Operation Med Spa

Alpha Aesthetics Partners
  • 5.0 (5)
  • MANAGEMENT
  • UPDATED SEMIMONTHLY
Operation Med Spa

Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

  1. 013: What No One Tells You About Hiring Well

    FEB 3

    013: What No One Tells You About Hiring Well

    In episode 013 of Operation Med Spa, Rebekah and Janelle break down the art of hiring well—a critical factor that can make or break your med spa's success. They discuss practical strategies for identifying top talent, spotting red flags during interviews, and the importance of cultural fit over just skills. From cover letters and follow-ups to managing team dynamics, they share real-life experiences, hiring mistakes, and lessons learned. Whether you're hiring for front desk roles, providers, or executive positions, this episode is packed with insights to help you build a strong, cohesive team.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    25 min
  2. 012: Getting the Most of Your Schedule

    FEB 1

    012: Getting the Most of Your Schedule

    In this episode of Operation Med Spa, Janelle and Rebekah dive into the art of schedule maximization. They break down how med spas can optimize provider schedules to improve efficiency, boost profitability, and enhance patient satisfaction. From smart booking strategies and staggering provider shifts to reducing appointment gaps and managing high-demand hours, they cover it all. They also discuss creative ways administrative staff can support providers, ensuring a seamless patient experience. Whether you're looking to expand hours, reduce waitlists, or maximize every minute on the calendar, this episode offers actionable tips to make your schedule work harder for you.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    19 min
  3. 011: Secrets to Making More Money Without Spending More

    JAN 29

    011: Secrets to Making More Money Without Spending More

    In this episode of "Operation Med Spa," Janelle and Rebekah share creative ways to boost revenue without increasing expenses. They explore how med spas can maximize existing resources by utilizing front desk teams to follow up on unused gift cards, open packages, and rewards points. They also dive into the power of strategic pricing, tiered discounts, and multi-syringe packages to increase patient spend without deep discounting. Plus, they introduce the "Would you like fries with that?" approach—helping staff upsell services and retail products at checkout. Whether it's leveraging membership programs, optimizing pricing, or incentivizing teams with fun contests, this episode is filled with practical, cost-effective strategies. Tune in to learn how small changes can drive big results!   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    18 min
  4. 010: Retention Strategies That Keep Clients Coming Back

    JAN 28

    010: Retention Strategies That Keep Clients Coming Back

    In this episode of "Operation Med Spa," hosts Bek and Janelle explore the essential topic of client retention and how it drives sustainable growth in the aesthetics industry. Drawing from their extensive experience managing practices across the U.S., Bek and Janelle provide actionable insights into creating exceptional client experiences that build loyalty and trust. Listeners will learn how to craft personalized treatment plans, establish genuine connections, and leverage follow-ups to enhance satisfaction and retention. Bek and Janelle also highlight the pivotal role of front desk staff in shaping the client journey and share tips for fostering a culture of continuous learning and teamwork within your practice. This episode is packed with practical advice for med spa owners, providers, and teams looking to stand out in a competitive market. Tune in to discover how loyalty, trust, and exceptional service can transform your retention strategy.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    21 min
  5. 009: How to Gain the Trust of Your Staff

    JAN 14

    009: How to Gain the Trust of Your Staff

    In episode 009 of "Operation Med Spa," Bek and Janelle dive into the importance of trust in building a successful med spa team. They share why trust forms the foundation of a thriving business and discuss actionable strategies to strengthen relationships with your team. From taking time to observe and understand your staff to communicating with empathy and following through on promises, this episode covers how to foster a culture where your team feels valued and supported. Bek and Janelle also emphasize the impact of trust on KPIs, explaining how a cohesive team leads to better performance and client satisfaction. They touch on the power of transparency, consistency, and recognition, as well as the importance of setting an example by being in the trenches alongside your team. Whether you’re a clinic owner or manager, this episode is packed with insights to help you cultivate trust and drive long-term success. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    14 min
  6. 008: The Top 5 KPIs Every Med Spa Needs to Track

    12/17/2024

    008: The Top 5 KPIs Every Med Spa Needs to Track

    In episode 008 of "Operation Med Spa," Bek and Janelle dive deep into one of the most critical, yet often overlooked, tools for growing a med spa business: KPIs (Key Performance Indicators). They break down the top five KPIs every practice should track to measure performance, identify opportunities, and ensure long-term success. From conversion rates for consultations and new client calls to rebooking percentages and retail sales, Bek and Janelle explain why each metric matters and how it directly impacts revenue and patient retention. Listeners will learn actionable strategies for improving revenue per hour, understanding discount percentages, and empowering their team to perform at their best. Whether you’re a provider, manager, or business owner, this episode gives you the insights and mindset shifts needed to make data-driven decisions that drive growth. Tune in to take the guesswork out of your practice’s success! LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    19 min
  7. 007: How to Fill Your Own Books with Grassroots Marketing

    12/03/2024

    007: How to Fill Your Own Books with Grassroots Marketing

    In Episode 007 of "Operation Med Spa," Bek and Janelle explore the transformative power of grassroots marketing for med spa growth. They focus on creative strategies like handwritten thank-you notes, referral cards, and strategic discounts to fill schedules and build lasting client relationships. The hosts address common challenges, such as overcoming provider pushback and implementing these tactics without adding unnecessary stress to busy teams. By emphasizing the importance of mindset and understanding the “why” behind grassroots efforts, Bek and Janelle show how providers and managers can embrace these initiatives as valuable investments in their practice’s success. Packed with actionable advice and real-world examples, this episode is a must-listen for med spa owners, managers, and providers looking to create stronger client connections and drive meaningful growth. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    12 min
  8. 006: Using Rewards Programs to Build Loyalty and Drive Growth

    11/19/2024

    006: Using Rewards Programs to Build Loyalty and Drive Growth

    In Episode 006 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz tackle the hot topic of rewards programs in medical aesthetics. With industry buzz surrounding changes to popular loyalty programs, Bek and Janelle dig into whether these systems are ethical, how they impact your practice, and—most importantly—how to make them work for you. The episode covers the core purpose of rewards programs: creating "sticky" clients who keep coming back. Bek and Janelle discuss the importance of shifting from traditional "surprise and delight" discounts to strategies that drive new patient behaviors and encourage loyalty. They also explore how practices can maximize these programs to boost client retention, introduce new treatments, and grow revenue. From overcoming provider concerns about free services to controlling the narrative with patients, this episode provides actionable advice on turning rewards programs into a win-win for your practice and your patients. Tune in for insights on leveraging loyalty systems to strengthen your business! LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    13 min
See All (14)

5
out of 5
5 Ratings

About

Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

Information

  • Creator
    Alpha Aesthetics Partners
  • Years Active
    2024 - 2025
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Operation Med Spa

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