Operation Med Spa

Alpha Aesthetics Partners
  • 5.0 (7)
  • Management
  • Updated Semimonthly

Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

  1. 1d ago

    041: Why Better Landing Pages Create Better Leads

    Janelle and Rebekah look back on the careers they started in their 20s and talk through what they would do differently with the experience, confidence, and perspective they have now. They reflect on the paths they took, the lanes they wish they had found sooner, the leadership lessons that took time to learn, and the mistakes that shaped how they show up today. Rebekah talks about becoming clearer on her love for marketing and learning the balance between relational equity and professionalism. Janelle shares why she would have asked more questions, leaned into leadership earlier, and trusted her own voice sooner. The conversation also gets into boundaries, burnout, confidence, toxic leadership, staying too long in places that no longer support growth, and learning not to attach self-worth to external praise. It is a reminder that growth often comes from discomfort, self-reflection, and the willingness to keep learning from the past without staying stuck in it.    LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/9vBfzEowrR8   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    041: Why Better Landing Pages Create Better Leads

  2. Sep 22

    040: The Hardest Conversations We've Ever Had

    Fun leadership moments are easy to talk about. The hard ones are the conversations nobody is excited to have, but every strong med spa leader eventually has to learn how to navigate. Janelle and Rebekah talk through some of the toughest workplace conversations they have faced, from hygiene and professional presentation to difficult feedback, hurt feelings, communication breakdowns, and moments where someone had to hold a mirror up to them. These are the kinds of situations that can feel awkward, personal, or uncomfortable, especially when the goal is to protect both the person and the team. The heart of the message is simple: tough conversations should still be human. Strong leadership is not about coming in hot, proving a point, or hiding behind a title. It is about understanding the why, knowing the person in front of you, creating enough trust for honest feedback, and using brave communication to build a stronger team.    LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/jtQwvmyeLAk   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    040: The Hardest Conversations We've Ever Had

  3. Sep 8

    039: Behind the Botox: The Reality Show Edition

    Janelle and Rebekah imagine what a med spa reality show would look like, built from years of behind-the-scenes experience in clinics, operations, patients, teams, and all the personalities that come with the industry. They talk through the cast of characters every med spa team would recognize: the pot stirrer, the mother hen, the diva injector, the exhausted manager, the marketing maven, the quiet one in the corner, the person whose personal life is always on fire, and the generational mix that makes clinic culture even more entertaining. They also get into the patient side of the show, from the regular who feels like one of the girls to the demanding VIP, the event guest who comes for the snacks, and the patient whose confidence transformation reminds everyone why the work matters. It is funny, chaotic, familiar, and just real enough that anyone who has worked in a med spa will probably start casting their own clinic immediately.    LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/RKphgbYkYgA   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    039: Behind the Botox: The Reality Show Edition

  4. Aug 25

    038: If We Were Handed a Med Spa Tomorrow

    Operation Med Spa welcomes its first studio guest, Jessica, one of Alpha's Directors of Operations, for a practical conversation about what they would do if someone handed them the keys to a med spa tomorrow. Rebekah, Janelle, and Jessica talk through the first moves that matter most: observing the business, meeting with every employee, understanding the patient experience, reviewing the P&L, walking the neighborhood, evaluating the space, and identifying what is actually driving the business before making big changes. The goal is not to rush in with a resume and start changing everything. It is to understand the clinic from every angle. They also break down staffing, culture, vendor relationships, service selection, device graveyards, quick wins, facility updates, retail, CRM, marketing, and whether they would keep or change the business name. The conversation shows the difference between thinking like a director and thinking like an owner, while still protecting the team, the patients, and the long-term health of the business.    LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/RnRjul_mJac   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    038: If We Were Handed a Med Spa Tomorrow

  5. Aug 11

    037: The Dark Side of Med Spas

    Not every med spa experience is sunshine and rainbows. Janelle and Rebekah talk through the patient-facing red flags that can show up in the industry, from misunderstood Botox dilution to illegally sourced product, expired retail, questionable sanitation, and pricing that starts to feel more like a negotiation than a medical aesthetics consultation. They explain why seeing liquid added to Botox is not automatically a red flag, but pricing that seems too good to be true might be. Extremely cheap injectables can point to bigger concerns around sourcing, expiration dates, storage, or whether the product came from a certified vendor. The conversation also covers retail products, open syringes, treatment room cleanliness, and why trustworthy med spas should operate with consistency, safety, transparency, and integrity. The goal is not to scare patients. It is to help them ask better questions, notice warning signs, and choose providers who care about doing things the right way.    LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/XnlmA9tVTFU   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    037: The Dark Side of Med Spas

  6. Jul 28

    036: Why Teams Stop Respecting Leadership

    Janelle and Rebekah talk through one of the most important parts of leadership: respect. Respect is not usually lost in one big moment. It erodes slowly through avoided conversations, inconsistent standards, favoritism, reactive leadership, lack of follow-through, and leaders who care more about being liked than being effective. They break down why teams notice what leaders tolerate, why hard conversations matter, and how inconsistency can quietly damage trust. If one person gets away with behavior that someone else would be coached for, the team sees it. If meetings happen but nothing changes afterward, the team feels it. If leaders avoid accountability because they want everyone to like them, respect starts to disappear. The conversation also answers the bigger question: can respect be earned back? Janelle and Rebekah agree that it can, but only with honesty, self-awareness, humility, clear communication, and consistent action over time.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/RnRjul_mJac   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    036: Why Teams Stop Respecting Leadership

  7. Jul 14

    035: The Five Delusions of Med Spas

    Janelle and Rebekah break down five common med spa delusions that can quietly hold a business back: "we just need more leads," "our schedule is full, so we're doing great," "our culture is amazing," "operations isn't that hard," and "that's not my job." They unpack why more leads do not matter if response times are slow, follow-up is weak, or the team is not converting inquiries into booked appointments. They also explain why a full schedule does not always mean a healthy business if revenue per visit is low, discounts are heavy, cancellations are high, or the team is not protecting the book. The conversation also gets into culture, accountability, operations, and teamwork. A nice team is not always a healthy team, and strong med spa culture requires direct feedback, ownership, and people who are willing to jump in even when something is technically not their job.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE: https://youtu.be/NeDL9Z4oiaM   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    035: The Five Delusions of Med Spas

  8. Jun 30

    034: Why Bad Inventory Hurts Your Bottom Line

    Inventory may not be the most glamorous topic in med spa operations, but it is one of the most important. Rebekah and Janelle explain why inventory directly impacts both top line and bottom line performance, especially when it comes to injectables, retail, laser tips, and other consumables tied to revenue. They break down the dangers of overstocking, understocking, buying based on vendor excitement, failing to rotate product, and letting expired inventory turn into lost revenue. They also explain why practices need to know their run rates, maintain healthy par levels, and take inventory tracking seriously before small losses become major financial problems. Strong inventory systems protect profit, improve patient experience, and build trust across the team. From communication slips and daily counts to manager sign-offs and retail tracking, every process helps prevent avoidable loss and keeps the business running with more accuracy and control. div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown">   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   WATCH THE FULL EPISODE ON YOUTUBE:   https://youtu.be/BSh4ZNpt64U   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    034: Why Bad Inventory Hurts Your Bottom Line
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5
out of 5
7 Ratings

About

Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

Information

  • Creator
    Alpha Aesthetics Partners
  • Years Active
    2024 - 2026
  • Episodes
    42
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Operation Med Spa

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