119 episodes
The Best Coach Ever Podcast Lynette Marie Hoyle
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- Business
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4.9 • 123 Ratings
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I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and productivity as a CEO, you’re in the right place!
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How to Find Leads in Your Current Audience *Today*
I’m cutting right to the chase: If you’re an online coach who applies what I’m teaching in this episode, you WILL make money.
The lead generation tactics I’m sharing are typically reserved for the clients inside my coaching programs, but today? You’re getting it all for FREE.
You’ll learn how to find leads in your CURRENT Instagram audience (yes, even if you have a small audience) and earn new clients. This episode is full of action steps you can take right away, so be prepared to get to work.
You can thank me later when your client roster is bursting at the seams.
In this episode, I cover:
Why you should reconnect with people who have inquired about your coaching, applied and ghosted, or worked with you in the past [4:50]
Reviewing comments + likes on previous posts and looking for trends [8:25]
How to NOT make it weird when you DM someone you don’t know on Instagram [9:30]
Checking your follower list to find new people to follow + engage with [11:45]
Running polls on Instagram Stories + engaging with the people who respond [12:50]
What is lacking or missing in most people’s lead generation efforts [16:30]
Using a free resource (that is ACTUALLY helpful!) to connect with new leads [18:20]
Why we can’t always wait for leads to come to us and should harness the power of manual lead generation tactics regularly [22:40]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214 -
What to Do When Your Mindset Sucks
Today’s episode is all about how to work through a mental funk and make your way to the other side – even if it feels like you’ll be stuck forever.
To be totally honest, this episode was inspired by my personal life… March was ROUGH for me mentally, and I’m just now starting to feel better. So, if you’re interested in the things I did to help me improve my mindset and start to feel more hopeful, positive and encouraged, you’re in the right place!
Don’t worry, you won’t find any toxic positivity here – I promise. Instead, I’m being 100% candid about how tough entrepreneurship can be and how to handle the days, weeks or months when everything feels challenging (or completely impossible). You WILL get through it, my friend! Keep going.
In this episode, I cover:
How lonely and isolating it can be to feel like you’re struggling in business [5:30]
The truth about how I’ve been feeling lately (hint: NOT GOOD lol) [8:55]
What I’ve come to believe about entrepreneurship – and why I was 100% wrong about it in the past [11:45]
Recognizing that thoughts and feelings are not necessarily indicative of reality [13:20]
The journaling practice that helps me separate fact from fiction and feel more peaceful, hopeful and grounded [17:00]
Getting support from other people when you’re stuck in a negative headspace [18:05]
The importance of creating + sticking to healthy, supportive daily routines [23:45]
What can happen when you surround yourself with optimism, creativity, encouragement and hope [29:00]
The message I hope you take away from this podcast episode above all else [33:20]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214 -
How to Hit $10k on Replay as an Online Coach
If you want to hit $10k months in your online coaching business CONSISTENTLY, you’re in the right place.
This episode is all about creating + implementing the systems, processes and practices that make $10k months your new normal. You’ll learn why having a reliable lead generation strategy is essential, what to focus on BEFORE developing a secondary offer, how strategically launching your offers can unlock a new level of predictability in your business, and so much more.
Sure, you *might* have a $10k month every now and then WITHOUT doing what I’m sharing today – but if you want WAY more control over your income and to hit $10k on replay? This one’s for you.
In this episode, I cover:
Why many online coaches struggle to make money consistently month to month [4:05]
How a solid lead generation system can radically change the trajectory of your online coaching business [6:30]
A sneak peek into my Lead Generation 101 training that I’m sharing inside the Failproof Launch Blueprint [8:05]
Why I recommend filling up your highest-ticket offer (like 1:1 coaching) *BEFORE* trying to create + sell a low-ticket offer [10:20]
The best reason to create a secondary offer as an online coach + how to ensure it helps you scale your business [14:20]
Learning how to sell *WELL* in 2019 + how it took my business to the next level [17:30]
The importance of creating a sales plan + setting sales goals to reverse-engineer the process of getting to $10k months [20:35]
How having a repeatable launch process + plan creates predictability, safety and security in your online coaching biz [24:05]
THE FAILPROOF LAUNCH BLUEPRINT: https://go.lynettemariefitness.com/failproof-launch-blueprint
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214 -
Cycle-Syncing... Your Business? How + Why To Do It
Yep, we’re going there – this episode is all about how to sync your business to your menstrual cycle and why you might want to try it.
You’ll learn why understanding the 4 different phases of your cycle + how they typically impact you can not only help you FEEL better but also make it MUCH easier to build or grow your online coaching business.
I’m sharing anecdotal evidence from my personal experiences (for example, there’s a very good reason I do NOT trust my thoughts during the last week of my luteal phase) and explaining how you can structure your business to accommodate your body’s natural hormonal fluctuations.
Even if you’re skeptical about cycle-syncing and its efficacy, I encourage you to give this episode a chance – you might be surprised at how useful it can be for you!
In this episode, I cover:
What “cycle-syncing” is and why this has gained popularity in the online health + fitness coaching space [2:50]
Why planning my work calendar around my menstrual cycle + hormonal fluctuations has been a total GAME-CHANGER for me [6:10]
The 4 different phases of the menstrual cycle and how you will typically feel during each of them [8:00]
Why trying to “muscle through” and fight against your natural, biological tendencies isn’t a great long-term strategy [12:25]
“Proving” to myself that there’s *really* something to this cycle-syncing thing [14:00]
What I do in business during my menstrual phase (hint: NO LIVE EVENTS!) [15:35]
Why I call the follicular phase “the party phase” and how I show up in my business during this time [19:00]
How I usually feel during ovulation and why I try to take advantage of this phase [22:00]
What I notice during my luteal phase and why I tend to pull back when I’m in it [25:20]
How I approach the LAST week of my luteal phase personally + professionally [32:30]
Why understanding my hormones has helped me give myself guilt-free permission to do what feels best for me [35:30]
Starting your own cycle-syncing journey if you haven’t already [37:25]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214 -
How to Make Over $75k EXTRA Revenue This Year Through Launching
How much additional money could you make as an online coach from incorporating strategic launches throughout the year?
Spoiler alert: A LOT. Like, more than $75k… if you know what you’re doing.
In today’s episode, I’m sharing *REAL* numbers based on *REAL* launches from a client of mine – and these results aren’t uncommon for the women in my coaching programs when they apply what I teach.
You’ll see what can happen when you have a PROVEN launch strategy that you can replicate over and over again. The best part? The more you launch, the better you get at it, and the better your results will be.
In this episode, I cover:
How I define launching and examples of launches I’ve hosted recently [2:40]
Why launches are SO effective at filling seats in coaching programs and generating $$$ QUICKLY [4:35]
Making $7,200 when you launch your 1:1 coaching at the end of April (after completing my Failproof Launch Blueprint program) [8:20]
Using your launch strategy to launch a low-ticket 6-week challenge in May and generating another $2,200 [12:00]
Upselling 4 people from your challenge into private coaching and bringing your May sales total to about $7,000 [13:00]
Why dedicated launch periods allow you to take breaks from pitching, promoting and selling on social media daily (or even weekly) [14:00]
Hosting a 1:1 coaching launch in July after bumping up your rates (and making a whopping $13,500) [16:15]
The reasons launches work so much better than trying to pitch and sell your offer daily in a more casual way [17:30]
A low-ticket September challenge that generates about $3,700 and brings in 7 new 1:1 clients – that’s another $10,500 in sales [20:35]
How using a proven launch strategy makes it easy to accurately map out and predict your annual income [22:50]
An October private coaching launch that generates $15,000 in sales [26:15]
Launching a 4-day Black Friday sale in November and making a quick $12,300 [26:45]
Doing the math: $75,000 from your launch efforts in less than a year [28:25]
How to get on my Failproof Launch Blueprint waitlist (which means you’ll get a pretty sweet discount) [31:05]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214 -
How to Have a Sold-Out Launch
Having a sold-out launch doesn’t require a massive audience or ads – but it DOES require you to do the 4 things I’m outlining in this episode.
Today, I’m sharing the *EXACT* things I do every.single.time I launch (and what I teach my clients inside my coaching programs). You’ll learn why it’s essential to create a clear offer that yields specific results, build an audience + generate leads, help your audience feel safe + certain about you/your offer, and pitch + sell EFFECTIVELY.
And I’m not just telling you WHAT to do – I’m also diving into the HOW + WHY.
Plus, I’m giving you a sneak peek at a brand new offer I’m rolling out VERY soon… if you want to enroll at a discounted rate before it officially launches on April 8th, DM me on Instagram @lynettemarieh!
In this episode, I cover:
What a launch is + what it can include – and the new offer *I* am launching soon! [4:10]
How I approached my most recent launch for FCBA (my 4-month group coaching program, the Fitness Coaching Business Accelerator) [5:20]
The two main reasons I still do dedicated 1-2 week launches for evergreen programs that are *technically* always open for enrollment [6:55]
Why it’s harder to fill coaching programs now than it used to be and how launching the RIGHT way can make the sales process MUCH easier [9:45]
A sneak peek at what I’m sharing in my BRAND NEW, one-time-only offer, The Failproof Launch Blueprint [13:50]
The many reasons a clear, specific offer with tangible outcomes/results is a MUST if you want to have a successful, highly profitable launch [14:50]
How I promote FCBA and why it helps the right people get inside + get results [20:40]
The importance of building an audience + generating leads BEFORE you launch [23:20]
Why building a runway prior to launching is ESSENTIAL to a successful launch [28:30]
Putting yourself in the position of a buyer to better predict/understand what your ideal clients might need to move forward with your offer [31:05]
Helping your audience feel safe + certain about you/your offer [33:45]
Why I don’t believe it’s possible to give away too much for free [39:50]
Showing that your programs/offers are highly effective and have “worked” for others – or yourself (hint: people LOVE social proof) [42:40]
Why it’s essential for online coaches to know how to sell + pitch WELL [45:10]
Connect with Lynette:
Instagram: https://www.instagram.com/lynettemarieh
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214
Customer Reviews
Incredible Insights!
This podcast is PURE GOLD! Lynette is so real about business and shares practicle tips to make starting and growing a coaching business on your terms EASY!
An Inspiration to Women of All Ages
UPDATED: The Best Coach Ever podcast is SO helpful for those who are wanting to get started in the coaching industry. Whether you are a fitness coach (where Lynette specializes) or any other life/wellness/business coach, you are bound to learn something from her podcast. The coaching tips that she provides have made a huge difference in my mindset and can’t wait to see how they benefit me once I officially launch my coaching biz. Thank you Lynette!
INITIAL: I’ve been working with Lynette since 2018, by choice, because her tactics work! She cuts the fluff, gets down to the root of things, and helps women kick the “all or nothing” mindset that often leads to a failed diet over and over again. Her signature program, Balance and Thrive, has changed over a thousand lives already and this podcast is going to change even more! This podcast is for you if: - You’ve been struggling to lose weight - You have an all or nothing mindset around food - You’ve been yo-yo dieting for years - You love cats 😻 - If you just enjoy a fun, down-to-earth podcast that speaks the truth In this podcast she talks about life, love, health and fitness, building a thriving online coaching business, and so much more!
Absolutely Obsessed!
I’ve never felt so connected to someone I’ve never met. Lynette expresses herself so well and gets down the nuts and bolts of being a coach. So helpful and encouraging! Love love love this podcast!