Tell Me About It

Cait Muir
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Welcome to Tell Me About It: the no-filter podcast for real people building real businesses (and real lives)This is NOT your typical business podcast.I’m your host, Cait Muir, ex-salon owner turned 7-figure business coach for service-based business owners.Tell Me About It is the podcast that skips the Instagram-perfect BS and dives straight into the messy, sweary, empowering journey of life and entrepreneurship.Each episode delivers powerful lessons, honest failures, big wins, and behind-the-scenes stories from my own journey - from $300K in debt to building, selling, and scaling multiple businesses.We talk:- What actually works when you're scaling your business and life- How to navigate burnouts, breakdowns & breakthroughs- Real convos with wild, wise, and successful humans doing epic sh*t - inside and outside of businessIf you’re tired of playing by everyone else’s rules, this podcast will remind you that the magic is in the mess.This podcast is brutally honest, intentional, and probably a little unhinged…And it’s absolutely what you’ve been waiting for.New episodes drop every week.Strap the f*ck in and subscribe now.

  1. 1D AGO

    The Real Story Behind Our Marriage (Nobody Sees This)

    If you’ve ever loved someone whose brain works COMPLETELY differently to yours, this conversation will resonate with you. Cait is joined by her husband, Cam, for a no-filter conversation about love, neurodivergence, fitness, failure, grief, and what it really takes to build a strong relationship. From long-distance dating and miscarriage, to CrossFit gym ownership, COVID burnout, and learning how two very different brains can thrive together - you’ll hear it all. Tune in to hear about: ✅Life inside a neurodivergent relationship (ADHD & autism) ✅How routine vs spontaneity impacts marriage ✅Miscarriage, grief, and rebuilding emotional connection ✅Fitness identity, body image, and unhealthy relationships with food ✅Owning a CrossFit gym… and losing it during COVID ✅The curious reason why love actually gets stronger after hardship Key moments: 00:02:20 The Pumpkin Trauma Origin Story 00:09:40 Autism vs ADHD in Marriage 00:15:00 Long Distance and Moving In 00:17:40 Owning a CrossFit Gym 00:19:00 COVID Destroys the Business 00:27:00 Reconnecting on Tinder 00:34:20 From Fat Kid to Fit 00:44:00 The 100kg Wake Up Call 00:47:20 Helping Others Transform 00:52:00 CrossFit Is Not a Cult 00:56:00 The Nerd Side of Cam 01:05:00 The Wardrobe Makeover If you want to hear a real couple talk about real life with zero filter, hit play on this one. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    1h 11m

  2. FEB 2

    Salon Owners: STOP Saying You're Not a Numbers Person (and Start Making Money)

    Creative, talented, fully booked… and still under-earning? If you work in the hair, beauty, or service industry, this episode will change how you look at your business numbers forever. Avoiding your business numbers isn’t a personality trait or something you should be saying at all. In fact, it’s costing you thousands (if not tens of thousands) of dollars every year. In this episode I break down the 7 KPIs every service-based professional needs to know, why they actually matter, and how to use them to make more money without working more hours. These tips for business owners in the hair, beauty, and service industry will help you stop flying blind and start running a profitable business. ✅Why “I’m not a numbers person” is BS ✅How tracking KPIs increases salon profitability ✅How to improve rebooking rates in a salon ✅How to increase average client spend ✅How to grow a beauty or service-based business sustainably ✅Why talent alone doesn’t equal financial success Key moments: 00:00:00 The "Not a Numbers Person" Excuse 00:03:00 Avoidance Is Costing You Thousands 00:05:40 You Cannot Manage What You Don't Measure 00:07:40 KPI #1: Client Count 00:08:40 KPI #2: Rebooking Rate 00:11:00 KPI #3: New vs Retained Clients 00:13:40 KPI #4: Productivity Percentage 00:14:40 KPI #5: Service Revenue Benchmarks 00:16:00 KPI #6: Aftercare and Retail Sales 00:19:40 KPI #7: Average Total Value Math 00:22:40 Gap Analysis and Taking Action Ready to stop guessing and start growing? Listen now and become a freak in the (spread)sheets. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    28 min

  3. JAN 26

    Grief, Business & Motherhood: The Reality No One Talks About | Prue Taylor

    What happens when you’re running multiple businesses, raising nine children, and your world is completely shattered by grief? In this episode of Tell Me About It, Cait Muir sat down with salon owner, hair educator, and foster mum Prue Taylor - for a raw, unfiltered conversation about business, loss, motherhood, and healing. Prue shares her journey of building a hair salon from her garage… Scaling to multiple thriving salons… And what it really looks like to be a female entrepreneur in the hair and beauty industry. You’ll hear about the realities of salon ownership, leadership, staff turnover, training apprentices, and why stepping off the floor is sometimes the most powerful move a business owner can make. Prue opens up about: ✅Losing her partner suddenly and navigating grief as a business owner ✅How trauma impacts the nervous system and emotional regulation ✅Why breathwork and somatic healing became essential tools in her recovery ✅Raising children through kinship care and foster care while running businesses ✅Balancing motherhood, leadership, and survival when life falls apart ✅Why trusting your intuition matters more than expert advice If you’re a salon owner, female entrepreneur, or a woman holding everything together while quietly falling apart… you’re in the right place. Key moments: 00:03:40 From Garage to Empire 00:07:40 The Day Everything Changed 00:11:40 The Truth About Grief 00:17:40 Signs from the Other Side 00:23:40 Anger & Grief 00:27:40 Discovering Breath Work 00:34:00 The Business Brain 00:38:00 Training vs Losing Staff 00:47:40 Nine Kids One Roof 00:56:00 Managing Business and Babies 01:01:00 Hair Education Journey 01:09:00 Trust Your Own Intuition - 👉Connect With Prue https://www.instagram.com/pruby_26 https://www.instagram.com/ladyandthehair https://www.tiktok.com/@pruby26 https://www.tiktok.com/@_ladyandthehair_ - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    1h 13m

  4. JAN 19

    Why Your Salon’s Best Employees Keep Quitting

    If you’re a salon owner wondering why your best stylists are disengaging… whilst low performers coast… your reward system is the real problem. In this episode of Tell Me About It, I break down why blanket rewards are destroying your workplace culture, killing staff motivation, and quietly driving your top performers out the door. I’m sharing the uncomfortable truth about equality vs equity at work, why “treating everyone the same” isn’t actually fair, and how your reward structure might be breeding mediocrity (without you even realising it). Tune in to hear about: ✅The real difference between equality vs equity in the workplace ✅Why high performers leave and underperformers stay ✅How poor reward systems create a toxic salon culture ✅The psychology behind motivation and performance at work ✅How to build performance-based rewards that actually motivate ✅Using KPIs, accountability, and transparency to retain top talent This episode shows you how to build a high-performance team, improve staff retention, and create a culture where effort actually matters in your salon. Key moments: 00:00:20 Blanket Rewards & Culture 00:02:00 Equality vs Equity 00:05:00 The ‘Communism in Business’ Effect 00:09:40 Why Top Talent Leaves 00:15:00 Teaching Teams to Coast 00:18:40 Learned Helplessness 00:21:00 Building Performance-Based Culture 00:24:00 Rewarding Contribution & Loyalty Ready to stop funding mediocrity and start building a team that actually wants to perform? Listen now and discover the culture shift that could transform your business. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    30 min

  5. JAN 12

    From Last Place to Pro Champion in 12 Months | Katie Alexander

    If you’re a woman in business or simply a woman who knows they’re capable of more - this episode will inspire you with the discipline, confidence, and self-belief to actually go all in. Katie Alexander joins us to share a masterclass in high-performance mindset, resilience, and identity shifts. Katie is a FIFO underground sparky, bikini bodybuilding pro, and walking proof that discipline beats motivation every single time. And whilst the conversation discusses bodybuilding and fitness - the lessons shared are giving you the exact skills required to scale a business, survive burnout, and stop giving a f*ck what people think. Tune in to hear about: ✅What it really takes to go from last place to winning (in sport, business, and life) ✅How to stay consistent when no one is cheering you on ✅The best ways to handle judgment, criticism, and tall poppy syndrome as a woman ✅How to stop people-pleasing… and start backing yourself instead ✅A simple way to build resilience during intense seasons of growth ✅The truth about the mental crash after you hit a big goal (and how to handle it) If you’re a service-based business owner, coach, or ambitious woman who’s tired of Instagram-perfect advice and wants real talk about discipline, sacrifice, and self-trust - tune in now. Key moments: 00:02:44  Katie's Competition Wins 00:04:20  Fear of Judgment 00:05:20  Using Loss as Fuel 00:07:40  The 1:30 AM Training Routine 00:11:40  Glamorous vs. Reality 00:15:00  Post Comp Recovery 00:18:00  The Intuition Shift 00:21:40  Teaching to FIFO Sparky 00:25:00  Escaping the White Picket Fence 00:30:20  People Pleasers 00:37:00  Advice to Younger Self If you've ever felt trapped by other people's expectations of who you should be, this episode will light a fire under you.  Hit play now and discover how Katie went from people-pleaser to Pro Champion. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    39 min

  6. JAN 5

    Why New Year’s Resolutions Are Bullsh*t… Do THIS Instead in 2026

    Forget useless New Year’s resolutions. They don’t work, and deep down, you already know it. In this powerful first episode of 2026, I’m declaring that it’s time to reset, realign, and actually make this year mean something. If you’re a business owner, entrepreneur, or high-achieving woman tired of vague goals and ready for real change, this episode will show you exactly how to: ✅ Get brutally honest about where you're at right now ✅ Set intentional, specific goals that actually mean something ✅ Design your perfect day (yes, seriously… down to the tiny details) ✅ Build a team and culture that fuels your growth ✅ Track your KPIs like a CEO (and stop avoiding the numbers) ✅ Align your energy with action so 2026 is your most abundant year yet You’ll also hear about the power of vision boards, growth mindset hacks, and why vague goals = vague results (and burnout). Key moments: 00:04:00 The reset alternative 00:06:40 Beyond numbers 00:11:00 The perfect day exercise 00:16:20 Team culture 00:19:00 One thing at a time 00:20:40 Make visual goals 00:21:40 Why money needs purpose Whether you're ready to scale your business, shift your mindset, or totally overhaul your life - this is the episode to kickstart your journey. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    24 min

  7. 12/29/2025

    20 Things You Asked About Our Home… And We Answered All of Them

    After six months of living in their bold and beautiful new build in Queensland, Cait & Cam are answering 20 of the most asked (and awkward) questions about their home, relationship, and design choices. Expect laughs, honest reflections, practical build advice, and a deep dive into why they chose everything… From a black plunge pool to mid-century secondhand furniture - and how they stayed (or didn’t stay) on budget. Tune in to hear about: 👉Why they chose a volume builder over a custom build 👉Sustainable design choices & secondhand furniture sourcing 👉Navigating build regrets (spoiler: there aren’t many!) 👉Their bold facade, Venetian plaster, and floor-to-ceiling tiles 👉Designing with dogs, future kids & real life in mind 👉The story behind that infamous neon bathroom sign 👉Cam’s journey into the Lawn Dad Era™ 👉How to afford a big build without a handout 👉The real reason there’s so much pink in the house Key moments: 00:02:00 The Black House Backstory 00:05:00  What We'd Change 00:07:40  Why Secondhand 00:10:00  Volume vs Custom Building 00:12:00  Big House, Small Family 00:15:20  Black Isn't Hot 00:17:40  Building Advice That Works 00:20:40  Style Without Rules 00:25:00  Biggest Build Splurges 00:29:00  Budget Blowout Confession 00:33:00  How We Pay For It Whether you're planning a build, dreaming about design, or just want to peek inside a home that refuses to blend in, this episode delivers practical wisdom and funny insights. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    36 min

  8. 12/22/2025

    I Fired a Client After 4 Years (And Everything Changed)

    What happens when a loyal, lovely client just stops showing up energetically… but keeps paying you anyway? This week on Tell Me About It, I’m sharing the real story of why I fired a long-term coaching client. Not because she did anything wrong - but because something vital was missing: energy, action, and alignment. The crazy thing is, within DAYS of letting her go, two new, highly aligned clients signed up (with no marketing involved). Coincidence? I think the f*ck not. In this episode, we’re talking about: ✅ How to know when it’s time to fire a client ✅ Energetic alignment in business and why it matters ✅ Letting go of clients with love, clarity, and integrity ✅ Why holding onto the wrong people is blocking your growth ✅ How to have tough client break-up conversations ✅ The real cost of tolerating toxic or checked-out clients ✅ How to make space for your dream clients in 2026 Key moments: 00:01:00 The Four Year Breakup 00:04:40 Energy Shift After Letting Go 00:06:20 The Wardrobe Principle 00:09:00 Firing Toxic Clients 00:12:00 Having The Conversation 00:15:00 Overcoming Fear of Letting Go 00:17:00 Scarcity Mindset Trap 00:19:00 Audit Your Client Roster Listen now and discover how clearing the old creates space for opportunities that actually light you up. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    21 min
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About

Welcome to Tell Me About It: the no-filter podcast for real people building real businesses (and real lives)This is NOT your typical business podcast.I’m your host, Cait Muir, ex-salon owner turned 7-figure business coach for service-based business owners.Tell Me About It is the podcast that skips the Instagram-perfect BS and dives straight into the messy, sweary, empowering journey of life and entrepreneurship.Each episode delivers powerful lessons, honest failures, big wins, and behind-the-scenes stories from my own journey - from $300K in debt to building, selling, and scaling multiple businesses.We talk:- What actually works when you're scaling your business and life- How to navigate burnouts, breakdowns & breakthroughs- Real convos with wild, wise, and successful humans doing epic sh*t - inside and outside of businessIf you’re tired of playing by everyone else’s rules, this podcast will remind you that the magic is in the mess.This podcast is brutally honest, intentional, and probably a little unhinged…And it’s absolutely what you’ve been waiting for.New episodes drop every week.Strap the f*ck in and subscribe now.

Information

  • Creator
    Cait Muir
  • Years Active
    2025 - 2026
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © 2026 Tell Me About It
  • Show Website
    Tell Me About It