Lab Coat Agents Podcast

labcoatagents

Tune in to the Lab Coat Agents Podcast to explore the science of real estate with industry-leading agents and innovators. Hosted by Jeff Pfitzer alongside Tristan Ahumada and Nick Baldwin, this show delivers real-world strategies, from lead generation and AI tools to market shifts and mindset, with fresh episodes released weekly. Whether you’re new to real estate or a seasoned pro, this podcast equips you with practical insights to grow, adapt, and win.

  1. 6d ago

    The Hyperlocal Media Playbook for Real Estate Agents with Jason Farris EP 314

    In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin interview Jason Farris, a real estate professional who has shifted from traditional sales into building a hyperlocal media presence designed to create long-term trust and local influence. Jason explains how he’s growing large newsletter subscriber lists by focusing on what people actually care about in their communities—local dining, youth sports, events, and neighborhood life—instead of only talking about listings. His approach shows how agents can become trusted local media sources, not just real estate service providers. The conversation also explores how Jason uses AI tools like Lofty, Claude, and Manus to automate marketing tasks, build custom websites, and streamline content creation. He also shares the story behind acquiring Fresno.com, and how he plans to turn it into a full local media company with multiple revenue streams. The takeaway: agents who want a competitive edge need to think beyond rented social platforms and start building owned media, authentic community trust, and systems that keep them visible in the places their audience already pays attention to. Connect with Jason Farris: Facebook: https://www.facebook.com/JasonJFarris/ Instagram: https://www.instagram.com/jasonjfarris/ LinkedIn: https://www.linkedin.com/in/fresyes/ About Me: https://therealjasonfarris.com/about/

  2. Jul 29

    Niche YouTube Leads and Local Authority with Jason Walter Ep 313

    In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin interview Jason Walter, a real estate professional who transitioned from a CPA background into becoming a prominent YouTube creator and lead-generation strategist. The conversation opens with a discussion on a new federal housing act aimed at limiting large institutional investors from purchasing single-family homes, and what that could mean for affordability, inventory, and everyday buyers. Jason then breaks down how he built his business through YouTube, including his shift from a broad national real estate news channel with 100,000 subscribers to a more focused, local channel centered on Sacramento new construction. He explains why niche content can outperform broad reach when it attracts the right audience. The episode also explores why long-form video—especially content that features the agent’s face and expertise—can build deeper consumer trust and generate higher-quality leads than short-form content alone. The takeaway: agents don’t need a massive follower count to create real business. With the right niche, consistency, and local authority, video can drive meaningful sales volume and strong commissions.   Connect with Jason Walter: About me: https://about.me/JasonWalter Instagram: https://www.instagram.com/sacramentorealtor/  YouTube Channel: https://www.youtube.com/@JasonWalter1

  3. Jul 22

    The AI-Powered Growth Model for Real Estate Teams with Chris Watters Ep 312

    In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin sit down with real estate broker and author Chris Watters to discuss advanced strategies for lead generation, conversion, and scaling a modern real estate business. The conversation opens with a look at new industry entrants like Kelley Blue Book’s residential real estate platform, and what these shifts mean for agents competing in an increasingly data-driven marketplace. Chris explains why agents should focus less on broad, low-intent lead sources and more on high-intent opportunities such as probate and foreclosure filings, where timing and targeted outreach can create stronger conversion potential. Chris also introduces his AI tool, Table, which uses large learning models to analyze transcripts from face-to-face agent appointments and provide automated coaching insights. He shares how this type of feedback can help agents improve conversations, sharpen sales skills, and increase close rates. The episode also explores how agents can enrich website traffic data to identify anonymous visitors and grow their marketing database. The takeaway: the future belongs to teams that operate more like an enterprise model—using AI agents, data, and automation to manage complexity, improve follow-up, and scale more efficiently. Connect with Chris Watters: Website: https://christopherwatters.com/ LinkedIn: https://www.linkedin.com/in/chriswatters/ Facebook: https://www.facebook.com/ChrisWattersHQ/ IG: https://www.instagram.com/christopherwatters/

  4. Jun 24

    The Teach to Sell Framework for Real Estate Agents with Dan Rochon EP 311

    In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin sit down with real estate coach and author Dan Rochon to discuss how agents can build more trust, create better conversations, and grow predictable business through education-based selling. The episode opens with a discussion on Bed Bath & Beyond’s acquisition of Fathom Realty, including whether retail data and consumer behavior insights can successfully translate into real estate lead generation. From there, Dan shares the philosophy behind his book, Teach to Sell, explaining why the most effective agents lead with education instead of pressure. Dan also breaks down his CPI communication model, which focuses on building rapport, asking deeper questions, and practicing active listening to uncover what clients truly want and need. He outlines the four pillars of business growth and explains why agents must align their personal strengths with consistent lead generation to create sustainable income. The conversation also touches on AI’s role in modern real estate. While technology can support data, automation, and efficiency, Dan emphasizes that agents remain essential for the human trust, guidance, and expertise clients need during major life decisions. Connect with Dan Rochon: Instagram: https://www.instagram.com/danrochonx/ Facebook: https://www.facebook.com/profile.php?id=100086498082316# LinkedIn: https://www.linkedin.com/in/danrochon/ Website: https://www.northstarmeetingsgroup.com/Events/Speakers/Dan-Rochon

  5. May 20

    Local Expertise in an AI-Driven Market with Andrew Flachner Ep 310

    In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin interview Andrew Flachner, co-founder of RealScout, on how AI is changing the way consumers search, evaluate, and transact on homes—and what that means for agent workflows. They discuss the rise of micro-level housing data and AI-driven search tools that let people run complex questions through natural language, making discovery faster and more personalized. Andrew explains that while automation can improve speed and clarity, real estate remains a high-stakes, emotional decision where the human layer—context, judgment, and guidance—still matters most. The episode also highlights a major partnership with Opendoor, including a “cash now, more later” product aimed at giving homeowners more flexibility and potential upside. The takeaway: agents who embrace AI as a partner—not a threat—can strengthen local expertise, improve client experience, and stay competitive as the market shifts. Connect with Andrew Flachner: LinkedIn: https://www.linkedin.com/in/andrewflachner/ Facebook: https://www.facebook.com/aflachner/ Instagram: https://www.instagram.com/aflachner/

  6. May 13

    The Quiet Luxury Approach to Real Estate Marketing with Trent & Karissa Zimmer EP 309

    In this episode of the Lab Coat Agents podcast, Nick Baldwin and Tristan Ahumada sit down with Trent and Karissa Zimmer to unpack the modern shifts shaping real estate—from industry consolidation to the rise of leverage, lifestyle design, and AI-driven efficiency. The conversation opens with a look at major acquisitions, including eXp’s purchase of NextHome, and what it signals about brokerages moving toward diversified models and franchise-style options—not just chasing agent count. Trent and Karissa then share how they stay highly profitable as solo operators by investing in personal-life support (like hiring help for household tasks) to protect their time, energy, and focus. They also explain their relationship-first approach to marketing—leaning into discreet professionalism and private client groups instead of loud, performative social media. The episode wraps with a practical discussion on how AI can automate admin work to create more “white space” for strategic thinking, deeper client relationships, and the kind of human connection that still drives referrals and repeat business. Connect with Trent & Karissa Zimmer: Website: https://www.zoldrealestate.com/ Facebooks:  ZOLD: https://www.facebook.com/ZoldRealEstate Karissa Zimmer: https://www.facebook.com/karissa.zimmer.0813 Trent Zimmer https://www.facebook.com/trentdzimmer

  7. May 6

    How to Use ChatGPT to Manage High-Intent Leads with Janki Patel Ep 308

    In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin are joined by top-producing team leader Janki Patel to break down how she’s built a leveraged, service-first business—using systems, data, and smart tech to convert high-intent online leads. The episode opens with a discussion on the Real Brokerage acquisition of ReMax, including what it signals about tech-forward brokerages integrating traditional operations and an aging agent demographic. From there, Janki shares how she uses ChatGPT and Lofty CRM to manage multi-million dollar leads coming from Meta advertising, while keeping follow-up fast, consistent, and personalized. Janki explains why her approach is built for analytical clients—especially Silicon Valley engineers—and how she tailors communication to match both logical decision-making and emotional drivers. You’ll hear how she uses virtual assistants for live transfers, Zoom consultations to build trust quickly, and a persona-based framework to turn online prospects into long-term clients and referrals. Connect with Janki Patel: Facebook: https://www.facebook.com/jankihpatel Instagram: https://www.instagram.com/jankihpatel/  Websites: https://www.jankipatelteam.com/  https://www.learnwithjanki.com

  8. Apr 24

    AI Engine Optimization and the Future of Lead Generation with Michael Perna Ep 307

    In this episode of the Lab Coat Agents podcast, Tristan Ahumada and Nick Baldwin interview Michael Perna, a top-producing team leader who’s been navigating real estate since 2001, on what’s changing fastest right now—and what agents must do to stay visible. The conversation focuses on the rise of AI-driven search and AEO (AI Engine Optimization) and how it’s reshaping lead generation. Perna explains why most agents are essentially invisible to these new discovery systems, and how AI recommendations can deliver higher-trust, higher-conversion leads that outperform traditional lead sources. Michael shares his own evolution—from door-knocking and cold-calling to building a modern “moat” through hyper-local content, social media omnipresence, and consistent authority-building. The takeaway is clear: agents can’t rely on buying leads forever. To win in the next cycle, they need to produce high-quality video and written content, pair it with automated follow-up, and use authentic storytelling to stay relevant and scale. Connect with Michael Perna: Join Michael: https://getrecommendedbyai.paperform.co/ LinkedIn: https://www.linkedin.com/in/thepernateam/ Facebook: https://www.facebook.com/michael.perna.35/ Instagram: https://www.instagram.com/thepernateam/

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About

Tune in to the Lab Coat Agents Podcast to explore the science of real estate with industry-leading agents and innovators. Hosted by Jeff Pfitzer alongside Tristan Ahumada and Nick Baldwin, this show delivers real-world strategies, from lead generation and AI tools to market shifts and mindset, with fresh episodes released weekly. Whether you’re new to real estate or a seasoned pro, this podcast equips you with practical insights to grow, adapt, and win.

Information

  • Creator
    labcoatagents
  • Years Active
    2025 - 2026
  • Episodes
    39
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Lab Coat Agents Podcast