🎙️ Episode 86: More Than Real Estate Podcast: Stop Cold Calling and Start Getting Warm Leads From Instagram Kaleigh Blackwell was cold calling five hours a day, crying between calls, hating every minute of it, and still doing it because it was technically working. Then she had a miscarriage, ghosted everything, came back, found Socially Sold, got pregnant again, spent six weeks too sick to get out of bed, still showed up to the coaching calls from her bed, started posting consistently in January, and now has three to four million closing this year with a newborn on her chest and a toddler at home. She has not cold called since. This episode is for every mom who knows there has to be a different way and just needs someone to show them it actually works. ✨ Five Hours a Day Cold Calling and Crying Between Every Single One — Kaleigh was cold calling five days a week, four to five hours a day, and it was working. She was also miserable. "I hated it so much but it was working." KD, her brokerage colleague and fellow Socially Sold student, sat down with her at an office meeting and said: Kaleigh, when are you going to do social media? She did not have an answer. What she had was a vision that there had to be a way to build a real estate business that did not feel like this every single day. ✨ A Miscarriage, a Sick Pregnancy, and a Newborn — and She Still Came Back — Kaleigh tried to do Instagram on her own for months. She got one client, a college friend who already followed her, but the algorithm was not working for her. She came to the bootcamp, enrolled in Socially Sold, and two weeks into the cohort found out she was pregnant. She spent six weeks in bed too sick to film anything. She still got on the coaching calls. She still absorbed the method. She posted when she could. "I just didn't give up." January came and she went consistent. The leads started coming. ✨ Three to Four Million Closing This Year. Postpartum. Nursing. Toddler at Home. — Kaleigh has closed two Instagram clients since the course and has three to four million projected to close this year. She did this while pregnant, postpartum, and in the full newborn bubble with a toddler running around. Her first real social media closing post-course was a girl who works for Olipop, lives behind her now, and texts her regularly. "I'm so thankful that social media brought me her because now we talk all the time." That is what aligned clients look like. ✨ She Is a Lifestyle Girl and That Is Enough — Kaleigh does not lead with home tours. She leads with Gulf Shores lifestyle content, the local spots, the community feel, the area people are dreaming about relocating to. She keeps B-roll batched in her edits app so when the toddler is crying and the baby needs to be fed in ten minutes she can grab something and post it fast. "I post more about Gulf Shores the area than home tour stuff." And she is still getting leads. You do not have to be the home tour person. Build to your strengths. ✨ The Ideal Client Who Feels Like a Friend — One of Kaleigh's biggest mindset shifts from the course was realizing that Instagram does not just bring in leads. It brings in the right leads. People who reach out to her feel like they have the same personality as her. They feel like friends before they ever meet. "I'm like, wait, what? That's weird." It is not weird. It is exactly what a personal brand built on authenticity does. When you speak to one specific person consistently, that person finds you and feels like they already know you. ✨ Cold Calling Is Done. Instagram Is the Move. — Kaleigh will hold an open house for her own listing when she absolutely has to. She will not cold call ever again. She is going all in on social media and building her Gulf Shores lifestyle brand for the long haul. "Why would I not want to use social media when it's fun, it's getting me out into my community, I'm spending a quarter of the time I was spending on things that weren't even really working, and I have more time to spend with my kids?" Kaleigh Blackwell is a real estate agent in the Gulf Shores, Alabama area, a Socially Sold graduate and mom of two. She is building her personal brand around Gulf Shores lifestyle content and local expertise while navigating the newborn bubble with her second baby. She is on track to close three to four million this year without a single cold call. Ashley Walker is the host of the More Than Real Estate Podcast and the founder of Socially Sold, where she helps real estate agents build their personal brand on Instagram and generate qualified leads organically. She is a top-producing agent, mama of three, and wife to her best friend. 🎓 Ready learn how to make Instagram your #1 lead source? Join here: bootcamp.socially-sold.com/podcast
