Zero Click Marketing

Amanda Natividad
  • 5.0 (17)
  • Marketing
  • Updated Weekly

Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro and Co-Author of the book, "Zero Click Marketing," the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.

  1. 4d ago

    A CEO On Marketing in a Clickless, AI-Driven World (with Chris Savage)

    Wistia CEO Chris Savage joins me to talk about how marketing has evolved in recent years, especially now as attribution keeps getting harder. We also dig into building sustainable content programs, finding opportunities in saturated channels, making the case for creative risks, and why some of the ideas that are hardest to green-light are actually the most valuable. Timestamps 00:00 — Why the hardest ideas end up being the most valuable 01:31 — Wistia’s sustainable approach building its podcast 06:38 — Let the audience choose the format 10:19 — Marketing in a zero-click world 14:02 — Massive opportunities in untrackable marketing 16:36 — How to pitch bold ideas to leadership 20:42 — Where Chris would invest if he were starting from scratch 28:19 — Brand search as a leading marketing indicator 31:05 — How marketers can manage up more effectively Connect with Chris Savage: https://www.linkedin.com/in/cjsavage/  Check out Talking Too Loud: https://wistia.com/series/talking-too-loud  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    A CEO On Marketing in a Clickless, AI-Driven World (with Chris Savage)

  2. Sep 8

    The Most Human Marketing Channel Left (with Erica Bonser)

    As AI makes it easier to produce more content, podcasting offers something increasingly valuable: unmistakable evidence of a real person behind those ideas. Erica Bonser, co-founder of Fan Club, joins me to talk about what success should actually look like for a new show, and how marketers can turn a podcast into a sustainable engine — without expecting immediate business results. Chapters 00:00 — Why podcasting feels distinctly human in the AI era 00:41 — What fitness brands teach us about identity and marketing 09:53 — Starting a podcast makes you a better communicator 11:34 — What should a podcast actually accomplish? 15:45 — Defining success and overcoming the “podcast graveyard” 19:10 — Why Erica isn’t worried about business outcomes yet 22:12 — The reality of sustaining a podcast 23:47 — Erica’s podcasting cheat sheet for 2026 Connect with Erica Bonser: https://www.linkedin.com/in/erica-bonser/  Check out Fan Club Brands: https://fanclubbrands.co/  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    The Most Human Marketing Channel Left (with Erica Bonser)

  3. Sep 1

    As Content Gets Cheap, Credibility Gets Expensive

    It’s never been easier to create content — which means simply making content isn’t much of an advantage anymore. Today, I talk about what AI changes about the creator economy, why credibility is becoming more valuable as content gets cheaper, and how marketers should evaluate creator partnerships beyond clicks and impressions.  Chapters 00:00 — It has never been easier to create mediocre content 00:45 — How the creator economy has grown up 02:14 — As content gets cheaper, credibility gets more valuable 03:15 — Why creator marketing *is* Zero Click Marketing 04:08 — The prerequisite: authority with the right audience 05:01 — #1: Message transfer 06:24 — #2: Audience saturation 08:02 — #3: Asset value 10:01 — What the creator economy rewards now Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    As Content Gets Cheap, Credibility Gets Expensive

  4. Aug 25

    What If You Can’t Prove Your Marketing Worked?

    What happens when your marketing is clearly doing something — but attribution can’t tell you exactly what? In this conversation with Wistia’s Talking Too Loud, we dig into zero click marketing, branded search, word of mouth, recall, and the growing gap between what marketers can measure and what actually influences people. It’s a conversation about learning to work with evidence instead of expecting perfect proof — and it feels even more relevant now than when we recorded it. This episode was originally published on Talking Too Loud, Wistia's podcast about the brands, products, and marketing moves people can’t stop thinking — and talking — about. Watch the original episode: https://wi.st/TTLNatividad Explore more Talking Too Loud: https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ Learn more about Wistia: https://wistia.com/ Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    What If You Can’t Prove Your Marketing Worked?

  5. Aug 20

    Field Notes: Reddit Citations Drop 80% in ChatGPT (Don't Care)

    This is me reacting in real time to news from Promptwatch and Petra Labs that Reddit just lost about 80% of citations in ChatGPT. TL;DR: chasing platform behavior is not a good strategy. Other sources: AxiosSemrushProfound Timestamps:00:00 Reddit citations fell off a cliff. So what?00:59 Your strategy shouldn’t depend on one platform01:54 If your audience uses Reddit, Reddit still matters03:10 ChatGPT citation behavior is wildly unstable04:26 The boring winner: brand-owned websites05:32 Build useful homes across the internet06:36 AI visibility is a benefit of good marketing ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Edits can be a little messy 'cause I'm doing them with my bare hands. Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

    Field Notes: Reddit Citations Drop 80% in ChatGPT (Don't Care)

  6. Aug 18

    [Replay] The LinkedIn Algorithm Is Basically a Party

    LinkedIn’s feed has changed since I first published this episode — but the core idea holds up: the platform is trying to understand what you talk about, who should care, and what deserves distribution. In this refreshed Field Note, I revisit LinkedIn’s retrieval-and-ranking system, clarify what topical consistency actually means, touch on the new “Seems like AI slop” reporting feature, and explain why the best LinkedIn strategy still looks a lot like behaving normally at a party. Timestamps 00:00 — What’s changed since the original episode 01:05 — Retrieval vs. ranking: the “two algorithms” caveat 01:28 — Why topical consistency still matters 02:20 — LinkedIn’s new “Seems like AI slop” reporting feature 03:20 — Stop chasing algorithm hacks; become understandable 05:02 — How LinkedIn’s retrieval and ranking stages work 06:20 — Why LinkedIn is like a party 10:03 — The real LinkedIn strategy: predictable relevance Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    [Replay] The LinkedIn Algorithm Is Basically a Party

  7. Aug 11

    [Replay] Tell Your Execs: AI Rankings Are BS (with Rand Fishkin)

    AI is new, yet somehow it’s already exhausting. Marketers are under constant pressure to adopt more tools, track more things, rethink their strategies, figure out AI visibility, and generally become smarter about a technology that keeps changing underneath them. So this week, we’re resurfacing a conversation with my co-author Rand Fishkin because it feels even more useful now than when we recorded it. We talk about how to make smart marketing bets when perfect attribution is impossible, what AI visibility can and can’t actually tell you, why “rank tracking” inside LLMs is mostly the wrong mental model, and where AI genuinely helps marketers — provided you know enough to recognize when it’s wrong. Most importantly, this is a conversation about keeping your head while everyone else is telling you to do more. In this episode: 04:20 — How to measure marketing when you can’t prove causation 07:11 — Why executives accept fuzzy measurement for traditional advertising but demand perfect attribution from digital 08:45 — Leading and lagging indicators for zero-click marketing 14:07 — Why AI actually makes zero-click marketing easier to understand 19:49 — Rand’s skepticism about AI visibility tracking — and the research that changed his mind 27:02 — What Rand learned about real versus synthetic prompts 30:52 — Using AI to analyze marketing data without outsourcing your judgment 33:45 — Zero Click Marketing does not mean zero sales Of course, you’ll learn all about this and more in our forthcoming book, Zero Click Marketing. It comes out this October, and you can preorder today at zeroclickmarketing.co/book.  Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    [Replay] Tell Your Execs: AI Rankings Are BS (with Rand Fishkin)

  8. Aug 4

    5 Things That Make an Idea Stick

    Marketers know how to distribute content. But getting a post, podcast, or report in front of people doesn’t guarantee that its central idea will stick. Today, we dive into the difference between content performance and idea portability — and I offer five qualities that help an idea travel beyond its original container: immediate usefulness, a memorable handle, and oh… guess you’ll have to listen to find out the rest.  Timestamps 00:00 — Moving content vs. making ideas portable 02:07 — How the Paul Rudd example traveled 03:18 — Make it useful without the click 07:15 — Find the smallest complete version 08:51 — Make the idea applicable 10:21 — Give up control of the route 12:14 — Influence is bigger than attribution Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com

    5 Things That Make an Idea Stick
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5
out of 5
17 Ratings

About

Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro and Co-Author of the book, "Zero Click Marketing," the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.

Information

  • Creator
    Amanda Natividad
  • Years Active
    2026
  • Episodes
    35
  • Rating
    Explicit
  • Copyright
    © Amanda Natividad
  • Show Website
    Zero Click Marketing

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