The Jon & Marc Podcast

Jon & Marc

Legal growth insights from Jon, Marc, and the industry's top tier legal & marketing professionals. Two veteran legal marketers, Jon Robinson and Marc Rioux, dive into the business of law, mass torts, and the future of plaintiff-side firms. From marketing strategy and technology to candid conversations with top trial lawyers, marketers, and industry leaders, this podcast unpacks what’s really driving growth and change in the legal world. Honest, practical, and a little irreverent—perfect for attorneys, marketers, and anyone curious about where the business of law is headed.

  1. You Either Compete, Get Bought, or Die: The New Reality of PI Law

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    You Either Compete, Get Bought, or Die: The New Reality of PI Law

    Wall Street money is entering personal injury like never before… buying firms, buying leads, and squeezing margins. In this episode of The Jon & Marc Podcast, we sit down with Michael Saile (co-founder, managing partner, and trial attorney at Cordisco & Saile, just outside Philadelphia) to talk about what it actually takes to grow a firm in 2026 and beyond, when big-budget competitors can drop into your market overnight. Michael breaks down the firm’s recent growth, why brand is the only real moat, how community relationships led to major cases after a local catastrophe, and why he believes the future belongs to firms that build real trust, real presence, and real litigation strength. If you’re a firm owner trying to scale without losing your culture or you’re watching the industry change in real time, this one is a must. ————————— Contents of this video —————————   00:00 – Introducing Michael Saile 02:46 – The Evolution of Cordisco & Saile 05:41 – Balancing Leadership and Casework 08:45 – Community Engagement and Brand Building 11:24 – The Importance of Goodwill in the Legal Industry 14:22 – Sponsorships and Community Support 17:19 – The Evolution of Marketing Strategies 18:26 – Preparing for Future Growth in Personal Injury Law 20:35 – Building a Brand in a Competitive Landscape 22:16 – The Role of Content Creation and Community Engagement 27:59 – Investing in Leadership and Strategic Planning 32:00 – Balancing Work and Family Life

    35 min

Ratings & Reviews

5
out of 5
2 Ratings

About

Legal growth insights from Jon, Marc, and the industry's top tier legal & marketing professionals. Two veteran legal marketers, Jon Robinson and Marc Rioux, dive into the business of law, mass torts, and the future of plaintiff-side firms. From marketing strategy and technology to candid conversations with top trial lawyers, marketers, and industry leaders, this podcast unpacks what’s really driving growth and change in the legal world. Honest, practical, and a little irreverent—perfect for attorneys, marketers, and anyone curious about where the business of law is headed.

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