What would happen if your freight data got hacked before your trucks even hit the road? In this episode, NMFTA’s Joe Ohr digs into how cybersecurity threats are evolving fast across freight and supply chains, from stolen tequila loads rerouted through digital trickery to insider risks hiding in forgotten system logins! We talk about why cyber protection isn’t just an IT problem anymore, but also a business survival issue, how AI is changing the game for detecting and responding to cyberattacks, and the upcoming NMFTA Cybersecurity Conference in Austin, a must-attend event where industry leaders share practical defense strategies, run hands-on tabletop exercises, and build real plans companies can use immediately. Cyber threats are only getting smarter, and if you’re not training, auditing access, and collaborating with others in the industry, you’re already behind, so keep tuning in to our conversation! About Joe Ohr Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support. Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity. Prior to Ohr’s role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs. Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals. He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs. 📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/
