The Fullout Cheer Podcast

Next Generation Gym Owners
  • 5.0 (11)
  • Entrepreneurship
  • Weekly

The Fullout Cheer Podcast with Danielle Johnston is the ultimate resource for cheerleading gym owners, all star cheer coaches, and industry professionals who want to grow their gyms, lead successful teams, and thrive in the competitive cheer industry. Hosted by Danielle Johnston — now in her 14th season as a cheer gym owner, co-owner of Next Generation Gym Owners, and author of the must-read “The Cheer Gym Owners’ Handbook” — this podcast delivers proven strategies and real-world insights from someone who’s built a thriving cheer program from the ground up. In every episode, Danielle shares cheer gym business tips, marketing strategies for cheerleading gyms, leadership advice for working with teenage athletes, and behind-the-scenes looks at what it really takes to run a profitable, well-respected cheer program. From managing staff and parents to improving athlete retention and preparing winning routines, she covers every aspect of cheer gym ownership and coaching with honesty and expertise. Whether you’re launching your first cheer program or looking to take your established gym to the next level, the Fullout Cheer Podcast gives you the tools, ideas, and inspiration you need to succeed. Subscribe now and start running your gym with confidence, clarity, and full-out passion.

  1. 4d ago

    Your Athletes Aren't Being Poached. They're Choosing to Leave.

    Are other cheer gyms really poaching your athletes, or is something else happening? When an athlete leaves your all star cheer program for another gym, it's easy to blame the competition. But what if the real issue isn't athlete poaching at all? In this episode of the Full Out Cheer Podcast, Danielle Johnston challenges one of the most common complaints in the cheer industry: "The gym down the road is stealing our athletes." Danielle shares her experiences as a gym owner, explains why she believes true athlete poaching is far less common than people think, and breaks down the difference between actively recruiting an athlete and simply marketing to someone who has shown interest in your program. In this episode, we're talking about: - Why athlete poaching may not be what you think it is - The difference between recruiting, referrals, and automated marketing - Why athletes and parents inquire about other gyms - How gym culture impacts athlete retention - Why restricting athletes from attending other gyms' clinics can backfire - What gym owners should evaluate when athletes consistently leave - How to build a program families genuinely want to stay with The bottom line? You don't own your athletes. You earn their business every month of every season. Instead of spending your energy worrying about what the gym down the road is doing, focus on building an athlete experience and gym culture that makes families want to stay. Want to grow your gym and learn from other successful gym owners?** Visit https://CheerbizAccelerator.com to learn more about the Cheer Biz Accelerator. 🎧 Subscribe to the Full Out Cheer Podcast for honest conversations about coaching, gym ownership, leadership, and the business of all star cheer. #FullOutCheerPodcast #AllStarCheer #CheerGymOwner #AthleteRetention #CheerBusiness

  2. Oct 22

    Living on a Prayer: Guessing Your Numbers

    Do you know your gym’s numbers—or are you making your best guess and hoping the money is there? In this episode, Danielle breaks down three reasons cheer gym owners struggle to get a clear picture of their finances: confusing class management reports, payments scattered across too many platforms, and reporting that requires the owner to pull everything manually. She shares how she uses two payment platforms to simplify purchases and track revenue, why active athletes and enrollments are different numbers, and how automated AI reports put her gym’s numbers in front of her every morning by 7 a.m. If you’re tired of guessing, chasing reports, or making it too hard for parents to buy, this episode will help you simplify your systems and make better business decisions.

  3. Oct 15

    Waiting for Things to Slow Down? Listen to This.

    “I’ll do it when things slow down.” Gym owners, that sentence can keep you stuck for years. Next month won’t magically give you more time to train your staff, fix your systems, or finally get something off your plate. In this short, straight-to-the-point episode, Danielle delivers the wake-up call busy owners need: if nothing changes in how you operate, nothing changes in how overwhelmed you feel. From phone calls that hijack your day to repetitive tasks you could automate, she breaks down two changes you can start making this week—even without a big staff. If you feel too busy to listen, press play. Then block 30 minutes to change something. Your calendar needs more than another promise that next month will be better.

  4. Oct 8

    Throwback: Turn Around Your 'Meh' Start to the Season

    Throwback episode! 🚨 Start-to-the-Season Check-In Time! Remember those goals we set in June? Yeah… we’re revisiting them in this follow-up to the fan-favorite “Rebuilding After Dumpster Fire Season.” Spoiler alert: not everything went according to plan. In this episode, we’re sorting through what worked, what flopped, and what needs a full-on rework before the season officially ramps up. It’s your chance to reflect, reset, and maybe even actually follow through this time. #GoalSetting #PreseasonReset #PersonalGrowth #FullOutTierPodcast #DumpsterFireSeason #ProductivityWithChaos

  5. Oct 1

    I Automated My Cheer Gym in One Day. Here’s What Changed.

    AI is most useful when it takes a recurring task off your plate. In this episode of the Fullout Cheer Podcast, I share what I automated in my gym in about a day and how those systems help me and my staff stay on top of work that used to get missed. I explain what I use ChatGPT, Claude, and Grok for, with real examples: daily sales reports, retention analysis, inbox cleanup, attendance, and calendar updates. I also talk about the cost, the time it took to set things up, and where I still check the results myself. If you’re a cheer gym owner who wants a practical place to start, pick one task you repeat every week. This episode will help you see what you could automate first.

  6. Sep 24

    5 Things Event Producers Do That Drive Gym Owners Crazy—with Kim Schaub

    Why are spectator fees so high? Why do events get canceled? And why does your team sometimes end up competing alone? Danielle sits down with MCDA owner Kim Schaub to discuss five things event producers do that drive gym owners crazy. Kim shares what is really happening behind the scenes, from venue costs and small divisions to scheduling problems, scoring differences and less-than-ideal locations. Danielle brings the gym owner’s perspective, Kim brings the event producer’s side, and neither one holds much back.

  7. Sep 17

    Working With Family Without Wrecking the Relationship

    Working with family in your cheer gym can be one of the best parts of owning a business... and one of the hardest. After 15 years of owning a family-run gym, Danielle has worked alongside her husband, kids, in-laws and plenty of other family dynamics. In this episode, she shares what she's learned about making those relationships actually work inside the business. From clear roles and accountability to avoiding favoritism, setting boundaries and knowing when NOT to create a job for someone you love, this episode tackles the situations that can quickly turn business problems into family problems. Because working with family can absolutely work. But love and loyalty can't replace structure.

  8. Sep 10

    You Either Speak "Teenager" or You Don't

    Coaching teenagers is different. They don't want to be treated like little kids, but they're also still learning how to be adults. And if you coach a senior team the same way you coach your minis or youth athletes, you're probably going to create frustration for everyone involved. In this episode, Danielle breaks down what she's learned from more than a decade of coaching senior athletes, raising teenagers, and hosting teenage exchange students. She talks about why teenagers often need immediate consequences, why tone doesn't always mean what you think it means, how their best effort can look different from one practice to the next, and the coaching mistakes that can make an athlete shut down completely. Most importantly, she explains why you can't demand respect from teenage athletes. You have to earn it. From handling corrections without embarrassing athletes to respecting the parts of their lives that have nothing to do with cheer, this episode is about learning to “speak teenager” and becoming the kind of coach your senior athletes trust, respect, and want to work hard for.

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Ratings & Reviews

5
out of 5
11 Ratings

About

The Fullout Cheer Podcast with Danielle Johnston is the ultimate resource for cheerleading gym owners, all star cheer coaches, and industry professionals who want to grow their gyms, lead successful teams, and thrive in the competitive cheer industry. Hosted by Danielle Johnston — now in her 14th season as a cheer gym owner, co-owner of Next Generation Gym Owners, and author of the must-read “The Cheer Gym Owners’ Handbook” — this podcast delivers proven strategies and real-world insights from someone who’s built a thriving cheer program from the ground up. In every episode, Danielle shares cheer gym business tips, marketing strategies for cheerleading gyms, leadership advice for working with teenage athletes, and behind-the-scenes looks at what it really takes to run a profitable, well-respected cheer program. From managing staff and parents to improving athlete retention and preparing winning routines, she covers every aspect of cheer gym ownership and coaching with honesty and expertise. Whether you’re launching your first cheer program or looking to take your established gym to the next level, the Fullout Cheer Podcast gives you the tools, ideas, and inspiration you need to succeed. Subscribe now and start running your gym with confidence, clarity, and full-out passion.

Information

  • Creator
    Next Generation Gym Owners
  • Years Active
    2024 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    The Fullout Cheer Podcast

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