100 episodes

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".

We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

Creative Juice Indepreneur

    • Music
    • 4.9 • 165 Ratings

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".

We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

    Episode 239: The Traps to Avoid When Building A Team For Your Music Career

    Episode 239: The Traps to Avoid When Building A Team For Your Music Career

    When it comes to building a team around your music career, there are a lot of traps that artists and bands can fall into. So many arguments and misunderstandings can be easily avoided...
    In this episode of Creative Juice, Jack and Ed chat about a few of the biggest traps musicians face when trying to build a strong team around them. Gain an understanding of what so many artists miss about their managers, how to view your music as a business, and how ensure every member of your team knows their worth.
    Worried that you'll never make it in the music industry because you don't have the right team around you? This episode is a must-listen to understand how you and your team can work together to succeed!
    DISCOVER:
    How To Be A Leader In Your Music Business
    What The Difference Is Between Micromanagement and Attentiveness
    How The 502s Build Their Team and Configured Roles
    The #1 Question To Ask When Building A Team
    RESOURCES:
    Learn The Top Music Marketing Strategies Inside IndiePRO
    Join Us In The Indepreneur Discord Server!
    Follow Dame Ritter and Music Entrepreneur Club
    Looking to expand your team or need marketing help? Apply to work with IndieX!

    • 27 min
    EP238: Maintaining Your Authentic Voice Online

    EP238: Maintaining Your Authentic Voice Online

    As an artist, maintaining control of your brand voice online is critical, especially as you begin to build a team and offload your marketing work.
     
    In this episode of Creative Juice, Jack and Ed chat about how to keep consistency in your messaging and copy so that you remain authentic to your fans as you grow! Learn about why and when artists shift their effort away from their online presence, nailing your brand voice and copy, and the simple processes to use to ensure that your marketing from social media, emails, and ads stay true to you!
     
    Worried about giving up control of your online persona? Use the processes in this episode to craft better messaging online AND pass on your creative vision to the rest of your team!
     
    DISCOVER:
    Why SO Many Artists End Up With A Corporate Social Media Presence
    What QA Processes To Install Into Your Music Career Today
    Why You Should (And Shouldn't) Offload Your Marketing Work
    What To Pay Attention To When Crafting Your Online Voice
    How To Define Your Brand Voice Guidelines
     
    RESOURCES:
    Learn The Top Music Marketing Strategies Inside IndiePRO
    Join Us In The Indepreneur Discord Server!
    EP183 – How To Be More Productive In Your Music Marketing w/ DUX
    Looking to expand your team or need marketing help? Apply to work with IndieX!

    • 28 min
    EP237: 3 Steps To Dominate Q4 With Your Music

    EP237: 3 Steps To Dominate Q4 With Your Music

    The last quarter of the calendar year represents a ton of growth opportunities for artists. What you stand to gain or lose depends on all of the steps that you take from today forward...
     
    In this episode of Creative Juice, Jack and Ed talk about how to grow your music career in Q4 with three simple but crucial steps. Learn about the opportunities and challenges that await musicians at the tail end of the year, how to prepare, and how to set yourself up for success in the remainder of 2022 and into 2023!
     
    If you're looking to get a leg up on 99% of other artists and bands in the coming months, let this episode be your roadmap!
     
    DISCOVER:
    How To Plan Your Year-End Promotional Calendar
    Why You Should Set An Advertising Budget and Stick To It
    What To Expect When Marketing in Q4
    How To Catapult Your Music Career Into Successful Processes For Next Year
     
    RESOURCES:
    Learn The Top Music Marketing Strategies Inside IndiePRO
    Join Us In The Indepreneur Discord Server!
    EP194: 4 Outside the Box Offers To Make To Your Fans
    EP139: How To Bribe Your Fans (To Join Your List)
    Ready, Fire, Aim
    Looking to expand your team or need marketing help? Apply to work with IndieX!

    • 26 min
    EP236: Finding Time for Creativity in Your Music Business

    EP236: Finding Time for Creativity in Your Music Business

    Ever feel creative burnout? In the midst of booking shows, touring, marketing, and everything in between, what happens when you lose creative focus on your music?
     
    In this episode of Creative Juice, we're joined by Indepreneur's Director of Operations Jonah McLean, aka alien-funk producer DUX for a chat all about staying creative in the busyness of running a music business! Discover how to schedule creativity into your workflow, our 3 creativity energizers, and how to systematize your creative processes alongside the rest of your music career!
     
    If you've ever struggled with writers block after intense focus on the other areas of your business, this episode is for you!
     
    DISCOVER:
    What To Do When You're Low On Time
    How To Apply Your Productivity Systems To Your Creative Processes
    What To Have In Your Back Pocket To Fuel Your Creative Juice
    How To Break Writer's Block By Allowing Yourself To Play
    Why Organization Keeps Your Creativity On Rails
     
    RESOURCES:
    Learn The Top Music Marketing Strategies Inside IndiePRO
    Join Us In The Indepreneur Discord Server!
    EP183 – How To Be More Productive In Your Music Marketing w/ DUX
    The Artist's Way
    Yumi Sakugawa
    Looking to expand your team or need marketing help? Apply to work with IndieX!

    • 39 min
    EP235: Why Artists and Managers Miss Out On Revenue Every Month

    EP235: Why Artists and Managers Miss Out On Revenue Every Month

    In all of the hustle that occurs in running a successful music business, between making music and touring, did you know that you could be missing out on thousands of dollars in revenue left on the table?
     
    In this episode of Creative Juice, Jack and Ed discuss the missing revenue that exists for artists with large, engaged fan bases and how to capitalize on monetization opportunities effectively! Learn the processes that we use day in and day out with our clients at the IndieX agency to help artists and bands tap into an additional, underappreciated revenue stream.
     
    If you're an artist that has massive awareness or work with an artist looking to pull out more revenue in their music career, this episode will walk you through the steps we take towards active monetization of your fan base!
     
    DISCOVER:
    Why Label Marketing Departments Are Shrinking How Many Artists And Bands Underserve Their Fans What Strategies To Use To Build Your Email or Text List Why E-commerce And Merch Aren't Prioritized In the Music Industry What Music Marketing Math Can Teach You About Your Business Why You Need Multiple Touchpoints When Selling Merch  
    RESOURCES:
    Learn The Top Music Marketing Strategies Inside IndiePRO
    Join Us In The Indepreneur Discord Server!
    Is Selling Music Evil?
    Looking to expand your team or need marketing help? Apply to work with IndieX!

    • 38 min
    EP234: Building Up to Each Release in Your Music Career

    EP234: Building Up to Each Release in Your Music Career

    When it comes to planning and launching releases, many artists get stuck trying to sustain momentum and growth over time. Focusing your marketing on solving this problem can yield massive results!
    In this episode of Creative Juice, Jack and Ed unpack the concepts, strategies, and tactics behind ensuring that each of your releases has a compounding effect on the growth of your music career! Learn how to analyze your marketing systems, engineer your audience growth, and what we've seen some of the best artist managers focus on with the artists they work with!
    If you're planning a release in the coming months, this episode is a must-listen so that you can learn from the data and the successes of your previous releases to supercharge your growth!
     
    DISCOVER:
    How Releases and Tours Drive The Upward Narrative of Your Career Why Consistency Sustains Your Growth Trajectory How To Take Data Driven Risks In Your Marketing What Strategies To Have In Your Toolkit For When Things Go Wrong Where To Look When You Feel Stuck What You Can Learn from Nic D About Finding "Your Thing" RESOURCES:
    Learn The Top Music Marketing Strategies Inside IndiePRO
    Join Us In The Indepreneur Discord Server!
    Looking to expand your team or need marketing help? Apply to work with IndieX!

    • 38 min

Customer Reviews

4.9 out of 5
165 Ratings

165 Ratings

Ericksii ,

A staple podcast

Listening to this podcast is a staple for any musician in the 21st century

Cousin Isaac ,

Great info - could use a little more explanation

This is an incredibly informative podcast. My only wish is that it he host would explain some of their terminology and jargon like “green light warmth” and s. uch for listened who are not familiar with marketing speak. Of course I could just Google the terms. Anyway, great show, super positive hosts, I am learning a lot.

ChrisG1882 ,

Trust a vet of the biz that this is the BEST music marketing podcast!

When it comes to music marketing, this is THE BEST PODCAST OUT THERE!! I’m a 14 year vet of the music business that has produced and promoted over 2,500 shows at the highest level. Circa and his team are the real deal! I’ve seen hundreds of promoters, labels, and managers who are nowhere near at this skill level of marketing. Most of them stare at me confused when I try to educated them on creating awareness and funnels when promoting their artists for the first time in a new city. Everyone should be taking notes, because this crew is out performing 20-30 year vets of the industry. Also, the Indepreneur courses are top notch! Highly recommend these! Love what y’all are doing! 🤘🙌🎸🎶🎶🎶
Much love,
Chris G.

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