The Best Coach Ever Podcast

Lynette Marie Hoyle
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I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and productivity as a CEO, you’re in the right place!

  1. 23H AGO

    Your Buyer Doesn't Believe in You Because YOU Don't Believe in You... Fix That Today.

    In Episode 179 of the Best Coach Ever podcast, we’re diving into something a little different — a raw audio pulled directly from a private group coaching session that clients said they needed to hear. If you’ve ever felt like you’re doing everything “right” — posting consistently, using the hooks, following the templates — but sales still feel slow or inconsistent, this episode will hit. Because the missing piece might not be your strategy…It might be your conviction. We’re talking about the subtle energy shift between going through the motions and showing up like a leader. Why confidence has to come before results (not after). And how a lack of internal belief quietly sabotages your content, sales calls, and growth. If you’ve been hiding, shrinking, or waiting for proof before you step fully into your leadership — this one’s for you. If you love this episode, don’t forget to leave a 5-star rating and a quick review. It’s the best way to support the podcast and help us keep bringing you real, honest convos like this one. In this episode, we cover: Why Strategy Alone Isn’t Enough [0:00 – 1:30]  -Why even the best systems won’t convert without confidence behind them.  -The overlooked factor that drives sales beyond templates and tactics. The Pattern Lynette Noticed in Clients [1:31 – 3:00]  -Coaches nurturing strategy but neglecting conviction.  -How low confidence subtly impacts results. The Confidence Loop That Keeps You Stuck [3:01 – 4:30]  -How showing up with reserved, hesitant energy repels buyers.  -Why waiting for proof before believing in yourself backfires. What Unconvicted Energy Looks Like Online [4:31 – 6:00]  -Content that feels scripted, passive, or vague.  -How buyers sense uncertainty in your messaging and sales calls. Why Leadership Is a Decision (Not a Milestone) [6:01 – 7:30]  -You don’t need clients to “earn” the right to lead.  -Standing 10 toes down in what you believe before results validate you. The Real Reason Content “Pops Off” [7:31 – 9:00]  -Conviction and confidence as the true differentiators in crowded markets.  -Why bold leadership energy converts more than perfect hooks. The Energy Shift That Changes Sales [9:01 – END]  -Moving from “I hope this works” to “This is going to work.”  -How internal belief transforms DM conversations and buying decisions. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    11 min

  2. FEB 24

    Why Coaches Get Stuck at $5k-$15k Months

    In Episode 178 of the Best Coach Ever podcast, we’re diving into the messy middle of business — that frustrating stage where you’re making money… but it feels wildly inconsistent. One month you’re celebrating 15K. The next month you’re panic-refreshing Stripe. If you’re stuck between 5K–15K months and wondering why business still feels stressful (even though it’s technically “working”), this episode breaks down exactly what’s happening — and what needs to change to create predictable, sustainable growth. We’re talking about the difference between lucky sales spikes and real systems, why survival-mode decisions keep you stuck, and the three core systems you need to finally smooth out your revenue. If business feels like a roller coaster right now, this episode will show you how to step off the ride and start building stability instead. If you love this episode, don’t forget to leave a 5-star rating and a quick review. It helps the podcast reach more coaches who need this message. In this episode, we cover: The Messy Middle: When Business “Works” But Feels Unstable [0:00 – 3:00]  -Why 5K–15K months are often the hardest phase of growth.  -How income inconsistency creates stress, even when revenue looks decent. The Emotional Toll of Revenue Roller Coasters [3:01 – 6:00]  -How unpredictable income triggers survival-mode decision making.  -Why you start second-guessing pricing, offers, and your niche. Client Acquisition Events vs. Client Acquisition Systems [6:01 – 9:00]  -The difference between lucky sales spikes and repeatable systems.  -Why viral reels, referrals, and random DMs aren’t sustainable growth plans. Why Revenue Feels Random (Even When You’re “Doing Everything Right”) [9:01 – 12:00]  -How relying on hope and algorithm luck keeps you stuck.  -Why you don’t feel in control of your income yet. System #1: Controlled Visibility [12:01 – 14:00]  -Building predictable audience growth instead of chasing virality.  -Creating consistent lead flow you can actually measure. System #2: Predictable Conversations [14:01 – 17:00]  -Why conversations are the real currency of coaching sales.  -How to intentionally generate DMs and booked calls (without cold pitching). System #3: Planned Selling & Tracking What Converts [17:01 – 20:00]  -Using recurring sales mechanisms like webinars and funnels.  -Tracking conversion data so revenue becomes scalable & not stressful. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    21 min

  3. FEB 17

    3 Ways I've Failed in the Last 6 Months (+ how I made them my catalyst)

    In Episode 177 of the Best Coach Ever podcast, Lynette gets radically honest about something most entrepreneurs avoid talking about: failure. Over the last several months, she faced three moments that felt like massive flops — a high-level client leaving, sales calls tanking after a price increase, and a paid masterclass underperforming after a $10,000 ad spend. Instead of spiraling (okay… maybe spiraling a little), she chose to turn each setback into a catalyst. This episode is a masterclass in emotional resilience, leadership, and what it actually looks like to level up in business — not when everything is going well, but when it absolutely isn’t. If you’ve ever felt rejected by a client, questioned your pricing, or watched a launch flop in real time, this one will hit home. If you love this episode, don’t forget to leave a 5-star rating and a quick review. It’s the best way to support the podcast and help us keep bringing you honest, behind-the-scenes conversations like this one. In this episode, we cover: When a Top Client Leaves: The Wake-Up Call I Didn’t Want [0:00 - 5:15]  -A long-term, high-performing client chooses another coach — and why it stung.  -The uncomfortable truth: I was playing small and not building “bigger rooms.” Playing Small vs. Building Bigger Rooms [5:16 - 10:45]  -How self-doubt and identity kept me coaching only beginner-level clients.  -The decision to raise the ceiling on every offer and expand my capacity as a leader. Raising My Prices and Immediately Hearing “No” [10:46 - 16:20]  -Increasing my 1:1 coaching to market value… and losing sales calls because of it.  -How lack of conviction (not price) was the real problem. The Leadership Reframe: Failure as Feedback [16:21 - 20:30]  -Investigating what didn’t work instead of burning it all down.  -Why strong leaders feel the feelings — but move anyway. The $10,000 Masterclass That Underperformed [20:31 - 24:30]  -Testing a new webinar strategy that didn’t align with my instincts.  -The emotional hit of failing publicly — and financially. Trusting My Gut & Rebuilding From Scratch [24:31 - 27:45]  -Reworking the entire masterclass in days and returning to what works.  -How that “flop” became my best-performing webinar ever. The Real Lesson: Success Is a Decision, Not a Feeling [27:46 - 30:00]  -Why your response to failure defines your growth.  -Choosing resilience, tenacity, and forward motion — every single time. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    30 min

  4. FEB 10

    How to Get People to *Actually* DM You

    In Episode 176 of the Best Coach Ever podcast, Lynette is pulling back the curtain on one of the biggest mindset shifts she’s made in her content strategy over the last year—and why it’s completely changed the way her audience engages (and buys). After an unintentional podcast break and a very real, very honest reflection on perfectionism, Lynette dives into the concept she’s been drilling into her clients lately: engagement bait. Not the spammy “comment YES if you agree” kind—but intentional, conversation-driven content that turns passive viewers into real humans in your DMs. This episode is a must-listen if you’re tired of chasing views, going viral with nothing to show for it, or feeling like your content is polished but flat. Lynette breaks down why conversation now converts better than visibility, how to stop treating Instagram like a broadcast channel, and what actually gets people talking back to you online in 2025. If your engagement feels dry, your DMs are quiet, or your content just isn’t leading to clients anymore—this episode will completely reframe how you think about social media. If you loved this episode, don’t forget to leave a 5-star rating and a quick review. It’s the easiest way to support the podcast and help more coaches find these honest, behind-the-scenes conversations. In this episode, we cover: 1) A Real Talk Reset: Perfectionism, Consistency & Showing Up Anyway [0:00 – 2:45] -Why waiting for “perfect” content is one of the fastest ways to disappear online. -How consistency (not polish) has driven real revenue and results in Lynette’s business. 2) What “Engagement Bait” Actually Means (And What It’s NOT) [2:46 – 6:00] -The difference between low-quality engagement farming and real conversation starters. -Why traditional CTAs no longer work the way they used to. 3) Why Visibility Isn’t Converting Like It Used To [6:01 – 9:30] -The hard truth about viral content, views, and why they often don’t lead to sales. -Why conversation has become the real currency on social media. 4) The Shift From Broadcasting to Conversing Online [9:31 – 13:15] -Why overly educational, “talking at your audience” content is falling flat. -How content that makes people feel seen creates stronger engagement and trust. 5) Creating Content That Calls People Forward [13:16 – 16:45] -How to spark comments by naming thoughts your audience already has. -Why relatability alone isn’t enough—insight and reflection matter more. 6) Low-Stakes Engagement That Actually Works [16:46 – 19:00] -Examples of fun, easy prompts that audiences want to respond to. -How lifestyle-based engagement builds familiarity without forcing a sales angle. 7) How Casual Conversation Leads to Clients (Without Forcing It) [19:01 – 21:00] -Why most client relationships start with non-business conversations. -How trust, familiarity, and connection make higher-stakes conversations easier later. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh  Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    22 min

  5. JAN 13

    My Husband Hired a Fitness Coach... Here's What Made Him *actually* Buy

    In Episode 175 of the Best Coach Ever podcast, we’re getting scrappy in the best way possible. Recorded straight from Lynette’s kitchen table, this episode breaks down a real-life buying decision that reveals exactly why clients choose one coach over another. Using her husband’s experience interviewing multiple fitness coaches, Lynette pulls back the curtain on what really matters to buyers—from how they search for coaches on Instagram, to why follower count can actually repel the right client, to what makes a sales call convert (or completely flop). If you’ve ever wondered why someone booked a call but didn’t buy—or why you’re being overlooked despite being “qualified”—this episode will change how you see marketing and sales forever. If you want to attract better-fit clients, sell with confidence, and stop overthinking your credentials, this episode is for you. If you love this episode, don’t forget to leave a 5-star rating and review—it’s the easiest way to support the show and help more coaches find these conversations. In this episode, we cover: 1) Scrappy Mode & Why This Episode Matters [0:00 – 3:10] -Recording imperfectly to keep momentum and take messy action. -Why this real-life example reveals how buyers actually make decisions. 2) How Buyers Search for Coaches Online [3:11 – 7:05] -Why people search Instagram by identity and goals—not credentials. -The importance of niche language and clearly stating who you help. 3) Values, Vibes & Relatability Sell First [7:06 – 11:20] -How shared lifestyle, values, and personality create instant trust. -Why “aspirational” branding can repel the right buyer. 4) Why Big Followings Can Be a Turnoff [11:21 – 14:55] -The assumption that big audiences mean less personal attention. -Why intimacy and access matter more than perceived authority. 5) Where the First Sales Call Went Wrong [14:56 – 18:45] -Over-explaining processes instead of selling the outcome. -How lack of leadership on a sales call kills buyer confidence. 6) What a High-Converting Sales Call Looks Like [18:46 – 22:40] -Asking better questions and letting the client do the talking. -Clearly connecting your expertise to the client’s desired outcome. 7) The Real Reason Clients Say “Yes” [22:41 – 25:00] -Why confidence and clarity matter more than credentials. -How emotional connection + sales leadership close the deal. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    25 min

  6. 12/16/2025

    The RIGHT Way to Use ChatGPT in Your Coaching Business to Be A Better Coach + Make More Money

    In Episode 174 of the Best Coach Ever podcast, we pull back the curtain on how Lynette actually uses AI in her business—and just as importantly, how she doesn’t. This episode is a must-listen for coaches who feel overwhelmed by AI hype, confused about how to use tools like ChatGPT responsibly, or worried about sounding like a robot online. We break down why letting AI write your captions, DMs, or client responses is a fast track to losing trust, and instead share how to use AI as a second brain to think better, move faster, and support clients more deeply—without sacrificing authenticity. From content creation to client coaching, curriculum building, and decision-making, this episode is a practical, grounded guide to using AI in a way that actually improves your business (and your sanity). If you want to leverage AI without turning your brand into generic slop, this episode will completely change how you think about it. If you love this episode, don’t forget to leave a 5-star rating and a quick review. It’s the best way to support the podcast and help us keep bringing you honest conversations about your coaching business. In this episode, we cover: 1) Why AI Is Not Your Caption Writer or Therapist [0:00 – 5:10] -Why AI-written captions are painfully obvious—and why that gap will only grow. -The danger of using AI as emotional validation instead of real support. 2) Using AI as a Second Brain (Not Your Actual Brain) [5:11 – 9:45] -How Lynette uses AI to improve thinking, decision-making, and speed. -Why the CEO still has to be you—not ChatGPT. 3) Using AI for Better Content (Without Killing Your Voice) [9:46 – 15:30] -Why Lynette prefers Claude over ChatGPT for content support. -Using AI to organize, refine, and sharpen ideas you already have. 4) Editing Content & Talking Head Videos with AI [15:31 – 19:50] -How AI helps identify buried leads and unclear messaging. -Ruthlessly tightening talking head videos for stronger retention. 5) Using AI to Elevate Client Coaching & Accountability [19:51 – 24:40] -Recording, transcribing, and summarizing coaching calls for better follow-through. -Helping clients actually apply coaching instead of forgetting it. 6) Using AI for Better Client Communication & Conflict Interpretation [24:41 – 28:10] -Using AI to interpret tricky client messages without getting defensive. -how to stay neutral, supportive, and solution-focused as a coach. 7) Building Curriculum, Resources & Trainings Faster with AI [28:11 – END] -How to create templates, workshops, and tools in minutes vs. weeks. -How to Improve curriculum clarity and implementation using AI feedback loops. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    32 min

  7. 12/09/2025

    How to Revive + Re-Engage a Dead Instagram Audience

    In Episode 173 of the Best Coach Ever podcast, we’re tackling the ego-bruising issue so many coaches whisper about but rarely admit out loud: your Instagram audience might be dead. Like… no views, no DMs, no likes, no pulse. Lynette delivers the tough love and the real strategy — not the “maybe I’m shadowbanned” conspiracy theories. We break down why engagement actually dipped, what kind of content your audience is begging you to make, and how to get people caring, watching, and responding again. If you’ve been spiraling about the algorithm, convinced no one likes you anymore, or wondering if you should burn your whole account down… breathe. This episode is your revival kit. If you love this episode, don’t forget to leave a 5-star rating and review — it helps the podcast reach more coaches who need it! In this episode, we cover: 1) The Myth of Being “Shadowbanned” [0:00 – 3:40] -What “I’m shadowbanned” is usually code for -How the algorithm reacts to what you’ve trained it to think about your content. 2) What a “Dead Audience” Actually Looks Like [3:41 – 6:18] -The telltale signs your followers have checked out -How your content ends up in the algorithm graveyard. 3) Why Educational Content Isn’t Cutting It Anymore [6:19 – 10:02] -The types of posts that are putting your audience to sleep. -The rising demand for dimension — real opinions, real life, and real personality. 4) Reviving Your Feed With Content People Actually Want [10:03 – 13:26] -What to share to make people care again. -Why “walking the walk” content builds more trust than perfect coach-speak ever will. 5) Your Instagram Stories Need a Glow-Up [13:27 – 17:08] -Why people watch Stories religiously… but only if your Stories don’t bore them -How low Story engagement tanks your future reach 6) The Power of Engagement-Bait (The Fun Kind) [17:09 – 21:10] -Using nosy, low-effort prompts that fire up your DMs. -How a simple DM strategy took one client from 40 views to 400 in a week. 7) How to Officially Bring Your Audience Back From the Dead [21:11 – END] -The magic mix of engagement that always wins -The truth: your audience isn’t gone — they’re just waiting for better content. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh   Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    26 min

  8. 12/02/2025

    The 3 Non-Negotiables for Coaches Who Want to Grow in 2026

    In Episode 172 of the Best Coach Ever Podcast, we break down the three biggest shifts we’ve seen in the online coaching space this year — and exactly what coaches will need to thrive in 2026. From the rise of AI-generated content to a massive trust gap between coaches and buyers, Lynette is unpacking what’s really happening online and how coaches can stand out in an oversaturated, skeptical market. Lynette shares her behind-the-scenes observations, client data, and the exact strategies she believes will separate the coaches who struggle from the coaches who stay booked out. Whether your business is thriving or barely treading water, this episode gives you the roadmap for building connection, trust, and real demand in the year ahead. If you’re ready to rise above the noise, attract aligned clients, and position yourself for long-term success, this is a must-listen. If you love this episode, don’t forget to leave a 5-star rating and review — it helps the podcast reach more coaches who need it! In this episode, we cover: 1) The State of Coaching in 2025: AI Fatigue & Market Saturation [0:00 – 4:21] -The rise of ChatGPT and generic, robotic content flooding social media. -Why more coaches in the market (and more sameness) is killing connection. 2) The Trust Gap: Why Buyers Are More Skeptical Than Ever [4:22 – 8:13] -Why spammy DMs, recycled content, and past negative experiences erode trust. -Why coaches can no longer rely on being “smart”. 3) 2026 Essential #1: A Human-Centered Social Media Strategy [8:14 – 14:57] -Why you need to break up with template hooks, AI captions, & educational posts. -The shift toward lived experience, storytelling, and “walking the walk” content. 4) 2026 Essential #2: A Direct Message Strategy That Builds Connection [14:58 – 20:44] -Why DM conversations (not cold pitches) are now a major driver of sales and trust-building. -How engagement-bait Stories and intentional conversations warm up buyers faster than posts alone. 5) Why Conversations = Conversions in 2026 [20:45 – 25:40] -Lynette’s own launch stats from conversations she initiated. -Why + how the creators making the most money are consistently engaging 6) 2026 Essential #3: Long-Form Content That Lets People Experience You [25:41 – 30:14] -Why podcasts, webinars, challenges, YouTube, and longer TikToks build trust faster than Reels. -How to turn cold followers into warm buyers who binge your content and convert quickly. 7) Final Thoughts: What Coaches Must Build to Thrive in 2026 [30:15 – END] -The winning trio: human content + real conversations + long-form depth. -Why coaches who embrace transparency, connection, and originality will stand out online. Connect with Lynette: Instagram: https://www.instagram.com/lynettemarieh   Fitness Coaching Business Accelerator: https://fcbaprogram.com The Wellness CEO Mastermind: https://wcmprogram.com

    34 min
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4.9
out of 5
129 Ratings

About

I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and productivity as a CEO, you’re in the right place!

Information

  • Creator
    Lynette Marie Hoyle
  • Years Active
    2021 - 2026
  • Episodes
    179
  • Rating
    Clean
  • Copyright
    © 2026 The Best Coach Ever Podcast
  • Show Website
    The Best Coach Ever Podcast

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