Best of Book Marketing

Lainey Cameron and Paulette Stout
  • 4.9 (16)
  • Marketing
  • Updated Monthly

A book marketing podcast hosted by Lainey Cameron and Paulette Stout, showcasing what’s worth your time, what’s just hype, and what fellow authors learned along the way! Find tips, resources and free downloads at www.bestofbookmarketing.com

  1. 1h ago

    What You've Missed - Season Two Recap!

    We've covered so many amazing marketing topics for authors in second season of The Best of Book Marketing Podcast, from Facebook and Amazon ads, to book covers, author branding, and what to do to boost slow book sales. In this episode, we recap each episode to help you catch-up on topics you might have missed and highlight all the amazing expert guests who joined us live. Use it as your listening menu, then go dive in! https://www.tiktok.com/@paulettestoutauthor Life is Lifey Merchandise store ⁠(supports the podcast) ⁠Episode page on our website⁠ (with full transcript and more) ⁠Join our Substack⁠ for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

  2. Jun 26

    How to Market Women's Fiction

    With special guest, USA Today and Wall Street Journal bestselling author, Pamela Kelley. In this episode, specially timed for Women's Fiction month in June, we dive into all things book marketing for women's fiction. Pamela Kelley is a USA Today and Wall Street Journal bestsellingauthor of women's fiction, family sagas, and suspense. She has published both traditionally and indie, and willjoin us to share insights about how to succeed when marketing Women's Fiction. Check out Pamela's novels! Life is Lifey Merchandise store (supports the podcast) Episode page on our website (with full transcript and more) Join our Substack for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

  3. May 29

    Building Your Author Brand and Platform

    You've heard the terms author brand and author platform, but many authors are confused on the difference between them, let alone how to build one. In this episode, Lainey and Paulette break it all down. You may be surprised that your author brand isn't simply your logo or your color palette. It's a promise to your readers. And your platform is how you reach out into the world with that promise. We'll walk through how we think about author brand and why consistency matters more than perfection. We also dig into the practical side — colors, fonts, whether you actually need an author tagline. Whether you're pre-published or already have books in the world, this episode is guaranteed to inspire some new ideas! Check out our Life is Lifey Merchandise - supports the podcast! Episode page (with links to all books and resources mentioned in the episode) ⁠Join our⁠ Substack⁠⁠⁠ ⁠⁠⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette! Before and After the Book Deal Book and Substack by Courtney Maum Vineyard Melody by Namratha Stanley

  4. Apr 17

    Getting Back Your Publishing Rights

    With special guest, Jean M Grant. Author journeys take many turns, and a huge one is when you get your rights back from your publisher. In this episode, we discuss what to do after getting your publishing rights back. Where to start, what it means for marketing, and whether it's worth the rights reversion effort (Hint, it probably is!). Jean’s Author Toolbox - with her Google doc with step by step help on rights reversion (How to Self-Publish a Re-Released Book) Check out Jean's novels! Life is Lifey Merchandise store (supports the podcast) Episode page on our website (with full transcript and more): ⁠Join our⁠ Substack⁠⁠ ⁠⁠⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

  5. Apr 3

    How to Build an Author Website

    Your author website is your front door to your readers. But what's the best way to build it, manage it and make sure your author website is an asset and not a burden? On this episode of The Best of Book Marketing Podcast, we cover author websites from A to Z, leaving you ready to tackle this important business asset with confidence. ⁠Join our⁠ Substack⁠⁠ ⁠⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette! Episode Sponsor: 12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book. ⁠⁠⁠⁠Join the waitlist⁠ ⁠⁠⁠for next time, or ⁠⁠⁠⁠full program info here⁠⁠⁠⁠.

  6. Feb 27

    Book Marketing - What We'd Tell Our Debut Selves

    With special guests Christine Gunderson and Gabi Coatsworth. We pour everything into our debut books. But what actually gets meaningful results, and what's just noise? In this episode, two authors who've done it more than once give us the honest debrief. Christine Gunderson is an award-winning, Amazon bestselling author. Gabi Coatsworth is an award-winning British-born author They'll share what worked, what they'd cut without hesitation, and what they'd tell their debut selves. ⁠Join our⁠ Substack⁠⁠ ⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette! Connect with Christine Gunderson. Connect with Gabi Coatsworth . Episode Sponsor: 12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book. ⁠⁠⁠Join the waitlist⁠ ⁠⁠for next time, or ⁠⁠⁠full program info here⁠⁠⁠.

  7. Jan 30

    Book Marketing Tips for Slow Book Sales

    We love our book babies, but sometimes they don't sell as well as we'd hope. In this episode of the Best of Book Marketing podcast, we tackle book marketing tips for what to do when you have slow book sales. Hint: sometimes it’s the book! We'll cover lots of practical ideas to help get your book sales back on track. Episode Sponsor: 12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book. ⁠⁠⁠ ⁠Join our⁠ Substack⁠⁠ ⁠⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette!

  8. 11/28/2025

    Scams, Scams, and more!

    Data Protection and Staying Safe as an Author, with special guest Liz McLaughlin. As writers, we are often targeted by scams - from fake publishing services to phishing attempts to fraudulent marketing opportunities. In this episode, we invite Liz McLaughlin to help us learn how to recognize and avoid the scams. Plus, in a world of technology meltdowns (viruses, getting water on your laptop anyone like Lainey!), we talk about how to keep copies of our work safe. Liz has spent years supporting people through moments of stress, vulnerability, and uncertainty working as an information technology professional. With a background in psychology and social work, she brings a grounded, compassionate understanding of how emotions influence decision-making—and how scammers expertly exploit those moments. Join our⁠ Substack⁠⁠ ⁠⁠⁠for posts with quick tips, and a chance to pose questions to Lainey and Paulette! Episode Resources: Writer Beware by Victoria Strauss Weekly Writer Support Group - cohosted by Lainey Cameron and Charlotte Dune: Support Liz McLaughlin's work:Amazon author page The Supernova Cycle Series of books Episode Sponsor: 12 Weeks to Book Launch Success . In this group mastermind program, Lainey works one on one with a group of authors and helps you create a plan to successfully launch your book. ⁠⁠Join the waitlist⁠ ⁠for next time, or ⁠⁠full program info here⁠⁠.

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4.9
out of 5
16 Ratings

About

A book marketing podcast hosted by Lainey Cameron and Paulette Stout, showcasing what’s worth your time, what’s just hype, and what fellow authors learned along the way! Find tips, resources and free downloads at www.bestofbookmarketing.com

Information

  • Creator
    Lainey Cameron and Paulette Stout
  • Years Active
    2024 - 2026
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © Lainey Cameron and Paulette Stout
  • Show Website
    Best of Book Marketing

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