73 episodes

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.
More information at www.businessinsider.com/household-name

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    • Business
    • 4.6 • 2.1K Ratings

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.
More information at www.businessinsider.com/household-name

    This was Brought to you by...

    This was Brought to you by...

    For the last episode of our show, you told us stories about a first love, fitting in, family trips, and how brands played an unexpected role in all of it. Plus, the team who made Brought to you by… takes a minute to say goodbye. Thank you for listening. See our Privacy Policy at https://art19.com/privacy and our California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 29 min
    Kellogg v. Kellogg

    Kellogg v. Kellogg

    John Harvey Kellogg was a famous American physician. His brother Will was an ingenious businessman. Together, they invented flaked cereal and revolutionized American breakfast. But John Harvey and Will were bitter rivals, and they waged war over the very food that made them famous. So which Kellogg is the one whose name we remember today? See our Privacy Policy at https://art19.com/privacy and our California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 40 min
    The Levi's That Came In From the Cold

    The Levi's That Came In From the Cold

    At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into East Germany. There, people could see what they were missing just over the wall that separated them from the West. East German officials started to worry: Could a pair of pants bring down the government? See our Privacy Policy at https://art19.com/privacy and our California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 32 min
    The Pepski Generation

    The Pepski Generation

    In 1990, PepsiCo made a deal with the Soviet Union for submarines, a cruiser, a frigate, and a destroyer. It was the largest agreement ever made between an American company and the USSR. But it wasn’t Pepsi’s first deal with the Soviets. For decades, one executive had been flying to the Soviet Union to meet foreign trade ministers, politicians, and regular Russians. At the height of the Cold War, he was determined to make a deal and bring two countries locked in a bitter conflict together. See our Privacy Policy at https://art19.com/privacy and our California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 40 min
    The House That Sears Built

    The House That Sears Built

    A few months ago, a listener in our Facebook group suggested we look into Sears mail-order homes for a potential episode. We loved the idea, and it turns out there’s already a fantastic story about these houses from the podcast 99% Invisible. Today, we’re sharing that episode with you.

    99% Invisible is a show that explores all the thought that goes into the things around us that we never think about. Learn more about this episode and listen to more of their show here: https://99percentinvisible.org/episode/the-house-that-came-in-the-mail/ See our Privacy Policy at https://art19.com/privacy and our California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 24 min
    Bacardi and the Long Fight for Cuba

    Bacardi and the Long Fight for Cuba

    Since its founding nearly 160 years ago in Cuba, one family has run Bacardi. They fought for Cuba’s freedom, fostered an artistic community in the country, and rebuilt their business after fleeing the country because of Fidel Castro. Even today, they continue the struggle for Cuban identity from abroad. It’s the history of Cuba and what it means to be Cuban, distilled into a glass of Bacardi rum. 

    Thanks to Tom Gjelten for letting us use the title of his book, "Bacardi and the Long Fight for Cuba": https://www.penguinrandomhouse.com/books/296309/bacardi-and-the-long-fight-for-cuba-by-tom-gjelten/ See our Privacy Policy at https://art19.com/privacy and our California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 35 min

Customer Reviews

4.6 out of 5
2.1K Ratings

2.1K Ratings

retiring mom ,

Pan Am in Vietnam

I never knew! Loved the episode. Thank you women!!!

Adeerable ,

makes me wish I got an mba

ETA: Miss this show. This podcast made me realize I should’ve just listen to my parents and majored in Econ and gotten an MBA. They do such a great job of thoroughly researching and telling the stories in such a captivating way. They do a great job of understanding how business operates within a cultural context and explaining the various elements that play behind brands you might assume are boring.

JackieSugarlumps ,

Sooooooooo bummed this podcast is over

“Brought To You By” was one of the best podcasts I ever listened to. I laughed at the tale of Tang and the farting astronauts. I cried over the recollections by the Pan Am stewardesses flying lonely and homesick soldiers in and out of Vietnam. I felt inspired by the account of how Jazzercize empowered women business owners. The episode about Botox got me to thinking hard, and examining my own beliefs about beauty standards. I was heartbroken when the series seemed to come to a sudden end- there were endless stories more to tell.

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