Beyond The Now

Instant

Inside the minds behind today’s fastest-growing eCommerce brands with Liam Millward, Instant CEO & Co-Founder

  1. 19H AGO

    How Windsor Is Preparing for AI to Change eCommerce

    AI is rapidly changing how people discover and shop for products online. In this episode, we sit down with Freya Seeger, Sr. Director of Ecommerce at Windsor Fashions, to discuss how one of the top fashion brands in the U.S. is preparing for the shift toward AI-driven commerce. Freya shares her experience leading ecommerce across Zalando SE, UNITED NUDE, and now Windsor, where she oversees global ecommerce operations and merchandising. We cover: How AI and LLMs are changing product discovery and online shopping Why personalization is a key driver of conversion and revenue The role of content and storytelling in modern ecommerce What brands need to do now to prepare for the future of ecommerce If you're building or scaling an ecommerce brand, this conversation breaks down what’s changing and what actually matters going forward.

    36 min

  2. 6D AGO

    How the #1 Beauty Brand on TikTok Shop Drove Explosive Growth

    Most brands are still treating TikTok like a content channel. The best ones are turning it into a revenue engine. In this episode, Liam sits down with Emela Husic, who helped scale goPure into the #1 Beauty Brand on TikTok Shop, to break down exactly how TikTok Shop drove explosive growth. We get into: How one viral video changed the trajectory of the company How to turn TikTok Shop into a full-funnel revenue engine The real driver of growth: creators at scale What most brands get wrong when trying to crack the channel If you’re building a brand today, this is one of the most important emerging channels to understand.

    41 min

  3. APR 29

    How Liquid I.V. Went From Unknown to a $1 Billion Brand

    How does a brand go from something no one understands… to a $1B category leader? Domonique Brown had a front-row seat. She joined Liquid I.V. as employee #12, when the brand was doing under $20M in revenue. Today, she’s the most tenured employee, having helped scale the company through hypergrowth, acquisition by Unilever, and global expansion. In this episode, we break down what it actually takes to build and scale a category-defining brand. We cover: What it looked like in the early days (no processes, no playbook) How Liquid I.V. built a category from scratch The phases of scaling from $20M → $1B+ Why customer experience is a growth and marketing channel How the team continues to experiment and stay ahead This is a real look at what happens behind the scenes of building a billion-dollar brand.

    30 min

  4. APR 23

    What High Price Point Brands Get Right About Growth (Most Brands Don’t)

    Most brands are chasing growth the wrong way. They’re optimizing for quick wins, cheap clicks, and short-term conversions. But when you’re selling a high price point product, that doesn’t work. In this episode, Chelsea Schulz (Former Head of Digital Marketing at Lancer Skincare) breaks down growth strategies that actually work for premium brands. We get into why high-ticket products require longer buying journeys, how to build trust across weeks or even months, and why retention, SMS, and real customer conversations matter more than ever. We also cover: Why brands are overspending on Meta The shift away from influencer marketing How to think about retention vs acquisition Where AI is a “hell yes” vs a hard no No matter what price point you’re selling at, Chelsea shares practical takeaways every marketer can use.

    36 min

  5. APR 16

    How the Co-Founder of Nomad Built a Premium Brand in a Sea of Cheap Tech Accessories

    Most tech accessories are a race to the bottom with cheap materials, copycat products, competing on price. But Nomad Goods took a different approach. In this episode, CEO and Co-Founder Noah Dentzel breaks down how Nomad built a premium brand in a category flooded with cheap alternatives. Noah & Liam get into: Nomad’s early Kickstarter journey Building a product-first culture that actually lasts The Apple Watch launch and the moment customers were “really, really mad” Why great brands are earned through product, not marketing If you’re building in ecommerce, this is a masterclass in what it actually takes to win.

    37 min

  6. APR 9

    Lessons from Mejuri & The RealReal: What Most DTC Brands Get Wrong About Retail

    Courtney Hawkins has spent 20+ years building and scaling retail at brands like Mejuri, The RealReal, Bath & Body Works, and Gap, and now building her own advisory group, CH Retail Group. Right now, many DTC brands are moving into physical retail. In this episode, we break down what actually makes retail work and why it’s far more complex than just opening stores. Courtney and Liam get into: Why you can’t “muscle” your way into retail success The biggest mistakes brands make when expanding into physical stores Why most retail problems aren’t store-level, they’re enterprise-level The gap between digital and in-store customer experience Why people, not data, are still the biggest driver of performance If you’re thinking about retail expansion or are already in it, this is a must-listen.

    39 min

  7. APR 2

    How This Builder Used AI to Grow a “Sleepy” Business to $12M

    In this episode of Beyond the Now, Liam sits down with Jonathan Shroyer from Linda’s to break down how he scaled a “sleepy” ecommerce business from $2M to $12M in just two years. Jonathan shares how he identified a $6B market opportunity, and how AI became the unlock for rapid growth, driving 25% of revenue through automated, personalized marketing. They dive into: Why “boring” industries are some of the biggest opportunities today How AI is changing ecommerce, retention, and personalization The shift from funnels to “learning loops” Why most brands are already behind on AI adoption The exact playbook Jonathan used to scale Linda’s If you’re building in ecommerce, retention, or AI, this episode is a must-watch.

    40 min

  8. MAR 26

    How Patagonia Grows Without Making You Buy More, with former Digital VP Angela Clark

    Patagonia is one of the most respected brands in the world. But their approach to growth breaks almost every traditional marketing playbook. Angela Clark, former VP of Digital at Patagonia, joins the podcast to talk about what it actually means to grow a business when your mission is to reduce consumption, not drive it. We get into: How Patagonia balances revenue growth with sustainability Why they avoid traditional “conversion tactics” like discounts and urgency What most brands get wrong about retention and customer relationships How AI is changing digital teams and what operators should focus on next Lessons from Angela’s career across brands like eBay, Levi Strauss, Pottery Barn, Eddie Bauer, and e.l.f. Cosmetics This episode is for anyone thinking about: How to build a brand that lasts, how to rethink growth beyond short-term revenue, and what the future of digital and eCommerce actually looks like.

    40 min
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About

Inside the minds behind today’s fastest-growing eCommerce brands with Liam Millward, Instant CEO & Co-Founder

Information

  • Creator
    Instant
  • Years Active
    2025 - 2026
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © Instant
  • Show Website
    Beyond The Now

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