Endless Customers

Endless Customers
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Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.

  1. 1D AGO

    How Shasta Pools Updated Old Content to Drive New Sales

    Ep.136 - Most companies already have content. Few know how to make it sell. In this episode of Endless Customers, Alex Winter talks with Bryan Ashbaugh, Content Manager at Shasta Pools, about what happens when you stop chasing net new content and start upgrading what already exists. Bryan shares how a few focused updates to older articles helped Shasta Pools rank for high-intent searches they had never shown up for before, including pool automation. He also breaks down how one updated piece of content helped drive a 5,000 dollar pool heater sale through e-commerce, with zero sales calls. This conversation is a real look at how trust-building content connects the dots between search, AI visibility, and revenue. Highlights include: How to find the best content to update first using Google Search Console Why traffic alone does not mean the content is working How to match content to the buyer's journey and move readers to the next step What it takes to show up in Google AI Overviews and other AI search experiences How Shasta Pools uses sales team expertise and video to scale content that buyers trust Why HubSpot matters when you want to tie content to real revenue If you want faster wins from your content, and you want your website to do more of the heavy lifting before a buyer ever talks to sales, this episode will give you a clear path forward. Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and earning trust. #EndlessCustomers #ContentMarketing #SEO #SalesEnablement #BuyerJourney #HubSpot #AIsearch #MarketingLeadership Click here for the full article! Bryan Ashbaugh

    40 min

  2. FEB 11

    How CSI Accounting Doubled Revenue by Educating Buyers

    Ep.135 – Most firms try to grow by chasing more leads. CSI Accounting and Payroll grew by doing the opposite: they built a system that educates buyers before the first call, filters out bad fits, and makes prospects come to them. In this episode of Endless Customers, Alex Winter sits down with Brian Paulson, CEO of CSI Accounting and Payroll, to unpack how a traditionally referral driven firm used content, video, and assignment selling to reshape their sales process and more than double revenue. Highlights include: How CSI built a five person in house sales and marketing team during Covid Why investing in your own business is the real growth lever How assignment selling creates better first meetings and stronger close rates Why being upfront about fit builds trust and earns reviews, even from prospects you turn away How transparency, including pricing, helps prospects self qualify before they reach out How CSI went from chasing leads to having prospects chase them  What conferences and alignment days do to keep teams from drifting off the system If your team is stuck explaining the same things on every sales call, attracting price shoppers, or trying to scale with outdated lead gen tactics, this episode will show you what it looks like to build demand by teaching first. Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale. #EndlessCustomers #ContentMarketing #AssignmentSelling #SalesProcess #TrustMarketing #RevenueGrowth #ProfessionalServices #Accounting #HubSpot #Leadership Click here for the full article! Brian Paulson

    33 min

  3. FEB 4

    How Berry Insurance Doubled Their Business With Endless Customers

    Ep.134 - Most companies treat content like a marketing task. Berry Insurance treated it like a growth system, and it helped them double their business. In this episode of Endless Customers, Alex Winter sits down with Kaitlyn Pintarich, President of Berry Insurance, to break down how Berry turned content into revenue, built more prepared buyers, and doubled growth. Highlights include: How Berry doubled the business with the Endless Customers System Why talking about price creates better buyers How content reduced the need for ads and direct mail What changed when they hired a content manager How to build a culture where content is owned by the whole company Why they started turning away leads because demand outpaced capacity If you feel like you are stuck chasing leads, repeating yourself in sales conversations, or spending money just to stay visible, this episode will give you a clearer path forward. Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale. #EndlessCustomers #ContentMarketing #RevenueGrowth #TrustMarketing #SalesEnablement #MarketingLeadership #InsuranceMarketing #BusinessGrowth #CEO #leadership Click here to read the full article! Kaitlyn Pintarich

    30 min

  4. JAN 28

    How Yale Appliance 5X’d Growth by Tackling Uncomfortable Questions

    Ep.133 - Most companies avoid the hard questions because they're afraid of what buyers (or competitors) might think. Yale Appliance did the opposite, and it helped them grow 5X. In this episode of Endless Customers, Alex Winter talks with Steve Sheinkopf, CEO of Yale Appliance, about how radical transparency and buyer-first content helped Yale go from a single-store business to a $100M+ market leader with six locations. This is not about “doing content” because you feel like you should. It's about using content to navigate buyers through the uncomfortable stuff and earn the one thing every business needs: trust. Highlights include: Why “uncomfortable questions” are your unfair advantage How one long-tail article exploded Yale’s traffic (and changed everything) How content reduces dependency on ads and frees up budget for better business investments What it takes to build a content-driven approach that earns trust in a crowded market If you feel stuck competing on the same products and the same messaging as everyone else, this episode will give you a clearer path forward. You will find success if you focus on telling the truth, answering what buyers are actually searching for, and letting trust do the heavy lifting. Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale. #EndlessCustomers #ContentMarketing #RadicalTransparency #TrustMarketing #SalesEnablement #TheyAskYouAnswer #MarketingLeadership Click here for the full article! Steve Sheinkopf

    35 min

  5. JAN 21

    How This Sales Team Closes Deals In Half the Time With Short-Form Video

    Ep.132 - If your sales calls are dragging and deals keep stalling, you don't need a fancier pitch. You need buyers to show up already educated. In this episode, host Alex Winter talks with Adam Martin, Media Director at Hoel Roofing and Remodeling, about the short-form video system they built that helped cut appointment times in half. Adam shares how they got their sales team filming quick on-site videos using tools they already had, how those videos get used during appointments to answer questions faster, and how revenue team meetings turn real homeowner questions into a steady list of content ideas that help close deals. Highlights include: How Hoel got sales filming short-form videos in the field The simple tweak that stopped people from tuning out Why on-site videos build trust faster than polished ads How to use videos to answer questions during appointments How they cut sales call times in half How revenue team meetings create endless content ideas How keywords helped their shorts reach more buyers If you want short-form video that actually gets made and helps your sales team win more of the right jobs, this episode will give you a clear playbook you can start using this week. #EndlessCustomers #ShortFormVideo #Sales #SalesProcess #Roofing #Contractors #MarketingAndSales #LeadGeneration #BusinessGrowth Click here to read the full article! Adam Martin

    38 min

  6. JAN 14

    Why Every Endless Customers Journey Starts with Alignment Day

    Ep.131 – If your sales and marketing teams feel busy but disconnected, or your growth has slowed even though everyone is working hard, it's probably not effort you are missing. It is alignment! In this episode, host Alex Winter talks with Buz Artiano, CEO of BuildX, about how their Alignment Day with IMPACT became the moment everything clicked. It brought clarity to leadership, sales, marketing, and operations, and gave the team one clear vision for growth. They talk about what really happens on Alignment Day, how it sets the tone for the entire Endless Customers journey, and why clarity from leadership is what truly moves the needle. Buz also shares how this process helped BuildX bring transparency to pricing, improve teamwork, and start doubling results in only a few months. Highlights include: What to expect when your coach visits for Alignment Day Why leadership buy-in changes everything How BuildX got sales and marketing working as one team The scariest but smartest move Buz made: adding prices online How transparency and trust changed their buyer conversations The real reason most teams stay stuck and how alignment fixes it If you are serious about growing your business with Endless Customers, this episode will show you why Alignment Day is not optional. It is essential. #EndlessCustomers #Leadership #TeamAlignment #BusinessGrowth #SalesAndMarketing #Transparency #RevenueGrowth Click here to read the full article! Buz Artiano

    38 min

  7. JAN 7

    How to Build a Repeatable Sales Process That Consistently Closes Deals

    Ep.130 - If your sales results feel inconsistent, the pipeline feels messy, and deals keep stalling for reasons you cannot fully explain, you most likely have a problem with your process.  In this episode Alex Winter talks with IMPACT's Executive Coach Allison Belles about how CEOs and business owners can build a repeatable sales process that their team actually follows. A process that creates clarity for the team and trust for the buyer. They unpack why buyers feel pressure and inconsistency fast, where most deals really get stuck, and the simple moves that help you regain control of your pipeline without adding headcount. Highlights include: Why most sales processes break down in the same few places How to spot where deals are stalling and why What “documented” really means, and how to make it usable How to build trust before the first meeting with smarter prep and content Why sending pricing or proposals without a personal video slows everything down The follow up gap that quietly kills revenue, and how to fix it If you are trying to create consistency, improve buyer trust, and stop losing deals for preventable reasons, this episode will give you a clear way to see what is broken and what to do next. Subscribe, leave a review, and follow for more conversations about content, sales, and what it takes to become the most known and trusted brand in your market. #EndlessCustomers #SalesProcess #SalesLeadership #SalesEnablement #TrustBasedSelling #RevenueGrowth #AssignmentSelling Click here to read the full article! Allison Belles

    35 min

  8. 12/31/2025

    Do I Need to Hire an In-House Videographer to Drive Sales?

    Ep.129 - Video is no longer optional. It is how today’s buyers learn, decide, and build trust, often before they ever speak to your sales team. In this episode of Endless Customers, Alex Winter talks with Lindsey Auten, Endless Customers Coach at IMPACT, about what it really takes to succeed with video in your business.This is not about chasing trends. It is about building a video culture that actually drives results.You will learn why the videographer is one of the most overlooked and undervalued roles on your team, and how to hire and support one the right way. Lindsey shares real-world stories, hard-earned lessons, and the small changes that lead to big results with video.   Highlights include: Why most companies are failing with video and do not realize it How to get your sales team to actually want to be on camera  The step-by-step process for setting a videographer up for success What great video content looks like in a high-trust, high-impact company If you have been putting off video, or you have tried it and stalled, this episode will give you the clarity and motivation to do it right.    Subscribe, leave a review, and follow for more practical conversations about content, sales, and earning trust at scale.   #EndlessCustomers #ContentMarketing #VideoStrategy #SalesEnablement #TrustContent #MarketingLeadership Click here to read the full article! Lindsey Auten

    36 min
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5
out of 5
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About

Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.

Information

  • Creator
    Endless Customers
  • Years Active
    2024 - 2026
  • Episodes
    136
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Endless Customers

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