The Best Coach Ever Podcast

Lynette Marie Hoyle
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I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and productivity as a CEO, you’re in the right place!

  1. 12/16/2025

    The RIGHT Way to Use ChatGPT in Your Coaching Business to Be A Better Coach + Make More Money

    In Episode 174 of the Best Coach Ever podcast, we pull back the curtain on how Lynette actually uses AI in her business—and just as importantly, how she doesn’t. This episode is a must-listen for coaches who feel overwhelmed by AI hype, confused about how to use tools like ChatGPT responsibly, or worried about sounding like a robot online. We break down why letting AI write your captions, DMs, or client responses is a fast track to losing trust, and instead share how to use AI as a second brain to think better, move faster, and support clients more deeply—without sacrificing authenticity. From content creation to client coaching, curriculum building, and decision-making, this episode is a practical, grounded guide to using AI in a way that actually improves your business (and your sanity). If you want to leverage AI without turning your brand into generic slop, this episode will completely change how you think about it. If you love this episode, don’t forget to leave a 5-star rating and a quick review. It’s the best way to support the podcast and help us keep bringing you honest conversations about your coaching business. In this episode, we cover: 1) Why AI Is Not Your Caption Writer or Therapist [0:00 – 5:10] -Why AI-written captions are painfully obvious—and why that gap will only grow. -The danger of using AI as emotional validation instead of real support. 2) Using AI as a Second Brain (Not Your Actual Brain) [5:11 – 9:45] -How Lynette uses AI to improve thinking, decision-making, and speed. -Why the CEO still has to be you—not ChatGPT. 3) Using AI for Better Content (Without Killing Your Voice) [9:46 – 15:30] -Why Lynette prefers Claude over ChatGPT for content support. -Using AI to organize, refine, and sharpen ideas you already have. 4) Editing Content & Talking Head Videos with AI [15:31 – 19:50] -How AI helps identify buried leads and unclear messaging. -Ruthlessly tightening talking head videos for stronger retention. 5) Using AI to Elevate Client Coaching & Accountability [19:51 – 24:40] -Recording, transcribing, and summarizing coaching calls for better follow-through. -Helping clients actually apply coaching instead of forgetting it. 6) Using AI for Better Client Communication & Conflict Interpretation [24:41 – 28:10] -Using AI to interpret tricky client messages without getting defensive. -how to stay neutral, supportive, and solution-focused as a coach. 7) Building Curriculum, Resources & Trainings Faster with AI [28:11 – END] -How to create templates, workshops, and tools in minutes vs. weeks. -How to Improve curriculum clarity and implementation using AI feedback loops. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    32 min

  2. 12/09/2025

    How to Revive + Re-Engage a Dead Instagram Audience

    In Episode 173 of the Best Coach Ever podcast, we’re tackling the ego-bruising issue so many coaches whisper about but rarely admit out loud: your Instagram audience might be dead. Like… no views, no DMs, no likes, no pulse. Lynette delivers the tough love and the real strategy — not the “maybe I’m shadowbanned” conspiracy theories. We break down why engagement actually dipped, what kind of content your audience is begging you to make, and how to get people caring, watching, and responding again. If you’ve been spiraling about the algorithm, convinced no one likes you anymore, or wondering if you should burn your whole account down… breathe. This episode is your revival kit. If you love this episode, don’t forget to leave a 5-star rating and review — it helps the podcast reach more coaches who need it! In this episode, we cover: 1) The Myth of Being “Shadowbanned” [0:00 – 3:40] -What “I’m shadowbanned” is usually code for -How the algorithm reacts to what you’ve trained it to think about your content. 2) What a “Dead Audience” Actually Looks Like [3:41 – 6:18] -The telltale signs your followers have checked out -How your content ends up in the algorithm graveyard. 3) Why Educational Content Isn’t Cutting It Anymore [6:19 – 10:02] -The types of posts that are putting your audience to sleep. -The rising demand for dimension — real opinions, real life, and real personality. 4) Reviving Your Feed With Content People Actually Want [10:03 – 13:26] -What to share to make people care again. -Why “walking the walk” content builds more trust than perfect coach-speak ever will. 5) Your Instagram Stories Need a Glow-Up [13:27 – 17:08] -Why people watch Stories religiously… but only if your Stories don’t bore them -How low Story engagement tanks your future reach 6) The Power of Engagement-Bait (The Fun Kind) [17:09 – 21:10] -Using nosy, low-effort prompts that fire up your DMs. -How a simple DM strategy took one client from 40 views to 400 in a week. 7) How to Officially Bring Your Audience Back From the Dead [21:11 – END] -The magic mix of engagement that always wins -The truth: your audience isn’t gone — they’re just waiting for better content. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh   Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    26 min

  3. 12/02/2025

    The 3 Non-Negotiables for Coaches Who Want to Grow in 2026

    In Episode 172 of the Best Coach Ever Podcast, we break down the three biggest shifts we’ve seen in the online coaching space this year — and exactly what coaches will need to thrive in 2026. From the rise of AI-generated content to a massive trust gap between coaches and buyers, Lynette is unpacking what’s really happening online and how coaches can stand out in an oversaturated, skeptical market. Lynette shares her behind-the-scenes observations, client data, and the exact strategies she believes will separate the coaches who struggle from the coaches who stay booked out. Whether your business is thriving or barely treading water, this episode gives you the roadmap for building connection, trust, and real demand in the year ahead. If you’re ready to rise above the noise, attract aligned clients, and position yourself for long-term success, this is a must-listen. If you love this episode, don’t forget to leave a 5-star rating and review — it helps the podcast reach more coaches who need it! In this episode, we cover: 1) The State of Coaching in 2025: AI Fatigue & Market Saturation [0:00 – 4:21] -The rise of ChatGPT and generic, robotic content flooding social media. -Why more coaches in the market (and more sameness) is killing connection. 2) The Trust Gap: Why Buyers Are More Skeptical Than Ever [4:22 – 8:13] -Why spammy DMs, recycled content, and past negative experiences erode trust. -Why coaches can no longer rely on being “smart”. 3) 2026 Essential #1: A Human-Centered Social Media Strategy [8:14 – 14:57] -Why you need to break up with template hooks, AI captions, & educational posts. -The shift toward lived experience, storytelling, and “walking the walk” content. 4) 2026 Essential #2: A Direct Message Strategy That Builds Connection [14:58 – 20:44] -Why DM conversations (not cold pitches) are now a major driver of sales and trust-building. -How engagement-bait Stories and intentional conversations warm up buyers faster than posts alone. 5) Why Conversations = Conversions in 2026 [20:45 – 25:40] -Lynette’s own launch stats from conversations she initiated. -Why + how the creators making the most money are consistently engaging 6) 2026 Essential #3: Long-Form Content That Lets People Experience You [25:41 – 30:14] -Why podcasts, webinars, challenges, YouTube, and longer TikToks build trust faster than Reels. -How to turn cold followers into warm buyers who binge your content and convert quickly. 7) Final Thoughts: What Coaches Must Build to Thrive in 2026 [30:15 – END] -The winning trio: human content + real conversations + long-form depth. -Why coaches who embrace transparency, connection, and originality will stand out online. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh   Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    34 min

  4. 11/04/2025

    The Secret to Standing Out on Instagram in 2025: Be a Real Person Again

    In Episode 171 of the Best Coach Ever podcast, Lynette dives deep into one of her favorite topics—Instagram—and unpacks why so much of the platform feels stale right now. If you’ve been doing “everything right” on Instagram (perfect hooks, trending audios, polished B-rolls) but your engagement still feels flat, this episode is your reality check and reset. Lynette explains how the rise of AI and copy-paste content has created a sea of sameness, why “authentic” now matters more than “aesthetic,” and how showing up as your unfiltered self can actually make your business more profitable. From her viral “Tiny Mic” videos to sharing both her million-dollar wins and vulnerable moments online, she breaks down what kind of content is converting best right now—and it’s not what most coaches think. If you’ve been stuck in the content hamster wheel, this episode will help you ditch the formula and find your real voice again. And if you love this episode, don’t forget to leave a 5-star rating and quick review—it’s the best way to support the show and help us keep bringing you real, honest conversations like this one. In this episode, we cover: 1) The Instagram Struggle Is Real [0:00 – 3:42] -Why even “perfect” content doesn’t always perform. -The truth about algorithm fatigue and audience burnout. 2) The Content Problem No One Wants to Admit [3:43 – 6:08] -How AI and regurgitated templates have made social media sound the same. -Why followers are craving originality and human connection again. 3) When Strategy Starts to Backfire [6:09 – 7:42] -How over-strategizing can drain creativity and authenticity. -The tension between “what works” and what actually feels good to post. 4) What’s Really Working on Instagram Right Now [7:43 – 10:32] -Why real, vulnerable, and imperfect content outperforms polished education posts. -How “unfiltered honesty” builds deeper trust and leads to clients. 5) The Tiny Mic Era & Being Bold Online [10:33 – 14:30] -How Lynette’s raw, opinionated “Tiny Mic” videos changed her business. -Why showing your personality—even the strong opinions—makes you magnetic. 6) Sharing Success and Struggle Without Fear [14:31 – 20:10] -The power of documenting your wins publicly (even when it feels scary). -How transparency and vulnerability create real audience loyalty. 7) Bringing the Human Back to Social Media [20:11 – End] -Why “self-documentation” content beats how-to posts every time. -A practical challenge to share real stories instead of recycled tips. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh   Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    26 min

  5. 10/28/2025

    Why Some Coaches Get Faster Success Than Others (it's not about strategy)

    In Episode 170 of The Best Coach Ever podcast, Lynette is back after an unintentional October break — fresh from hosting her six-figure Clients, Cash, and Confidence Challenge, and gearing up to speak at a mastermind retreat in Orlando. This week, we’re diving into a question that so many coaches ask: Why do some people blow up online and hit 15K months in six months, while others are still scraping by after two years? Lynette breaks down the surprising (and deeply human) reasons why results come faster for some — and how to shift your mindset, your message, and your habits to finally see consistent success. This episode is a must-listen for anyone who’s been wondering, “Why not me yet?” If you love this episode, don’t forget to leave a 5-star rating and a quick review. It’s the best way to support the show and help us keep bringing you honest, real talk about what it actually takes to grow online. In this episode, we cover: 1) Life Updates & Setting the Stage [0:00 – 3:12] -Lynette shares what’s been happening behind the scenes: her challenge, launch, and upcoming speaking event. -The question that inspired today’s episode: Why do some coaches skyrocket while others crawl? 2) Strategy Isn’t Everything [3:13 – 6:55] -Why following the “right” plan isn’t a guarantee of fast results. -The 70/30 rule: how execution and understanding matter more than perfect tactics. 3) The Power of Clarity [6:56 – 10:42] -How clear messaging and a simple, tangible offer shorten your sales cycle. -Real-world examples of complex vs. straightforward offers — and why “clear sells faster than clever.” 4) Speed of Implementation [10:43 – 13:58] -Why most people only implement 70% of what their coach tells them. -How comprehension, not just action, determines how well and how quickly results show up. 5) Season of Life & Capacity [13:59 – 16:55] -How time, energy, and personal responsibilities impact your pace of growth. -Why comparing your journey to someone with more time or support is setting yourself up for frustration. 6) Emotional Regulation & Risk Tolerance [16:56 – 21:28] -How resilience, rejection tolerance, and nervous system regulation determine momentum. -The unseen difference between those who bounce back in hours vs. those who spiral for weeks. 7) Faith, Belief & Taking the Leap [21:29 – End] -Why belief in yourself and willingness to act despite fear are the ultimate accelerators. -Courage as “fear in motion” — and how taking bigger leaps signals readiness for bigger results. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh   Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    25 min

  6. 09/30/2025

    Million Dollar Grit: Building a Real Business Without the BS with Julie Chenell

    In Episode 169 of the Best Coach Ever podcast, Lynette sits down with her longtime business coach and mentor, Julie Chenell, to talk about the real path to a sustainable, multi-million dollar business. Spoiler: it didn’t start with aura, vibes, or a viral funnel. It started with blogging in 2007 to cope with postpartum depression. Julie unpacks the 10-year foundation that led to her $20M+ empire—before the world even knew her name—and explains why most entrepreneurs are chasing the wrong problems, panicking too early, and glamorizing burnout. This episode is a must-listen if you’re craving business advice that actually makes sense, from someone who’s built stable income, strategic systems, and real longevity in the online space. If you're over the "just raise your rates, babe!" business advice, and want the truth about how to make money without melting your nervous system—this one’s for you. If you love this episode, don’t forget to leave a 5-star rating and a quick review. It's the best way to support the podcast and help us keep bringing you real, honest convos like this one. In this episode, we cover: 1) Julie’s “Normal but Legendary” Origin Story [0:00 – 7:28] -From blogging as a stay-at-home mom in 2007 to a $20M+ business empire. -How Julie’s quiet resilience, not flashy tactics, shaped her long-game success. 2) Why “Follow the Problem” Is the Strategy That Always Works [7:29 – 13:42] -How solving real problems (not just building pretty brands) led to her first $300/week. -The Blogspot-to-WordPress migration post that accidentally built her first funnel. 3) Same Skills, New Price Tag: How She Scaled Her Services [13:43 – 19:11] -Why repositioning your offer (not reinventing yourself) can 10x your income. -The evolution from blog design → website builds → sales funnels & $20K projects. 4) Grit > Vibes: How She Went from $20K to $96K in a Month [19:12 – 25:00] -The truth about her first course launch—and why she still added 1:1 coaching. -The danger of scaling too fast without a stable foundation. 5) Million Dollar Grit (The Book & The Lessons That Matter Most) [25:01 – 32:08] -Why Julie’s book skips the “highlight reel” years—and focuses on the hard-earned habits. -The overlooked skills that actually lead to 7-figure success (spoiler: not more certifications). 6) Business Apocalypse & the Fall of Fluffy Coaching [32:09 – 39:38] -Why “charging your worth” is bad advice and culty vibes aren’t a strategy. -The 2020–2023 reckoning that revealed who built real businesses… and who didn’t. 7) Say Yes Fast & Learn as You Go [39:39 – End] -Why overthinking is killing your momentum—and how action builds clarity. -The final lesson: you don’t need a perfect plan, just the willingness to figure it out. Connect with Julie: Website: https://juliechenell.com/ Instagram: https://www.instagram.com/juliecchenell Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh   Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    49 min

  7. 09/23/2025

    Why Coaching Businesses Fail in the First Year

    In Episode 168 of the Best Coach Ever podcast, we're diving into an honest episode that might sting a little—but in the best, most empowering way. If you’ve ever wondered “Is this actually going to work for me?”, this one’s for you. We pull back the curtain on the tough (but common) reasons why so many coaching businesses never make it past the 12-month mark—and why it doesn’t have to be that way for you. Whether you’re just starting out, stuck in a dip, or doubting yourself because your Reels are flopping and your DM’s are dry—this episode will help you spot the sneaky traps holding you back and light a fire under your commitment. From half-committed energy and obsession with vanity metrics, to shiny-object pivots and resistance to video content—this is your straight-shooting blueprint to stop self-sabotaging and start gaining traction. And yes, we’re talking about the ice cube melting analogy. Again. Because it still applies. In this episode, we cover: 1) The #1 Reason Coaching Businesses Flop Early [0:00 – 5:58] -Why "dipping your toe in" is killing your momentum—and your confidence. -The difference between trying to get lucky and deciding to make it work. 2) Obsessing Over Reels and Reach? Stop It. [5:59 – 12:45] -Why the content that gets the most likes is often not the content that books clients. -What to focus on instead of chasing viral videos and follower counts. 3) The Pivot Trap: Changing Directions Too Soon [12:46 – 19:22] -How constant niche hopping and offer tweaking erodes your results. -The power of strategic consistency and letting your plan actually work. 4) How Long It Actually Takes to See Results [19:23 – 25:57] -The 32-degree room metaphor (aka the slow burn of business momentum). -Why giving up too soon is the biggest dream killer—and how to hold on longer. 5) The Harsh Truth About Showing Up Online [25:58 – 32:11] -Why video content (yes, of your actual face) isn’t optional anymore. -The real reason people aren’t hiring you—and how to build trust that converts. 6) Are You Sabotaging Your Own Success Without Realizing It? [32:12 – 37:15] -Why trying and failing over and over erodes your self-belief over time. -The case for mentorship, strategy, and doing it right before you burn out for good. 7) Final Thoughts: What Needs to Shift Right Now? [37:16 – END] -Lynette’s honest pep talk for anyone who’s on the brink of giving up. -Where to ask for help, where to double down, and how to turn it all around. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh   Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    40 min

  8. 09/16/2025

    How Overthinking + "Planning Mode" Are Keeping You Stuck (+ How to STOP)

    In Episode 167 of the Best Coach Ever podcast, we’re diving headfirst into a struggle so many aspiring coaches and perfectionists deal with: the endless loop of overthinking, planning, and research mode that’s secretly sabotaging your progress. Lynette shares candid stories from her business (and fitness!) journey—including how she almost didn’t record this episode because of a broken mic—and uses her own messy action as the perfect backdrop for today’s lesson. From dopamine-fueled planning sessions to the trap of perfecting a content calendar that never gets posted, this episode is your tough-love reminder that doing the thing beats planning the thing every single time. If you’ve ever said, “I just need to get everything ready first,” or stayed stuck tweaking a website for six months—this one’s calling you out, but with love. Tune in to learn how to finally break out of the perfectionism spiral, take action now, and start building the confidence that only comes from doing. Even if it’s messy. Especially if it’s messy. In this episode, we cover: 1) Why You’re Addicted to Planning Mode [0:00 – 6:17] -Planning triggers dopamine and gives a false sense of progress -How I stayed “busy” all of 2022 planning weight loss… and gained 10 pounds instead 2) Overthinking vs. Action: The Business Growth Killer [6:18 – 11:32] -What fear of getting it wrong can lead to -A virtual event that nearly got scrapped being stuck in the “what if it fails” loop 3) Execution > Education: Learning by Doing [11:33 – 17:08] -Why I hired an expert for an expensive intensive to get out of my own head -The real cost of overthinking while you wait for perfection 4) Confidence Comes from Follow-Through [17:09 – 22:54] -What happens when you don’t follow through on your plans -How hiring a coach rebuilt my self-trust  5) How to Stop Overthinking and Start Winning  [22:55 – END] -How progress comes from taking messy action, not waiting for perfect strategy -Why you’ll figure things out faster in motion than you ever will standing still Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh   Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    26 min
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About

I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and productivity as a CEO, you’re in the right place!

Information

  • Creator
    Lynette Marie Hoyle
  • Years Active
    2021 - 2025
  • Episodes
    174
  • Rating
    Clean
  • Copyright
    © 2025 The Best Coach Ever Podcast
  • Show Website
    The Best Coach Ever Podcast

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