Selling in the Dwelling

Allan Langer

From the Kitchen Table to the Boardroom: Conversations That Drive Remodeling Success Selling in the Dwelling is the go-to podcast for professionals across the in-home remodeling industry - from sales reps in the field to owners, executives, and industry leaders. Hosted by industry expert and award winning author and speaker, Allan Langer, this podcast goes beyond traditional sales training to explore what it really takes to succeed in today’s remodeling world. Each episode features real conversations with top-performing contractors, CEOs, sales leaders, and innovators who are shaping the future of the industry. From in-home sales strategies and customer experience to leadership, growth, and the evolving role of pricing and technology, Selling in the Dwelling delivers practical insights and real-world perspectives you can apply immediately. Whether you’re closing deals at the kitchen table or leading a team from the boardroom, this podcast is designed to help you grow, lead, and win. #in home selling #remodeling sales

  1. 6d ago

    26 - The $34,000 Decision That Changed My Business | Sam DeMaio

    What does it take to grow a remodeling business from a one-man operation to more than 75 employees? Sam DeMaio, owner of Showcase Remodels, shares how he built his company over 23 years, why his military and law enforcement background shaped his approach to leadership, and the surprising mistake that kept his business from growing even though he had great employees. Sam and Allan tackle the challenges of hiring salespeople, building accountability, and creating a company culture that generates referrals without relying on constant advertising. You'll discover why telling homeowners you're the best doesn't work anymore, how offering a less expensive option can actually help close the sale, and what business owners need to understand before trying to scale. Plus, Sam shares how a $34,000 investment in football tickets opened the door to an unexpected stream of high-profile customers. Was it luck, or was there a bigger lesson in that decision? Lessons for Dwellers Great employees aren't enough. Without accountability and clear responsibilities, business growth can stall.Hire for culture, not just sales performance. A top salesperson at another company might be the wrong fit for yours.Stop telling homeowners you're the best. Today's informed buyers want solutions, options, and an experience they can trust.You can't do everything forever. Learning to delegate is essential when scaling a remodeling business.Relationships create opportunities. Genuine connections and exceptional customer experiences can turn into referrals you never expected.👉 Connect with Sam DeMaio on LinkedIn: @SamuelDeMaio Chapters 00:00 Meet Sam DeMaio of Showcase Remodels 01:52 From Police Officer to Remodeling Business Owner 04:38 How Military Training Shapes Sales Success 07:34 Building a Company Culture That Drives Referrals 10:37 The Accountability Shift That Helped Scale the Business 12:27 Hiring Salespeople Who Fit Your Company Culture 15:14 Finding New Opportunities in One-Day Bathrooms 17:47 Working ON Your Business vs. IN Your Business 24:23 How Today's Homeowners Have Changed 27:38 Why Giving Customers Options Builds Trust 31:31 Ask Allan: Should You Start Your Own Remodeling Company? 38:14 How a $34,000 Investment Led to NFL Referrals Send us Fan Mail Connect with your host Allan Langer on LinkedIn: @AllanLanger Check out Allan Langer's website: The 7 Secrets Sales Academy Visit our Title Sponsor: Paradigm Vendo The Best software for the in-home sales industry! Visit our sponsor for the Ask Allan segment of the show: INGAGE For the best in-home presentation software on the planet! Visit The 7 Secrets Shop for the coolest SALES merchandise you'll find anywhere! https://the7secretsshop.net/

    26 - The $34,000 Decision That Changed My Business | Sam DeMaio
  2. Oct 20

    25 - Is Downselling Better Than Upselling? | Louie Katsis

    Louie Katsis of Olympic Kitchens has spent more than 30 years selling high-end kitchen renovations, but one of his most valuable sales lessons might surprise you: sometimes the best thing you can do for a customer is sell them less.  Louie shares how he talked a homeowner out of spending an additional $42,000, why his company turns away roughly 60% of potential customers, and how being upfront about pricing actually helps build trust.  Because closing a six-figure sale is one thing. Making sure the customer is happy long after the sale is another. Louie and Allan explore what it really takes to earn a homeowner's trust, from asking better questions and managing expectations to creating an exceptional customer experience. You'll hear how Louie uses AI to train new salespeople, why Instagram has become one of his most valuable marketing tools, and how to handle difficult customers who threaten bad reviews.  Plus, Allan shares a surprisingly simple follow-up question that can get ghosting prospects to finally respond. Lessons for Dwellers Sell what's right, not what's most expensive. A smaller sale today can build stronger customer relationships.Qualify before the appointment. Discussing budgets upfront saves time for everyone.The salesperson has to care. Your responsibility doesn't end when the contract is signed.Make the customer experience part of your sales strategy. Clear communication, fewer overwhelming choices, and follow-through build trust.Don't let difficult customers dictate your business. Address concerns directly, stand behind quality work, and protect your reputation.👉 Connect with Louie Katsis on LinkedIn: @LouieKatsis Chapters 00:00 Welcome & Meet Louie Katsis 02:44 How Home Improvement Customers Have Changed 05:39 Selling High-End Kitchens & Qualifying Buyers 08:22 Why Discussing Price Upfront Builds Trust 11:18 Selling the Experience, Not Just the Product 16:33 Why Selling Less Can Actually Be Better 19:30 Why a Salesperson Has to Care Beyond the Sale 23:56 Stop Wasting Time on Unqualified Leads 27:43 The Follow-Up Question That Gets Ghosted Prospects to Respond 31:50 Hiring for Communication Skills & Training With AI 35:53 Using Instagram & Referrals to Grow Your Business 43:50 Ask Allan: Handling Difficult Customers & Bad Reviews Send us Fan Mail Connect with your host Allan Langer on LinkedIn: @AllanLanger Check out Allan Langer's website: The 7 Secrets Sales Academy Visit our Title Sponsor: Paradigm Vendo The Best software for the in-home sales industry! Visit our sponsor for the Ask Allan segment of the show: INGAGE For the best in-home presentation software on the planet! Visit The 7 Secrets Shop for the coolest SALES merchandise you'll find anywhere! https://the7secretsshop.net/

    25 - Is Downselling Better Than Upselling? | Louie Katsis
  3. Oct 13

    24 - Your Biggest Sales Obstacle Might be YOU | Grant Winstead

    Grant Winstead, a sales mindset and performance coach with over 40 years in the home improvement industry, believes the biggest obstacle to closing more sales isn't the homeowner, the product, or even your sales process. It's what's going on inside your own head.  After visiting more than 20,000 homes and generating over $100 million in lifetime sales, Grant has seen talented salespeople struggle despite having all the right training. So what's separating the top performers from everyone else? Grant and Allan explore how self-limiting beliefs, fear of rejection, commission anxiety, and even your upbringing can quietly sabotage your sales performance.  Grant shares his journey from door-to-door canvassing to business ownership, including how he lost a successful company despite achieving everything he thought he wanted.  You'll also hear practical ways to strengthen your confidence, why identical sales training produces wildly different results, and Grant's advice to a top-performing female sales rep struggling with imposter syndrome. Lessons for Dwellers Believe in three things: your company, your product, and most importantly, yourself.Recognize how fear, self-doubt, and limiting beliefs can sabotage your sales performance.Build habits and standards that reinforce the salesperson you want to become.Find mentors and successful people whose behaviors you can learn from.Don't let imposter syndrome overshadow the success you've already earned.👉 Connect with Grant Winstead on LinkedIn: @GrantWinstead 00:00 Welcome & Meet Grant Winstead 03:18 The Real Fight Isn't With the Customer 04:17 The Three Beliefs That Separate Good From Great 06:37 How Self-Doubt Sabotages Sales Performance 08:29 Building Confidence From the Inside Out 11:19 Why Identical Sales Training Produces Different Results 13:40 Why Salespeople Struggle With Their Profession 22:31 What Top Sales Performers Have in Common 27:10 From Door-to-Door Sales to Business Ownership 33:51 Losing Success & Rebuilding From Within 38:31 Practical Ways to Strengthen Your Sales Mindset 40:52 Ask Allan: Overcoming Imposter Syndrome Send us Fan Mail Connect with your host Allan Langer on LinkedIn: @AllanLanger Check out Allan Langer's website: The 7 Secrets Sales Academy Visit our Title Sponsor: Paradigm Vendo The Best software for the in-home sales industry! Visit our sponsor for the Ask Allan segment of the show: INGAGE For the best in-home presentation software on the planet! Visit The 7 Secrets Shop for the coolest SALES merchandise you'll find anywhere! https://the7secretsshop.net/

    24 - Your Biggest Sales Obstacle Might be YOU | Grant Winstead
  4. Oct 6

    23 - Your Competitors Aren’t Better. They’re Just Easier to Find | Nate Fischer

    Nate Fischer, Chief Technical Officer at Local Optics, says your competitors may not be beating you because they’re better at what they do. They may simply be easier to find.  Nate and Allan break down what actually determines whether your business shows up when a homeowner searches for a local contractor, including Google Business Profiles, reviews, your website, local SEO, and the technical pieces working behind the scenes. But homeowners aren’t just Googling you anymore. They’re asking AI about your company, checking Reddit and Facebook, comparing reviews, researching pricing, and sometimes doing even more research after the sales appointment.  Nate explains how AI is changing local search, why your online reputation matters more than ever, and why the businesses that make it easy for Google and AI to understand who they are, what they do, and where they do it will have an advantage. Plus, how can a smaller contractor compete when the big guys seem to have unlimited marketing budgets?  Nate shares ways to get more strategic instead of simply spending more, including multi-channel marketing, generating and amplifying customer reviews, hyperlocal search, and one opportunity many companies overlook: going back to the customers already sitting in their database. Lessons for Dwellers Make it easy for Google and AI to understand who you are, what you do, and where you do it.Build a consistent process for generating and sharing positive customer reviews.Pay attention to what people are saying about your company beyond your own website.Don’t rely on one marketing channel to generate all of your opportunities.Look at your existing customer database before spending more money trying to find new customers.Chapters 00:00 Welcome & Meet Nate Fischer 02:01 Your Competitors Aren’t Better, They’re Easier to Find 02:43 How Customers Are Finding Local Businesses 04:33 How Do You Get Into Google’s Top Results? 07:29 Choosing the Right Marketing Partner 10:07 Why So Many Contractor Websites Look the Same 13:18 How AI Is Changing Search 14:09 What “Zero Click” Means for Your Business 16:33 Helping Google & AI Understand Your Business 19:45 Customers Are Researching You After the Sales Call 20:17 What Reddit, Facebook & Online Conversations Say About You 22:21 The Customer Has Already Done Their Homework 24:36 Why Pricing Transparency Builds Trust 25:41 Google AI Is Calling Companies for Pricing 26:44 Local Marketing for National Brands 32:05 Can Small Companies Still Compete on Google? 33:21 Ask Allan: How Do You Compete With the Big Guys? 34:26 Competing Without an Endless Marketing Budget 37:12 Turning Great Customer Experiences Into More Leads 39:10 The Leads Hiding in Your Existing Customer Database 40:09 Why Your Sales Reps Should Be Posting on Social Media Learn more about Local Optics on LinkedIn: @LocalOptics Send us Fan Mail Connect with your host Allan Langer on LinkedIn: @AllanLanger Check out Allan Langer's website: The 7 Secrets Sales Academy Visit our Title Sponsor: Paradigm Vendo The Best software for the in-home sales industry! Visit our sponsor for the Ask Allan segment of the show: INGAGE For the best in-home presentation software on the planet! Visit The 7 Secrets Shop for the coolest SALES merchandise you'll find anywhere! https://the7secretsshop.net/

    23 - Your Competitors Aren’t Better. They’re Just Easier to Find | Nate Fischer
  5. Sep 29

    22 - Great Salespeople Listen DIFFERENTLY...Do You? | Chris Masterson

    Chris Masterson of Cardinal Heating & Air Conditioning went from 16 years in law enforcement to leading a rapidly growing sales team, and some of the skills that made him a good police officer turned out to be exactly what salespeople need.  Reading body language, paying attention to what isn’t being said, and actually listening to learn instead of thinking about your next question can completely change what happens in the home.  Chris and Allan also get into why sales meetings shouldn’t replace real training, how role playing builds confidence, and why technology can be an incredible coaching tool without becoming a distraction from the homeowner. Chris also shares how Cardinal built an inside sales team to handle follow-up, how he uses AI and recorded calls to coach more reps without spending his entire week on ride-alongs, and the three simple questions he asks after a sales call to help reps coach themselves.  Plus, what does he look for when hiring? It isn’t years of sales experience. And when homeowners think every company sells basically the same thing, Chris and Allan agree that your biggest differentiator may have nothing to do with the product at all. Lessons for Dwellers Listen to learn, not just to come up with your next response.Treat your sales process as a guide so you can stay present with the homeowner.Practice uncomfortable situations before you encounter them with a real customer.Coach reps with questions that help them recognize what worked and what they would change.Remember that when products and companies start to look alike, you can be the differentiator.Chapters 00:00 Welcome & Meet Chris Masterson 02:12 From Police Officer to Sales Leader 05:14 Reading Body Language in the Home 06:28 Stop Following the Script & Start Paying Attention 07:49 Are You Listening to Learn? 09:03 Sales Meetings vs. Sales Training 10:27 Why Role Playing Makes Better Salespeople 11:42 Growing a Sales Team from 5 to 20+ Reps 12:08 How Inside Sales Changed the Follow-Up Process 14:34 Service Technicians vs. Salespeople 19:45 Using AI to Coach Sales Reps 20:24 How Rilla Changed Sales Coaching 23:08 Role Playing Your Lost Sales with AI 26:41 What Sales Leaders Get Wrong on Ride-Alongs 29:40 Teaching Reps Through Self-Discovery 31:06 Humans vs. AI on the Rilla Stage 33:17 What Chris Looks for When Hiring Salespeople 36:39 Ask Allan: How Do You Differentiate When Everyone Sells the Same Thing? 37:27 Why the Real Differentiator Is You 40:41 Be Interested, Not Interesting  sitd-ep22-chris-masterson Connect with Chris Masterson on LinkedIn: @ChristopherMasterson Send us Fan Mail Connect with your host Allan Langer on LinkedIn: @AllanLanger Check out Allan Langer's website: The 7 Secrets Sales Academy Visit our Title Sponsor: Paradigm Vendo The Best software for the in-home sales industry! Visit our sponsor for the Ask Allan segment of the show: INGAGE For the best in-home presentation software on the planet! Visit The 7 Secrets Shop for the coolest SALES merchandise you'll find anywhere! https://the7secretsshop.net/

    22 - Great Salespeople Listen DIFFERENTLY...Do You? | Chris Masterson
  6. Sep 22

    21 - The Sales Conversation No One is Having | Adriane Brooks

    Adriane Brooks of Renewal by Andersen of Central Virginia has coached hundreds of salespeople, and one lesson keeps showing up: the objections you hear from homeowners may be telling you more about yourself than the customer. Sales can act like a mirror, exposing what you believe about money, success, your own value, and even the profession itself. Adriane didn’t get into in-home sales because she dreamed of selling windows. She wanted to make the most amount of money she could, and she didn’t particularly care what the job was if the earning potential was there. But when she doubled her income in just six months and was still broke, she discovered that earning more doesn’t necessarily fix your relationship with money. That experience eventually helped shape Rich Girl Revolution, Adriane’s program focused on helping successful women better understand their relationship with money, including the beliefs, emotions, spending habits, scarcity, and social pressures that can come with earning more. She and Allan also tackle why there are still so few women in home improvement sales and what companies may be missing when trying to recruit them. Adriane shares how being called “Window Barbie” by the only other woman in the room became something she turned into a superpower, and why one of her messages for women succeeding in male-dominated sales environments is simple: be kind to the other women who enter the room. Lessons for Dwellers Look at recurring objections as a clue to what may need to change in your own sales approach.Understand your relationship with money instead of assuming earning more will solve everything.Stop judging a homeowner’s ability to buy before you walk through the door.Recognize how being underestimated can become an advantage in sales.In a male-dominated industry, be kind to the other women in the room.Chapters 00:00 Introduction to Adrian Brooks and her sales journey 01:57 Adrian's entry into the home improvement industry 03:58 The three pillars: skill set, mindset, and will set 07:58 Handling objections and self-awareness in sales 11:49 The story of doubling income but still facing financial challenges 15:59 Understanding scarcity versus abundance mindset 20:04 The influence of epigenetics and family history on money beliefs 24:10 Creating a healthy relationship with money and emotional drivers 27:59 The importance of culture and environment in attracting women to sales 33:07 The Rich Girl Revolution: empowering women in sales 36:01 Advice for women in male-dominated sales industries 40:00 The power of being underestimated and breaking stereotypes 42:57 How to connect with Adrian Brooks and her initiatives Connect with Adriane Brooks on LinkedIn: @AdrianeBrooks Send us Fan Mail Connect with your host Allan Langer on LinkedIn: @AllanLanger Check out Allan Langer's website: The 7 Secrets Sales Academy Visit our Title Sponsor: Paradigm Vendo The Best software for the in-home sales industry! Visit our sponsor for the Ask Allan segment of the show: INGAGE For the best in-home presentation software on the planet! Visit The 7 Secrets Shop for the coolest SALES merchandise you'll find anywhere! https://the7secretsshop.net/

    21 - The Sales Conversation No One is Having | Adriane Brooks
  7. Sep 15

    20 - Stop Practicing Your Sales Process on Your Customers | Marcus Sheridan

    Marcus Sheridan of Question First Group has a message for sales professionals: stop practicing sales on your customers! If your weekly “sales training” is really just reviewing pipelines, celebrating top producers, and talking numbers, Marcus says you’re not actually training. He and Allan dig into why real role plays, recording sales calls, and getting comfortable failing in front of your team can dramatically change the way reps communicate and perform. But better selling isn’t just about practice. Marcus challenges some long-standing beliefs in home improvement sales, from putting too much emphasis on the close to hiding pricing from homeowners.  He shares the questions that can create “light bulb moments,” why homeowners need permission to be completely honest with you, and what contractors may be missing as buyers become less patient and expect answers faster.  Plus, why could refusing to talk about price online become an even bigger problem as AI changes how homeowners choose contractors? Lessons for Dwellers Stop practicing sales on homeowners and start using real role plays to sharpen your skills.Focus more on discovery and communication instead of obsessing over the close.Ask deeper questions that help homeowners uncover the real reason behind their purchase.Create enough trust for customers to tell you what they actually think.Give today’s less-patient homeowner the information they’re looking for instead of making them chase it.Connect with Marcus Sheridan: @MarcusSheridan Chapters 00:00 Welcome & Meet Marcus Sheridan 02:42 From Pool Company to Marketing & Sales Expert 05:06 Why Communication Changes Everything in Sales 07:29 Sales Meetings vs. Actual Sales Training 09:57 Why Real Role Plays Make Better Salespeople 12:23 Using AI & Call Recordings to Improve Performance 14:44 Stop Practicing Sales on Your Customers 17:00 Selling Without Manipulating the Homeowner 19:27 The Questions Most Sales Reps Aren’t Asking 21:49 Creating “Light Bulb” Moments in Discovery 26:33 Helping the Customer Experience Ownership 28:55 The Honest Agreement 33:42 Why Scripts Don’t Have to Sound Scripted 36:07 Closing Is an Extension of a Great Conversation 38:31 Why Hiding Your Prices Could Be Costing You Millions 40:51 Pricing Estimators, Leads & the Future of AI Search 47:04 Ask Allan: Are Attention Spans Really Getting Shorter? 49:17 Today’s Homeowner Wants Answers Faster 50:41 How to Connect With Marcus Sheridan Send us Fan Mail Connect with your host Allan Langer on LinkedIn: @AllanLanger Check out Allan Langer's website: The 7 Secrets Sales Academy Visit our Title Sponsor: Paradigm Vendo The Best software for the in-home sales industry! Visit our sponsor for the Ask Allan segment of the show: INGAGE For the best in-home presentation software on the planet! Visit The 7 Secrets Shop for the coolest SALES merchandise you'll find anywhere! https://the7secretsshop.net/

    20 - Stop Practicing Your Sales Process on Your Customers | Marcus Sheridan
  8. Sep 8

    19 - Is Your Sales Team Failing You…Or Are YOU Failing Them? | Dustin Rhoades

    THREE seconds of Negativity Could Cost You 21 Hours of Performance.  Let that sink in for a second. Three seconds. That's all it takes. One negative comment in a sales meeting, one toxic rep poisoning the well before appointments are run, one "this lead is garbage" attitude walking out the door, and according to studies, your entire team's performance can be compromised for the next 21 hours. Now multiply that by 3 or 4 reps doing it every single day. That's not a sales problem. That's a leadership problem. And it's exactly what this week's episode of Selling in the Dwelling is about. My guest is Dustin Rhoades of the 90 Days Sales Accelerator  - 26 years in the in-home sales industry, former VP at Home Depot, took an RBA dealership from $13 million to $37 million in a single year, built a team of 33 reps that practically ran itself, and now runs his own consulting firm helping home improvement companies fix the thing most of them refuse to admit is broken. Their sales leadership. In this episode, Dustin drops some of the most raw, real, and immediately actionable content we've had on this show. Including: The difference between a systemic problem and an execution problem, and why getting these two confused is costing companies millions. One means the business is failing the people. The other means the people are failing the business. Do you know which one you have? Why your best rep might not be your most valuable rep, and the metric Dustin uses instead of volume to find out who's actually profitable and who's just burning leads. "Confidence with humility is a strength. Arrogance is a weakness." Dustin breaks down why the most consistent closers are almost always the most humble people in the room, and what that means for how you hire. The 3-pillar rule for culture, and why the best teams Dustin ever built didn't need a manager to police behavior. The culture did it for them. And Michael from Nebraska sends in the Ask Allan question every sales leader is living right now: "I've got 3 or 4 reps who are selfish and bring the team down, but they sell a lot. How do I get them to see that sales is a team sport?" Dustin and I both answer it. And I bring back the story from a few episodes ago about the owner who fired his top rep, and then had six record months in a row. This one is loaded with the kind of unfiltered, real-world wisdom you don't hear very often. Don't miss it. Lessons for Dwellers Being a great salesperson doesn’t automatically make someone a great leader.Learn to recognize whether you have a system problem or an execution problem.Consistency matters more than relying on natural sales ability.Develop the emotional intelligence to adjust to the homeowner in front of you.Never let production excuse behavior that damages your team culture.Connect with Dustin Rhoades on LinkedIn: @DustinRhoades Chapters 00:00 Welcome & Meet Dustin Rhoades 03:00 The Biggest Problem in Sales Leadership 07:04 Why Great Salespeople Don’t Always Make Great Leaders 10:24 Systemic Problems vs. Execution Problems 13:11 Is Your Top Sales Rep Actually Hurting the Business? 14:45 Measuring Profitability by Sales Rep 18:23 Confidence, Humility & Accountability 20:24 Why Consistency Beats Natural Sales Ability 23:12 Where Sales Reps Lose the Customer 26:06 Seeing the Sale Through the Customer’s Eyes 27:27 Emotional Intelligence & Dustin AI 30:09 Body Language, Better Questions & Reading the Customer 35:54 Preparation, Anxiety & Earning the Next 15 Minutes 38:49 How Negativity Impacts Sales Performance 42:05 Why Mindset Matters in Sales 44:36 The “Dumb Tax” of Bad Business Decisions 51:09 Ask Allan: When Top Performers Hurt Team Culture 54:46 Building a Culture That Holds Itself Accountable 57:33 When It’s Time to Let a Top Salesperson Go 1:00:26 Lead the Person, Not Just the KPIs Send us Fan Mail Connect with your host Allan Langer on LinkedIn: @AllanLanger Check out Allan Langer's website: The 7 Secrets Sales Academy Visit our Title Sponsor: Paradigm Vendo The Best software for the in-home sales industry! Visit our sponsor for the Ask Allan segment of the show: INGAGE For the best in-home presentation software on the planet! Visit The 7 Secrets Shop for the coolest SALES merchandise you'll find anywhere! https://the7secretsshop.net/

    19 - Is Your Sales Team Failing You…Or Are YOU Failing Them? | Dustin Rhoades

Ratings & Reviews

5
out of 5
3 Ratings

About

From the Kitchen Table to the Boardroom: Conversations That Drive Remodeling Success Selling in the Dwelling is the go-to podcast for professionals across the in-home remodeling industry - from sales reps in the field to owners, executives, and industry leaders. Hosted by industry expert and award winning author and speaker, Allan Langer, this podcast goes beyond traditional sales training to explore what it really takes to succeed in today’s remodeling world. Each episode features real conversations with top-performing contractors, CEOs, sales leaders, and innovators who are shaping the future of the industry. From in-home sales strategies and customer experience to leadership, growth, and the evolving role of pricing and technology, Selling in the Dwelling delivers practical insights and real-world perspectives you can apply immediately. Whether you’re closing deals at the kitchen table or leading a team from the boardroom, this podcast is designed to help you grow, lead, and win. #in home selling #remodeling sales

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