Operation Med Spa

Alpha Aesthetics Partners
  • 5.0 (3)
  • MANAGEMENT
  • UPDATED SEMIMONTHLY
Operation Med Spa

Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

Episodes

  1. 010: Retention Strategies That Keep Clients Coming Back

    6 DAYS AGO

    010: Retention Strategies That Keep Clients Coming Back

    In this episode of "Operation Med Spa," hosts Bek and Janelle explore the essential topic of client retention and how it drives sustainable growth in the aesthetics industry. Drawing from their extensive experience managing practices across the U.S., Bek and Janelle provide actionable insights into creating exceptional client experiences that build loyalty and trust. Listeners will learn how to craft personalized treatment plans, establish genuine connections, and leverage follow-ups to enhance satisfaction and retention. Bek and Janelle also highlight the pivotal role of front desk staff in shaping the client journey and share tips for fostering a culture of continuous learning and teamwork within your practice. This episode is packed with practical advice for med spa owners, providers, and teams looking to stand out in a competitive market. Tune in to discover how loyalty, trust, and exceptional service can transform your retention strategy.   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    21 min
  2. 009: How to Gain the Trust of Your Staff

    JAN 14

    009: How to Gain the Trust of Your Staff

    In episode 009 of "Operation Med Spa," Bek and Janelle dive into the importance of trust in building a successful med spa team. They share why trust forms the foundation of a thriving business and discuss actionable strategies to strengthen relationships with your team. From taking time to observe and understand your staff to communicating with empathy and following through on promises, this episode covers how to foster a culture where your team feels valued and supported. Bek and Janelle also emphasize the impact of trust on KPIs, explaining how a cohesive team leads to better performance and client satisfaction. They touch on the power of transparency, consistency, and recognition, as well as the importance of setting an example by being in the trenches alongside your team. Whether you’re a clinic owner or manager, this episode is packed with insights to help you cultivate trust and drive long-term success. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    14 min
  3. 008: The Top 5 KPIs Every Med Spa Needs to Track

    12/17/2024

    008: The Top 5 KPIs Every Med Spa Needs to Track

    In episode 008 of "Operation Med Spa," Bek and Janelle dive deep into one of the most critical, yet often overlooked, tools for growing a med spa business: KPIs (Key Performance Indicators). They break down the top five KPIs every practice should track to measure performance, identify opportunities, and ensure long-term success. From conversion rates for consultations and new client calls to rebooking percentages and retail sales, Bek and Janelle explain why each metric matters and how it directly impacts revenue and patient retention. Listeners will learn actionable strategies for improving revenue per hour, understanding discount percentages, and empowering their team to perform at their best. Whether you’re a provider, manager, or business owner, this episode gives you the insights and mindset shifts needed to make data-driven decisions that drive growth. Tune in to take the guesswork out of your practice’s success! LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    19 min
  4. 007: How to Fill Your Own Books with Grassroots Marketing

    12/03/2024

    007: How to Fill Your Own Books with Grassroots Marketing

    In Episode 007 of "Operation Med Spa," Bek and Janelle explore the transformative power of grassroots marketing for med spa growth. They focus on creative strategies like handwritten thank-you notes, referral cards, and strategic discounts to fill schedules and build lasting client relationships. The hosts address common challenges, such as overcoming provider pushback and implementing these tactics without adding unnecessary stress to busy teams. By emphasizing the importance of mindset and understanding the “why” behind grassroots efforts, Bek and Janelle show how providers and managers can embrace these initiatives as valuable investments in their practice’s success. Packed with actionable advice and real-world examples, this episode is a must-listen for med spa owners, managers, and providers looking to create stronger client connections and drive meaningful growth. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    12 min
  5. 006: Using Rewards Programs to Build Loyalty and Drive Growth

    11/19/2024

    006: Using Rewards Programs to Build Loyalty and Drive Growth

    In Episode 006 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz tackle the hot topic of rewards programs in medical aesthetics. With industry buzz surrounding changes to popular loyalty programs, Bek and Janelle dig into whether these systems are ethical, how they impact your practice, and—most importantly—how to make them work for you. The episode covers the core purpose of rewards programs: creating "sticky" clients who keep coming back. Bek and Janelle discuss the importance of shifting from traditional "surprise and delight" discounts to strategies that drive new patient behaviors and encourage loyalty. They also explore how practices can maximize these programs to boost client retention, introduce new treatments, and grow revenue. From overcoming provider concerns about free services to controlling the narrative with patients, this episode provides actionable advice on turning rewards programs into a win-win for your practice and your patients. Tune in for insights on leveraging loyalty systems to strengthen your business! LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    13 min
  6. 005: Why Lights and Lasers Are Essential for Your Med Spa

    11/05/2024

    005: Why Lights and Lasers Are Essential for Your Med Spa

    In Episode 005 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz dive into the world of lights and lasers, exploring why these treatments are so critical to any successful med spa practice. Lights and lasers offer one of the highest profit margins in the industry due to their low consumable costs, making them a powerful tool for both business growth and patient satisfaction. Bek and Janelle discuss the growing demand for laser treatments, particularly among millennials and younger patients, and how this trend is being driven by social media and celebrity influence. They also explain why lights and lasers should be a core part of your treatment mix to deliver truly holistic results—addressing everything from skin texture to redness and pigmentation. Whether you’re a med spa owner, operator, or provider, this episode will guide you through how to make lights and lasers a profitable part of your business, improve patient outcomes, and stay ahead of industry trends. Tune in to learn how to maximize the potential of lights and lasers in your practice! LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    14 min
  7. 004: Navigating Tough Conversations with Angry Patients

    10/08/2024

    004: Navigating Tough Conversations with Angry Patients

    In Episode 004 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz tackle a challenging yet unavoidable aspect of running a med spa: how to effectively handle upset or angry patients. Whether it's a minor scheduling inconvenience or a deeper dissatisfaction with treatment results, Bek and Janelle provide actionable strategies to turn these difficult situations into opportunities for growth.Listeners will learn how to de-escalate conflicts by listening, setting realistic expectations, and addressing patient concerns head-on. They also dive into the importance of coaching your providers to set clear expectations and the best ways to support your team when dealing with challenging situations. Finally, Bek and Janelle discuss when it's time to "break up" with a patient, how to handle that conversation professionally, and what steps to take to maintain a positive team environment. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    10 min
  8. 003: The Power of Retail in Your Med Spa

    09/24/2024

    003: The Power of Retail in Your Med Spa

    In episode 003 of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz focus on how med spa owners and operators can boost their revenue by utilizing retail sales and enhancing patient results through effective skincare product recommendations. Bek and Janelle emphasize that skincare should be seen as a fundamental piece of the med spa business, not just an afterthought. Listeners will learn how skincare products help protect and enhance the results of in-office treatments, while also driving patient retention and satisfaction. Bek and Janelle also discuss the importance of training not only providers but also front desk staff to confidently recommend and close retail sales. From educating clients about product benefits to overcoming price objections, this episode dives into actionable strategies to increase retail sales by as much as 10% of overall revenue. Key takeaways include how to integrate retail sales into everyday operations, engage staff in group product training, and ensure a seamless process for closing sales at the front desk. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW OPERATION MED SPA: https://www.instagram.com/operationmedspa/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    12 min
  9. 002: How to Train Your Front Desk to Handle Calls Like a Pro

    09/10/2024

    002: How to Train Your Front Desk to Handle Calls Like a Pro

    In today’s episode of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz dive into one of the most critical, yet often overlooked, aspects of running a successful med spa: mastering call strategy at the front desk. With a wealth of experience managing practices nationwide, Bek and Janelle emphasize the importance of training front desk staff to handle incoming calls effectively, manage multiple clients at once, and ensure every interaction leads to a booking. They share actionable insights on managing phone traffic, balancing in-person interactions, and avoiding costly mistakes like not answering calls or failing to ask for the booking. This episode provides med spa owners, operators, and front desk teams with practical solutions to improve client experience and increase conversion rates. If you’re ready to maximize the potential of your front desk team and drive more bookings, this episode is for you! LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    15 min
  10. 001: Why Rebooking is Key to Growing Your Practice

    08/27/2024

    001: Why Rebooking is Key to Growing Your Practice

    In the debut episode of "Operation Med Spa," hosts Rebekah Brannon and Janelle Cordtz, dive into the crucial but often overlooked strategy of rebooking. Drawing on their nearly 30 years of combined experience, they discuss how rebooking can significantly impact a practice's growth, client retention, and team morale. They share key insights, including the importance of providers taking the lead in rebooking conversations, the role of the front desk in sealing the deal, and the common mistakes to avoid. With practical tips and real-world examples, this episode is a must-listen for anyone looking to boost rebooking rates and turn first-time clients into loyal "lifers."   LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

    17 min
  11. 000: Introducing Operation Med Spa

    06/22/2024

    000: Introducing Operation Med Spa

    Operation Med Spa

    1 min
  • 11 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

Hosts Rebekah Brannon and Janelle Cordtz grew up in the aesthetics industry, working every job from the front desk, to the back office. Now they manage strategic growth and operations for dozens of practices all over the United States. Listen as they share practical, actionable advice on everything from tracking KPIs and launching new locations, to implementing best-in-class protocols for adding new services and supporting your providers.

Information

  • Creator
    Alpha Aesthetics Partners
  • Years Active
    2024 - 2025
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Operation Med Spa

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