Operation Med Spa

Alpha Aesthetics Partners
  • 5.0 (6)
  • MANAGEMENT
  • UPDATED SEMIMONTHLY

Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

  1. 6D AGO

    022: Our Med Spa Origin Story

    Rebekah and Janelle take a trip down memory lane and share how they "grew up" in the med spa world, starting at the front desk of a tiny two location practice and working their way into multi clinic leadership. They talk about the early days of paper charts, grassroots marketing, and doing whatever it took to get patients in the door, long before digital ads did the heavy lifting. Along the way, they break down the habits that moved their careers forward, from staying curious and joining every training to asking better questions and solving problems instead of just spotting them. They also share how great mentors, tough feedback, and safe leadership made all the difference. Whether you are at the front desk, managing a busy clinic, or dreaming about your next role, this episode gives you a clear roadmap for growth, leadership, and a career you love in aesthetics.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    19 min

  2. 12/16/2025

    021: Turning 2026 Into a Strategy, Not a Surprise

    Rebekah and Janelle are looking ahead and getting real about how to build a smart, intentional plan for 2026. Instead of letting the year happen to you, they walk through how to learn from 2025, set clear revenue goals, and anchor everything to a few big priorities that actually move the needle. They break down how to forecast by provider, why revenue per hour and utilization matter, and how PTO, schedule changes, and new hires affect your numbers more than you think. The conversation covers pricing analysis, CapEx decisions, and why training and development must be baked into the plan, not added as an afterthought. Finally, they talk about people. From identifying who is ready for more to spotting who may be phasing out, they show how a solid people plan is just as important as any spreadsheet if you want 2026 to work in your favor.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    18 min

  3. 12/02/2025

    020: Navigating Filler Fatigue, GLP-1s, and Wellness

    Rebekah and Janelle sit down to unpack how unpredictable the aesthetic industry has become and what med spa leaders can do about it. They reflect on a time when revenue cycles, filler demand, and category growth felt stable, then contrast it with today's reality of viral trends, GLP 1 patients, and shifting consumer sentiment. They dig into the filler "bad press," how social media has amplified fear, and why education and ethical consultation still win. The conversation moves into buzzwords like regenerative and wellness, what patients think they mean, and the services practices already have that fit those buckets. From GLP 1 volume loss to membership design and cross pollinating wellness, skincare, and injectables, this episode gives practical ideas for 2026 planning so owners and providers can stay nimble, protect trust, and keep growing in a rapidly evolving market.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    21 min

  4. 11/17/2025

    019: Coaching in the Moment and Leading With Clarity

    Janelle and Rebekah return after a much-needed break and dive straight into the mistakes that shaped them as leaders. They open up about the moments that taught them the most, from getting too casual with their teams to navigating the blurry lines between friendship and leadership. As they revisit old stories and the lessons that followed, they explore where boundaries matter, why coaching in the moment prevents bigger issues later, and how lingering too long on a weak hire can drag an entire team down. They also discuss the opposite mistake: cutting someone too quickly before giving them a fair path to improve. By the end, they tie it all together with the realities of hiring under pressure and how panic hires always backfire. This episode sets the tone for what may become an ongoing series as they continue to unpack the lessons they learned the hard way.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    18 min

  5. 06/17/2025

    018: How to Plan Events That Actually Drive Revenue

    Rebekah and Janelle break down what makes events successful—and what's just a waste of time. From intimate lunch-and-learns to massive anniversary parties, they explore the different types of med spa events, when to use them, and how to track their ROI. The duo shares real-world examples of what works, how to avoid common pitfalls, and why smaller, low-lift events often deliver the biggest results. They also cover how to build local partnerships, choose the right vendors and models, and avoid discounting strategies that erode revenue. If you've ever wondered how many events your clinic should actually host or how to make them more impactful, this episode lays it all out. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    36 min
  6. 017: How to Maximize Vendor Relationships

    06/10/2025

    017: How to Maximize Vendor Relationships

    In this episode of Operation Med Spa, Rebekah and Janelle explore how to make the most of your vendor relationships and retail strategies. From deciding which SKUs to carry to setting expectations with reps, they discuss what truly adds value to your practice—and what doesn't. They break down how curated retail offerings protect patient investments, why too many options can hurt sales, and how staff education plays a critical role. You'll also hear practical tips on structuring successful vendor meetings, maximizing rep support, and using those relationships to grow your top line.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    21 min
  7. 016: Why One-on-Ones Are Your Most Important Meeting

    05/27/2025

    016: Why One-on-Ones Are Your Most Important Meeting

    In episode 016 of Operation Med Spa, Rebekah and Janelle dive into one of the most overlooked leadership tools: one-on-ones. Far beyond routine check-ins, these conversations are powerful opportunities to build trust, uncover team motivations, and create alignment across your practice. They discuss why many one-on-ones feel like a waste of time, and how to structure them so they actually drive performance and engagement. You'll hear practical insights on how to tailor communication to different personality types, avoid common mistakes, and follow up in ways that foster accountability. Whether you're managing providers, front desk teams, or operations, this episode helps you transform one-on-ones into one of your highest-leverage leadership habits. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    22 min
  8. 015: How to Be an Effective Leader Without Burning Out

    05/13/2025

    015: How to Be an Effective Leader Without Burning Out

    In episode 015 of Operation Med Spa, Rebekah and Janelle tackle a topic every leader faces but few talk about—burnout. They open up about the pressure to prove your worth by overworking, and how that mindset can quietly unravel both your professional and personal life. Drawing from their own leadership experiences, they share insights on setting boundaries, managing your calendar with intention, and making time for personal development. Rebekah and Janelle also explore how investing in yourself directly benefits your team and your business. Whether you're a practice owner, manager, or just feeling stretched too thin, this episode offers a timely reminder: your best ROI might be the one you make in yourself.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    21 min
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5
out of 5
6 Ratings

About

Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

Information

  • Creator
    Alpha Aesthetics Partners
  • Years Active
    2024 - 2025
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Operation Med Spa

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