Frap Rap with GDogggggggg

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Frap Rap with GDogggggggg is a nostalgia-fueled podcast hosted by Mediaocean CMO Aaron Goldman to recreate his legendary dot-com coffee meetups. Each episode features career retrospectives, life updates, lightning rounds, and a freestyle rap finale. Equal parts advertising time capsule and reunion show, Frap Rap celebrates the people, personalities, and chaotic camaraderie that helped shape a generation of media and marketing professionals. Check out the Frap Rap website, and watch & subscribe on YouTube.

Episodes

  1. 3d ago ·  Video

    Ep 12: Brian Johnson (JohnBr1978)

    Tune in to a new episode of Frap Rap covering the evolution of digital media from audience targeting based on basic demographics to interest- and intent-based targeting using search and social signals. Join Aaron Goldman (GDogggggggg) and guest Brian Johnson (JohnBr1978) as they revisit the Starcom IP days and discuss BroJo's journey through Yahoo, ESPN, Facebook, and Pinterest, where he's now spent more than 12 years helping build the business. This was recorded IN STUDIO at AG's makeshift Cosi so keep an eye out for easter eggs and some live b-ball during the freestyle round. #FrapRap #MediaoceanPodcastNetwork #MPN #Podcast #GDogggggggg

  2. Sep 3 ·  Video

    Ep 11: Mike Zeman (MikeZeman2377)

    In an all-new episode, Frap Rap goes to the Dark Side of the Moon.  GDogggggggg (Aaron Goldman) catches up with MikeZeman2377 (Mike Zeman) to hear how a keen understanding of audience insights and a willingness to say "yes" led to a career spanning Publicis, Yahoo, Comscore, Netflix, Google, Square, and now Life360. Mike's recipe for success? Curiosity, collaboration, and a little serendipity. #FrapRap #MediaoceanPodcastNetwork #MPN #Podcast #GDogggggggg

  3. Aug 27

    Ep 10: Freestyle Mashup (GDogggggggg)

    Tune in to Episode 10 of Frap Rap for a retrospective of Season 1 to date and a compilation of the best freestyle moments. Host Aaron Goldman reflects on major highlights and key themes from the first 9 shows, drawing common threads that shine a light on the advertising industry of yesteryear and what it portends for an AI future.  Then turn up the volume for an epic mashup of every freestyle rap from GDogggggggg's first 9 episodes, featuring JeffJLM (Jeff Marshall), LiquidAsset (Erin Vogel), GHammy (Amanda Grasham), Shelby109 (Shelby Saville), SASaneel (Saneel Radia), pettye (Erin Petty), KSummerLee (Kortni Lee), Governaleus (Steve Governale), and Schreiberoni (Jen Schreiber). #FrapRap #MediaoceanPodcastNetwork #MPN #Podcast #GDogggggggg #FreestyleMashup

  4. Aug 20

    Ep 9: Jen Schreiber (Schreiberoni)

    Life after advertising?! In a new Frap Rap with GDogggggggg, Aaron Goldman catches up with Starcom IP alum Jen Schreiber (Schreiberoni), who makes a surprising admission in the most shocking Apartment Crawl segment yet! From McDonald's campaigns and Rolodexes to a successful career in real estate, Jen shares how taking a chance on herself led to an entirely new chapter, and why the relationships she built in ad tech have stood the test of time. Some careers change. Great friendships don’t. #FrapRap #MediaoceanPodcastNetwork #MPN #Podcast #GDogggggggg

  5. Aug 13

    Ep 8: Steve Governale (Governaleus)

    Remember when search was an experiment, not a marketing channel? GDogggggggg and Governaleus do! Aaron Goldman reunites with PMG’s Steve Governale in a new Frap Rap to relive the early days of Starcom IP, the creation of SMG Search, and a time when digital advertising had no playbook, just smart people willing to build. If you like your raps with cowboy hats, plus stories about Google’s Larry and Sergey just “stopping by the office,” this episode is a MUST. #FrapRap #MediaoceanPodcastNetwor #MPN #Podcast #GDogggggggg

  6. Aug 6

    Ep 7: Kortni Lee (KSummerLee)

    A little experience goes a long way. Kortni Lee parlayed her ability to use email and eBay into a job at Starcom where she was assigned to the new Internet Protocol (IP) group. In this edition of Frap Rap, Aaron Goldman (GDogggggggg) reconnects with “Lee Kortini” (KSummerLee) to revisit the days when NetSol ruled the world, PalmPilots were cutting-edge, and “L” stood for Lotus Notes and LimeWire. Plus: a quick spin through some old-school photos, a lot of talk about Indiana, and a freestyle rap about Coach Cignetti. 😎 #FrapRap #MediaoceanPodcastNetwok #MPN #Podcast #GDogggggggg

  7. Jul 30

    Ep 6: Erin Petty (pettye)

    Trade a corner office for a cubicle?  Erin Petty did just that to join the most innovative group in advertising at the turn of the century. In this episode of Frap Rap, Aaron Goldman (GDogggggggg) catches up with Erin Petty (pettye) to reminisce about Starcom IP, ads that crashed servers, Gary Coleman showing up at sales meetings, and why betting on digital was always the smart move. Erin also brings some great insights on AI governance, a pink Solo Cup for the Apartment Crawl speed round, and a Beyoncé plaque to inspire AG's freestyle rap. #FrapRap #MediaoceanPodcastNetwok #MPN #Podcast #GDogggggggg

  8. Jul 23

    Ep 5: Saneel Radia (SASaneel)

    How did a “misfit kid” become a senior agency exec and pioneering innovation consultant? Aaron Goldman (GDogggggggg) catches up with Saneel Radia (SASaneel) in the latest episode of Frap Rap to revisit the early days of digital advertising, where 100-hour workweeks built lasting bonds, and discuss why the same transformational mindset that built the Internet is shaping today’s AI era. Tune in to hear stories from Saneel about working on the US Army and Miller accounts, running the first broadband upfront for pre-roll video, and how he ended up leaving the Groupe only to get roped back in after Publicis bought BBH. And of course, you won’t want to miss AG’s freestyle rap at the end and see what he rhymes with “Rishad-ism.” #FrapRap #MediaoceanPodcastNetwork #MPN #Podcast #GDogggggggg

  9. Jul 16

    Ep 4: Shelby Saville (Shelby109)

    From employee #11 at Starcom IP to CEO of @Starcom. 🙌 Shelby Saville (Shelby109) and Aaron Goldman (GDogggggggg) connect in Cannes to revisit the early days of digital advertising: when every campaign was an experiment and if something worked, you accelerated, and if it didn't, you pivoted. Nearly three decades later (🤯), Shelby shares what she's learned about leading through change and why curiosity continues to beat certainty in the AI era. Grab a frap and enjoy the rap!

  10. Jul 9

    Ep 3: Amanda Grasham (GHammy)

    "It was lightning in a bottle." That's how Amanda Grasham describes the early days of Starcom IP. In this episode of Frap Rap, GHammy joins GDogggggggg to revisit a time when digital advertising was still being invented, everyone was learning together, and lifelong friendships were formed along the way. It's part reunion, part industry history, and all heart.

  11. Jul 2

    Ep 2: Erin Vogel (LiquidAsset)

    The Frap Rap reunion tour rolls on!   In Episode 2, host Aaron Goldman (aka GDogggggggg) catches up with longtime friend and Starcom IP OG Erin Vogel (aka LiquidAsset) to revisit the dot-com era and share a few relics, including the Pets.com sockpuppet! Expect plenty of laughs, a few legendary Chicago stories, and a reminder that while the tech keeps changing, great people never go out of style. (Stay tuned for Bonus Content!)

  12. Jun 25

    Ep 1: Jeff Marshall (JeffJLM)

    Turn up the volume! GDogggggggg has entered the pod chat. Season 1 is devoted to Starcom IP, and no one better to kick it off with than Jeff Marshall (aka JeffJLM on AIM), who helped build the group from the ground up. Tune in for some great stories, an Apartment Crawl speed round, and of course, a closing freestyle rap.

  • 12 Episodes

5
out of 5
5 Ratings

About

Frap Rap with GDogggggggg is a nostalgia-fueled podcast hosted by Mediaocean CMO Aaron Goldman to recreate his legendary dot-com coffee meetups. Each episode features career retrospectives, life updates, lightning rounds, and a freestyle rap finale. Equal parts advertising time capsule and reunion show, Frap Rap celebrates the people, personalities, and chaotic camaraderie that helped shape a generation of media and marketing professionals. Check out the Frap Rap website, and watch & subscribe on YouTube.

Information

  • Channel
    MPN
  • Creator
    The Mediaocean Podcast Network
  • Years Active
    2026
  • Episodes
    12
  • Rating
    Explicit
  • Copyright
    © 2026 The Mediaocean Podcast Network
  • Show Website
    Frap Rap with GDogggggggg

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