Creative Juice

Indepreneur
  • 4.9 (188)
  • MUSIC
  • UPDATED WEEKLY
Creative Juice

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

  1. EP343: Relationship Building, Dealmaking, and Negotiation in Your Music Career

    19 HR. AGO

    EP343: Relationship Building, Dealmaking, and Negotiation in Your Music Career

    In the music industry, getting a great deal isn't just about negotiating what you want -- it’s also about building relationships!   In this episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, Director of Communications at Too Lost, to dive deeper into dealmaking and relationship-building in the music industry! Learn about negotiation as a crucial skill, the pitfalls of shortsightedness, and how to negotiate impactful brand deals.   If you're curious about how deals differ and why artists today have more leverage than ever, this episode is a must-listen to get insights from Dame’s career and experiences in the industry!   DISCOVER:   Why Negotiation Is An Undervalued Skill In Music How Dame Navigated Deals At Funk Volume How To Understand And Approach Brand Deals What Makes Relational Deals Different Than Transactional Deals Why Aligning Incentives With Partners Is Crucial For Long-term Success How To View Compromises To Benefit Your Career   RESOURCES: Catch Dame on the Road At "Game From The GAUDS" Music Conference Tour! Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

    47 min
  2. EP342: The Art of Negotiation In The Music Industry

    OCT 1

    EP342: The Art of Negotiation In The Music Industry

    Ever wondered how some artists manage to land amazing deals with labels, managers, and partners while others get stuck in nightmare scenarios? It's all about understanding the art of negotiation... In this episode of Creative Juice, Jack and Circa dive into how artists can avoid bad deals and negotiate better ones in the music industry! Learn about navigating contract legalese, identifying standard contracts and potential landmines, understanding the two vantage points of deal-making, adapting your mindset around leverage and value, and the power of saying "no" and walking away.   If you're looking to secure deals that truly benefit your career, this episode is packed with the insights and strategies you need to get clear on what you want and how to negotiate for it!   DISCOVER: How To Navigate Contract Legalese To Avoid Common Pitfalls What Contracts Landmines To Watch Out For When To Use Different Negotiating Tactics Based On Your Situation In The Industry Why Understanding Your Leverage And Value Is Crucial In Negotiations How The Ability To Walk Away Can Be Your Greatest Strength In Deal-making   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

    38 min
  3. EP341: Using Viral Giveaways To Grow Your Fan Base

    SEP 24

    EP341: Using Viral Giveaways To Grow Your Fan Base

    Ever thought about using giveaways to build up your fan base? If you've watched other contests and giveaways that artists run online, you'll see it's just about giving something away... In this episode of Creative Juice, Jack and Circa unpack how to use viral giveaways to massively grow your audience! Learn how to select the perfect prizes that pull in your fans, amplify the virality of your contest with bonuses, and the art of follow-up that keeps fans engaged! If you're launching a giveaway but worried about just attracting freebie seekers, this episode will show you how to plan, execute, and capitalize on a viral contest that works! DISCOVER: How To Choose Prizes That Act As A Magnet For Your Target Audience When To Implement Giveaways In Your Music Career What Tactics Increase The Chances Of Your Giveaway Getting Traction Why Consolation Prizes Can Be A Game Changer For Monetization How To Maintain High Engagement With Your Fans During And After The Contest   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Gleam.io Vyper.ai Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

    28 min
  4. EP340: How To Tame YOur Wildest Music Marketing Ideas

    SEP 17

    EP340: How To Tame YOur Wildest Music Marketing Ideas

    Got a head full of wild marketing ideas but not sure which ones will actually work? Creativity can be a double-edged sword in music marketing - it can lead to brilliant campaigns in the best case but also can bring NO results in the worst case...   In this episode of Creative Juice, Jack and Circa explore how to tap into your creativity without letting your marketing efforts go off the rails! Learn why sticking to marketing fundamentals is crucial and what key questions you should ask about your audience growth, subscribers, customers, and how to capitalize on opportunities in your fan base!   If you want to make sure your most creative marketing ideas actually get results, this episode is your guide to planning and executing!   DISCOVER: Why Artists Need To Balance Creativity With Marketing Fundamentals What Critical Questions To Ask About Your Fans To Guide Your Marketing Strategies Why We Read Old Copywriting Books How To Assess Which Of Your Creative Ideas Will Actually Engage Your Fans Why Not All Opportunities Are Opportunities   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

    29 min
  5. EP339: What We Learned From Our Biggest Music Marketing Case Studies

    SEP 10

    EP339: What We Learned From Our Biggest Music Marketing Case Studies

    For artists and their teams that are planning launches, tours, marketing services, merch, and EVERYTHING else that fits into a music career, there's a lot to figure out! Here are a few helpful stories to clear the path...   In this episode of Creative Juice, Jack and Circa share stories and lessons learned from our biggest case studies from our music marketing agency IndieX! Learn how to utilize all your marketing channels, maximize your merch drops and offers, sell out your tours, and leverage name recognition to hit your marketing goals!   If you want to shortcut your learning curve and organize your marketing, take a few lessons from our agency clients in this episode!   DISCOVER: How Artists Can Get Off The Revenue Rollercoaster What You Can Do To Sell Records at a Premium Why You Should Only Pay Attention to ONE Metric When It Comes To Ad Frequency How PR and Paid Social Work Together   RESOURCES: Looking to expand your team or need marketing help? Apply to work with IndieX! Learn Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server!

    38 min
  6. EP338: Understanding The Pace of Your Audience Growth

    SEP 3

    EP338: Understanding The Pace of Your Audience Growth

    Using paid ads is a powerful way to market your music online but the results aren't ever black and white and it's not as simple as turning on a campaign and "growing a fan base in your sleep"...   In this episode of Creative Juice, Jack and Circa discuss how to analyze your advertising efforts and growth so that you understand the pace of your audience growth! Learn about the goals of advertising from top to bottom, finding your hero ad, and how to tap into customer journey marketing in your music career!   If you've ever felt discouraged by the speed of your fan base growth and want to set yourself up for success in the future, this episode is for you!   DISCOVER: What Artists Need To Know About The Pace of Audience Growth When Advertising Why You Should Be Polarizing In Your Online Presence What To Look For In a "Hero" Ad For Your Music How To Analyze Fan Engagement At Every Level of Your Marketing What Traps Artists Fall Into When Calling Fans To Action   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

    32 min
  7. EP337: The Long Game And The Road To Profitability As An Artist

    AUG 27

    EP337: The Long Game And The Road To Profitability As An Artist

    The journey to profitability for artists and bands can feel more like a marathon than a sprint and marketing is not a silver bullet...but many artists expect marketing to perform miracles!   In this episode of Creative Juice, Jack and Circa discuss how marketing fits into a music career with a measured, realistic approach and explore the blend of making art and making a living! Learn how to manage and set goals with the two essential resources every artist must invest, why artists are uniquely positioned to excel at marketing, and the smart way to analyze your vanity metrics!   If you want to make music and make it a profitable venture, this episode will help you see the long game and how to attack it!   DISCOVER: Why The Path To Profitability In Music Requires A Long-term Perspective How To Set Realistic Goals At The Intersection Of Art And Commerce What Resources You Need To Invest In Your Marketing What ROI To Look For On Your Time And Capital How To Use Vanity Metrics Intelligently Why Your Marketing Efforts Should Always Enhance Your Creativity Why Artists Are Uniquely Built To Be Great Marketers   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

    28 min
  8. EP336: What's Working Now With Paid Social in Music Marketing

    AUG 20

    EP336: What's Working Now With Paid Social in Music Marketing

    Strategies for running successful paid advertising campaigns for your music can feel like a rollercoaster of changing best practices. It's hard for artists to keep up with what's working today...   In this episode of Creative Juice, Jack is joined by IndieX Agency Strategist Ande Hunter for a tactical episode to teach you what's working today for our clients in their paid social ad campaigns! Swipe our current standard practices for Spotify growth campaigns, tour marketing, ad testing, how to target your fans effectively, and how we use retargeting for the most impact!   If you've ever felt lost trying to navigate the current best practices when it comes to Meta advertising, use these tips straight out of our agency playbooks to help you run your campaigns with confidence!   DISCOVER: How We Approach Retargeting Strategy In 2024 When To Use Interest Targeting vs Broad Targeting What Audiences Should You Target In Your Sales Promotions What Ad Campaign Structure Is Currently Working For Driving Streams How To Plan and Budget Your Tour Marketing Ad Campaigns   RESOURCES: Learn Top Music Marketing Strategies Inside IndiePRO How As December Falls Sold Out Their UK Tour Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

    40 min
See All (100)

4.9
out of 5
188 Ratings

About

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

Information

  • Creator
    Indepreneur
  • Years Active
    2017 - 2024
  • Episodes
    100
  • Rating
    Explicit
  • Show Website
    Creative Juice

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