The Way with Best Era

Brittany Green
  • 4.4 (7)
  • Management

The Way is a weekly podcast diving into the ever-changing world of legal business and marketing. Join us as we explore the latest trends, hot topics, and innovative ideas making waves online. Best Era, a consulting company dedicated to empowering legal professionals, will guide you through these discussions, sharing their unique insights and expertise to help you build a thriving practice. Whether you're a seasoned attorney, a law firm marketer, or just starting your legal career, The Way will equip you with the knowledge and tools you need to succeed in the modern legal landscape.

  1. 5d ago

    AI Needs More Than Your Emails

    What if some of the most valuable information in your law firm never makes it into the case file? In this Ask Me Anything episode, Sophie Svenson from VXT joins Best Era to explore how law firms can capture more of the conversations happening every day, from client phone calls to virtual and in-person meetings. Sophie walks through how VXT’s phone system and AI meeting note-taker can record, transcribe, summarize, and organize conversations, helping teams spend less time taking notes and more time listening to clients. They also discuss how richer documentation can support AI tools, improve intake and follow-up, preserve important case context, and help firms train their teams. Along the way, Sophie answers questions about integrations with case management systems, call recording, privacy considerations, analytics, and getting started with the technology. If your firm is thinking about putting AI to work, this conversation offers a useful reminder: better AI starts with better information. Join the Best Era Slack community: https://bestera.com

  2. Oct 23

    Community Is The Best Marketing

    What if your law firm's best marketing doesn't come from an ad, a billboard, or even the owner? In this episode of The Way, Ryan McKeen and Brittany Green explore how genuine relationships, community involvement, and thoughtful marketing can create meaningful opportunities for law firms. They discuss why in-person connection matters, how even small acts like meeting someone for coffee or sending a thoughtful note can strengthen your network, and why you don't need hundreds of referral sources to build a thriving practice. Ryan and Brittany also share insights on when to hire someone to focus on client happiness and community engagement, how to make clients and referral partners feel valued, and why effective marketing is about adding value, not simply spending money. Whether you're a solo attorney or growing a larger firm, this episode offers practical ways to build relationships, strengthen your reputation, and create a firm that people genuinely want to recommend. Join the Best Era Slack community: https://bestera.com

  3. Sep 9

    The Value of Struggle

    Not everything has a simple answer. And that's exactly the point. In this episode of The Way, Ryan and Brittany explore the uncomfortable space between right and wrong, success and struggle, technology and humanity. They talk about why nuance matters, how social media has pushed us toward increasingly black-and-white thinking, and why difficult conversations are often where the most meaningful growth happens. From the realities of running a business to the ethical questions surrounding AI, social media, sports, and the future of work, they unpack what it means to acknowledge that something can be complicated without needing an immediate hot take. They also dive into the growing importance of real-world community and in-person connection in an increasingly digital world. Join the Best Era community: https://bestera.com

  4. Aug 27

    AI Is Changing Everything. What Happens to Us?

    AI is moving fast, but what happens to human connection when technology can automate more and more of what we do? In this episode of The Way, Ryan and Brittany dig into the rapid evolution of AI, the future of work, and the bigger questions that come with it. They discuss how AI may change the legal profession, why community and in-person experiences are becoming even more important, and what happens when our value is no longer measured simply by how much work we can produce. They also talk about the importance of events, authentic connection, and building relationships in an increasingly automated world. Join the Best Era community: https://bestera.com

  5. Jun 27

    The Biggest Law Firm Mistakes (And How to Avoid Them)

    What separates thriving law firms from the ones that constantly struggle? In this episode of The Way, Ryan McKeen and Brittany Green break down the biggest mistakes law firm owners make and, more importantly, how to avoid them. From defining a clear vision and building core values to creating systems, mastering marketing, hiring strategically, and understanding your firm's finances, Ryan and Brittany share the lessons they've learned from working with hundreds of law firms. They also discuss why the wrong partnership can derail a business, how great client experiences start long before a case is signed, and why investing in yourself is one of the highest-return decisions you can make. Whether you're just starting your firm or looking to scale to the next level, this episode is packed with practical strategies to help you avoid costly mistakes and build a business that lasts. Join thousands of lawyers inside the Best Era community: https://bestera.com Ready to build a law firm that runs like a business? Join Ryan McKeen for The Revolutionary Era, an immersive one-day law firm entrepreneurship workshop on July 21, 2026, at Suffolk University in Boston. Reserve your seat here: https://bestera.zohobackstage.com/RevolutionaryEra

  6. Jun 22 ·  Bonus

    Law Firm Leadership in the AI Era

    This talk by Ryan McKeen explores the anthropological challenge posed by technological advancements, the courage required to embrace change, the human element in law firms, the excitement and fear surrounding AI, leadership and change management, adapting to change, building trust in the post-AI era, empowering and educating the team, and the importance of trust in the technological age. Takeaways Courage is essential in embracing change and uncertainty.Building trust and empowering the team are crucial in the post-AI era. Chapters 00:00 The Anthropological Challenge06:32 The Excitement and Fear of AI13:34 Building Trust in the Post-AI Era20:22 Living and Leading with Technology

  7. Jun 10

    Travel Smarter: Summer Travel Hacks That Actually Work

    Whether you're heading to a conference, a family vacation, or your next big adventure, Ryan McKeen and Brittany Green share the travel tips they swear by after years of life on the road. From rental car strategies and airport shortcuts to packing hacks, tech essentials, and avoiding common travel headaches, this episode is packed with practical advice you can use immediately. Ryan and Brittany discuss why choosing the right rental car company matters, how to navigate airports more efficiently, what to pack (and what to leave behind), and the small habits that make travel less stressful and more enjoyable. They also explore the importance of unplugging during vacations, finding authentic local experiences, and making the most of every trip. Whether you're a frequent flyer or planning your first getaway of the season, this episode will help you travel with more confidence, less stress, and a few extra tricks in your carry-on. Looking to connect with other growth-minded legal professionals? Join the Best Era community at https://bestera.com Interested in taking your law firm to the next level? Tickets are now available for The Revolutionary Era, Ryan McKeen's one-day law firm entrepreneurship intensive at Suffolk University in Boston on July 21, 2026. Learn more and reserve your seat here: https://bestera.zohobackstage.com/RevolutionaryEra 🎙️ Key Takeaway: The best travel experiences don't happen by accident. A little preparation, the right tools, and a few smart habits can make every trip smoother, more enjoyable, and far less stressful.

  8. May 28

    The Marketing Playbook for Modern Law Firms

    What does it take to go from working inside a law firm to helping build one of the fastest-growing communities in the legal industry? In this episode of The Way, Brittany Green shares her journey from legal professional to co-founder of Best Era and the lessons she’s learned about marketing, leadership, confidence, and business growth along the way. Ryan and Brittany dive into the biggest marketing mistakes lawyers make, why consistency matters more than perfection, and how small, intentional actions can completely change the trajectory of a business. They also discuss overcoming self-doubt, building trust through authentic relationships, and why a “bias for action” is often the difference between people who dream about growth and people who actually achieve it. From practical marketing advice for small law firms to a behind-the-scenes look at the future vision for Best Era, this episode is full of real conversations and actionable takeaways for legal professionals at every stage of growth. 🚀 Join the Best Era community here: https://bestera.com #TheWayPodcast #LegalMarketing #LawFirmGrowth #Entrepreneurship #Leadership #BusinessGrowth #BestEra #LawFirmOwner #ProfessionalDevelopment #LegalIndustry

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4.4
out of 5
7 Ratings

About

The Way is a weekly podcast diving into the ever-changing world of legal business and marketing. Join us as we explore the latest trends, hot topics, and innovative ideas making waves online. Best Era, a consulting company dedicated to empowering legal professionals, will guide you through these discussions, sharing their unique insights and expertise to help you build a thriving practice. Whether you're a seasoned attorney, a law firm marketer, or just starting your legal career, The Way will equip you with the knowledge and tools you need to succeed in the modern legal landscape.

Information

  • Creator
    Brittany Green
  • Years Active
    2024 - 2026
  • Episodes
    44
  • Rating
    Clean
  • Copyright
    © 2026 Brittany Green
  • Show Website
    The Way with Best Era

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