CPG Vibes Alex Bayer & Wade Yenny

This week we discuss the after-math of Foxtrot abruptly closing their doors and the ripple effect it has caused in the CPG industry with suppliers, emerging brands, distributors, and others affected by this unfortunate event. We will also discuss the reality of building a CPG brand in this environment and how the survival rate is low and brands are going out of business left and right.

This week's episode is co-sponsored by Seven Teas and Power Full Energy and our on-going sponsors RangeMe and Vdriven.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.

They also do shout-outs and answer questions live from viewers & listeners during their show.

We are beyond excited this week to announce the very first edition of our 'Outside The Tank' Special Edition Series. We bring on CPG entrepreneurs who have appeared on Shark Tank and presented their brand to the sharks.

This Volume 1 episode features:

Jake Deleon (Fila Manila)

Kirsten Maitland (Rebel Cheese)

Michael Pan (Pan's Mushroom Jerky)

Sean Riley (DUDE Wipes)

Kendra Bennett (Bon Bee Honey)

Paul Voge (Aura Bora)



We specifically discuss on this episode:

-Where are they now?

-What impact did Shark Tank have on your brand and sales?

-If there was a deal, did it go through in due diligence?

-Any interesting conversations that never made it to air with the Sharks?

and so much more!



Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

This week we talk common pit-falls when running a CPG brand including chargebacks, expanding too quickly, weak margins, unconvincing and me-too product and packaging, entering a category too late and missing the wave, plus other items to look out for to make sure you increase your chance of success.

We also talk all things CPG news wire including the closing of Non-Alc Spirits retailer Boisson and also once prominent chain 99 Cent Stores announcing bankruptcy and store closures.

Our on-going premiere sponsors are RangeMe and Vdriven, and this week's sponsor is Creative Kaiju Graphic Design Agency.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

After coming off a monster 'Master Series' episode last week and 3 straight weeks of events and guests, we are going back to our roots with a show featuring just our esteemed co-hosts Alex & Wade bantering back and forth and talking all things CPG.

We will cover the latest news wire hot topic items in CPG, and really focus on interacting with the audience and shouting out comments. This is basically a fan appreciation week and we will be reading every comment that comes through!

This week's sponsor is ICleanse and we will be joined by Chris Allen for the sponsorship session.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.

This is the first 'Master Series' episode and we are totally pumped for this one! We are bringing CPG's foremost experts on brand building, marketing, sales, brokerage, and investing.

This episode we are bringing on John Foraker, CEO and Co-Founder of Once Upon a Farm, Chris Hunter, Co-Founder and CEO of plant-based nutrition drink KOIA, Rachel Robb, Executive VP of Critical Mass Group, and Nic Mindel, Partner at Amberstone Ventures.

We haven't had this much CPG brainpower at one time on our show, so you don't want to miss this series episode debut!

Shane is the Founder/CEO of MUD/WTR, which is re-shaping how the consumer enjoys their morning ritual and is a replacement for coffee. Shane deeply feels caffeine is essentially not good for us, and his product MUD/WTR includes a blend of herbs, mushrooms, and cacao (Masala chai, chaga, lions mane, and cordyceps + cacao, turmeric, cinnamon and sea salt).

His brand which started as a DTC (direct-to-consumer) play has now expanded to Matcha, Turmeric, and a night-time version without cacao. His brand also recently launched an exclusive in Target.

Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events. They also do shout-outs and answer questions live from viewers & listeners during their show.