TRUE Culture

Market Domination
Market Domination
  • 5.0 (1.1K)
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  • Weekly

Welcome to TRUE Culture: Building Success from Within, the podcast that explores what it takes to build a workplace that inspires excellence, earns admiration, and brings out the best in people.  Hosted by Robert Cook, a former global finance executive and now CEO of True Colors International, a 50-year-old training and consulting company known for helping organizations design world-class cultures. This show dives into the real-world strategies behind building effective, people-first cultures that stick. With over 30 years of experience in leadership, consulting, and organizational transformation, Robert brings a no-fluff, results-driven lens to improving how teams communicate, collaborate, and thrive.  Each episode features conversations with HR leaders, C-suite executives, educators, and culture champions who share how they’ve used proven methodologies, training programs, and consulting strategies to build stronger teams, resolve conflict, and create lasting change.  If you're ready to move beyond surface-level fixes and build a culture your people are proud to be part of — TRUE Culture is your go-to playbook. TRUE Culture, brought to you by True Colors -because culture works best when it’s designed with intention. What if the biggest thing holding your organization back has nothing to do with your strategy, your products, or even your competition?   What if it's your culture?   Think about how much time, talent, and opportunity are lost when communication breaks down, teams become disconnected, and great employees start looking elsewhere. Now imagine a workplace where people understand each other, leaders inspire their teams, and employees are excited to contribute.   That's the power of True Colors International. For over 45 years, organizations have used True Colors to strengthen communication, develop leaders, and create workplaces where people thrive.   Because when your culture thrives, your organization thrives.   Discover what's possible at TrueColorsCulture. com

  1. 22h ago

    Episode 13: How AI Is Changing Pay Equity and Workplace Culture

    Maria Colacurcio, CEO of Syndio and co-founder of Smartsheet, joins Robert Cook on the True Culture Podcast to explore how AI, pay equity, and leadership are reshaping workplace culture. Drawing on her experience at Microsoft, Starbucks, and leading technology companies, Maria shares her unconventional career journey and the lessons that shaped her approach to leadership. Together, they discuss how organizations can make fairer compensation decisions, reduce unconscious bias, and build employee trust through transparency. Maria also explores the importance of self-awareness, authentic leadership, and creating a workplace where employees feel valued, empowered, and motivated to stay. Key Takeaways: AI and Pay Equity: Discover how AI can help organizations make smarter, fairer compensation decisions while reducing bias.Transparency Builds Trust: Understand why clearly communicating pay decisions strengthens employee confidence and workplace culture.Authentic Leadership: Learn how self-awareness, vulnerability, and openness to feedback create stronger, more connected teams.Employee Retention: Explore why autonomy, recognition, fair compensation, and meaningful work are essential to keeping top talent.Building a Culture of Fairness: See how aligning organizational values with everyday decisions creates a workplace where employees feel genuinely valued. Connect with Maria: LinkedIn: https://www.linkedin.com/in/mcolacurcio Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/  LinkedIn: https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/ What if the biggest thing holding your organization back has nothing to do with your strategy, your products, or even your competition?   What if it's your culture?   Think about how much time, talent, and opportunity are lost when communication breaks down, teams become disconnected, and great employees start looking elsewhere. Now imagine a workplace where people understand each other, leaders inspire their teams, and employees are excited to contribute.   That's the power of True Colors International. For over 45 years, organizations have used True Colors to strengthen communication, develop leaders, and create workplaces where people thrive.   Because when your culture thrives, your organization thrives.   Discover what's possible at TrueColorsCulture.com

    Episode 13: How AI Is Changing Pay Equity and Workplace Culture

  2. Oct 29

    Episode 12: How Company Culture Built an $80M Business

    What does it take to turn financial failure into an $80 million business built on a winning company culture? Rick Veach, Founder and CEO of Bottleless Nation, joins Robert Cook on the True Culture Podcast to share how he overcame $1.5 million in negative net worth to build an award-winning company with more than 350 employees. Rick reveals how servant leadership, transparency, employee accountability, and a mission-driven workplace fuel sustainable growth. From creating performance scoreboards to hiring the right people and empowering teams, this episode offers practical strategies for building a strong company culture while scaling a business. Key Takeaways: Lead Through Service: Discover how servant leadership builds trust, strengthens teams, and drives long-term success.Make Accountability Visible: Learn how clear KPIs and performance scoreboards empower employees without micromanagement.Build a Culture of Transparency: Understand why open communication creates loyalty, engagement, and stronger teams.Hire for Long-Term Success: Explore how structured hiring, clear expectations, and leadership development reduce costly turnover.Scale Without Losing Your Culture: See how a shared mission, consistent values, and empowered leaders sustain culture through rapid growth. Connect with Rick: Website: https://onebn.com/  Facebook: https://www.facebook.com/bottlelessnation Instagram: https://www.instagram.com/bottleless.nation/ LinkedIn: https://www.linkedin.com/company/bottlelessnation/ Special Audience Giveaway:   90 Days on Us: https://onebn.com/podcast  Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/  LinkedIn: https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/ What if the biggest thing holding your organization back has nothing to do with your strategy, your products, or even your competition?   What if it's your culture?   Think about how much time, talent, and opportunity are lost when communication breaks down, teams become disconnected, and great employees start looking elsewhere. Now imagine a workplace where people understand each other, leaders inspire their teams, and employees are excited to contribute.   That's the power of True Colors International. For over 45 years, organizations have used True Colors to strengthen communication, develop leaders, and create workplaces where people thrive.   Because when your culture thrives, your organization thrives.   Discover what's possible at TrueColorsCulture.com

    Episode 12: How Company Culture Built an $80M Business

  3. Oct 22 ·  Bonus

    FAN FAV: How Dyslexia, Self-Awareness, and Classroom Culture Transform Student Success

    Helping struggling readers starts with helping them understand themselves. Nancy Hannagan, Founder of Dyslexia Connects, Certified Academic Language Therapist, and Licensed Dyslexia Therapist, joins Robert to discuss how culture, connection, and self-awareness can transform learning outcomes for students. Drawing from more than 20 years in education, and her own experience discovering she had dyslexia at age 43—Nancy shares how educators can create environments where students thrive academically and personally. In this episode, Nancy explores the realities of dyslexia, the importance of early identification, how personality awareness strengthens teacher-student relationships, and why building culture must come before building skills. She also shares practical insights for educators, administrators, and parents looking to better support diverse learners. Key Takeaways: ● Early identification matters: Recognizing dyslexia in the early grades can dramatically improve student outcomes and confidence. ● Culture drives learning: Students learn best when they feel valued, connected, and safe within their classroom environment. ● Self-awareness builds resilience: Helping students understand how they learn empowers them to advocate for themselves and succeed. ● Teachers need support too: Investing in educators through training, connection, and encouragement creates stronger learning communities. ● Dyslexia is manageable, not limiting: With the right strategies, accommodations, and mindset, students with dyslexia can thrive academically and professionally. Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/   LinkedIn:  https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/ Connect with Nancy: Website: https://dyslexiaconnects.com/

    FAN FAV: How Dyslexia, Self-Awareness, and Classroom Culture Transform Student Success

  4. Oct 15 ·  Bonus

    FAN FAV: Building High-Performance Cultures at Scale: Lessons from a Chief People Officer

    Scaling a company is hard. Scaling a company without losing its culture is even harder. Hanna Smith is the Chief People Officer at Tillo, a fast-growing global fintech company, where she leads people strategy, talent development, culture, and organizational growth. With more than two decades of experience in HR and people leadership, Hanna has helped startups and scale-ups build high-performing teams while maintaining strong employee engagement and connection. In this episode, Hanna shares her journey into people leadership, lessons learned from building cultures in high-growth organizations, and why simplicity, communication, and manager development are essential for sustainable success. She also discusses employee engagement, performance management, psychological safety, and the challenges of preserving culture during rapid growth and private equity investment. Key Takeaways: ● Building high-performance cultures starts with clarity: Employees perform best when expectations, success metrics, and company values are clearly defined. ● Great managers are culture multipliers: Investing in leadership and management development has a direct impact on employee engagement and business performance. ● Simplicity drives organizational effectiveness: Reducing unnecessary complexity helps teams move faster, make better decisions, and stay aligned. ● Psychological safety enables better performance: Teams thrive when people feel comfortable speaking up, challenging ideas, and providing honest feedback. ● Culture must evolve without losing authenticity: As companies scale, leaders must intentionally protect the values and behaviors that make the organization unique. Connect with Hanna: Website: https://www.tillo.com/ Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/  LinkedIn: https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/

    FAN FAV: Building High-Performance Cultures at Scale: Lessons from a Chief People Officer

  5. Oct 8 ·  Bonus

    FAN FAV: Empowering Leaders and Employees for Lasting Impact and Inclusion

    What does it take to build a workplace culture that empowers individuals and fosters long-term success? In this episode of TRUE Culture: Building Success from Within, Robert Cook sits down with Dana Almora, Director of Culture and Communications at Pride Industries, a nonprofit dedicated to empowering individuals with disabilities and veterans. Dana shares how Pride Industries' culture has evolved over the years, from its humble beginnings to becoming a leader in inclusive employment. She dives deep into the importance of creating a people-first culture and the strategies that have helped Pride Industries continue to grow, even in challenging times. Dana also discusses the key role the True Colors program has played in shaping their communication, leadership, and team dynamics. If you’re a leader looking to create an inclusive, engaged workforce and strengthen your organization’s culture, this episode is packed with insights. Key Takeaways: Inclusive culture drives success: Prioritizing inclusivity and fostering a sense of belonging leads to higher engagement and retentionTraining is essential for growth: Investing in ongoing training shapes a culture of respect and accountabilityLeadership drives cultural transformation: hands-on leadership and personal connection with employees creates an environment where people feel valued, supported, and motivated to contribute Learn more about Dana Almora and Pride Industries: Website: prideindustries.com1-844-I-Am-Able (1-844-426-2253)LinkedIn: linkedin.com/in/dana-almora-8936bb84Facebook: facebook.com/PRIDEIndustriesPeopleInstagram: instagram.com/pridepeopleservices

    FAN FAV: Empowering Leaders and Employees for Lasting Impact and Inclusion

  6. Oct 2 ·  Bonus

    Bonus: Leadership Isn't Born, It's Built: The 6 Pillars Behind Great Culture

    Leadership isn’t something you’re born with—it’s a skill that can be learned, developed, and refined over time. Jim Carlough is a former corporate executive, consultant, speaker, and author of The Six Pillars of Effective Leadership. With decades of experience mentoring leaders and building high-performing teams, Jim specializes in helping “accidental managers” develop the skills needed to lead effectively. In this episode, Jim shares why leadership development is critical to organizational culture, the common mistakes new managers make, and the six foundational pillars that create trust, engagement, and long-term success. He also explains how empathy, integrity, stability, and communication shape workplace culture and why great leaders focus on developing people rather than simply managing tasks. Key Takeaways: ● Leadership Is Built, Not Born: Effective leadership is a learned skill that can be developed through mentorship, practice, and intentional growth. ● The Accidental Manager Problem: Many organizations promote top performers into leadership roles without preparing them to lead people successfully. ● Integrity Creates Trust: Transparent and consistent leadership builds psychological safety and strengthens team performance. ● Empathy Drives Engagement: Great leaders recognize when employees need support and create loyalty through genuine care and understanding. ● Culture Starts with Leadership: Organizational culture is shaped by leaders who model communication, stability, accountability, and respect every day. Connect with Jim: Website: https://www.jimcarlough.com Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/  LinkedIn: https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/

    Bonus: Leadership Isn't Born, It's Built: The 6 Pillars Behind Great Culture

  7. Sep 24

    Episode 11: Toxic Workplace Culture: How to Spot It, Fix It & Prevent It

    Workplace toxicity rarely appears overnight—it builds when harmful behaviors are ignored, normalized, or excused. Catherine Mattice is the founder and CEO of Civility Partners, a nationally recognized HR thought leader, TEDx speaker, and author of Navigating Toxic Work Environments For Dummies. In this episode, Catherine explains how unhealthy workplace cultures develop, why high-performing toxic leaders are often allowed to remain, and what HR and organizational leaders can do to intervene before problems escalate. The conversation explores the early warning signs of toxic culture, the difference between engagement and a genuinely healthy workplace, psychological safety, accountability, culture assessments, and why fixing culture requires changes at the organizational, leadership, and individual levels. Key Takeaways: ● Toxic Cultures Develop Over Time: Incivility, gossip, microaggressions, and harmful behaviors can become normalized when leaders fail to address them early. ● High Performance Doesn’t Excuse Toxic Behavior: Leaders must consider the broader cost of toxic high performers, including turnover, lost productivity, damaged trust, and wasted organizational resources. ● Engagement Alone Doesn’t Measure Culture: Employees can be highly engaged while still experiencing bullying or harassment, making deeper culture and climate assessments essential. ● Accountability and Psychological Safety Can Coexist: Organizations can hold people accountable while maintaining an environment where employees feel safe speaking up, making mistakes, and giving feedback. ● Culture Requires Continuous Leadership: Healthy cultures are built when leaders consistently model expectations, develop managers, address harmful behavior, listen to employees, and reinforce respectful behavior throughout the organization. Connect with Catherine: LinkedIn: https://www.linkedin.com/in/cmattice/ Subscribe to the Civility Partners newsletter: https://civilitypartners.us13.list-manage.com/subscribe?u=8f30491fbe7448ce1061a3b48 &id=1d8dffac1f Navigating a Toxic Workplace For Dummies: https://civilitypartners.com/navigating-a-toxic-workplace-for-dummies/ Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/  LinkedIn: https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/

    Episode 11: Toxic Workplace Culture: How to Spot It, Fix It & Prevent It

  8. Sep 17

    Episode 10: How to Build a High-Performance Workplace Culture

    Patsy Doerr is the Chief People and Culture Officer at LRN, bringing nearly 30 years of global leadership experience across organizations including JPMorgan, Deutsche Bank, Credit Suisse, Thomson Reuters, and UDR. Her career has centered on human capital, inclusion, culture, and helping organizations navigate transformational change. In this episode, Patsy explores why culture must be treated as a core business system rather than an HR initiative. She shares practical approaches to leadership accountability, psychological safety, employee engagement, measuring culture, managing global and hybrid teams, and preserving human connection and critical thinking as AI reshapes the workplace. Key Takeaways: ● Culture Drives Business Performance: Strong cultures directly support employee engagement, productivity, retention, and long-term organizational performance. ● Leadership Sets the Standard: Building culture starts with leaders who understand its business value and consistently model the behaviors they expect from others. ● Psychological Safety Strengthens Teams: Employees are more engaged when they feel comfortable speaking up, challenging ideas, taking risks, and contributing different perspectives. ● Culture Must Be Measured: Engagement data, retention metrics, exit interviews, employee feedback, and behavioral outcomes help leaders understand whether culture initiatives are actually working. ● Human Skills Matter More in the AI Era: As AI expands access to information and data, critical thinking, relationship skills, inclusive leadership, and sound decision-making become even more valuable. Connect with Patsy: Website: https://lrn.com LinkedIn: https://www.linkedin.com/in/patsydoerr/ Connect with Robert: Website:   https://www.truecolorsintl.com/ LinkedIn: https://www.linkedin.com/company/483774/  LinkedIn: https://www.linkedin.com/in/true-colors-international/ FB: https://www.facebook.com/iSpeakTrueColors Instagram: https://www.instagram.com/truecolorsintl/

    Episode 10: How to Build a High-Performance Workplace Culture
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About

Welcome to TRUE Culture: Building Success from Within, the podcast that explores what it takes to build a workplace that inspires excellence, earns admiration, and brings out the best in people.  Hosted by Robert Cook, a former global finance executive and now CEO of True Colors International, a 50-year-old training and consulting company known for helping organizations design world-class cultures. This show dives into the real-world strategies behind building effective, people-first cultures that stick. With over 30 years of experience in leadership, consulting, and organizational transformation, Robert brings a no-fluff, results-driven lens to improving how teams communicate, collaborate, and thrive.  Each episode features conversations with HR leaders, C-suite executives, educators, and culture champions who share how they’ve used proven methodologies, training programs, and consulting strategies to build stronger teams, resolve conflict, and create lasting change.  If you're ready to move beyond surface-level fixes and build a culture your people are proud to be part of — TRUE Culture is your go-to playbook. TRUE Culture, brought to you by True Colors -because culture works best when it’s designed with intention. What if the biggest thing holding your organization back has nothing to do with your strategy, your products, or even your competition?   What if it's your culture?   Think about how much time, talent, and opportunity are lost when communication breaks down, teams become disconnected, and great employees start looking elsewhere. Now imagine a workplace where people understand each other, leaders inspire their teams, and employees are excited to contribute.   That's the power of True Colors International. For over 45 years, organizations have used True Colors to strengthen communication, develop leaders, and create workplaces where people thrive.   Because when your culture thrives, your organization thrives.   Discover what's possible at TrueColorsCulture. com

Information

  • Channel
    Market Domination
  • Creator
    Robert Cook
  • Years Active
    2025 - 2026
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    Copyright © 2026 True Colors International| All rights reserved
  • Show Website
    TRUE Culture

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