EOS for a Better Business, Better Life

EOS Implementers Debra Chantry-Taylor, Adam Harris, business owners and experts!

EOS, The Entrepreneurial Operating System, can truly change your life by helping you live a better life by creating a better business. Are you doing what you love, with people you love, making a huge difference, being compensated appropriately, with time to pursue other passions? As a Certified EOS Implementer, my passion is helping Entrepreneurs & their leadership teams lead a better life through Traction. Join me on the podcast as I chat to those who have done this or experts who can help you... Learn from those who have built a life they truly love, through creating a better business.

  1. Sarah Thomas: Turning Clicks into Customers Beyond the Inbox

    3D AGO

    Sarah Thomas: Turning Clicks into Customers Beyond the Inbox

    In this week’s episode of Better Business, Better Life, host Debra Chantry-Taylor chats with Sarah Thomas, an email marketing automation expert who reveals how smart, personalised emails can outperform social media and transform customer relationships.  Sarah shares her journey from managing data systems at Debenhams to helping businesses craft meaningful automations, from welcome sequences to post-purchase follow-ups and re-engagement campaigns. She explains why success isn’t about list size, but about clean data, segmentation, and connection.  Listeners will learn how to audit their customer journeys, implement high-performing automations, and focus on metrics that truly drive conversions. With open rates up to 40%, compared to social media’s 3%, Sarah proves that email remains the most powerful tool for turning subscribers into loyal customers.  If you’re ready to ditch generic blasts and start building relationships that convert, this episode is your step-by-step guide.        CONNECT WITH DEBRA:         ___________________________________________         ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner  ►Connect with Debra: ⁠debra@businessaction.com.au ⁠  ►See how she can help you: https://businessaction.co.nz/  ►Claim Your Free E-Book: https://www.businessaction.co.nz/free-e-book/ ____________________________________________          GUEST DETAILS:  ► Sarah Thomas – LinkedIn: https://www.linkedin.com/in/sarah-thomas-9417493a/  ► Tierra Marketing Co. Website: https://www.tierramarketingco.com/  ► Free Resources:  Media Kit: https://media-kit-sarah-tierra-marketing-co.tiiny.site/  Email Growth Blueprint: https://www.tierramarketingco.com/email-growth-blueprint           Episode 244 Chapters:      00:00 – Introduction and Background    01:36 – Early Career and Email Marketing    04:18 – Challenges and Importance of Data    05:30 – Customer Life Cycle and Email Automation    11:44 – Mapping the Customer Journey    13:24 – A/B Testing and Metrics    32:32 – Case Studies and Real-World Examples    32:57 – Practical Tips and Tools    33:10 – Final Thoughts and Resources

    34 min
  2. Kathy Rushing: Strengthen Your Marriage with CRAVE Before It Drifts

    OCT 27

    Kathy Rushing: Strengthen Your Marriage with CRAVE Before It Drifts

    In this heartfelt episode of Better Business, Better Life, host Debra Chantry-Taylor welcomes back relationship coach and former therapist Kathy Rushing to explore how entrepreneurs can strengthen their marriages while building successful businesses.  Drawing on decades of experience, and her own 45-year marriage to a serial entrepreneur, Kathy shares her powerful CRAVE framework: Communication, Rituals and Rhythms, Appreciation and Affirmation, Vision, and Energy. Together, she and Debra unpack how small, intentional habits can keep relationships strong through the chaos of entrepreneurship.  From recognising early warning signs of drifting apart to using tools like the DISC profile and the Weekly Marriage Compass, this episode is packed with practical strategies to help couples stay connected, communicate better, and build shared visions for life and business.  Warm, wise, and deeply relatable, it’s a reminder that success at work means little without harmony at home, and that every great business starts with a strong foundation of love and understanding.        CONNECT WITH DEBRA:         ___________________________________________         ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner  ►Connect with Debra: ⁠debra@businessaction.com.au ⁠  ►See how she can help you: https://businessaction.co.nz/  ►Claim Your Free E-Book: https://www.businessaction.co.nz/free-e-book/ ____________________________________________          GUEST DETAILS:  ► Kathy Rushing – LinkedIn: https://www.linkedin.com/in/kathy-rushing/  ► Lodestar Relationship Coaching Website: https://kathyrushing.com/          Episode 243 Chapters:      00:00 – Introduction and Recap of Previous Discussion    01:54 – Kathy Rushing’s Background and the CRAVE Framework    04:50 – The Importance of Communication and Rituals    05:13 – Balancing Business and Marriage    18:44 – Tools and Assessments for Improving Marriage    31:06 – Identifying Early Warning Signs of Drift    32:40 – Strategies for Managing Stress in Marriage    32:57 – Top Tips for Improving Marriage    49:48 – Conclusion and Resources

    52 min
  3. Ian Murray: The Hard Truth About Implementing EOS as a Visionary

    OCT 20

    Ian Murray: The Hard Truth About Implementing EOS as a Visionary

    In this week’s episode of Better Business, Better Life, host Debra Chantry-Taylor sits down with Ian Murray, visionary of Murray Insurance and EOS Implementer, to explore how implementing EOS turned his chaotic insurance agency into a thriving, values-driven business.  Ian opens up about his early struggles, working nonstop, feeling frustrated with his team, and trying to self-implement EOS before realising the true power of doing it with his people, not to them. With honesty and humour, he shares how EOS tools like the Level 10 Meeting, Vision/Traction Organizer (VTO), and Leadership + Management Accountability (LMA) framework reshaped his leadership and his company’s culture.  From the moment a simple book recommendation, Traction, changed his path, to the pivotal “focus day” that led to one leader stepping down (and the business stepping up), Ian’s story is a powerful reminder that clarity and consistency beat chaos every time.  Whether you’re self-implementing EOS or considering bringing in an implementer, this episode is packed with real-world lessons about alignment, accountability, and leading with vision.       CONNECT WITH DEBRA:          ___________________________________________          ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner  ►Connect with Debra: ⁠debra@businessaction.com.au ⁠  ►See how she can help you: https://businessaction.co.nz/  ►Claim Your Free E-Book: https://www.businessaction.co.nz/free-e-book/  ____________________________________________          GUEST DETAILS:  ► Ian Murray – LinkedIn: https://www.linkedin.com/in/ianasmurray  ► Ian Murray – EOS Worldwide: https://www.eosworldwide.com/ian-murray  ► Murray Insurance Website: https://www.murrayinsurance.ca/      Episode 242 Chapters:      00:00 – Ian Murray’s Journey to EOS Implementation    07:16 – Challenges and Learnings in Implementing EOS    10:29 – The Impact of Vision and Core Focus    16:17 – The Role of the VTO and Accountability Chart    20:45 – The Power of Quarterly Conversations and LMA    45:17 – Ian’s Ideal Client and Final Tips

    48 min
  4. Debra Chantry-Taylor: How Much Time Do You Really Have To Do EOS Rocks?

    OCT 13

    Debra Chantry-Taylor: How Much Time Do You Really Have To Do EOS Rocks?

    In this week’s episode of Better Business, Better Life, host Debra Chantry-Taylor dives into one of the most common traps for business leaders, taking on too many priorities and finishing none.  Drawing on her experience as a certified EOS Implementer, Debra breaks down the power of setting clear, focused quarterly priorities or “rocks.” She explains why most leaders only have about 65 hours per quarter to work on the business, and how spreading that time too thin leads to burnout and stalled progress.  Through practical examples and relatable stories, Debra shows how to define true rocks (not boulders), write SMART goals, and block time to make meaningful progress. She also shares how integrating rocks into weekly meetings and scorecards keeps teams aligned and accountable.  Whether you’re a visionary constantly chasing new ideas or a leader buried in the day-to-day, this episode will help you refocus on what truly moves the business forward, fewer priorities, done better.      CONNECT WITH DEBRA:         ___________________________________________         ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner  ►Connect with Debra: ⁠debra@businessaction.com.au ⁠  ►See how she can help you: https://businessaction.co.nz/  ►Claim Your Free E-Book: https://www.businessaction.co.nz/free-e-book/ ____________________________________________          FREE RESOURCES:  ► ROCKS – Why You Don’t Get Them Done  ► How to Think & Build SMART Rocks         Episode 241 Chapters:      00:00 – Episode Introduction and Purpose    01:22 – Understanding the Concept of Rocks    01:38 – Time Management and Prioritisation    05:08 – Defining and Managing Rocks    13:58 – Writing SMART Rocks    14:10 – Practical Tips for Managing Rocks

    24 min
  5. Kathy Rushing: Keeping Your Marriage Alive While Building a Business 

    OCT 6

    Kathy Rushing: Keeping Your Marriage Alive While Building a Business 

    In this week’s episode of Better Business, Better Life, host Debra Chantry-Taylor is joined by therapist and entrepreneurial spouse Kathy Rushing, as they explore how couples can thrive in both business and love.  Kathy opens up about her own journey with her husband, Mark, a serial entrepreneur, and the strain that long hours, financial pressure, and constant business demands can place on a relationship. Together, Debra and Kathy dive into practical ways to protect your marriage from becoming a casualty of entrepreneurship.  Through Kathy’s powerful CRAVE framework, Communication, Rhythms, Appreciation, Vision, and Energy - listeners discover how small, consistent habits can create deeper connection and resilience. From setting non-negotiable date nights to maintaining shared vision and gratitude, this episode offers a roadmap for couples who want both a thriving business and a fulfilling relationship. Warm, honest, and deeply relatable, this conversation reminds us that behind every great entrepreneur is often a great partner - and nurturing that partnership is the key to a better life.  CONNECT WITH DEBRA:          ___________________________________________          ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner  ►Connect with Debra: ⁠debra@businessaction.com.au ⁠  ►See how she can help you: https://businessaction.co.nz/  ►Claim Your Free E-Book: https://www.businessaction.co.nz/free-e-book/  ____________________________________________          GUESTS DETAILS:  ► Kathy Rushing - LinkedIn  ► Lodestar Relationship Coaching - Website    Episode 240 Chapters:      00:00 – Introduction and Guest Overview    02:47 – Kathy Rushing’s Background    11:27 – Challenges in Entrepreneurial Marriages    12:22 – The Importance of Enthusiastic Agreement    19:27 – Tools and Frameworks for Marriage Success    20:31 – Vision and Energy in Marriage    30:27 – Practical Tips for Entrepreneurial Couples    30:44 – Conclusion and Resources

    48 min
  6. Laurie Seymour & Curtis Williams: Getting Stronger in Business and Life with EOS

    SEP 8

    Laurie Seymour & Curtis Williams: Getting Stronger in Business and Life with EOS

    This week on Better Business, Better Life, Debra Chantry-Taylor sits down with Laurie Seymour, an EOS implementer, and Curtis Williams, her very first client and the owner of a thriving personal training studio. Curtis shares how the pandemic forced him to adapt, offering free Zoom classes that eventually evolved into a structured, scalable business model. Laurie, who found EOS after struggling with self-implementation, helped Curtis bring order and accountability into the business through tools like the Level 10 Meeting and the scorecard. Together, they reveal how EOS has transformed Curtis’s gym into a model built for growth. The conversation also explores the personal side of their relationship, from Laurie regaining her health and strength through Curtis’s training, to Curtis finding clarity and confidence as a leader. With insights on defining core values, staying the course with EOS, and planning for expansion, this episode is a masterclass in how structure and discipline create freedom. Whether you’re running a small business or looking to scale, Laurie and Curtis’s journey proves that with focus and the right tools, long-term success is well within reach. CONNECT WITH DEBRA:          ___________________________________________          ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►Connect with Debra: ⁠debra@businessaction.com.au ⁠ ►See how she can help you: https://businessaction.co.nz/ ►Claim Your Free E-Book: https://www.businessaction.co.nz/free-e-book/  ____________________________________________          GUESTS DETAILS:  ► Laurie Seymour - LinkedIn  ► Laurie Seymour - EOS Worldwide  ► Curtis Williams - LinkedIn ► Life Techs Fitness  Episode 239 Chapters:    00:00 – Introduction    00:53 – Background of the Guests  01:35 – Laurie’s Journey to Becoming an EOS Implementer  05:48 – Curtis’s Introduction to EOS 09:00 – Implementing EOS in a Personal Training Business  12:40 – Challenges and Solutions in Implementing EOS 13:37 – Impact of EOS on Business Operations 27:16 – Personal and Professional Growth 27:47 – Tips for Business Owners 41:12 – Final Thoughts and Future Plans

    45 min
  7. Will Watrous: The EOS Tools Behind a 28% Profit Jump

    SEP 1

    Will Watrous: The EOS Tools Behind a 28% Profit Jump

    In another episode of Better Business, Better Life, Debra Chantry-Taylor welcomes EOS implementer and marketing agency owner Will Watrous, to share his remarkable business journey.    Will opens up about the stressful early days of running his agency, when explosive growth left him burnt out and barely scraping a 6% net profit. Everything changed when he discovered EOS. By embracing tools like the accountability chart and three-year picture, and partnering with an integrator, he transformed his company into a thriving, stable business delivering 34% profit.    In this inspiring conversation, Will explains why profit and cash flow are more than accounting measures, they’re leadership tools. He also shares his top tips: taking regular clarity breaks, applying the systems mindset from Work the System, and remembering that everything you need is already within reach.    Whether you’re a visionary overwhelmed by growth or a leader striving for balance, this episode offers practical insights to help you build a healthier, more profitable business and life.        CONNECT WITH DEBRA:          ___________________________________________          ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner  ►Connect with Debra: debra@businessaction.com.au   ►See how she can help you: https://businessaction.co.nz/        ____________________________________________          GUESTS DETAILS:  ► Will Watrous - EOS Implementer  ► Will Watrous - LinkedIn          Episode 238 Chapters:      00:00  – Introduction 01:00 – EOS Journey and Initial Challenges    04:00 – Discovering EOS and Initial Implementation    05:26 – Personal Insights and EOS Tools    06:58 – Value of an EOS Implementer    15:01 – Favourite EOS Tools and Client Success Stories    19:52 – Economic Impact and Financial Education    24:58 – Impact on Team and Business Stability    28:40 – Top Tips for Better Business and Life    34:00 – Final Thoughts and Contact Information

    37 min
  8. Ben Wiener: How To Build a Winning Pitch Using H.E.A.R.T

    AUG 25

    Ben Wiener: How To Build a Winning Pitch Using H.E.A.R.T

    This week on Better Business, Better Life, host Debra Chantry-Taylor is joined by venture capitalist and bestselling author Ben Wiener to unpack the art and challenges of startup pitches. With only two out of ten startups likely to succeed, Ben shares how founders can stand out using his H.E.A.R.T. framework: Hypothesis, Enormous Stakes, Alternatives, Radically Different, and Team.  From his journey in law and venture capital to writing Fever Pitch, Ben offers practical insights into what investors really want to hear and why storytelling matters as much as strategy. He explains how anticipating questions, neutralising competition early, and presenting a differentiated solution can make all the difference.  Beyond pitching, Ben emphasises the value of active reading, empathy, and paying it forward - reminding us that business success is often rooted in doing the right thing for others.  Whether you’re a startup founder, a leader refining your communication, or simply curious about what makes ideas resonate, this episode is packed with wisdom and actionable tools.  CONNECT WITH DEBRA:          ___________________________________________          ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner  ►Connect with Debra: ⁠debra@businessaction.com.au ⁠  ►See how she can help you: https://businessaction.co.nz/        ____________________________________________          GUESTS DETAILS:  ► Jumpspeed Ventures Website  ► Books by Ben Wiener  ► Ben Wiener - LinkedIn  Episode 237 Chapters:    00:00 – Introduction  00:50 – Venture Capital and Entrepreneurial Journey    03:14 – Challenges and Successes in Venture Capital    05:58 – The Concept of “Fever Pitch”    10:48 – The H.E.A.R.T Framework    51:08 – Practical Applications and Benefits of the Framework  52:49 – Ben’s Investment Philosophy and Personal Insights  53:04 – Advice for Entrepreneurs and Business Leaders

    58 min

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About

EOS, The Entrepreneurial Operating System, can truly change your life by helping you live a better life by creating a better business. Are you doing what you love, with people you love, making a huge difference, being compensated appropriately, with time to pursue other passions? As a Certified EOS Implementer, my passion is helping Entrepreneurs & their leadership teams lead a better life through Traction. Join me on the podcast as I chat to those who have done this or experts who can help you... Learn from those who have built a life they truly love, through creating a better business.

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