In this episode, Melanie Wakelin sits down with Steve Jamieson, CEO of Pitch (PXCH), to explore how online communication is evolving and why traditional webinar technology has barely changed in decades. Steve shares how his company is transforming the webinar experience from a passive screen-share into a fully interactive environment where users can engage with websites live, sign contracts, purchase products, book meetings, and even hear presentations translated in real time into their preferred language. He also dives into the role of AI, including AI twins and talking avatars, and explains how these tools can help entrepreneurs scale without losing the human element. Beyond the tech, this conversation goes deeper into entrepreneurship, innovation, fear, mindset, relationships, and what it really takes to adapt in a rapidly changing world. Episode Summary What if webinars were no longer just boring presentations with a chat box and a hope-filled call to action? Steve Jamieson believes the future of online business is interactive, immersive, and human-centered. As the CEO of Pitch, he is building a platform designed to modernize the webinar experience by allowing audiences to actually interact with live content in real time. In this conversation, Steve explains why webinar technology has remained stuck for nearly 30 years, how Pitch changes that, and why interactivity is the missing link for business owners, educators, speakers, charities, and creators. He also shares his thoughts on AI, entrepreneurship, communication, and the importance of staying open to opportunity as technology continues to shift at breakneck speed. This episode is a fascinating look at where digital connection is headed and why the next era of online business may be far more personal than we expected. Chapters 00:00 Intro to Steve Jamieson and Pitch 01:07 Why webinar technology has stayed the same for 30 years 03:00 What makes Pitch different from Zoom and traditional webinar platforms 04:19 Interactive recordings, live translation, and AI twins 05:19 Solving problems people did not even realize existed 06:36 Real-world applications for interactive webinars 08:45 How Pitch improves customer experience and conversions 11:29 Steve's background in acting, talent representation, and entrepreneurship 13:18 What makes a successful entrepreneur today 16:18 Why Pitch works as an add-on to almost any business 17:48 Are entrepreneurs born or made? 22:08 Steve's personal mission and how he tries to show up in the world 24:01 AI, technology, and the responsibility that comes with innovation 28:43 Steve's vision for the future of Pitch and communication 31:17 How entrepreneurs need to adapt in a fast-moving world 34:29 Steve's favorite Pitch features 35:58 Mass audiences vs. micro communities 39:03 Mindset shifts, fear, and getting out of your comfort zone 45:02 Steve on time, ambition, and what personally scares him 45:29 Mistakes he made while building the company 47:48 Steve's invitation to connect and help others 48:51 How Pitch could apply to the podcast world 51:25 Closing thoughts on authenticity, innovation, and impact Key Takeaways 1. Webinar technology has been overdue for reinvention Steve points out that the basic webinar model has barely evolved since the mid-1990s. Most platforms still rely on passive viewing, limited interaction, and delayed follow-up rather than real-time action. 2. Interactivity changes everything Pitch allows users to engage with live websites during webinars, making it possible to sign contracts, shop, book appointments, donate, enroll, and take action immediately rather than waiting until later. 3. Better communication creates better business Whether you are selling, teaching, onboarding, fundraising, or presenting, Steve believes communication tools should bring people closer to the moment of action and make that experience feel easier and more human. 4. AI should enhance people, not replace them Steve sees AI as a powerful tool when used to scale communication, create better experiences, and support human connection rather than eliminate it. 5. Entrepreneurs need adaptability more than certainty In a world where technology changes fast, the winners will be the ones willing to learn, experiment, and stay open rather than cling to what feels familiar. 6. Relationships still matter most Throughout the episode, Steve emphasizes that success is not just about having the best idea. It is about working with the right people, building trust, and creating real value for others. 7. Fear is often a sign of growth From public speaking to new technology, Steve frames fear as proof that you are stepping outside your comfort zone and into something that could expand your life or business. Guest Bio Steve Jamieson is the CEO of Pitch (PXCH), an interactive webinar platform designed to transform how people connect, communicate, and do business online. With a background spanning acting, talent representation, consulting, and entrepreneurship, Steve brings a creative and people-first perspective to business innovation. His work focuses on improving digital communication through real-time interactivity, language accessibility, and AI-powered tools that help businesses scale without losing the human touch. Guest Links Pitch / PXCH: https://mypxch.com/activate Episode References: Subscribe to the Activate & Illuminate Newsletter (for BONUS content and more): LET'S GET ACTIVATED Connect with Melanie: Instagram: https://www.instagram.com/activateandilluminate/ Facebook: https://www.facebook.com/activateandilluminate YouTube: https://www.youtube.com/@activateandilluminatewithmel Website: https://activateandilluminate.com/ Contact Us: pr@melaniewakelin.com Melanie's Businesses: LifeVantage Representative: http://protandimcanada.lifevantage.com/
