Best of Book Marketing

Lainey Cameron and Paulette Stout
  • 4.9 (15)
  • MARKETING
  • UPDATED MONTHLY

A book marketing podcast hosted by Lainey Cameron and Paulette Stout, showcasing what’s worth your time, what’s just hype, and what fellow authors learned along the way! Find tips, resources and free downloads at www.bestofbookmarketing.com

  1. JAN 30

    Book Marketing Tips for Slow Book Sales

    We love our book babies, but sometimes they don't sell as well as we'd hope. In this episode of the Best of Book Marketing podcast, we tackle book marketing tips for what to do when you have slow book sales. Hint: sometimes it’s the book! We'll cover lots of practical ideas to help get your book sales back on track. Episode Sponsor: 12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book. ⁠⁠⁠ ⁠Join our⁠ Substack⁠⁠ ⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

    1h 2m

  2. 11/28/2025

    Scams, Scams, and more!

    Data Protection and Staying Safe as an Author, with special guest Liz McLaughlin. As writers, we are often targeted by scams - from fake publishing services to phishing attempts to fraudulent marketing opportunities. In this episode, we invite Liz McLaughlin to help us learn how to recognize and avoid the scams. Plus, in a world of technology meltdowns (viruses, getting water on your laptop anyone like Lainey!), we talk about how to keep copies of our work safe. Liz has spent years supporting people through moments of stress, vulnerability, and uncertainty working as an information technology professional. With a background in psychology and social work, she brings a grounded, compassionate understanding of how emotions influence decision-making—and how scammers expertly exploit those moments. Join our⁠ Substack⁠⁠ ⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette! Episode Resources: Writer Beware by Victoria Strauss Weekly Writer Support Group - cohosted by Lainey Cameron and Charlotte Dune: Support Liz McLaughlin's work:Amazon author page The Supernova Cycle Series of books Episode Sponsor: 12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book. ⁠⁠Join the waitlist⁠ ⁠for next time, or ⁠⁠full program info here⁠⁠.

    52 min

  3. 10/31/2025

    How to Market a Thriller

    With special guests, Kimberly Belle and Saleema Ishq. Thriller authors, Kimberly Belle and Saleema Ishq join us to chat about what has worked for them in reaching thriller and suspense genre readers with their books. Kimberly Belle is the Edgar Award winning, USA Today & internationally bestselling author with over one million copies sold worldwide. Her titles include The Paris Widow, The Marriage Lie, a Goodreads Choice Awards semifinalist for Best Mystery & Thriller, and the co-authored #1 Audible Original, Young Rich Widows series. Saleema Ishq is a former copywriter turned award-winning thriller author who accidentally fell in love with book marketing while launching her debut novel. Since then, she’s sold thousands of books, grown a TikTok community of 16k+, and picked up a few awards and media shoutouts along the way (all without burning out or selling out). Join our⁠ Substack⁠ ⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette! Episode Resources: Killer Author Club, a bi-monthly, 30-minute author interview series and podcast hosted by NYT and USA-Today bestselling authors Heather Gudenkauf, Kimberly Belle, and Kaira Rouda 5 Steps to an Author Brand (That Feels Like YOU) by Saleema Ishq Readers Coffee House reader community on Facebook Episode Sponsor: 12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book. ⁠Join the waitlist⁠ for next time, or ⁠full program info here⁠.

    59 min

  4. 09/26/2025

    Book Cover Design Tips with Damonza

    With special guest, Damon Freeman of Damonza. Book covers have a fraction of a second to make an impression on a reader. Good covers attract the right readers, bad covers don't attract anyone. In this episode, we get book cover design tips from the experts at Damonza. They're the talented team that just remade the cover of Lainey's debut, The Exit Strategy. Get behind-the-scenes details on Lainey's experience recovering her book so you can choose a cover that's right for your book or give useful feedback to your designer. Join our⁠ Substack ⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette! Free book cover review , and Genre Cover Trend Guides from the team at Damonza. Episode Sponsor: 12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book. Join the waitlist for next time, or full program info here.

    56 min

  5. 08/22/2025

    Amazon Ads for Authors

    With Special Guest, Janet Margot Many authors wonder whether Amazon Ads can work for your book sales. In this essential episode of the Best of Book Marketing Podcast, we sit down with Janet Margot of Book Geeks Media. As a former Amazon veteran with hands-on experience designing how book campaigns work for the book giant, Janet reveals the strategies that work, and how to decide if Amazon Ads can be a successful approach for you. If you want a truly expert take on Amazon Ads for authors from the person who used to run them at Amazon, tune in to discover how to make this unique book marketing channel work for you. Join our⁠ new ⁠Substack ⁠⁠for live chats, posts with quick tips, and a chance to pose questions to Lainey and Paulette! Join ⁠Janet Margot's newsletter⁠ to hear about her offerings. Episode Sponsor: Write Your Story in the Heart of Mexico! Lynne Golodner is the Detroit-based author of 12 books, a writing coach and retreat leader, and a marketing expert who guides authors in book marketing and career-building. Join Lynne’s ⁠⁠San Miguel de Allende Writer’s Retreat ⁠- January 17-24, 2026⁠ Immerse yourself in the magic of San Miguel de Allende, a UNESCO World Heritage city recently named Best City in the World by Travel & Leisure! This intimate experience—limited to just 16 writers—features dynamic large and small-group workshops, one-on-one mentoring, and exclusive access to the stunning Casa de la Noche, a historic boutique hotel with art-filled rooms, lush gardens, and inspiring spaces to write. Lainey's Marketing Program for Authors! Building a successful book launch is possible as a new author—even without a massive social media following. In the 12 Weeks to Book Launch Success mastermind program, Lainey works one on one with a group of authors and help you create a plan to successfully launch your book. And there's a scholarship program! All the info here! ⁠12 Weeks to Book Launch Success

    1h 1m

  6. 06/27/2025

    AI for Authors

    AI for authors is a controversial topic in most writing circles. But authors can't afford to ignore the benefits AI can provide for writing, book marketing, and more. In this episode of The Best of Book Marketing Podcast, Lainey Cameron and Paulette Stout dive deep into the world of AI and share easy ways any author can harness the benefits without sacrificing your values. If you've been curious about AI and how to make sense of it, you'll appreciate this episode! Join our⁠ new Substack ⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette! Episode Sponsor: Join the ⁠San Miguel de Allende Writer’s Retreat ⁠- January 17-24, 2026, hosted by Lynne Golodner. This intimate experience—limited to just 16 writers—features dynamic large and small-group workshops, one-on-one mentoring, and exclusive access to the stunning Casa de la Noche, a historic boutique hotel with art-filled rooms, lush gardens, and inspiring spaces to write.

    1h 7m

  7. 05/30/2025

    Facebook Ads for Authors

    With Special Guest, Heidi McIntyre It's often said that selling books can be harder than writing them. But many authors have found sustainable success running Facebook ads to market their books. In this episode , we dive into the world of Facebook Ads for Authors, covering the ins and outs of this powerful marketing tool with marketing consultant, Heidi McIntyre. If you've consider running Facebook ads, you won't want to miss this episode! Join our new Substack for live chats, posts with quick tips, and a chance to pose questions to Lainey and Paulette! Learn more about Heidi McIntyre's Coaching Episode Sponsor: Write Your Story in the Heart of Mexico! Lynne Golodner is the Detroit-based author of 12 books, a writing coach and retreat leader, and a marketing expert who guides authors in book marketing and career-building. Join Lynne’s San Miguel de Allende Writer’s Retreat - January 17-24, 2026 Immerse yourself in the magic of San Miguel de Allende, a UNESCO World Heritage city recently named Best City in the World by Travel & Leisure! This intimate experience—limited to just 16 writers—features dynamic large and small-group workshops, one-on-one mentoring, and exclusive access to the stunning Casa de la Noche, a historic boutique hotel with art-filled rooms, lush gardens, and inspiring spaces to write.

    1h 2m

  8. 05/16/2025

    What You've Missed! Season One Recap

    We've covered so many amazing marketing topics for authors in first season of The Best of Book Marketing Podcast, from book blurbs and mindset hacks, to how to work with libraries and bookstores. In this episode, we'll recap each episode to help you catch-up on topics you might have missed and highlight all the amazing expert guests who joined us live. Use it as your listening menu, then go dive in! We’d love if you sent us future episode ideas or suggestions - tell us right here! ⁠⁠Join our newsletter⁠⁠⁠ ⁠and you'll always hear about new episodes and resources! Visit our ⁠⁠⁠⁠⁠⁠episode page⁠⁠⁠⁠⁠ ⁠for all resources and links featured in this episode.

    57 min
See All (20)

4.9
out of 5
15 Ratings

About

A book marketing podcast hosted by Lainey Cameron and Paulette Stout, showcasing what’s worth your time, what’s just hype, and what fellow authors learned along the way! Find tips, resources and free downloads at www.bestofbookmarketing.com

Information

  • Creator
    Lainey Cameron and Paulette Stout
  • Years Active
    2024 - 2026
  • Episodes
    20
  • Rating
    Explicit
  • Copyright
    © Lainey Cameron and Paulette Stout
  • Show Website
    Best of Book Marketing

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