Zero Click Marketing

Amanda Natividad
  • 5.0 (16)
  • Marketing
  • Updated Weekly

Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.

  1. 14h ago

    What If You Can’t Prove Your Marketing Worked?

    What happens when your marketing is clearly doing something — but attribution can’t tell you exactly what? In this conversation with Wistia’s Talking Too Loud, we dig into zero click marketing, branded search, word of mouth, recall, and the growing gap between what marketers can measure and what actually influences people. It’s a conversation about learning to work with evidence instead of expecting perfect proof — and it feels even more relevant now than when we recorded it. This episode was originally published on Talking Too Loud, Wistia's podcast about the brands, products, and marketing moves people can’t stop thinking — and talking — about. Watch the original episode: https://wi.st/TTLNatividad Explore more Talking Too Loud: https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ Learn more about Wistia: https://wistia.com/ Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    What If You Can’t Prove Your Marketing Worked?

  2. 4d ago

    Field Notes: Reddit Citations Drop 80% in ChatGPT (Don't Care)

    This is me reacting in real time to news from Promptwatch and Petra Labs that Reddit just lost about 80% of citations in ChatGPT. TL;DR: chasing platform behavior is not a good strategy. Other sources: AxiosSemrushProfound Timestamps:00:00 Reddit citations fell off a cliff. So what?00:59 Your strategy shouldn’t depend on one platform01:54 If your audience uses Reddit, Reddit still matters03:10 ChatGPT citation behavior is wildly unstable04:26 The boring winner: brand-owned websites05:32 Build useful homes across the internet06:36 AI visibility is a benefit of good marketing ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Edits can be a little messy 'cause I'm doing them with my bare hands. Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

    Field Notes: Reddit Citations Drop 80% in ChatGPT (Don't Care)

  3. Aug 18

    [Replay] The LinkedIn Algorithm Is Basically a Party

    LinkedIn’s feed has changed since I first published this episode — but the core idea holds up: the platform is trying to understand what you talk about, who should care, and what deserves distribution. In this refreshed Field Note, I revisit LinkedIn’s retrieval-and-ranking system, clarify what topical consistency actually means, touch on the new “Seems like AI slop” reporting feature, and explain why the best LinkedIn strategy still looks a lot like behaving normally at a party. Timestamps 00:00 — What’s changed since the original episode 01:05 — Retrieval vs. ranking: the “two algorithms” caveat 01:28 — Why topical consistency still matters 02:20 — LinkedIn’s new “Seems like AI slop” reporting feature 03:20 — Stop chasing algorithm hacks; become understandable 05:02 — How LinkedIn’s retrieval and ranking stages work 06:20 — Why LinkedIn is like a party 10:03 — The real LinkedIn strategy: predictable relevance Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    [Replay] The LinkedIn Algorithm Is Basically a Party

  4. Aug 11

    [Replay] Tell Your Execs: AI Rankings Are BS (with Rand Fishkin)

    AI is new, yet somehow it’s already exhausting. Marketers are under constant pressure to adopt more tools, track more things, rethink their strategies, figure out AI visibility, and generally become smarter about a technology that keeps changing underneath them. So this week, we’re resurfacing a conversation with my co-author Rand Fishkin because it feels even more useful now than when we recorded it. We talk about how to make smart marketing bets when perfect attribution is impossible, what AI visibility can and can’t actually tell you, why “rank tracking” inside LLMs is mostly the wrong mental model, and where AI genuinely helps marketers — provided you know enough to recognize when it’s wrong. Most importantly, this is a conversation about keeping your head while everyone else is telling you to do more. In this episode: 04:20 — How to measure marketing when you can’t prove causation 07:11 — Why executives accept fuzzy measurement for traditional advertising but demand perfect attribution from digital 08:45 — Leading and lagging indicators for zero-click marketing 14:07 — Why AI actually makes zero-click marketing easier to understand 19:49 — Rand’s skepticism about AI visibility tracking — and the research that changed his mind 27:02 — What Rand learned about real versus synthetic prompts 30:52 — Using AI to analyze marketing data without outsourcing your judgment 33:45 — Zero Click Marketing does not mean zero sales Of course, you’ll learn all about this and more in our forthcoming book, Zero Click Marketing. It comes out this October, and you can preorder today at zeroclickmarketing.co/book.  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    [Replay] Tell Your Execs: AI Rankings Are BS (with Rand Fishkin)

  5. Aug 4

    5 Things That Make an Idea Stick

    Marketers know how to distribute content. But getting a post, podcast, or report in front of people doesn’t guarantee that its central idea will stick. Today, we dive into the difference between content performance and idea portability — and I offer five qualities that help an idea travel beyond its original container: immediate usefulness, a memorable handle, and oh… guess you’ll have to listen to find out the rest.  Timestamps 00:00 — Moving content vs. making ideas portable 02:07 — How the Paul Rudd example traveled 03:18 — Make it useful without the click 07:15 — Find the smallest complete version 08:51 — Make the idea applicable 10:21 — Give up control of the route 12:14 — Influence is bigger than attribution Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    5 Things That Make an Idea Stick

  6. Jul 28

    Zero Click Marketing for Your Mom

    The zero click internet sounds like marketing jargon, but the idea is simple: platforms increasingly give people answers without sending them to the original source. Citing my recent NPR appearance and using Paul Rudd as the leading example, I explain the zero click web… for your mom. Well, for my mom. Both, really. I also break down why the shift is convenient for users, difficult for publishers, and impossible for marketers to ignore. In this episode: 00:00 — Zero-click marketing for the normies 01:09 — Paul Rudd and the zero click internet 02:41 — The broken bargain between platforms and publishers 03:50 — How AI accelerates the shift 05:14 — Creating value without holding it behind a click 06:00 — What my NPR/Planet Money interview reveals about influence 07:32 — Making ideas useful, clear, and memorable enough to travel Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    Zero Click Marketing for Your Mom

  7. Jul 21

    Why You (Probably) Don’t Need Another Marketing Channel

    Good marketing is not about doing more. I explain why every channel creates an ongoing obligation, how opportunity cost shapes modern marketing, and the three filters to decide what deserves time, energy, and attention. Timestamps 00:00 — Why doing more is not the answer 01:39 — What should you stop doing? 02:04 — Marketing channels are recurring obligations 02:56 — How maintenance overwhelms strategy 03:21 — The question to ask before saying yes 05:13 — When metrics should change your plans 06:47 — What can you stop feeling guilty about? 07:11 — You do not have to show up everywhere Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    Why You (Probably) Don’t Need Another Marketing Channel

  8. Jul 14

    How Smart Small Businesses Measure Marketing (with Rachel Elsts Downey)

    This is what marketing looks like when perfect attribution isn't possible — and why that may actually be freeing. I chat with Rachel Elsts Downey, founder of Share Your Genius, to discuss podcasting as a business strategy, measuring what actually matters, choosing marketing channels intentionally, and why trust compounds faster than dashboards. Timestamps 00:00 Why podcast partnerships created six-figure pipelines 03:31 Why podcasting worked faster than traditional lead generation 04:10 Is launching a podcast easier today than 10 years ago? 08:46 How Share Your Genius measures marketing success 10:05 The question every marketer should ask before tracking another KPI 13:29 A partnership experiment that paid off (and where it went too far) 16:22 Defining qualified leads and knowing your ideal customer 21:37 How founders can accidentally hold back their own marketing 24:15 Letting data guide decisions without overreacting Connect with Rachel Elsts Downey: https://www.linkedin.com/in/rachelelstsdowney Learn more about Share Your Genius: http://www.shareyourgenius.com Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    How Smart Small Businesses Measure Marketing (with Rachel Elsts Downey)
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5
out of 5
16 Ratings

About

Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.

Information

  • Creator
    Amanda Natividad
  • Years Active
    2026
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © Amanda Natividad
  • Show Website
    Zero Click Marketing

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