In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc. featuring CuratedKravet.com. You can find them at http://curatedkravet.com.
Joyce Downing Pickens: Building an Interior Design Business with Hard Work, Press & Pricing without Fear
Today with Joyce Downing Pickens:
LA interior designer, Joyce Downing Pickens of JDP Interiors used to intern for Nathan Turner and now she’s running her own design business. Joyce shares how she got amazing press as a #babydesigner, what helped her not fear an empty pipeline, and what she’s rethinking as she graduates to her sixth year in business.
Pick it apart:
[21:31] Joyce shares about the press needing content
[22:03] Joyce shares advice from Nathan Turner about submitting projects to press
[36:50] Joyce shares about how her rates have changed since she started her business
[45:57] Joyce shares about her mindset surrounding her pipeline and plans for a shift in the next year
[49:20] Joyce shares her ideas about the scalability of interior design and her interest in product design
LuAnn and Joyce Downing Pickens’s Ah-Ha moments:
“The best learning experience is working for yourself. You have to juggle so many hats and you learn quicker than learning underneath someone.” - Joyce Downing Pickens
More About Joyce Downing Pickens:
Joyce is a Los Angeles based interior designer and owner of JDP Interiors. After traveling throughout her childhood, Joyce's love of design was born. She strives to create beautiful, comfortable and textural spaces, while providing her clients with superior customer service and project management. She continually collects and curates to achieve the perfect blend between vintage and modern and consistently enjoys watching her visions come to life - there's nothing better than a good "before and after"!
Connect with Joyce Downing Pickens:
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Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action
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A Big THANK YOU to Today’s Podcast Sponsor:
Kravet has sponsored our show from the very beginning and is a designer's go-to source for excellent fabrics, trims, and accessories. Get 10% off at Kravet.com when you use coupon code AWDB10. And our friends at Kravet Inc. are committed to ensuring a safe, sanitary, and secure experience for you, in all their showrooms and locations. Kravet promises to serve you from a distance by adhering to CDC guidelines and by taking extra precautions. Their warehouses are open and operational, so that means Kravet is ready to ship your orders quickly and efficiently! Visit www.kravet.com for more information and to book an in-person or virtual appointment with your sales rep.
Power Talk Friday: John Dupra: Taking The Fear Out of Flooring for Interior Designers
John Dupra, Co-Founder and Director of Marketing for Revel Woods returns to the show to walk us through how designers can offer a valuable service to their clients and increase their project profit by becoming a flooring expert. Revel Woods is known for catering to the design trade by offering substantial training, concierge level service and customizable flooring options that allow interior designers to confidently include flooring in their new-build and renovation projects.
Ariella Horowitz: Success for Design-Build Firms is in the Details.
Ariella Horowitz of AH Design Group in New Jersey walks through what it took to go from 10 to 90 design/build projects a year. This #smartlady knows the value not only of hard work, but being bold enough to go for opportunities, and smart enough to iterate when something isn’t working. Ariella shares about how she got her start and what she did to differentiate herself and build success in the design/build world.
Power Talk Friday: Jessica Delaney: Networking and Press for Photographers and Interior Designers
Jessica Delaney is an interior and architectural photographer shooting beauty in the Boston area. She’s also co-founder of a digital interior design showcase, Bijou Magazine. Her magazine is a hub of design beauty and story and an opportunity to see and be seen. Jessica shares how she got started in her business by reaching out to bloggers, designers, and press professionals she met during networking events and everywhere else possible.
Sarah Von Dreele: When you turn a creative outlet into a career.
Welcome to A Well-Designed Business®. Today, LuAnn is diving into the world of textiles with designer Sarah Von Dreele. Sarah began painting as a creative outlet which soon transformed into a successful business producing wallcoverings, fabrics, and textiles. She relied on her branding background, her relationships, and her own talents as she launched her line. She’s sharing the lessons she learned along the way and how her business is shifting for the future.
Power Talk Friday: Ginna Christensen: The Importance of Values in Your Interior Design Business
Welcome to a Well-Designed Business®! On today’s episode, I talk with business coach Ginna Christensen. Ginna specializes in helping designers and creatives identify their differentiating points in the marketplace. But that work starts with discovering their values. Today, Ginna shares with me why discovering and staying true to your values is integral to your business, and what you can do to identify those values and incorporate them into what you do.
Customer ReviewsSee All
Great for art advisors/consultants, too!
I’m an NYC-based art advisor and have found this podcast to be a great resource.
Such great info
LuAnn has committed herself to helping designers grow their businesses. This podcast if full of great tips and tool for success.
A Lot Of Fluff and Over-Talking
When I first started listening to the podcast I enjoyed hearing advice from other designers and how they run their businesses. As time went on, I’ve found most of the episodes to be repetitive and having fewer and I’m learning fewer take-aways from each episode. Most episodes have become ads for Luann and her own business ventures and money-making platforms. I’m not mad that she wants/needs to make her show profitable, but it makes me less engaged while listening. One of the things that bothers me the most is that Luann talks over her guests or tangents so frequently, the episodes are more about her than her guests and their knowledge. At this point in her show, we’ve learned a lot about Luann and her career, that its time to hear more from others than her. I was always taught the 80/20 rule in my past - let other people do 80% of the talking and guide the conversation with the remaining 20%.