Home Business Profits with Ray Higdon

Sales Coach and Sales Trainer Ray Higdon

Ray Higdon is a bestselling author, IAOTP's #1 Sales Coach in the World, and CEO of the Higdon Group — an Inc. 5000 company that has helped sales teams generate over 300,000 new customers and 70,000+ new reps since 2017. On Home Business Profits, Ray delivers no-fluff, field-tested strategies for sales professionals who are tired of pressure, burnout, and chasing prospects who never convert. Using his proven 4P Method — Pipeline, Posture, Position, and Perspective — Ray shows you how to lead sales conversations with confidence, close without manipulation, and build a team that actually performs. Whether you sell products, services, or opportunities, the principles on this show will change how you prospect, follow up, close, and lead. Ray has shared the stage with Tony Robbins, John C. Maxwell, Les Brown, Robert Kiyosaki, Gary Vaynerchuk, and many more. His podcast has surpassed 10 million downloads. His latest bestseller, Faith Driven Wealth, features a foreword by John C. Maxwell — and his training company has helped thousands of sales teams produce measurable, repeatable results across dozens of industries. New episodes drop weekly. Subscribe and start closing.

  1. 5d ago

    5 Prospecting Mistakes That Are Costing You Sales Right Now

    If your prospecting isn't producing results, chances are you're making at least one of these five critical mistakes. In this episode, Ray Higdon lays out the exact prospecting errors that silently drain sales from network marketers and direct sellers every single day, and gives you the practical fixes to start turning things around immediately. Ray walks through each mistake with the clarity and directness he's known for. Not talking to enough people is the foundation. If last week's outreach numbers were in the single digits, your income will reflect that. Not following up persistently means leaving money on the table. Ray shares the story of a prospect who said no seven times before eventually joining, building a six-figure income, and going full-time since 2011. Judging who to prospect before even asking them lets your assumptions steal your pipeline. Making the prospect the prize by chasing, begging, and coming across as desperate flips the power dynamic in the wrong direction. And the deepest mistake of all is focusing more on your solution than on the problem the prospect has actually stated. That approach comes across as pushy every time. The real game-changer Ray unpacks is the difference between persuasion and manipulation, and how asking the right questions to expand a prospect's problem is what moves people to action. He illustrates this with a real conversation that took a prospect from "it'd be nice to make more money" to "I have to do something about this" in just a few focused questions. If you want to close more sales, this episode will show you exactly where to start. — 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com   Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them.   Partner with Ray: ★ Become A Rank Maker: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book   Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon   Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon We believe in you!   Ray Higdon ========================   More About Ray: Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking). Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com

    8 min

  2. Jun 23

    Desperation Is Killing Your Sales

    Your prospects don't hate your offer. They feel your desperation. And that's what's killing your sales. In this episode, Ray Higdon gets brutally honest about one of the most overlooked killers of conversion: the energy you bring into every sales conversation. Whether you call it eagerness, pushiness, or commission breath, prospects sense it and it sends them running, even when they actually want what you're selling. Ray breaks down three concrete steps to eliminate desperate energy from your prospecting for good. Step one: talk to more people. When you only have two prospects in your pipeline, desperation is almost unavoidable. When you're consistently reaching out to 30, 40, or 50 people a week, you stop fixating on any single outcome. Step two: stop focusing on your solution and start focusing on the problem your prospect has actually told you about. If you don't know what they're struggling with, it's likely because you've never asked. Step three: develop posture. Posture is the ability to manage the energy of a conversation without chasing, guilting, or pressuring. Ray shares the exact mindset he carried when reaching out to his warm market as he became the number one income earner in his company: "I'm going to do this with or without you." This episode is a masterclass in sales psychology for network marketers, direct sellers, and anyone who's ever felt like they were trying too hard. If you're ready to close more sales by caring less about any one outcome, this is the episode you've been waiting for. — 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com   Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them.   Partner with Ray: ★ Become A Rank Maker: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book   Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon   Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon We believe in you!   Ray Higdon ========================   More About Ray: Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking). Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com

    5 min

  3. Jun 16

    You Say You Want More Money, But Are You Doing THIS?

    _*]:min-w-0 gap-3"> Most people say they want financial breakthrough, but very few are actually walking in the faith it takes to get there. In this episode, Ray Higdon delivers a powerful and challenging message for anyone who feels stuck financially. The problem, Ray says, isn't strategy or timing. It's who you're being every single day, and whether you're truly walking in faith or just claiming to be. _*]:min-w-0 gap-3"> Ray draws on scripture, personal stories, and hard-won business experience to unpack what walking in faith actually looks like in practice. He shares the moment his company faced a $1.1 million hotel bill for a major event, how he was led to bring in John Maxwell as a speaker despite the enormous financial pressure, and why that obedience, not logic, produced the breakthrough. He also unpacks the parable of the talents, Abraham's willingness to sacrifice Isaac, and David's posture before Goliath to illustrate what genuine faith-driven decision-making looks like when the numbers don't make sense. _*]:min-w-0 gap-3"> This episode will challenge you to stop holding on so tightly to the money you have that you miss the investment God is calling you toward. If every opportunity looks like a cost instead of a door, this message is for you. Ray's raw honesty and faith-based perspective make this one of the most compelling episodes for entrepreneurs and network marketers who want God-led financial growth, not just hustle. — 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com   Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them.   Partner with Ray: ★ Become A Rank Maker: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book   Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon   Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon We believe in you!   Ray Higdon ========================   More About Ray: Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking). Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com

    12 min

  4. Jun 9

    Getting Ignored Online? This Is Probably Why.

    12:47 AM   div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> Your prospects don't hate your offer. They feel your desperation. And that's what's killing your sales. In this episode, Ray Higdon gets brutally honest about one of the most overlooked killers of conversion: the energy you bring into every sales conversation. Whether you call it eagerness, pushiness, or commission breath, prospects sense it and it sends them running, even when they actually want what you're selling. Ray breaks down three concrete steps to eliminate desperate energy from your prospecting for good. Step one: talk to more people. When you only have two prospects in your pipeline, desperation is almost unavoidable. When you're consistently reaching out to 30, 40, or 50 people a week, you stop fixating on any single outcome. Step two: stop focusing on your solution and start focusing on the problem your prospect has actually told you about. If you don't know what they're struggling with, it's likely because you've never asked. Step three: develop posture. Posture is the ability to manage the energy of a conversation without chasing, guilting, or pressuring. Ray shares the exact mindset he carried when reaching out to his warm market as he became the number one income earner in his company: "I'm going to do this with or without you." This episode is a masterclass in sales psychology for network marketers, direct sellers, and anyone who's ever felt like they were trying too hard. If you're ready to close more sales by caring less about any one outcome, this is the episode you've been waiting for. — 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com   Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them.   Partner with Ray: ★ Become A Rank Maker: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book   Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon   Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon We believe in you!   Ray Higdon ========================   More About Ray: Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking). Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com

    8 min

  5. Jun 2

    10 Reasons Why People Aren't Buying From You (And How to Fix It)

    If your sales are slow and your effort isn't producing results, this episode is exactly what you need. Ray Higdon breaks down the 10 specific reasons why people aren't buying from you — and these aren't the generic tips you've heard before. From not talking to enough people, to focusing on your solution instead of your prospect's problem, to the often-overlooked mistake of sending a video that's completely incongruent with your invite, Ray exposes the real friction points that are quietly killing conversions for network marketers and salespeople at every level. Ray also goes deep on the belief barriers that most sales trainers never address: what to do when you secretly don't believe your product will work, when you're unsure of its value, or when you don't feel like you deserve the income you're chasing. He covers the critical role of posture, why sloppy follow-up is costing you more sales than any objection ever could, and how a mismatched social media bio can send prospects running before you even get to your pitch — sharing a real client example of Christie Morgan, who generated $100,000 in personal commissions in under 60 days once her outreach and bio aligned. The episode closes with one of the most powerful — and most ignored — sales principles: mental rehearsal. Ray challenges you to stop rehearsing failure and start visualizing the win, connecting this mindset shift to both elite athletic performance and a foundational scripture from Mark 11:24. If you're in a product or service you believe in, this episode is your reminder that getting better at selling isn't optional — it's your responsibility. — 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com   Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them.   Partner with Ray: ★ Become A Rank Maker: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book   Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon   Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon We believe in you!   Ray Higdon ========================   More About Ray: Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking). Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com

    13 min

  6. May 26

    Stop Blaming Your Leads — This Is the Real Reason You're Not Closing Sales

    Most salespeople and network marketers believe their closing problem is a leads problem. In this episode, Ray Higdon dismantles that excuse and reveals the two root causes behind why talented, motivated people consistently fail to close — even when they're generating leads every day. Ray shares a real, unscripted example from back-to-back major podcast appearances that perfectly exposes the single most costly mistake in sales: pitching your solution before you've ever diagnosed your prospect's real problem. Whether you're selling health and wellness products, coaching services, or business opportunities, this episode will immediately change how you approach every sales conversation. Ray breaks down why surface-level answers like "lose weight" or "make money" are not the prospect's real problem — and why stopping there is quietly costing you 30% of the sales and lives you could be impacting. You'll hear exactly what a problem-first discovery conversation sounds like, how to expand a prospect's pain before ever introducing your solution, and why the best closers in the world lead with curiosity, not a pitch deck. This is the training most sales coaches never give you, and it works whether you're in cold market outreach, warm market conversations, or anywhere in between. If you're serious about closing more sales, building a stronger team, and creating real impact with your product, service, or opportunity — this episode is the mindset and skill shift you've been waiting for. Ray's message is direct, practical, and grounded in real-world experience: the leads are not your problem. Your approach is. And that means it's completely within your power to fix it today. — 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com   Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them.   Partner with Ray: ★ Become A Rank Maker: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book   Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon   Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon We believe in you!   Ray Higdon ========================   More About Ray: Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking). Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com

    7 min

  7. May 19

    Where I'd Get 300+ Leads Right Now (For Free)

    You already have 300+ leads sitting in your social media connections right now — Ray Higdon is here to show you exactly why you're not reaching them, and the one skill that changes everything. In this episode, Ray breaks down the power of cold market messaging: what it is, why most salespeople avoid it out of fear or uncertainty, and how mastering it means you will literally never run out of people to prospect for the rest of your life. This isn't a trick or a loophole — it's a proven outreach skill grounded in psychology, intentional language, and consistent action. Ray shares his three favorite cold market approaches — Location, Occupation, and Intelligent Comment — and walks through how he's actively using them right now to prospect for a business and faith-based program he recently joined. You'll hear how one woman in Ray's challenge had never gotten a lead as far into the process as she did after applying these frameworks, simply because she learned how to say the right things in a more powerful way. Ray makes it clear: cold market never runs out, and when you combine skill with volume, sales are inevitable. If you've been sitting on hundreds of connections you've never messaged, this episode is your wake-up call. Ray lays out the two variables that determine your results — the quality of your messaging skills and the number of messages you're willing to send — and reminds you that the compound effect of consistent outreach typically produces its biggest results in the first 14 to 30 days. Show up, do the work, and start treating your social media connections as the goldmine they already are. — 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com   Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them.   Partner with Ray: ★ Become A Rank Maker: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book   Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon   Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon We believe in you!   Ray Higdon ========================   More About Ray: Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking). Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com

    5 min

  8. May 12

    Warm Market Is Great… But It Doesn't Duplicate!

    Warm market works — but it's one of the least duplicatable strategies in network marketing. In this episode, Ray Higdon breaks down why building your team around warm market alone leaves 70–80% of your potential results on the table. Not everyone joining your team has strong relationships or influence with friends and family, and if that's the only tool you hand them, you're setting them up to fail. Ray makes the case for cold market prospecting as the most duplicatable approach in direct sales — because it's an even playing field. Every person on your team has more people they don't know than people they do. Cold market requires no funnels, no branding kits, no complex systems — just the right scripts and word tracks. Ray shares real proof: Christina Danielle became the number one recruiter in her entire company — for four to five consecutive years — using cold market messaging scripts while her company actively discouraged it. And Christie Morgan generated $100,000 in personal commissions last quarter through 100% cold market outreach, proving this method works for high-ticket offers too. If you're leading a sales team and want results that actually multiply across your organization, this episode will challenge how you think about duplication — and give you a smarter, scalable alternative. — 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com   Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com). Ray helps sales leaders create teams that perform without draining them.   Partner with Ray: ★ Become A Rank Maker: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book   Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon   Thank you for watching, and be sure to subscribe for more: https://www.youtube.com/@saleswithrayhigdon We believe in you!   Ray Higdon ========================   More About Ray: Ray's Home Business Profits has had over 10 million downloads, with approximately 160k monthly downloads (https://higdongroup.com/podcast). As a top keynote speaker, Ray has shared the stage with world-renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson, and many more (https://higdongroup.com/speaking). Ray resides in Naples, Florida, with his wife Jessica, a prominent realtor. They have four children. As a follower of Jesus Christ, Ray incorporates faith-based principles into all of his decisions, life challenges, and business successes. They have raised over $1,000,000 to support families in need, fight human trafficking, and advance alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com

    6 min
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4.8
out of 5
343 Ratings

About

Ray Higdon is a bestselling author, IAOTP's #1 Sales Coach in the World, and CEO of the Higdon Group — an Inc. 5000 company that has helped sales teams generate over 300,000 new customers and 70,000+ new reps since 2017. On Home Business Profits, Ray delivers no-fluff, field-tested strategies for sales professionals who are tired of pressure, burnout, and chasing prospects who never convert. Using his proven 4P Method — Pipeline, Posture, Position, and Perspective — Ray shows you how to lead sales conversations with confidence, close without manipulation, and build a team that actually performs. Whether you sell products, services, or opportunities, the principles on this show will change how you prospect, follow up, close, and lead. Ray has shared the stage with Tony Robbins, John C. Maxwell, Les Brown, Robert Kiyosaki, Gary Vaynerchuk, and many more. His podcast has surpassed 10 million downloads. His latest bestseller, Faith Driven Wealth, features a foreword by John C. Maxwell — and his training company has helped thousands of sales teams produce measurable, repeatable results across dozens of industries. New episodes drop weekly. Subscribe and start closing.

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