Becoming More with Dianna Kokoszka

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Welcome to the Becoming More Podcast. This podcast is the culmination of all things business, life, and mindset. Dianna Kokoszka is an Entrepreneur, Keynote Speaker, Author and Mentor. As an award-winning business leader, she has established herself as a prominent figure in the business world, developing many leaders during her longevity. Dedicating 13 years as CEO of KW MAPS Coaching and Training at Keller Williams Realty International, she played a pivotal role in propelling the company to become the largest and most profitable coaching enterprise in the real estate industry! As innovator, creator and author of the KW BOLD Experience and Coaching Skills Camp she helped lead the company to be recognized as the number one training company in the world.After her time with Keller Williams, she has dedicated her life to writing books and helping others. In this podcast she will talk about all of her experience in business, her life lessons along the way, and SO much more.

  1. 12/30/2025

    Why You Must "Do It Messy" to Become More | Dianna Kokoszka & Mackenzie Shelton

    "If you want to go fast, go alone. If you want to go further, bring others along." In this episode of Becoming More, Dianna Kokoszka sits down with Inner Circle member Mackenzie Shelton, owner of the Prairie and Pine Real Estate Group. Mackenzie pulls back the curtain on the "rocky starts" of team ownership, including the bold move of buying out a business partner just two months before giving birth. They dive deep into the transition from a successful solo agent to a "Coaching Leader" who focuses on significance over just success. Key Topics Discussed: ☑️ The Power of Surrender: Why spirit-led living and letting go of control is the secret to peace in real estate. ☑️ The "Avatar" Strategy: The one piece of advice from Mackenzie’s coach that changed her hiring forever. ☑️ Risk & Writing: Mackenzie shares her new journey into authorship with Maxwell Leadership. ☑️ The Garden Metaphor: Why business growth is exactly like planting seeds, you don't see the progress immediately, but the work is happening underground. ☑️ Do It Messy: Mackenzie’s advice for agents stuck in their own heads. Connect with Host Dianna Kokoszka: Website: https://diannak.com Instagram: https://www.instagram.com/dianna.kokoszka/ Facebook: https://www.facebook.com/diannakokoszka The Book: https://a.co/d/hQIpouq Merch & Growth Shop: https://dynamicgrowthcollective.com/shop Connect with Guest Mackenzie Shelton: Instagram: https://www.instagram.com/mackenzieleeshelton Facebook: https://www.facebook.com/share/1DixPYh4Z8/ YouTube: https://m.youtube.com/@RootsandRoofs TikTok: @mahogany_acres_mama Timestamps 00:00 – Spirit-Led Living: Finding peace in an uncontrollable industry. 01:05 – Introduction: Meet Mackenzie Shelton of Prairie and Pine. 02:30 – The 11-Year Journey: Navigating Nebraska and Iowa real estate. 03:15 – The Rocky Start: Buying out a partner while postpartum. 05:36 – Why Most Teams Fail: Leverage vs. Leadership. 07:54 – Identifying Your Leadership Style: Why Mackenzie chooses "Coaching." 10:11 – The "Perfect Avatar": The #1 tip for building a team. 12:33 – Surrendering Control: Moving from "Bully" to Leader. 14:49 – Taking the Big Risk: Mackenzie’s journey to becoming an author. 17:12 – The Reality of Growth: It’s not a linear path. 19:32 – The Garden Metaphor: Consistency, Watering, and Sunlight. 22:13 – Do it Messy: Mackenzie’s advice. #BecomingMore #DiannaKokoszka #MackenzieShelton #RealEstateLeadership #MaxwellLeadership #Implementation #Mindset #TeamBuilding #DoItMessy

    24 min

  2. 12/10/2025

    Stop Informing, Start Persuading: The Sales Psychology That Built an Empire

    In this special "From the Vault" episode of Becoming More, we travel back to 1997 for a legendary conversation between Dianna Kokoszka and Howard Brinton (Star Power Club). Before she was a CEO and a global leadership icon, Dianna was a ferocious real estate agent who sold 104 homes in her very first year. How? She didn't rely on luck; she relied on physics, logic, and a mastery of scripts that are just as lethal today as they were decades ago. Dianna breaks down the specific dialogues she used to win For Sale By Owners (FSBOs), defend her commission, and move clients from "thinking about it" to signing the contract. If you are in sales, real estate, or leadership, this is a masterclass in persuasion. In this episode, you will learn: ☑️ The "Cue Ball" Strategy: How to set up your questions so the client has to give you the answer you want. ☑️ Informative vs. Persuasive: Why giving too much information kills the sale (and how to fix it). ☑️ The "Gut Gauge": How to ask the tough questions that get to the heart of the objection. ☑️ Systematizing Success: Applying the E-Myth philosophy to scale from a salesperson to a business owner. ☑️ The "Position Contract": How to hire and empower a team that actually works. Timestamps: [00:00:50] Intro: Howard Brinton introduces Dianna Kokoszka (104 homes in year one). [00:02:57] The McDonald’s Theory: Why realtors fail and franchises succeed. [00:14:50] The "Cue Ball" Logic: Never ask a question unless you know where the answer leads. [00:16:37] The FSBO Script: The difference between a "Problem" presentation and a "Solution" presentation. [00:21:21] Defending the Commission: The "Overtime" Analogy (Work 2 days, get paid for 1). [00:25:42] The Logic Trap: The "Pawn Shop" vs. "Auction" metaphor for pricing. [00:40:22] Stop Informing, Start Persuading: Why "features and benefits" kill the sale. [00:50:52] The Takeaway Close: "I'd rather turn you down now than let you down later." [01:13:28] The Guest Pass: How to protect your commission when buyers visit open houses without you. Additional Resources: Master the Scripts (Coaching Blitz): https://dynamicgrowthcollective.com/c... Join the Free Q&A: https://diannak.com Follow Dianna: Instagram: https://www.instagram.com/dianna.koko... YouTube: https://www.youtube.com/@BecomingMore... Facebook: https://www.facebook.com/diannakokoszka LinkedIn: https://www.linkedin.com/in/diannak/ #RealEstateCoaching #SalesMastery #RealtorTips #OldSchoolSales #BecomingMorePodcast #DiannaKokoszka #SalesScripts #RealEstateAgent #MillionaireMindset #Throwback

    1h 26m

  3. 12/03/2025

    Prescription Without Diagnosis is Malpractice (Live Coaching)

    Are you guilty of "Sales Malpractice"? In the medical world, if a doctor handed you a prescription without asking where it hurt, they would lose their license. Yet, in real estate, agents do this every single day. We "prescribe" listings, marketing plans, and open houses before we have ever truly "diagnosed" the client's problem. In this raw, Live Coaching episode of Becoming More, Dianna Kokoszka takes you behind the scenes of a tactical intervention. You will hear why the "Data Dump" presentation style is killing your conversion rates, especially in the tightening market of late 2025, and exactly how to fix it. Takeaways: ☑️ The Diagnosis Framework: How to stop assuming value and start uncovering it. ☑️ Live Roleplay Intervention: Listen as Dianna corrects a sales conversation in real-time, rewriting the script from "pushy" to "professional." ☑️ Mindset vs. Attitude: Why your "Internal Storyteller" is afraid to ask deep questions, and how to reprogram your subconscious to view "Diagnosis" as a duty, not an intrusion. ☑️ The Year-End Push: How to use the Diagnostic method to motivate hesitant buyers before the year ends. "Prescription without diagnosis is malpractice." This isn't just a quote, it's the standard for the top 1% of the industry. Stop guessing. Stop pitching. Start diagnosing. Chapter Markers & Key Moments 00:00 – The Versatility Gap: Why agents lose 25-30 transactions a year. 01:57 – Adaptability: How to shift scripts for Teachers, Nurses, and Engineers. 04:27 – The "No Desire" Roleplay: A counter-intuitive method to master objection handling. 06:22 – DISC in Action: Why being a "High C" personality cost Dianna 75% of her early listings. 10:43 – The Value Ladder: Understanding Value Proposition vs. Value Assumption. 12:27 – The Penicillin Analogy: Are you prescribing value that the client thinks is useless? 14:22 – Pre-Qualifying Expectations: The specific questions to ask before you enter the home. 21:53 – The Doctor Frame: "This is financial surgery"—how to set the stage for deep questioning. 28:04 – Live Coaching Intervention: Handling the "Probate & Hesitant Heir" objection. 29:11 – The Core Philosophy: "Prescription without diagnosis is malpractice." 30:08 – The "Coming Soon" Script: How to secure a contract even when the seller isn't ready to list. 34:52 – The Executive Analogy: A powerful script for high-level professionals trying to FSBO. 36:37 – The 4 Types of Buyers: Why For-Sale-By-Owners rarely attract the "Relocation Buyer." Mentioned in this Episode: ☑️ Book: Becoming More: You Can't Get to Better Until You Get to Different by Dianna Kokoszka https://a.co/d/hQIpouq ☑️ Join the Q&A: https://us02web.zoom.us/meeting/register/oZPoCW9MShO_NTAdRUUY0Q ☑️ Check Out Dianna's Other Offers: https://diannak.com Connect with Dianna: Instagram: @dianna.kokoszka LinkedIn: @diannakokoszka Facebook: @diannakokoszka #realestatecoaching #SalesMalpractice #LiveRoleplay #BecomingMore #DiannaKokoszka #ConsultativeSelling #RealEstateScripts2025 #MindsetShift #DiagnosisBeforePrescription

    38 min

  4. 11/26/2025

    Why We Are CANCELLING Black Friday (The "Purple Friday" Strategy)

    This holiday season, most of the world is slowing down, yet the top 1% of agents are just gearing up. In this special "Sneak Peek" episode of the Becoming More Podcast, Dianna Kokoszka invites you inside her private coaching room to challenge the idea that "optimism" is enough to save your business in 2025. We reveal why we are officially cancelling Black Friday to launch "Purple Friday" instead. If you are ready to trade hoping 2025 is a good year for actual commitment, keep listening. PURPLE FRIDAY SPECIAL OFFER: We are skipping the Black Friday "doom-and-gloom" for Purple Friday! Instead of buying more stuff or spending your holiday in lines, invest in your future. Get your ticket to Coaching Blitz 2026 in Austin, TX (April 13-15) for a massive discount limited time only. Secure your seat for under $1,000 (that's right saving $1500!) here: https://dynamicgrowthcollective.com/c... Takeaways: ☑️ The "One Client" Visualization: A Thanksgiving gratitude exercise to rewire your brain for abundance.   ☑️ Optimism vs. Commitment: The mindset shift that separates hobbyists from CEOs. (Stop just "hoping" for a good year). ☑️ The "Reverse 100" Strategy: The exact tactic used by agents like Laura & Jason Burns to generate hundreds of inbound calls in a single day.   ☑️ Marketing Myths: Why "Brand Awareness" is a waste of money if you don't have a Call to Action. Timestamps: 0:00 - Intro: Why we are cancelling Black Friday 0:31 - The "One Client" Gratitude Visualization (Do this tomorrow!) 02:00 - Purple Friday Announcement: Coaching Blitz 2026 Deal 06:50 - The Danger of Optimism vs. The Power of Commitment 08:20 - The Hummingbird Ventures Story (Finding Your "Why") 12:40 - Marketing Trap: Why "Information" doesn't sell 14:15 - The "Reverse 100" Strategy: How to get 500+ calls in one day 19:15 - Client Appreciation Party Ideas for December 32:10 - The 4 Storytellers: Which voice is running your business? RESOURCES: Join the Free Tuesday Q&A: https://us02web.zoom.us/meeting/regis... Get the Book: Becoming More by Dianna Kokoszka https://a.co/d/9xk1Kn9 The Hummingbird House Sober Living: https://www.thehummingbirdhouse.com/d... #RealEstateCoaching #DiannaKokoszka #PurpleFriday #Reverse100 #RealEstateMarketing #Commitment #Mindset #RealEstate2025 #CancelBlackFriday #podcast

    35 min

  5. 11/19/2025

    She Built a Millionaire Empire as a Single Mom (Stop Winging It)

    Are you still "winging it" in your business and wondering why you haven't hit the millionaire mark? In this episode of the Becoming More Podcast, Dianna Kokoszka sits down with Rebecca Del Pozo, the "Millionaire Real Estate Mom," to reveal the absolute blueprint for building a 7-figure empire without sacrificing your faith or family. Watch this if you are: An entrepreneur struggling to balance motherhood and business scaling. A real estate agent looking for the systems to go from "survival mode" to significance. Ready to stop making excuses and start building wealth in 2025. In This Episode: Dianna and Rebecca dive deep into the "Red Wagon" mindset—the grit required to door-knock with kids in tow when you have $0 in the bank. Discover how Rebecca transformed her life after an unexpected divorce, navigating single motherhood to become a top 1% real estate leader. They discuss the "Stop Winging It" philosophy, why "Shadow Success" might be draining you, and how to align your daily habits with your spiritual purpose. This isn't just motivation; it's a masterclass in overcoming limiting mindsets and embracing the 14 mindsets of success. Takeaways: ☑️ The "Red Wagon" Origin: How Dianna sold 100+ homes with a toddler in a wagon (and how you can apply that grit today). ☑️ Systematize Your Success: Why structure creates freedom for neurodivergent and creative entrepreneurs. ☑️ Faith & Finance: How to integrate biblical values into a high-profit business model. ☑️ The Millionaire Mom Method: Practical steps to regain control of your calendar and income. Timestamps: 00:55 - Intro: Welcome to Becoming More 03:27 - The Bobsled & The Book: Getting Outside Your Comfort Zone 06:56 - "Failing Forward": Turning Dyslexia into a Superpower 10:42 - The "Red Wagon" Moment: Why Vulnerability Wins 11:34 - From Single Mom to Millionaire Real Estate Mom 13:26 - Practical Leverage: How to Win at Home & Business 18:00 - Stop Winging It: The Stress of "Faking It" 22:04 - Life by Design: The Spiritual Reset 23:58 - Closing: Your "Disqualifiers" Are Your Superpowers Resources Mentioned: 📖 Get Rebecca’s Book: Stop Winging It! Don't Accept Your Life, Lead It! https://amzn.to/3XyAqWv 🏡 Join the Millionaire Real Estate Mom Community: https://www.facebook.com/groups/millionairerealestatemoms 📘 Read Dianna’s Book: Becoming More: You Can't Get to Better Until You Get to Different https://amzn.to/3tiVB2l 💵 Dianna's Inner Circle Mentorship: https://diannak.com Connect with Us: Dianna Kokoszka: https://www.instagram.com/dianna.kokoszka/ Rebecca Del Pozo: https://www.instagram.com/rldelpozo/ #FemaleEntrepreneur #RealEstateCoaching #StopWingingIt #DiannaKokoszka #MillionaireMindset #ChristianBusiness #WomenInRealEstate #BecomingMorePodcast #2025BusinessTrends #NeurodivergentEntrepreneur

    25 min

  6. 11/11/2025

    The Science That Silenced PTSD: Stories from Healed Heroes (Veterans Day Replay)

    What if a groundbreaking discovery could heal PTSD without meds or therapy sessions? In this eye-opening Veterans Day replay of Becoming More, Air Force veteran Shawn Mack unveils research-proven insights into transforming combat trauma through an unexpected natural approach. Drawing from studies on stem cell activation and the "Blue Mind" phenomenon, Shawn shares raw, real stories of vets overcoming tinnitus, rebuilding shattered marriages, and escaping the grip of suicide—backed by stats like 44% reduced depression in just one trip. From Marine founder Nick Powers' battle with alcoholism to his rise as a world-champion despite devastating injuries, discover how science and teamwork are rewriting recovery. If you're seeking hope for veterans or innovative mental health breakthroughs, this episode delivers. Support the mission at warfighterscuba.org and join events like the Hog Heaven shoot. Subscribe for more tales of resilience and growth! #VeteransDay #PTSDScience #VeteranRecovery #MentalHealthBreakthrough #HealingHeroes

    43 min

  7. 10/28/2025

    Pursuing Personal Excellence Within the Inner Circle Membership Program - Loredana Ghete

    In this conversation, Dianna Kokoszka and Loredana Ghete discuss the critical role of personal leadership growth and development in achieving success.  Loredana shares transformative experiences from Inner Circle events that pushed her out of her comfort zone and highlights the significance of building strong relationships within a community of leaders. They also touches on the concept of excellence as a choice and the necessity of investing in oneself to foster both personal and professional growth.   Follow our guest Loredana Ghete Instagram: https://www.instagram.com/loredanaghete/?hl=en Linkedin: https://www.linkedin.com/in/loredana-ghete-95213b101   Follow Dianna: YouTube Subscribe: https://www.youtube.com/channel/UCG6s7loCeIA5tvZ7uEda6vg Facebook: https://www.facebook.com/diannakokoszka?_rdc=2&_rdr# Instagram: https://www.instagram.com/dianna.kokoszka/ LinkedIn: https://www.linkedin.com/in/diannakokoszka ✨ Be sure to check out Dianna's NEW Dynamic Growth Shop for all your empowering merch—designed to inspire and elevate your journey! https://dynamicgrowthcollective.com/shop

    30 min

  8. 10/21/2025

    Share Your Story Series - Suzy Kopp (Inner Circle Program)

    In this episode Dianna and Suzy discuss the Inner Circle program with John Maxwell. They explore how being surrounded by like-minded individuals fosters personal and professional growth, the importance of implementing learned strategies, and the value of experiential learning. Suzy shares her personal journey throughout her membership, including a significant increase in income, and emphasizes the importance of collaboration and accountability in leadership. Follow our guest Suzy Kopp: Website: https://charlestonbeachlifehomes.com/ Instagram: https://www.instagram.com/charlestonbeachlifehomes/ Linkedin: https://www.linkedin.com/in/suzy-kopp-85178211 ✨ Be sure to check out Dianna's NEW Dynamic Growth Shop for all your empowering merch—designed to inspire and elevate your journey! https://dynamicgrowthcollective.com/shop Follow Dianna: YouTube Subscribe: https://www.youtube.com/channel/UCG6s7loCeIA5tvZ7uEda6vg Facebook: https://www.facebook.com/diannakokoszka?_rdc=2&_rdr# Instagram: https://www.instagram.com/dianna.kokoszka/ LinkedIn: https://www.linkedin.com/in/diannakokoszka ✨ Be sure to check out Dianna's NEW Dynamic Growth Shop for all your empowering merch—designed to inspire and elevate your journey! https://dynamicgrowthcollective.com/shop

    12 min
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About

Welcome to the Becoming More Podcast. This podcast is the culmination of all things business, life, and mindset. Dianna Kokoszka is an Entrepreneur, Keynote Speaker, Author and Mentor. As an award-winning business leader, she has established herself as a prominent figure in the business world, developing many leaders during her longevity. Dedicating 13 years as CEO of KW MAPS Coaching and Training at Keller Williams Realty International, she played a pivotal role in propelling the company to become the largest and most profitable coaching enterprise in the real estate industry! As innovator, creator and author of the KW BOLD Experience and Coaching Skills Camp she helped lead the company to be recognized as the number one training company in the world.After her time with Keller Williams, she has dedicated her life to writing books and helping others. In this podcast she will talk about all of her experience in business, her life lessons along the way, and SO much more.

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