Disclosure: This video includes paid partnerships and sponsor relationships. I may receive compensation from companies mentioned. All opinions are my own. IDP Podcast is Sponsored by Kettenbach Dental. For over 75 years, Kettenbach has delivered innovative materials that help dentists improve clinical efficiency and outcomes. Now introducing Profisil® Fluoride Varnish Plus, a next-generation varnish formulated with 5% sodium fluoride combined with calcium, phosphate, and hydroxyapatite to support enamel remineralization and long-term protection. Kettenbach is also offering 20% off your purchase of retail priced products — Visit the link below to learn more about the offer and use promo code IDP2026 to unlock it. Kettenbach Dental Discount: https://qrco.de/bggUPu Kettenbach Resource Material: https://drive.google.com/drive/folders/1Wav7CIQIdZufH_b8AzzKZwsGvujAvZAg?usp=drive_link Episode Title How Dental Practices Can Market to Every Generation Description Minal Sampat joins Dr. Sonny Spera to explain how dental practices can tailor their marketing, communication, and technology to Boomers, Gen X, Millennials, Gen Z, and Gen Alpha. Highlights Minal discusses patient avatars, generational communication preferences, social media, retargeting, online scheduling, team involvement, and the importance of using AI honestly. Personal Passions Minal enjoys collaboration, creative marketing, new technology, public speaking, and her well-known passion for shoes. Podcast Vision The Independent Dental Practice Podcast provides practical conversations that help independent dentists make stronger business, leadership, and practice-growth decisions. Takeaways Know exactly who you want to attract, match your marketing to their behavior, involve your team, humanize AI, and measure every campaign instead of relying on assumptions. Associate Dentist Opportunities: https://progressivedentalny.com/meet-us/dentist-careers-in-new-york/ Connect with Dr. Sonny Spera: 📧 independentdentalpractice@gmail.com Connect with Minal Sampat: Website: Minalsampat.com (Contact Form) ___________________________________________________________________ Disclaimer for Dentistry in General Radio Network The Dentistry in General Radio Network (the "Network"), a division of Dentistry in General, LLC, provides podcast programming featuring independently selected guests by individual podcasters. Any guest appearance, documents, information, products, services, or opinions expressed on the Network’s podcasts are solely those of the guests and do not necessarily reflect the views, policies, or positions of Dentistry in General, LLC, its owners, affiliates, podcasters, or employees. The Network, Dentistry in General, LLC, their affiliates, podcasters, owners, agents, and employees do not assume responsibility or liability for the accuracy, completeness, or reliability of any information, materials, documents, products, or services shared or referenced by podcast guests. Listeners must independently verify information presented, exercise professional judgment, and conduct appropriate due diligence before acting upon or implementing recommendations provided on the Network. Information shared by guests or podcasters should not be interpreted as professional, medical, legal, or financial advice, unless explicitly stated by a qualified professional. By accessing or engaging with the Dentistry in General Radio Network content, listeners expressly agree to indemnify, defend, and hold harmless Dentistry in General, LLC, its affiliates, podcasters, owners, agents, and employees from and against all claims, liabilities, damages, costs, or losses arising out of or resulting from reliance upon information or materials shared by guests or podcasters. Dentistry in General, LLC and its podcasters reserve the right to edit, remove, or decline to broadcast any content or material at their sole discretion. Use of podcasts or materials provided through the Dentistry in General Radio Network constitutes acceptance of these terms and acknowledgment of this disclaimer. This episode includes AI-generated content.
