwithjuliaLinkedIn: linkedin.com/in/julialashay/YouTube: @JuliaLashay Bo Menkiti Instagram: @bomenkitiFacebook: facebook.com/obiora.menkitiLinkedIn: linkedin.com/in/bomenkiti/ Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

    40 min
  7. A Test of Leadership: How Business Owners Can Navigate Any Crisis

    FEB 18

    A Test of Leadership: How Business Owners Can Navigate Any Crisis

    Running a business doesn’t stop when life gets heavy. In this episode, we talk openly about what it really means to lead with care and concern when everything feels unstable—emotionally, socially, and economically. Julia Lashay shares real-time insight from Minneapolis, where fear, uncertainty, and disruption reshaped how agents showed up for their families, clients, and communities. We unpack how survival mode impacts decision-making, why integrity shows up most clearly during hardship, and how leadership is tested when there’s no clear playbook. We also explore the importance of communication, the power of community, and why silence from leaders speaks louder than words. From financial reserves to mission-driven leadership, this conversation reminds us that care isn’t a slogan—it’s a habit. When chaos hits, who we are becomes impossible to hide. We Talk About:  [00:00] Introduction [02:33] How Do You Balance Running a Business When Your People Are in Survival Mode? [04:44] Is Care a Slogan—or a Habit Rooted in Integrity? [06:27] Why Does Community and “Your Tribe” Matter More During Crisis? [08:11] What Do You Say When You Want to Help but Don’t Have Answers? [11:35]  Are Phone Calls Still the Gold Standard for Showing You Care? [18:53]  Are Financial Reserves the Real Difference Between Panic and Stability? [20:12] What Does It Mean to Lead With Care and Concern in Uncertain Times? [23:05] How Should Leaders Speak Up When There’s an Elephant in the Room? [31:02] Can Care Be Taught—or Must It Be Lived? Resources: Learn more at The Color of MoneyBecome a real estate agent HERE Connect with Our Hosts Emerick Peace: Instagram: @theemerickpeaceFacebook: facebook.com/emerickpeace Daniel Dixon: Instagram: @dixonsolditFacebook: facebook.com/realdanieldixonLinkedIn: linkedin.com/in/dixonsolditYouTube: @dixongroupcompanies Julia Lashay: Instagram: @iamjulialashayFacebook: facebook.com/growwithjuliaLinkedIn: linkedin.com/in/julialashay/YouTube: @JuliaLashay Bo Menkiti Instagram: @bomenkitiFacebook: facebook.com/obiora.menkitiLinkedIn: linkedin.com/in/bomenkiti/ Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

    35 min
  8. This is What Starting Over From Scratch SHOULD Look Like

    FEB 11

    This is What Starting Over From Scratch SHOULD Look Like

    In this episode, we tackle a conversation many professionals are quietly having: what it really means to start over. Not because we failed, but because the rules changed. Markets shifted, costs rose, and what once worked no longer does. We unpack how rebuilding begins with getting honest about where we are today, taking stock of our skills, relationships, and lessons learned, and letting go of identities tied to past success. We talk about the importance of reassessing who we listen to, finding energy through aligned action, and rediscovering the joy of being a beginner again. We also explore the emotional side of rebuilding, including ego, expectations, and the fear of letting go of what once was. The takeaway is clear: don’t be intoxicated by past success or hungover from past failure. This next chapter isn’t about going backward. It’s about building forward, smarter, clearer, and more aligned than ever. We talk about: [00:00] Introduction and Welcome [01:56] Who Should Be in Your Circle When Rebuilding? [03:02] How Do You Get Honest About Where You Are Now? [05:45] Where Does Energy Come From When You’re Burned Out? [08:45] What Should You Keep Doing—and What Should You Let Go? [10:26] How Do You Rebuild After Debt, Losses, and Setbacks? [15:49] How Do Ego and Identity Get in the Way of Starting Again? [21:49] Setting Aside Our Old Version of What We Used to Do. [30:42] Outro Resources: Learn more at The Color of MoneyBecome a real estate agent HERE Connect with Our Hosts Emerick Peace: Instagram: @theemerickpeaceFacebook: facebook.com/emerickpeace Daniel Dixon: Instagram: @dixonsolditFacebook: facebook.com/realdanieldixonLinkedIn: linkedin.com/in/dixonsolditYouTube: @dixongroupcompanies Julia Lashay: Instagram: @iamjulialashayFacebook: facebook.com/growwithjuliaLinkedIn: linkedin.com/in/julialashay/YouTube: @JuliaLashay Bo Menkiti Instagram: @bomenkitiFacebook: facebook.com/obiora.menkitiLinkedIn: linkedin.com/in/bomenkiti/ Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

    33 min
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For generations, the Black community has faced barriers to building wealth. Today, differences in net worth and homeownership are among the most visible signs of racial inequality in the U.S. It's time to build a new legacy. The Color of Money podcast brings you engaging and mindset-shifting episodes devoted to wealth accumulation among Black and historically marginalized communities. Join KW leaders Daniel Dixon, Julia Lashay Israel, Emerick Peace, Bo Menkiti and their renowned guests for transformative conversations on building wealth for yourself, your family, and generations to come.

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