Aesthetic Pulse

Smith and Crawford Company
  • 5.0 (12)
  • MARKETING
  • UPDATED WEEKLY

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

  1. 4D AGO

    We’re Not Doing Depressing Januaries Anymore: Making Winter Fun in Your Medspa

    Are you ready to discover fresh strategies that will turn your clinic's slowest month into your most energizing and productive one? In this debut episode of 2026, Andrea and Taleesa are giving you tips on how you can transform January into an opportunity for growth and renewed energy for your medspa as you head into the winter season. Join Andrea and Taleesa to get practical strategies for boosting morale, client engagement, and business strategy in the winter months. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Strategies to make January fun 5:23Giveaways and creating a cozy atmosphere 17:20Team engagement and mental health 26:11 Links: Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite 2026 Visibility Vault: https://smithandcrawford.com/visibility-vault Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    33 min

  2. 12/26/2025

    From Burnout to Breakthroughs: What We Learned This Year

    2025 is coming to an end and Andrea and Taleesa are taking a look at what they’ve learned this past year as business owners in this fun episode. Join Andrea and Taleesa as they share some of the lessons they’ve learned from 2025, chat about new ways to grow your business while prioritizing what’s important, and give you real-life tips to make 2026 your best year yet! If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Recognizing what projects will bring you ROI 8:06Why you should be celebrating small wins 13:23Staying organized and focused with weekly meetings 17:30Creating better boundaries 25:18 Links: Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite 2026 Visibility Vault: https://smithandcrawford.com/visibility-vault Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    47 min

  3. 12/18/2025

    The 12 Days of Medspa Success: Your Holiday Marketing Song (Without the Singing)

    Have you been wondering what marketing and business strategies you can use to grow your business as we approach the new year?  Today, Andrea and Taleesa are giving you the 12 days of Christmas- Medspa edition. They’re going through the 12 things you should be doing to get a thriving and fully booked business going into 2026. Listen to this fun seasonal episode to get 12 practical tips that will help you to elevate your esthetic practice so you can start the new year on the right step.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  How many emails you should be sending per year 8:48Why you need to be doing professional photo shoots and how many you need to have 16:47The nine essential marketing materials you need 31:12Eleven automations every medspa needs 40:03 Links: Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite 2026 Visibility Vault: https://smithandcrawford.com/visibility-vault Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    47 min

  4. 12/11/2025

    The Medspa Owner’s Wishlist: Little Luxuries That Make Work More Magical

    Are you looking for creative ways to add a touch of luxury and festive charm to your medspa this holiday season? In today’s episode, Andrea and Taleesa are sharing fun gift ideas for you and your clinic that can help create a luxurious feeling for your medspa so you can elevate the experience for both clients and your staff.  Join both Andrea and Taleesa for this episode to get practical ways to bring some extra luxury and joy to your medspa this holiday season.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Creating a luxurious atmosphere 4:59Team gifts and break room improvements 9:49How you can enhance the client experience 25:19 Links: Benable List: https://benable.com/smithandcrawford/medspa-must-haves-little-luxuries-that-make-a-big-difference Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    33 min

  5. 12/04/2025

    Turn December into Dollars: Your Last-Minute Medspa Gift Strategy

    Have you been struggling with last minute gift ideas you can offer to your medspa clients this holiday season? Today, Andrea and Taleesa are giving you 10 easy gift ideas for your esthetic practice and how you can market them effectively to capitalize on Christmas without added stress.  Listen to this seasonal episode to get practical advice on how you can offer something special to your clients this Christmas season and the last minute marketing strategies you can use to get these packages in front of your audience.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Stocking stuffer station 12:52Couples or bestie package 16:26Treatment sampler package 22:02Marketing strategies for last minute sales 32:06 Links: Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    41 min

  6. 11/27/2025

    Social Success Series Part 4: Engagement

    Are you struggling to boost engagement on your Instagram and wondering how you can build a deeper connection with your audience while generating leads? In today’s episode and fourth part of the Social Success Series, Andrea and Taleesa are chatting about different engagement strategies and the importance of engagement in social media marketing including how these strategies can lead to increased community building and stronger client relationships for your esthetic practice.  Join Andrea and Taleesa in this episode to get actionable steps for improving your Instagram engagement so you can grow trust and build community. If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  The importance of engagement on Instagram 2:35Outbound engagement 5:28Why you need to be replying to stories and DM’s 11:57Manychat and increasing engagement 16:58Common pitfalls that kill engagement 24:07 Links: Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    33 min

  7. 11/20/2025

    Social Success Series Part 3: Reels

    Do you want to learn how to master your Instagram Reels so you can attract more clients for your esthetic practice? In today’s episode and third part of the Social Success Series, Andrea and Taleesa are talking about the essential components of creating high-converting Instagram Reels and why it’s so important to stay consistent while leveraging different types of Reels content across your profile.  Listen to this episode to get a blue print on what types of Reels you should be creating and how often you need to post so you can build trust and attract new clients to your practice.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  The importance of a hook 10:49 Different types of Reels content 15:55The secret sauce with algorithm and engagement 21:32Audio strategies 25:59Common Reels mistakes 29:59 Links: Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    40 min

  8. 11/13/2025

    Social Success Series Part 2: Stories

    Are you wondering how you can master your Instagram stories so you can transform the way your esthetic practice connects with clients? In today’s episode and second part of the Social Success Series, Andrea and Taleesa are diving into how you can leverage your Instagram stories to showcase your brand’s personality and foster deeper connections with your clients. Join both Andrea and Taleesa to learn actionable strategies for using Instagram stories to boost your engagement and grow your business. If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  The benefits of posting live stories 4:20Types of different stories 7:14Different story categories 29:22Common story mistakes 39:55 Links: Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    46 min
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5
out of 5
12 Ratings

About

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

Information

  • Creator
    Smith and Crawford Company
  • Years Active
    2024 - 2026
  • Episodes
    86
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Smith and Crawford Company
  • Show Website
    Aesthetic Pulse

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