The Marketing Companion

Sandy Carter
  • 4.8 (86)
  • MARKETING
  • UPDATED BIWEEKLY

The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."

  1. 2D AGO

    Customer Experiences and AI - The Next Competitive Moat

    What happens when marketing moves beyond campaigns and becomes experience, emotion, and intelligence (AI) combined? In this episode, I sit down with Kenny Lauer, one of the most dynamic leaders in modern marketing. From early roles at Apple and KPMG to leading global digital experiences at George P. Johnson, serving as VP of Marketing for the Golden State Warriors during their championship era, and now shaping immersive sound-driven experiences at Meyer Sound, Kenny's career sits at the intersection of technology, storytelling, sports, and live experience design. We unpack how marketing has evolved from messaging to moment-making, and why the next era will be defined by AI as a teammate, not just a tool. Inside this episode, we explore: • The throughline behind Kenny's career across tech, sports, and global brand experiences • How marketing is shifting from campaigns to end-to-end experiences • Lessons from the Golden State Warriors during one of the most iconic runs in NBA history • What global markets like Japan teach us about culture-first marketing • A real marketing "war story" and the lessons every leader should learn • The top 3 takeaways from SXSW 2026 every marketer needs to act on now • What the future looks like when AI becomes your teammate, not your tool This conversation is a masterclass in experiential marketing, brand strategy, digital transformation, and AI-driven marketing innovation. If you are a CMO, founder, marketer, or builder trying to understand where marketing is going next, this episode will give you both the strategic lens and practical insights to stay ahead. The bottom line: Marketing is no longer about what you say. It is about what people feel, experience, and now… what intelligent systems can co-create with you.

    39 min
  2. You Might Also Like: Science Will Win

    2D AGO ·  BONUS

    You Might Also Like: Science Will Win

    Introducing Bringing Cancer Into Focus: Biomarkers & Precision Medicine from Science Will Win. Follow the show: Science Will Win What if the key to treating cancer was hiding in plain sight – written into its DNA? In this episode of Science Will Win, host Dr. Raven Baxter explores one of the most exciting breakthroughs in cancer care today: the discovery of biomarkers. These tiny molecular signals are helping doctors understand what’s really driving an individual person’s cancer – and opening the door to treatments that can dramatically change patient outcomes. You’ll hear powerful stories from people whose cancers were traced back to a specific biomarker, alongside experts who break down what biomarker testing is, how it works, and why it’s transforming the way we think about cancer treatment.    Biomarkers are showing us that when we understand cancer at its molecular level, a disease that once felt like an unsolvable mystery starts to come into focus. Featured guests: – Dr. Ross Camidge, Director of Thoracic Oncology, University of Colorado – Kelly Huffman, Lung Cancer Patient and Retail Account Manager, Pfizer – Karin Tollefson, Chief Oncology Medical Officer, Pfizer Dive into the episode here: 00:00 – An oncologist’s diagnosis introduces the world of biomarker 03:10 – Defining biomarkers and its history 06:24 – Discovery of the first lung cancer biomarker 08:39 – The start Kelly’s lung cancer journey 16:00 – Biomarkers: how do you test for them? 19:11– Discovery of ALK biomarker shift’s Kelly’s story 22:34 – Landscape of targeted therapy and lung cancer today 25:24 – Moving forward with targeted treatments and conclusion Check out our YouTube channel (@Pfizer) to watch the full interview with Raven & Kelly Huffman on her lung cancer journey. Season 6 of Science Will Win is created by Pfizer and hosted by Dr. Raven Baxter. It’s produced by Acast Creative Studios. Hosts in this podcast series were compensated for their time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. MAR 9

    Shhhhhh! Don't Tell, But We're Sharing the 5 Top Community Building Secrets

    She built a 75,000+ member community. Then she shut it down. What she did next reveals the 5 secrets every community builder needs to know. Dana Malstaff turned Boss Mom from a book into one of the most recognized community brands online, growing a massive movement of entrepreneurs and mothers who refuse to choose between ambition and family. In this episode, Dana shares 5 community building secrets that most people will never figure out on their own: the real spark that starts a movement, why nurturing always beats selling, the bold truth about paid vs. free communities, how to become "micro famous" before launching anything, and an "emotional niching" strategy that completely redefines who your audience really is. If you've ever wondered why some communities thrive while others fade, this is the episode that will change everything.

    44 min

  4. FEB 23

    First or Fast Follower? 3 AI-Era Rules for Marketers

    Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses why the 85% solution isn't good enough.

    34 min

  5. FEB 10

    OpenClaw: Sandy Carter and Shawn Reddy Shows Marketers How to Set Up AI Agents That Actually Work

    OpenClaw is the hottest open source AI agent in marketing and in this episode Shawn Reddy from Cliqk pulls back the curtain. He walks us through the OpenClaw dashboard live, demonstrates social media scraping in action and shows the complete setup process so you can see exactly what it takes to get started. This isn't another episode about AI theory. Shawn shows us the real marketing use cases working today including social monitoring, content research and cross platform automation across Gmail, Slack and LinkedIn. You'll see the dashboard, watch social media scraping pull real time insights and understand what the setup looks like from start to finish. Then we confront the security risks head on. Wiz discovered Moltbook exposed 1.5 million API keys. Malicious plugins are exfiltrating private files. Prompt injection attacks are real. If you're handing an AI agent your credentials you need to hear this conversation. We also explore persistent AI memory for personalization at scale, Moltbook's 770,000+ agents and whether agent to agent interaction changes marketing forever, and the governance frameworks brands need before letting agents act on their behalf.

    38 min

  6. JAN 28

    The 7 Things Marketers Need to Know About AI Search

    One of the Top Marketing Trends in 2026.  AI search is about to overtake traditional search by 2028, and the implications for marketers are massive. In this episode, Sandy Carter sits down with content strategy expert Andy Crestodina to unpack the rise of GEO (Generative Engine Optimization) and why it is radically different from the SEO we all know. You'll hear why AI-generated recommendations convert at higher rates, and how brands can train AI to choose them as the preferred answer, and most importantly, a Hack to start making progress for your brand today!

    30 min

  7. JAN 12

    Why Marketing Will Never Be the Same Again (2026 Edition)

    Marketing is scaling faster than humans can adapt—and most leaders are underestimating the shift. In this conversation with Sandy Carter, Ray Wang, CEO and founder of Constellation Research, and Liz Miller, former leader of the CMO council, and analyst at Constellation Research, reveal what's changed in just two years: AI agents embedded in org charts, accountability rising as decisions digitize, and why selling to humans still demands trust, authenticity, and reputation. From boardroom blind spots to the death of long-held marketing myths, this episode is a roadmap for leaders preparing for 2026.

    47 min

  8. 12/29/2025

    A fond farewell

    In his final episode as host of The Marketing Companion, Mark Schaefer reflects on the story of a show that beat the odds. This episode has the ups, the downs, and funniest moments from 13 years of the world's most entertaining podcast.

    34 min
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4.8
out of 5
86 Ratings

About

The world's most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an "11."

Information

  • Creator
    Sandy Carter
  • Years Active
    2013 - 2026
  • Episodes
    350
  • Rating
    Clean
  • Copyright
    © Businesses Grow
  • Show Website
    The Marketing Companion

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