More Than Real Estate

Ashley Walker
  • 5.0 (17)
  • Marketing

🎙️ More Than Real Estate is a podcast for real estate agents navigating business, motherhood, and social media—without burning out. Hosted by Ashley Walker, a mom of two and top-producing agent who closed over $30 million in deals Instagram alone—without paid ads, dancing reels, or cold calls. This show covers real estate marketing, Instagram strategy, and how to build a business that supports your life—not runs it. You’ll hear unfiltered conversations about content, growth, boundaries, and what it really looks like to be a working mom in real estate today. 📲 Follow Ashley on Instagram @heyashleywalker🎧 Subscribe for new episodes every week.

  1. 1d ago

    🎙️ Episode 75: How to Ditch Open Houses and Double Your Production With Instagram

    🎙️ Episode 75: More Than Real Estate Podcast: How to Ditch Open Houses and Double Your Production With Instagram Brittany Olivares was spending every weekend at open houses in Fresno, California, praying for one client every six or seven months, and burning out of a career she actually loved. She was a private person who never wanted to be on camera. One year after Socially Sold she has doubled her production from five to six million to ten million, closed three Instagram deals in a single month, gets recognized at the hair salon, has curtain companies and house cleaners DMing her to collaborate, and has not done a single open house since July of last year. Her weekends are completely free. This episode is for every agent who thinks they are too private, too small market, or too new to make Instagram work. ✨ From One Client Every Six Months to Three Instagram Closings in One Month — Before Socially Sold, Brittany was doing open houses every weekend including holidays, getting one client every six or seven months, and watching those clients show up unaligned and unappreciative. "I don't want to work with you. You are not my ideal client." Now she has three closings in a single month all from Instagram, agents from other area codes DMing her to refer clients, and local businesses reaching out wanting to collaborate. She has not done an open house since July of last year. ✨ Doubling Her Business in One Year From Home Tours and Date Nights — Brittany's bread and butter is home tours. She makes them a date night with her fiancé. They drive to the house, she films, and the whole thing takes under an hour and a half. That content works for her through the night while she sleeps. "People are looking at my stuff, people are downloading my guides, reaching out to my DMs." From July to July she went from five to six million in annual production to ten million. She was closing five deals in the first two months of this year alone. ✨ She Was a Private Person Who Never Wanted to Be on Camera — Brittany came into Socially Sold as someone who kept her personal life off social media and was selective about everything she shared. She pushed through it anyway. "I am the only person setting myself up for failure. Why do I not just try it?" Turns out she loved it. Her followers notice when she goes quiet. Local strangers feel like old friends when they meet her in person. "People are so involved with my life, even if they are just on Instagram." ✨ Niching Down to Local Buyers Made Her Visible to Everyone — Brittany was scared to niche down. She thought going local buyer only would shrink her market. The opposite happened. She niched down hard, became the most recognizable local buyer agent in Fresno, and now gets relocation referrals from agents in other area codes who looked up Fresno realtor and found her. "Even though I dialed it down, I am still getting people from all walks of life." That is exactly what a refined message does in a market where nobody else is doing it right. ✨ The Wild West Is Still Wide Open in Fresno — Brittany looked at her market and saw thousands of agents doing open houses and thousands more buying paid leads. On Instagram, maybe a handful. None of them doing it at the level Socially Sold teaches. "If I am going to take the risk, why not do it on something that is free rather than spending a thousand dollars a month on something that may not work?" One year later she is the agent people think of when they think Fresno real estate on Instagram. Nobody else is close. ✨ The Structure That Made It Foolproof — Brittany credits the course structure for setting her up to actually succeed: brand archetype selection, small group branding call, system coaching, profile audit, and hot seat coaching layered across eight weeks. "It almost felt like after I left the cohort I was like, I know what I am doing. I could do this." She now plans her entire content week on Mondays, has something scheduled every single day, links her guide consistently in stories, and is building toward bringing on an assistant because demand is outpacing capacity. Brittany Olivares is a real estate agent based in Fresno, California, one year out of Socially Sold and on track to close over ten million this year with ninety percent of her business coming from Instagram. She specializes in local buyers and has built one of the most recognizable personal brands in the Central Valley. Ashley Walker is the host of the More Than Real Estate Podcast and the founder of Socially Sold, where she helps real estate agents build their personal brand on Instagram and generate qualified leads organically. She is a top-producing agent, mama of three, and wife to her best friend. 🎓 Ready learn how to make Instagram your #1 lead source? Join here: bootcamp.socially-sold.com/podcast

  2. 6d ago

    🎙️ Episode 74: Why Your Personal Brand Is the One Thing Nobody Can Take From You

    🎙️ Episode 74: More Than Real Estate Podcast: Why Your Personal Brand Is the One Thing Nobody Can Take From You Allison Mariani got her real estate license right before her wedding in 2024, walked away from a corporate career leading large sales teams, used all of it — the marketing background, the data fluency, the executive communication skills — and bet on herself. Two years into Socially Sold she is seven months pregnant with her first daughter, has 12 million already closed this year, 2.85 million pending, and is projecting 20 to 24 million by the time she gives birth. Last year she closed 4.5 million. This episode is for every agent who thinks a personal brand takes too long, costs too much, or will not work in a competitive market. Allison is the answer to all three. ✨ From 4.5 Million to 20 Million in One Year, Seven Months Pregnant — Allison closed 4.5 million last year. This year she has already closed 12 million with 2.85 pending and is projecting 20 to 24 million total before she gives birth in October. She was taking out 6 million dollar buyers on Sunday. She did this as a relatively new agent in Boca Raton, Florida, in a market where people are trying to copy her and cannot figure out how. "No one can be me. No one has the systems behind it." ✨ She Bet on Herself When the Market Was Shifting — Allison came into real estate during a tough market. Transactions were down. The whole ecosystem was in flux. She had spent her career growing other people's brands in marketing and advertising and had never grown one for herself. "I've bet on all of these other things and all of these other people. What would happen if I just went all in and bet on myself?" She enrolled in Socially Sold, committed to patience, and gave herself the tools to build something that would compound over time. ✨ She Helped Seven Pregnant Women Buy Homes While She Was Trying to Conceive — Allison and her husband were trying to conceive for over a year. In that same window her content, without her even fully realizing it, was pulling in pregnant women navigating major life transitions. She helped at least seven of them buy homes. "I don't know if subconsciously I was talking a lot to that messaging." That is what happens when your brand is built around who you actually are. Your ideal client finds you because your content is speaking directly to the version of life they are living. ✨ Personal Brand Is Not Me Me Me. It Is Them Them Them. — Allison came from a world of banner ads, sponsored sports teams, and stat-heavy agent marketing. All of it is face-forward and achievement-focused. What Socially Sold taught her was the opposite. "While it is my personal brand, I am speaking to my audience, their pain points, what they care about, and how to make their lives easier." That shift from broadcasting credentials to speaking directly to one person's specific moment in life is what makes her content impossible to copy. ✨ The Woo-Woo That Actually Works — Allison scripted wanting to hit consistent 100K months. She scripted wanting to be pregnant by a specific date. She was doing this inside the Socially Sold program. Both happened. She is now seven months pregnant and on track for one of her biggest production years. "Divine timing is everything and you cannot plan life." She is one of the most grounded examples of what happens when you combine a solid marketing strategy with the belief work to back it up. ✨ The Community She Never Expected — Two years out of Socially Sold, Allison is still in a group chat with six other women from her cohort. Christina B, Anita, Daria, MJ, Mandy, Chelsea. They have never met in person. They cheer each other on from across the country. All of them have accelerated their businesses at the same time. "That is by far my favorite part of what I got out of the program. The community, the friendships, and people who are cheering me on from across the country." Allison Mariani is a real estate agent based in Boca Raton, Florida, two years into Socially Sold and on track to close 20 to 24 million this year. She came from a career in marketing and advertising, leading large sales teams in the corporate world, and is now expecting her first daughter in October while building one of the most recognizable personal brands in her market. Ashley Walker is the host of the More Than Real Estate Podcast and the founder of Socially Sold, where she helps real estate agents build their personal brand on Instagram and generate qualified leads organically. She is a top-producing agent, mama of three, and wife to her best friend. 🎓 Ready to get your sphere actually working for you instead of hoping they remember you? Magnetic Messaging is where it starts. mm.socially-sold.com/podcast

  3. Sep 1

    🎙️ Episode 73: You Need to Niche Down: Trying to Speak to Everyone Is Costing You Clients

    🎙️ Episode 73: You Need to Niche Down: Trying to Speak to Everyone Is Costing You Clients Shawntá came into Socially Sold the first time, got results, but never fully had her back end dialed in. She came back, enrolled again, added Built, niched down hard, and watched her business transform. She went from 8 closings in her hardest year, mid-divorce, barely using Instagram, to 17 closings already this year with two active listings and three to four buyers in the pipeline, majority from Instagram. She is a single mom of three doing this with no open houses and no cold calls. This episode is proof the method works when you work it. ✨ From 8 Closings to 17 and Counting, as a Single Mom of Three — Shawntá's worst year was last year. She was going through a divorce, not fully committed to Instagram, doing it halfway. Eight closings. This year she went all in, niched down, got her back end built out, and transaction 17 closes this week. "It really doesn't feel real yet. It is crazy that I will be stressing and then get my reels and carousels up for the week and then literally have somebody send me a message that's like, hey, I'm headed to that area." ✨ Niching Down Is What Actually Changed Everything — Shawntá said it before the cameras even rolled: niching down is exactly what took her business to the level it is now. She knows her ideal client by name. She has a persona built out. She talks to that one specific person in every piece of content. "My ideal client has a name. I know exactly who I am talking to." That specificity is what turns a reel into a DM from a buyer who is already pre-sold before they ever reach out. ✨ Why She Enrolled Twice and What Was Different the Second Time — The first time through Socially Sold, the framework was there but the course was still being refined. The second time, every step was mapped out, every archetype had a 30-day content calendar, and Suzie Bot existed. "I don't think there is another Instagram course that dumbs it down to that level and literally just hands it to you." What used to feel overwhelming felt like a roadmap. She went from slow implementation to posting with confidence inside weeks. ✨ Built: The Done-for-You Back End She Didn't Know She Was Missing — The first time Shawntá enrolled, she had no automations, no guide funnels, no lead tracking. She was almost certainly losing leads she did not know about. Built changed that. Her team built her funnels, her automated follow-up emails, her Assist CRM pipeline, and her guide delivery, and handed it to her on a Loom walkthrough. "I literally can sign into Assist and I have my pipeline based off of people downloading my guide." The leads she was generating finally had somewhere to go. ✨ Suzie Bot: Captions in Seconds for an Agent Who Is Not a Creative Brain — Shawntá is clear about where she thrives and where she does not. Writing captions from scratch would take her days. Suzie does it in seconds, and the output sounds like her because she did the prep work, put in the context, and Suzie is trained on hundreds of Socially Sold graduates who have already proven what works. "It is not Claude creating a caption. It is literally like a Socially Sold community of a hundred agents creating that caption for you." ✨ The Agent Collective and Why Priscilla Told Her Not to Skip It — Shawntá joined the Agent Collective on Priscilla's recommendation and immediately saw why. The room is full of agents who are all implementing, all sharing what is working, and none of them worried about another agent copying their reel because they know the reel is only the surface. "What makes your Instagram work so well is you. It does not matter if somebody took your same reel because they probably do not have the funnels afterwards or they are not selling in their stories or they are not doing the follow-up the same way." Shawntá is a real estate agent based in the Destin, Florida area, a Socially Sold graduate who enrolled twice and purchased Built. She is a single mom of three and in her fourth year of real estate, already at 17 closings this year with the majority of her clients coming from Instagram. Ashley Walker is the host of the More Than Real Estate Podcast and the founder of Socially Sold, where she helps real estate agents build their personal brand on Instagram and generate qualified leads organically. She's a top-producing agent, mama of three, and wife to her best friend. 🎓 Ready learn how to make Instagram your #1 lead source? Join here: bootcamp.socially-sold.com/podcast

  4. Aug 28

    🎙️ Bonus Episode: A 15 Minute Hypnosis for the Money Blocks You Cannot Name

    🎙️ Bonus Episode: More Than Real Estate Podcast:  A 15 Minute Hypnosis for the Money Blocks You Cannot Name  Before you press play: this one is not for the car. You need to be seated or lying down. If you are driving or on a walk right now, skip to another episode and come back to this one tonight. This is a guided hypnosis session with Sumaya, recorded live inside The Agent Collective after a 90 minute identity and money mindset training.  ✨ The money blocks running your business without your permission: What limiting beliefs or money blocks do you have that can show up in your business, and how can we get rid of those?" Not the abstract kind. The ones that decide which clients you chase, what you charge, and how hard you make yourself work before you feel like you earned it.  ✨ Aligned clients instead of exhausting ones: The other half of the ask is who you are attracting. Agents should be building "an aligned company with people who it's easier to do a transaction with and people who can help you scale your business without feeling like it's work." The block is rarely the market. It is what you believe you are allowed to have. ✨ Permission to stop earning your worth: One line to sit with before Sumaya begins: "allow your worthiness to not have to work for things." If you have ever caught yourself adding steps just to feel like you deserved the outcome, that is the belief this session goes after. ✨ Meeting the version of you who moves faster: Sumaya guides you to connect with "a version of ourselves that can actually get us to where we wanna go a lot quicker than doing it on our own." Root in and ground to that higher version of yourself. ✨ Whatever surfaces is for right now: No pressure to get it right. Whatever comes up for you in this hypnosis, know that it's meant for you in this season and this moment. About Sumaya - @mindfullysumaya Sumaya is a Columbia graduate, Neuroscience Backed Hypnotherapist & Manifestation Mentor. She led the identity work and money mindset training inside The Agent Collective, Ashley's continued coaching container for Socially Sold graduates, and closed it with the hypnosis you are about to hear.

  5. Aug 27

    🎙️ Episode 72: Turn Your Own Story Into a Real Estate Business That Runs on Instagram

    🎙️ Episode 72: More Than Real Estate Podcast: Turn Your Own Story Into a Real Estate Business That Runs on Instagram Maggie Kelley moved from Wichita, Kansas to Pensacola, Florida in April of 2023, became a real estate agent seven months later, and spent her first year dripping sweat at open houses every Saturday and Sunday. She enrolled in Socially Sold, used every dollar of her savings to do it, had no plan B, and in under a year went from 2.5 million in production to 5.3 million already closed, 4.8 million in active buyers, and another 4 million in hot leads. She closed a deal with a couple from Kansas who did not meet her until the final walkthrough. They pulled into town with their dog and their whole life in the car and she gave them the biggest hug. That is what a personal brand built on your own story does. ✨ She Used All Her Savings and Had No Plan B — Maggie did the bootcamp first, got nervous about the investment, and then did it anyway. Every dollar of her savings. "I am making this work." That is the kind of commitment Ashley looks for because it means you show up, you stay consistent, and you use every resource in the course. A year later Maggie has not slowed down once. She still posts every single day. "It is all about the consistency." ✨ From 2.5 Million to 10 Million in One Year — Before Socially Sold, Maggie closed 2.5 million her first year in real estate, mostly from open houses in the Florida heat. Since she started tracking properly in September, she has closed 5.3 million, has 4.8 million in active buyers, 1 million under contract, and 4 million in hot leads closing in the next six months. By the time she hits her one year mark she will be close to 10 million. "I can't even imagine the hustle it took before social media. It just didn't equal out." ✨ Your Story Is Your Strategy — Maggie relocated from Kansas to Pensacola. She knows exactly what it takes to find housing in a new city, what the anxiety feels like, what the unknowns are. That story is in every caption she writes. The longer she has been in the program the more of her own story she puts in, and the more she does that the more follows, views, and connections she gets. "Since I have started saying my own story in my captions I have had so many more follows and views." A Kansas couple found her, bought with her virtually, and did not meet her until they pulled into town with everything they owned in the car. ✨ Neighborhood Drive-Bys Beat Professional Videographers Every Time — Maggie's highest performing content is not a produced home tour. It is her in the car, driving through a neighborhood, showing what the streets look like, where things are relative to each other, what it feels like to live there. "Everyone loves a drive-through video of a neighborhood." She will ask her husband to take a quick detour on the way to dinner just to get the footage. That 15-second clip showing someone what their daily drive will look like outperforms the walking-through-the-house-with-text-above-your-head content every single time. ✨ TikTok, Polls, and ManyChat: How She Diversified Without Overcomplicating It — Maggie posts everything she posts on Instagram directly to TikTok, same caption, same hook, no extra strategy. She has gotten clients from both. She uses ManyChat so anyone who follows her gets a DM asking if they are in Pensacola or dreaming of moving there. She runs polls on her stories and reaches out personally to everyone who votes. She does not overthink the tools. She just stays consistent and connected. "They chose to reach out to me. So it is just the best way to connect." ✨ The Open House Is a Used Car Lot. Instagram Is a Friend Referral. — Maggie spent years in inside sales, 10 hours a day calling buyers and sellers who did not know her and did not want to hear from her. She worked open houses where people walked in knowing an agent was about to hound them. She was in car sales. She has done every version of lead generation that feels like pressure and interruption. "This is for someone to connect with you on their own time and they are comfortable." Her clients feel like instant friends because they already chose her before they ever said hello. Maggie Kelley is a real estate agent based in Pensacola, Florida. She relocated from Wichita, Kansas in 2023, became an agent shortly after, and is a Socially Sold graduate on track to close 10 million her first full year using Instagram as her primary lead source. Ashley Walker is the host of the More Than Real Estate Podcast and the founder of Socially Sold, where she helps real estate agents build their personal brand on Instagram and generate qualified leads organically. She is a top-producing agent, mama of three, and wife to her best friend. 🎓 Ready learn how to make Instagram your #1 lead source? Join here: bootcamp.socially-sold.com/podcast

  6. Aug 25

    🎙️ Episode 71: AI Won't Take Your Job But Agents Who Use It Will

    🎙️ Episode 71: More Than Real Estate Podcast — AI Won't Take Your Job But Agents Who Use It Will  Every real estate agent right now is swimming in AI tools, AI content, AI templates, and most of it looks exactly the same. This episode is the antidote. Ashley sits down with AI educator Monika to cut through the noise, call out what's working, and map out exactly how real estate agents should be using AI to do more of the human stuff. Not less of it. ✨ The AI Soup Problem — Monika has a name for what's happening right now: AI slop. Agents are grabbing the same templates, running the same prompts, churning out the same content and wondering why it falls flat. "AI is very good at the multiplication of things. What it can't do is replace taste. It can't replace personal personality." The agents catching eyes online have something different in their content. That difference isn't a better prompt. It's context. ✨ Context Is the Unlock Nobody Talks About — The reason Suzie Bot outperforms ChatGPT for Socially Sold students isn't magic. It's data. Suzie is trained on proven frameworks, over a hundred past student posts, and Ashley's entire method. Monika's version of that for Claude: stop asking it to make a sandwich with nothing. "The richer your context, the better AI can work with it. Garbage in, garbage out." Before you write a carousel about Franklin, Tennessee, have Claude go research what a family of four relocating there is scared of first. ✨ Claude Is Not Your CRM — One of the things both Ashley and Monika are done watching: agents building their entire back end inside Claude and calling it a system. Claude doesn't house leads, doesn't have a back end, doesn't nurture on autopilot. What it can do is plug into Assist so it works with you, not instead of you. Triage your leads, remind you who to follow up with, pull patterns from past call transcripts, and have your morning ready before you open your laptop. "Have it help you serve better. That's the conscious use of AI people are missing." ✨ What Monika Is Teaching in the Agent Collective AI Takeover — Four calls this September. Week one: Claude set up with your brand, your ICA, your voice. Week two: the listing launch lab, where every piece of marketing for a new listing gets done inside Claude. Week three: a CMA builder with custom branded reports. Week four: migrating Claude's MCP into Assist so it can build landing pages, update your link in bio, and run on autopilot. "Every time they have a listing, they just go to Claude and everything's done for them." ✨ Whisperflow, the Free Tool Nobody Is Using — Monika's biggest practical tip: stop typing your prompts. Whisperflow is a free desktop app that converts voice to text anywhere you type, whether that's Claude, Slack, email, or Canva. The Claude microphone button is not the same. Whisperflow adds punctuation, bullet points, and structure. "Claude can polish it up no problem, but it can't put personality back in." Brain to mouth is faster than brain to fingers, and that speed is where your real context lives. ✨ AI Can't Love Your People. You Can. — The real argument this episode makes isn't about tools. It's about where your energy should go. Automate the follow-up reminders, the local event scrapes, the email triage, the CMA templates, and free your brain for what it's built for: connection, relationships, vision. Ashley's rule inside her own company is that every team member's job this year is to automate 50% of their tasks so the other 50% can go to students and strategy. "In a world of AI, they can't love on your people like you can." Monika is an AI educator and community builder who teaches entrepreneurs how to use AI tools inside her School community. She works with coaches and course creators on AI integration, workshops, and expert takeovers, including a four-call AI takeover inside Ashley's Agent Collective this September. Find her on Instagram at @monika.riseandshine. Ashley Walker is the host of the More Than Real Estate Podcast and the founder of Socially Sold, where she helps real estate agents build their personal brand on Instagram and generate qualified leads organically. She's a top-producing agent, mama of three, and wife to her best friend. 🎓 Ready to stop guessing and start generating leads that convert? Magnetic Messaging is where it starts. mm.socially-sold.com/podcast

  7. Aug 21

    🎙️ Episode 70: How to Make Your Sphere of Influence Come Alive on Instagram

    🎙️ Episode 70: More Than Real Estate Podcast — How to Make Your Sphere of Influence Come Alive on Instagram  Ceci Sutcliffe walked into Socially Sold skeptical — she'd already lost $5,000 to a lead gen company and wasn't about to get burned again. Less than a year later, she's on track to close 20M+ in production, up from a previous best of 12M, and not one dollar of it came from a stranger.  This episode is for every agent who thinks Instagram is only for building a new audience. Your sphere is already watching. The question is whether they're seeing you. ✨ The $5K Burn That Made Her More Careful — Ceci came in with more skepticism than most. A prior lead gen company had cost her $5,000 and delivered nothing, so when she messaged Ashley before joining, she needed real answers. What she got back was: "I can give you the framework and all the tools. You just have to go out and do the work." That was enough. ✨ Sphere Ignition Over Stranger Leads — Ceci hasn't closed a stranger from Instagram yet. She'll tell you that herself. What she has done is get 18M sold through the first half of the year and win a $4.75M listing from a woman she plays mahjong and tennis with. "Because your social media is amazing" is exactly what that client told her when Ceci finally asked why she chose her. ✨ The $1.7M Listing She Won Over a Best Friend — Ceci competed for a listing against an agent who was the sellers' best friend. She won it because the sellers said she could do everything the other agent could do, plus bring her social reach and video marketing to the table. That's what a personal brand does in a savvy market. ✨ Ryan Serhant Picked Her Because of Instagram — Ceci is now at Serhant's brokerage, and the connection started because of her Instagram presence. After growing to 10,000+ followers in six months, she reached out to the regional broker when she saw an opening, and three hours over lunch turned into a done deal. Ryan's line that she'd been waiting to hear: "Personal brands are the most undervalued, underutilized asset in America." ✨ 15 Hours a Week — and It Looks Like Living — Ceci spends about 15 hours a week on content. But those are hours at mahjong, on the boat, at a coastal dinner with her husband, at tennis. "Give me 15 hours of living my life and filming it versus 15 hours of soul-sucking cold calling. I'll do it any week." Her one honest gap: Instagram stories, which she's making a non-negotiable going forward. ✨ Where She's Headed — Ceci knows what's next. More stories, more on-camera presence outside the listing videos, and continuing to own the Vero Beach relocation niche while her listing appointments keep rolling in from buyers who want access to her audience. She's not chasing volume. She's building something that compounds. Ceci Sutcliffe is a top-producing agent based in Vero Beach, Florida, specializing in coastal relocation. She's a Socially Sold graduate and Agent Collective member now affiliated with Serhant. Ashley Walker is the host of the More Than Real Estate Podcast and the founder of Socially Sold, where she helps real estate agents build authority through Instagram. She's a top-producing agent, mama, and wife to her best friend. 🎓 Ready to build your real estate business on Instagram? Join Ashley's signature coaching container Socially Sold here join.socially-sold.com/podcast

  8. Aug 20

    🎙️ Episode 69: How to Turn 10-Second Lifestyle Reels Into Clients

    🎙️ Episode 69: More Than Real Estate Podcast:  How to Turn 10-Second Lifestyle Reels Into Clients McClaine Laningham moved to Hampstead, North Carolina without knowing a single person, got her license in May 2023, and started an Instagram the same day. Three years later: 4,600 followers, $8 million in volume in her second full year, and about $10 million closed and pending right now — all built around an eight-month-old who comes with her everywhere. ✨ Leads while she sleeps — She posts twice a week now and still can't keep up. "I am literally being fed Instagram leads 24/7, even not posting every single day because of the work that I've done up to this point." ✨ The 10-minute reel that brought 65 leads — Fresh postpartum, she sent a client a reel to gut-check it before posting. It went viral, took five to 10 minutes to make, and pulled 65 emails and phone numbers through her guide. ✨ Every "sphere" lead is really an Instagram lead — She stopped separating the two. "they wouldn't have reached out to me if it wasn't for Instagram." Her page functions as "a running, living resume that people can come to all the time." ✨ Niching down opened doors instead of closing them — She marketed to Wilmington for a while because it was bigger, while her actual business was in Hampstead. Going narrower brought more of everything, from $500,000 buyers to $1.2 million ones. ✨ Hagen comes along, and that's the filter — No nanny, no help, no apology. "if they don't feel comfortable with me bringing Hagen, they're not coming to me." As she puts it: "I'm basically a stay-at-home mom, but I'm working full time." McClaine Laningham is a real estate agent serving Hampstead and Surf City, North Carolina, and one of the first agents through Socially Sold. Her friends call her the mayor of Surf City — which is what happens when your whole community meets you through your page. 🎓 Ready for your life to be your lead source instead of your call list? Socially Sold is Ashley's course and coaching container for agents who want Instagram generating business while they actually live their lives. join.socially-sold.com/podcast

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Ratings & Reviews

5
out of 5
17 Ratings

About

🎙️ More Than Real Estate is a podcast for real estate agents navigating business, motherhood, and social media—without burning out. Hosted by Ashley Walker, a mom of two and top-producing agent who closed over $30 million in deals Instagram alone—without paid ads, dancing reels, or cold calls. This show covers real estate marketing, Instagram strategy, and how to build a business that supports your life—not runs it. You’ll hear unfiltered conversations about content, growth, boundaries, and what it really looks like to be a working mom in real estate today. 📲 Follow Ashley on Instagram @heyashleywalker🎧 Subscribe for new episodes every week.

Information

  • Creator
    Ashley Walker
  • Years Active
    2025 - 2026
  • Episodes
    76
  • Rating
    Explicit
  • Copyright
    © 2026 More Than Real Estate
  • Show Website
    More Than Real Estate

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