Aesthetic Pulse

Smith and Crawford Company
  • 5.0 (13)
  • Marketing
  • Weekly

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

  1. 1d ago

    The Holiday Idea Dump: Everything to Make This Season Fun

    Have you wondered how your medspa can turn a routine visit into an experience clients can’t wait to share this holiday season? In this episode, Andrea and Taleesa share practical ways to make the holiday season more memorable for your clients and staff by focusing on thoughtful experiences that build loyalty and encourage referrals. Join Andrea and Taleesa to learn how to turn fun, festive experiences into social media content that builds client loyalty and encourages referrals—without relying on discounts or trying to do everything at once. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: How to create a festive, memorable client experience 6:31How you can use events and gifting to encourage visits and sales 15:56How to recognize your staff, create fun team activities, and share experiences in your content 26:47 Links: https://smithandcrawford.com/quick-links Email us: hello@smithandcrawford.com

  2. Oct 29

    Welcome to the Haunted Medspa: Enter If You Dare

    Is your medspa hiding spooky revenue leaks? In this fun Halloween-themed episode, Andrea and Taleesa are taking you on a “haunted house tour” of common medspa challenges and sharing practical ways to tackle these revenue drains. Join Andrea and Taleesa to learn how to strengthen your operations and make better use of the clients, tools, and resources your practice already has. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: Reducing your lost bookings 4:55Why you should fix your costly and disconnected systems 14:46Strengthen your retention 23:36 Links: https://smithandcrawford.com/quick-links Email us: hello@smithandcrawford.com

  3. Oct 22

    Autopsy of a No-Show: Finding the Cause of Death Behind Every Empty Chair

    Have you ever had a promising new client book an appointment—then disappear without a trace? In this week’s episode, Andrea and Taleesa explore why you might get no-show clients at your medspa and break down the common causes and how you can avoid them. Listen to this episode to learn how to identify why clients no-show and use targeted reminders, follow-ups, and personal touchpoints to help prevent it. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: Why no-shows cost more than an empty appointment slot 3:28Five common causes of no-shows 5:38How to review your last 10–15 no-shows to find patterns 19:00 Links: https://smithandcrawford.com/quick-links Email us: hello@smithandcrawford.com

  4. Oct 15

    Gift Cards Without the Cheap Feeling: How to Sell Them Like a High-End Offer

    Do you want your gift cards to feel like a luxurious gift, not just a piece of paper this holiday season? Today, Andrea and Taleesa share how you can make your medspa gift cards feel like premium gifts and use them to boost your holiday and Black Friday sales. Join Andrea and Taleesa to learn how to create an effective Black Friday offer that attracts both existing and new clients through a premium gift card experience. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: Why your gift cards should feel luxurious 5:37Creating tiered value 18:01Treating gift cards like an experience 24:45 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  5. Oct 8

    What Your Team Needs From You For Q4

    Is your team truly prepared for the Q4 rush, or are there gaps in your training and systems to address before the holidays? In this episode, Andrea and Taleesa are helping you prepare for Q4 by sharing ways you can train and motivate your team, improve systems, and gather team feedback so you’re ready for the busy holiday season. Listen to this episode to learn how you can prepare your team and systems for Q4 so you can serve clients smoothly, keep your staff motivated, and make the most of this holiday season. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: Clarify the Q4 plan and staffing 5:09How you can train and motivate your team 12:17Smooth operations and gather feedback before the holidays 19:22 Links: Webinar link: https://smithandcrawford.com/webinar-registration Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  6. Oct 1

    Your Content Is Training Your Audience (Whether You Meant To or Not)

    Is your marketing attracting the clients you want—or training the wrong audience to watch? Today, Andrea and Taleesa explain how your medspa’s social media content shapes the audience it attracts and share three common traps that attract followers who might never become clients. Join Andrea and Taleesa to learn how you can use transformation, client-focused education, and value-added incentives in your marketing to attract more ideal clients. If you enjoyed this episode, please share, rate and review it! Also mentioned in today’s episode: Peer trap content and how to avoid it 4:10Discount trap content 12:49Content that actually attracts the right clients 23:32 Links: Webinar link: https://smithandcrawford.com/webinar-registration Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  7. Sep 24

    Foundational Fix Part 4: One Machine, Not a Pile of Parts

    Is your medspa’s marketing a powerful ecosystem, or a pile of disconnected parts that quietly leaks clients before they even book an appointment? In this final part of the Foundational Fixes series, Andrea and Taleesa explain how to turn your scattered marketing efforts into a connected, cohesive marketing framework that consistently moves clients from first touch to booked appointment. Listen to this episode to learn how to map your own client journey, spot the “leaks” in your process, and tighten everything up so your Q4 marketing feels consistent, connected, and easier to manage. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why isolated pieces of marketing don’t equal a strategy 3:51The anatomy of a connected marketing system 9:15Mapping the client journey and finding leaks in the system 15:29 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

  8. Sep 17

    Foundational Fix Part 3: The Silent Reason They Didn't Book

    How many potential clients are you silently losing just because it’s too confusing or frustrating for them to book with you? In this third episode of the Foundational Fix Series, Andrea and Taleesa are diving into how you can reduce booking friction for your medspa before Q4 by simplifying your customer-facing content and auditing every path from interest to appointment. Join Andrea and Taleesa in this episode to learn how to make your booking experience seamless and simple so your buyer can stop being confused and start being confident. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Why a confused buyer doesn’t buy 3:40Where confusion hides in your business 7:36How to run a practical new-client audit before Q4 14:25 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

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5
out of 5
13 Ratings

About

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

Information

  • Creator
    Smith and Crawford Company
  • Years Active
    2024 - 2026
  • Episodes
    130
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Smith and Crawford Company
  • Show Website
    Aesthetic Pulse

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