Tell Me About It

Cait Muir
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Welcome to Tell Me About It: the no-filter podcast for real people building real businesses (and real lives)This is NOT your typical business podcast.I’m your host, Cait Muir, ex-salon owner turned 7-figure business coach for service-based business owners.Tell Me About It is the podcast that skips the Instagram-perfect BS and dives straight into the messy, sweary, empowering journey of life and entrepreneurship.Each episode delivers powerful lessons, honest failures, big wins, and behind-the-scenes stories from my own journey - from $300K in debt to building, selling, and scaling multiple businesses.We talk:- What actually works when you're scaling your business and life- How to navigate burnouts, breakdowns & breakthroughs- Real convos with wild, wise, and successful humans doing epic sh*t - inside and outside of businessIf you’re tired of playing by everyone else’s rules, this podcast will remind you that the magic is in the mess.This podcast is brutally honest, intentional, and probably a little unhinged…And it’s absolutely what you’ve been waiting for.New episodes drop every week.Strap the f*ck in and subscribe now.

  1. 4D AGO

    Part 2: The Career Story I Never Wanted to Tell Until Now

    What if losing everything was the best thing that ever happened to you? This is PART 2 of my journey to where I am today. I’m continuing the story behind my journey - from rock bottom, toxic relationships, and nearly $300,000 in debt… to building multiple 6 and 7-figure businesses, selling my salon, and creating a life I actually love. This episode highlights the reality of small business, resilience, and what it really takes to succeed when everything feels like it’s falling apart. If you’re a salon owner, small business owner, or entrepreneur stuck in the messy middle - you can avoid the mistakes I made, just by listening. Tune in to hear about: ✅How I went from $300K in debt to financially free ✅The harsh truth about running a salon business ✅Why toxic relationships can hold you back in business ✅The moment everything changed after hitting rock bottom ✅How I rebuilt my business into a 7-figure success ✅The power of becoming a solo operator (independent stylist) ✅How to attract better clients and charge premium prices ✅Why systems, leadership, and boundaries are everything Key moments: 00:00:00 Intro 00:00:40 Rock Bottom 00:04:20 Staff Walkout 00:09:20 The Plot Twist Month 00:12:00 Solo Operator Era 00:12:40 The $300K Debt Breakdown 00:15:20 Creative Colorist Evolution 00:18:00 Debt Free and Focused 00:21:00 Coaching Business Launch 00:22:00 The Million Dollar Salon 00:26:20 Domestic Violence and Cancer 00:29:00 Selling the Salon 00:31:40 Going All In on Coaching This episode also covers rebranding lessons learned the hard way, the power of removing your safety net, and why small businesses are only for the brave. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    36 min

  2. MAR 16

    The Career Story I Never Wanted to Tell Until Now

    I became a salon owner at 19 years old. Within a few years, I was running two hair salons, drowning in debt, and making every mistake a young entrepreneur could make. Everyone loves to talk about success. But almost nobody talks about the chaos, debt, burnout, toxic workplaces, and mistakes that happen before success. In this episode, I share the raw, unfiltered truth about my career journey and making every possible business mistake along the way. Tune in to hear about: ✅ The reality of starting a business young ✅ Why success is never luck… hear what success REALLY takes ✅ The dark side of the beauty and hair industry that few talk about ✅ How toxic workplaces can impact mental health ✅ The leadership mistakes I made as a young salon owner ✅ Why systems and structure are critical in business ✅ The brutal financial reality of running a salon This is the messy, painful, and brutally honest story of how entrepreneurship actually looks behind the scenes. Key moments: 00:00:00 The Real Story Begins 00:02:00 Basin B*tch at Thirteen 00:04:40 The Hustle Gene 00:07:40 Walking Into the Fire 00:10:00 The Brutal Schedule 00:13:20 Three Years of Bullying 00:17:40 Salon Owner at Nineteen 00:20:00 Chaos and No Leadership 00:22:20 Buying a Second Disaster 00:28:20 The Motorbike Accident 00:32:00 Everything Crumbles 00:35:40 Loyalty Is a One-Way Street If you run a salon, own a small business, or feel like you're holding everything together with sheer willpower… this episode will make you feel less alone. Press play now because Part 2 drops next week, and you need the full picture. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    37 min

  3. MAR 9

    She Lost Everything in Business… Then Rebuilt in Her Late 40s | Kirsten Harris

    What happens when a successful career collapses, and you have to start again from scratch? In this episode, Kirsten Harris, founder of BDB Agency, joins Cait Muir to talk about the messy, unpredictable reality of entrepreneurship. From leaving school at 16 to running international logistics companies, becoming a CEO, losing a franchise network, and eventually building a digital marketing agency in her late 40s - Kirsten shares her powerful story of business failure, resilience, reinvention, and starting again. This conversation dives into the real side of business ownership that rarely gets talked about - financial pressure, leadership responsibility, and the courage it takes to rebuild when everything falls apart. If you’re a salon owner, service-based business owner, or entrepreneur navigating uncertainty, this episode will resonate deeply. Tune in to hear about: ✅ The reality of running a business when everything goes wrong ✅ Lessons from building and losing a franchise network ✅ Why many business owners hide financial stress ✅ How failure can shape stronger entrepreneurs ✅ Starting a new business in your late 40s ✅ The power of surrounding yourself with the right people ✅ Why non-linear career paths often lead to the biggest opportunities ✅ The mindset needed to rebuild after major setbacks ✅ How automation and smarter systems are changing service businesses ✅ Why it’s never too late to start again This episode will change how you think about failure, reinvention, and what's actually possible on the other side of rock bottom. Key moments: 00:02:00 Kirsten's Non-Linear Career Path 00:07:16 International Logistics at 16 00:12:40 Investing in a Global Company at 23 00:19:40 Pivoting Into Franchising 00:23:00 The Co-CEO Disaster 00:27:20 Pouring Money Into a Failing Business 00:36:00 The Power of Sharing Failure 00:40:20 Rebuilding at 47 00:45:00 The 80/20 Launch Rule 00:54:20 Automation and AI in Business 00:57:40 Automate Tasks Not Relationships 01:05:38 It's Never Too Late to Pivot 01:11:00 Sleep, Health, and Body Clocks 01:17:55 The Future of BDB Agency If you've ever felt like it's too late to start, too scary to pivot, or too shameful to ask for help - press play. - 👉Connect with Kirsten Harris https://www.linkedin.com/in/kirsten-harris-bdb/ https://www.instagram.com/bdb.agency - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    1h 24m

  4. MAR 2

    The Financial Mistake Almost Every Salon Owner Makes

    Fully booked… working nonstop… and clients love you. So why does tax time always feel like a crisis - and why does your bank account always feel empty? If you’re a hairdresser, beauty therapist, barber, salon owner, or creative business owner who is making money but constantly stressed about it - you’re not broke because you don’t earn enough. In fact, you’re probably earning more than enough The truth is, you’re broke because you don’t know where your money is going. In this episode, I’m diving into the overspending epidemic in small businesses - especially in the hair and beauty industry. I’m also breaking down the exact financial habits that quietly destroy profitable businesses (and what to do about it). Tune in to discover: ✅ Why earning more money won’t fix your financial stress ✅ How overspending sabotages profitable businesses ✅ The real reason tax time feels like an emergency ✅ How to properly set aside GST, PAYG & income tax (Australia) ✅ The first step to getting out of business debt ✅ How to do a full expense audit (step-by-step) ✅ Why outsourcing bookkeeping doesn’t remove your responsibility ✅ How to stop the debt spiral before it buries you Key moments: 00:00:00 The Tap and Pray Method 00:03:00 Where Your Money Actually Goes 00:05:20 Hidden Subscriptions and Waste 00:08:40 Tax Debt Destroys Businesses 00:13:40 The Dangerous Debt Spiral 00:17:00 Outsourcing Without Oversight 00:22:00 The Education Gap 00:23:20 Compassion Ends, Accountability Starts 00:24:40 Tactical Steps to Fix It 00:28:00 Invest in Financial Education If you're a salon owner, stylist, barber, or beauty professional who's tired of working nonstop and still stressing about money - hit play and start sorting your spending today. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    30 min

  5. FEB 23

    How This Party Girl Became A Multi-Business Owner With Almost 40 Staff | Grace Kirk

    What if scaling your business didn’t require more hustle… more hours… or more burnout? What if the real growth strategy was better leadership, stronger systems, and trusting your intuition in business? If you’re a female entrepreneur, salon owner, coach, creative, or working mum juggling way too much - you can’t afford to subscribe to the ‘hustle culture’. In this episode, Cait sits down with Grace Kirk - serial entrepreneur and co-founder of multiple businesses. Together, they discuss what it really takes to build six and seven-figure businesses without burning your life to the ground. From tax debt in her early 20s to leading almost 40 staff across three companies, Grace shares the honest lessons behind scaling sustainably, trusting your intuition in business, and why your self-worth directly impacts your net worth. Tune in to hear about: ✅ What no one tells you about building multiple businesses from scratch ✅ The curious link between self-worth and income (is this capping your earning potential?) ✅ Subtle signs your workplace culture is quietly killing your growth ✅ Why hiring slowly and firing quickly protects your profit, your peace, and your team ✅ The truth about running a business with your husband (and how to not let it destroy your relationship) ✅ How to balance motherhood and entrepreneurship without chasing the myth of “perfect balance” ✅ When to trust your intuition over spreadsheets… and why data alone can stall your growth ✅ The gut health and energy optimisation habits high-performing female entrepreneurs swear by Key moments: 00:00:00 Intro 00:04:07 Grace Kirk's Empire 00:09:01 Money as an Ick 00:13:40 Self-Worth Meets Pricing 00:17:35 The Hot Mess Era 00:20:46 Business Partnerships Done Right 00:25:23 Apprentice to Salon Owner 00:35:20 Walking Away on Principle 00:41:56 Clients Found Her 00:51:47 The Carpet Cleaner Connection 00:53:15 Starting Traffic Management 00:59:06 Self-Worth Equals Net Worth 01:04:17 Taking Radical Responsibility 01:07:02 Gut Health and Workplace Performance 01:19:22 Intuition Over Spreadsheets 01:23:08 When Fun Stops, Pivot If you're a business owner, entrepreneur, or career-driven person who feels like you're holding it together on the outside but drowning behind the scenes - this conversation will give you permission to do things differently. - 👉Connect With Grace Kirk: https://www.instagram.com/gracekirk https://www.gracekirk.com.au/ - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    1h 29m

  6. FEB 16

    The Lonely Side of Success (No One Warns Entrepreneurs About This)

    Success is lonely. Entrepreneurship is isolating. And no one warns you that building a business will cost you relationships. As you grow, your circle gets smaller - and the emotional cost of success can hit harder than you expect In this episode, I’m sharing why entrepreneurship feels lonely, why you outgrow people as you evolve, and how to stop performing for people who were never your audience in the first place. Tune in to hear about: ✅How building a business changes your relationships ✅Why some friends don’t support your business (and what that really means) ✅The emotional cost of entrepreneurship that very few admit ✅How to stop exhausting yourself trying to be understood ✅The sacrifices required to build something meaningful ✅What real support for business owners actually looks like ✅Practical ways to support a friend who is starting or growing a business Key moments: 00:00:45 The Lonely Side of Success 00:02:25 The Hardest Part 00:05:25 Why Business Demands Evolution 00:07:25 You Can't Explain Vision to the Unhungry 00:09:05 Spotting Unsupportive People 00:10:45 Benefits Of A Smaller Circle 00:13:05 Stop Making Everyone Understand 00:17:25 How to Support a Friend in Business 00:22:45 The Sacrifices Nobody Warns You About 00:27:05 Business Is a Sport, Not a Hobby Hit play now if you've ever felt unseen, misunderstood, or alone in your business journey. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    30 min

  7. FEB 9

    The Real Story Behind Our Marriage (Nobody Sees This)

    If you’ve ever loved someone whose brain works COMPLETELY differently to yours, this conversation will resonate with you. Cait is joined by her husband, Cam, for a no-filter conversation about love, neurodivergence, fitness, failure, grief, and what it really takes to build a strong relationship. From long-distance dating and miscarriage, to CrossFit gym ownership, COVID burnout, and learning how two very different brains can thrive together - you’ll hear it all. Tune in to hear about: ✅Life inside a neurodivergent relationship (ADHD & autism) ✅How routine vs spontaneity impacts marriage ✅Miscarriage, grief, and rebuilding emotional connection ✅Fitness identity, body image, and unhealthy relationships with food ✅Owning a CrossFit gym… and losing it during COVID ✅The curious reason why love actually gets stronger after hardship Key moments: 00:02:20 The Pumpkin Trauma Origin Story 00:09:40 Autism vs ADHD in Marriage 00:15:00 Long Distance and Moving In 00:17:40 Owning a CrossFit Gym 00:19:00 COVID Destroys the Business 00:27:00 Reconnecting on Tinder 00:34:20 From Fat Kid to Fit 00:44:00 The 100kg Wake Up Call 00:47:20 Helping Others Transform 00:52:00 CrossFit Is Not a Cult 00:56:00 The Nerd Side of Cam 01:05:00 The Wardrobe Makeover If you want to hear a real couple talk about real life with zero filter, hit play on this one. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    1h 11m

  8. FEB 2

    Salon Owners: STOP Saying You're Not a Numbers Person (and Start Making Money)

    Creative, talented, fully booked… and still under-earning? If you work in the hair, beauty, or service industry, this episode will change how you look at your business numbers forever. Avoiding your business numbers isn’t a personality trait or something you should be saying at all. In fact, it’s costing you thousands (if not tens of thousands) of dollars every year. In this episode I break down the 7 KPIs every service-based professional needs to know, why they actually matter, and how to use them to make more money without working more hours. These tips for business owners in the hair, beauty, and service industry will help you stop flying blind and start running a profitable business. ✅Why “I’m not a numbers person” is BS ✅How tracking KPIs increases salon profitability ✅How to improve rebooking rates in a salon ✅How to increase average client spend ✅How to grow a beauty or service-based business sustainably ✅Why talent alone doesn’t equal financial success Key moments: 00:00:00 The "Not a Numbers Person" Excuse 00:03:00 Avoidance Is Costing You Thousands 00:05:40 You Cannot Manage What You Don't Measure 00:07:40 KPI #1: Client Count 00:08:40 KPI #2: Rebooking Rate 00:11:00 KPI #3: New vs Retained Clients 00:13:40 KPI #4: Productivity Percentage 00:14:40 KPI #5: Service Revenue Benchmarks 00:16:00 KPI #6: Aftercare and Retail Sales 00:19:40 KPI #7: Average Total Value Math 00:22:40 Gap Analysis and Taking Action Ready to stop guessing and start growing? Listen now and become a freak in the (spread)sheets. - 👉Find out more about how we can work together: https://iconiccoaching.com.au/coaching/ - 👉Here’s how to connect: https://www.instagram.com/tellmeaboutit__podcast https://iconiccoaching.com.au

    28 min
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About

Welcome to Tell Me About It: the no-filter podcast for real people building real businesses (and real lives)This is NOT your typical business podcast.I’m your host, Cait Muir, ex-salon owner turned 7-figure business coach for service-based business owners.Tell Me About It is the podcast that skips the Instagram-perfect BS and dives straight into the messy, sweary, empowering journey of life and entrepreneurship.Each episode delivers powerful lessons, honest failures, big wins, and behind-the-scenes stories from my own journey - from $300K in debt to building, selling, and scaling multiple businesses.We talk:- What actually works when you're scaling your business and life- How to navigate burnouts, breakdowns & breakthroughs- Real convos with wild, wise, and successful humans doing epic sh*t - inside and outside of businessIf you’re tired of playing by everyone else’s rules, this podcast will remind you that the magic is in the mess.This podcast is brutally honest, intentional, and probably a little unhinged…And it’s absolutely what you’ve been waiting for.New episodes drop every week.Strap the f*ck in and subscribe now.

Information

  • Creator
    Cait Muir
  • Years Active
    2025 - 2026
  • Episodes
    27
  • Rating
    Explicit
  • Copyright
    © 2026 Tell Me About It
  • Show Website
    Tell Me About It

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