The Way with Best Era

Brittany Green
  • 5.0 (6)
  • MANAGEMENT

The Way is a weekly podcast diving into the ever-changing world of legal business and marketing. Join us as we explore the latest trends, hot topics, and innovative ideas making waves online. Best Era, a consulting company dedicated to empowering legal professionals, will guide you through these discussions, sharing their unique insights and expertise to help you build a thriving practice. Whether you're a seasoned attorney, a law firm marketer, or just starting your legal career, The Way will equip you with the knowledge and tools you need to succeed in the modern legal landscape.

  1. 1D AGO

    Bonus: Putting Profit First with Darren Wurz

    In this episode, Darren Wurz discusses the unique financial challenges faced by lawyers and law firm owners, emphasizing the importance of holistic financial planning and team-based financial advice. He shares insights on foundational financial strategies, implementing Profit First, financial ratios, and percentage allocations for law firms. Additionally, he addresses common misconceptions, the role of financial advisors, and the significance of certifications in the financial industry. Contact Darren Wurz: https://www.lawyermillionaire.com/ Chapters 00:00 Introduction and Background of Darren Wurz17:31 Implementing Profit First and Managing Business Finances28:31 Common Misconceptions and Financial Team Building

    39 min

  2. 4D AGO

    Learning in Legal and Investing in Your Team

    The conversation covers topics such as challenges in legal training, adapting to technological changes, human connection in legal practice, employee retention, and promoting a positive work culture. Marisa and Maggie discuss the importance of leadership, empathy, and continuous learning in the legal field. They emphasize the need for supportive work environments and the value of investing in employee development. Takeaways Importance of empathy and human connection in legal practicePromoting a positive work culture and investing in employee development Chapters 00:00 Introduction and Community Engagement06:24 Lessons from Healthcare Consulting11:49 Importance of Personal Interaction17:27 Employee Retention and Firm Culture22:36 Networking and Seeking Advice28:24 Investing in New Practitioners33:40 Promoting a Positive Work Culture

    39 min

  3. FEB 14

    Rory Law Case Study: Best Era Legal Consulting Taught Me How To Fish

    The conversation covers Rory's journey to law and personal injury practice, the transition to Best Era and practice transformation, and the impact of Best Era on practice and marketing success. Key takeaways include the importance of preparation for success, building authentic connections, and recognizing the human value in the age of AI. Takeaways Preparation for successAuthentic connectionsHuman value in the age of AI Chapters 00:00 Impact of Best Era on Practice and Marketing Success

    25 min

  4. FEB 9

    AI Is Changing Law Firms: Are Your Paralegals Ready?

    In this special Para Era episode of The Way, hosts Ryan McKeen and Marisa Rua explore the future of paralegal training and the rapidly changing legal landscape. The conversation dives into how technology and AI are reshaping legal work, why most firms struggle with training, and what it takes to build teams that can adapt, grow, and stay competitive.Ryan and Marisa discuss the experience gap in today’s paralegal workforce, the hidden cost of bad hires, and the myth that great performers automatically make great trainers. They introduce Para Era as a solution built by paralegals for paralegals, combining structured courses, live training, community support, and AI-forward education designed to prepare firms for what’s next. The episode also highlights the importance of creating a supportive professional community that replaces the isolation and negativity many paralegals experience in traditional spaces.This is a must-listen for law firm owners, attorneys, marketers, and paralegals who want to understand where the industry is heading and how better training can drive stronger teams, better client service, and more profitable firms.Join the Para Era Slack community here: https://bestera.com/coaching/paralegal-training/

    32 min

  5. FEB 2 · BONUS

    Bonus Live Episode: AI Era 2.o

    The conversation revolves around the upcoming AI Era 2.0 event, the value of AI in legal operations, feedback and improvements for the event, resistance to AI, challenges and returns on AI implementation, a value-driven approach to the event, nostalgia and human connection in the AI era, technical tools and human connection, and community engagement and value. Takeaways AI Era 2.0 tickets on sale: https://bestera.zohobackstage.com/AIEra2oValue of AI in legal operations Chapters 00:00 Introduction to AI Era 2.006:05 Adapting to Change and Virtual Component12:10 Resistance to AI and Ethical Concerns18:00 Value-Driven Approach to AI Era 2.024:01 Technical Tools and Human Connection

    27 min
  6. AI Influencers: The Future of Trust

    JAN 20

    AI Influencers: The Future of Trust

    In this episode of The Way, Brittany and Ryan take a deep dive into one of the most controversial and fast-moving topics in legal marketing today. As generative video technology rapidly evolves, the barrier to entry for high-quality content is disappearing—but that raises big questions. Should law firms use AI avatars as the face of their brand? Can AI-generated videos build trust the same way humans do? And where do ethics, authenticity, and creativity fit in as technology accelerates? Brittany and Ryan unpack the real opportunities AI presents for small and mid-sized firms—especially those without massive marketing budgets—while also wrestling with the moral, environmental, and artistic concerns surrounding AI. From branding strategy and social media algorithms to trust, judgment, and access to justice, this episode explores what law firm marketing might look like in the next 1–5 years. If you’re thinking about growth, branding, or how AI could (or should) fit into your firm’s future, this conversation is a must-listen. Join the Best Era community at bestera.com to connect with legal and business experts, stay ahead of industry trends, and continue conversations like this with professionals navigating the same challenges and opportunities.

    37 min
  7. Stickers, Seasons, and Swifties: Small Moves, Big Marketing Wins

    10/03/2025

    Stickers, Seasons, and Swifties: Small Moves, Big Marketing Wins

    In this episode of The Way, Brittany and Ryan break down how the smallest marketing moves can create big impact for your business. From stickers that get your brand seen in everyday places, to playful twists on your logo and colors during events or seasonal moments, the little details matter more than you think. They remind listeners that marketing isn’t just about competing with other law firms — you’re competing with whatever is trending today. That means your audience’s attention is divided between you, their favorite brands, their TikTok feeds, and yes, even the latest Taylor Swift buzz. To stay relevant, your business has to show personality, flexibility, and creativity. Brittany and Ryan share tips on how to keep your branding fresh and fun, while still staying true to your identity. Because marketing isn’t only about being visible — it’s about being memorable. ✨ Want more resources, insights, and inspiration like this? Join our community of experts at bestera.io, where we share tools and conversations to help firms of every size grow smarter.

    35 min
  8. Training the Trainers: Building Stronger Teams with Gratitude

    09/11/2025

    Training the Trainers: Building Stronger Teams with Gratitude

    In this episode, Brittany and Marisa explore the often-overlooked art of training the right trainers. They discuss why it’s essential to carefully choose who leads your team’s development, and how investing in those trainers creates a ripple effect of efficiency, growth, and quality throughout your firm. They also highlight the importance of gratitude and appreciation — because every role, every effort, and every person is a key piece of the puzzle. When leaders train with intention and recognize the value of their people, firms don’t just function better — they thrive. Want more insights like this? 🎯 Join our community of experts, Best Era, for exclusive resources, conversations, and support to help you grow your firm. Become a member today at bestera.io

    31 min
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5
out of 5
6 Ratings

About

The Way is a weekly podcast diving into the ever-changing world of legal business and marketing. Join us as we explore the latest trends, hot topics, and innovative ideas making waves online. Best Era, a consulting company dedicated to empowering legal professionals, will guide you through these discussions, sharing their unique insights and expertise to help you build a thriving practice. Whether you're a seasoned attorney, a law firm marketer, or just starting your legal career, The Way will equip you with the knowledge and tools you need to succeed in the modern legal landscape.

Information

  • Creator
    Brittany Green
  • Years Active
    2024 - 2026
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © 2026 Brittany Green
  • Show Website
    The Way with Best Era