100 episodes
Creative Juice Indepreneur
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- Music
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4.9 • 187 Ratings
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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".
We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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EP299: Separating From The Sleeping Music Industry During the Holidays
Apart from releasing holiday themed music, we often get asked what can artists and bands do while the music industry hits the snooze button this holiday season. Turns out, you can do a lot...
In this episode of Creative Juice, Jack and Circa talk shop about why the music industry tends to slow down in December and how artists can seize this opportunity to shine! Dive into the philosophy of B2C vs B2B in the music industry, the pros and cons of releasing music during the holidays, sales offers you can run in December, and preparing to make 2024 the best year yet for your music career!
Don't let the holiday lull put your music career on pause. This episode is packed with ideas to help you turn the seasonal slowdown into a springboard for success!
DISCOVER:
Why the Music Industry Slows Down During the Holidays
How B2C and B2B Business Operates in the Music Industry
The Advantages and Drawbacks of Releasing Music During the Holidays
What Sales Offers to Run in December for Maximum Impact
How To Prep To Make 2024 Your Best Music Career Year Yet
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Dan Martell
EP297: How To Kick Start A Fan Base with Content
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server! -
EP298: How to Grow Any Artist Business
If you have revenue coming into your music business, there are a few processes that you should add to your operations and use frequently to take your business to the next level...
In this episode of Creative Juice, join Jack and Circa as they break down the tried-and-true steps we use at our marketing agency, IndieX, to grow any artist business. Learn how to comb through a meticulous audit of your ecosystem and marketing efforts to identify and capitalize on areas of opportunity, craft compelling offers, and turn your fans into customers and repeat customers.
Whether you're an artist or band looking to expand your business or seeking to optimize your operations, this episode is packed with valuable insights and strategies that you can use today!
DISCOVER:
How to Audit Your Ecosystem and Marketing for Growth Opportunities
Why Artists Focus on the WRONG Things In Their Businesses
What Types of Free and Paid Offers to Consider For Your Fans
How To Create and Ascend Customers Through E-commerce
What Steps To Take To Build A Repeatable Process for Year-Round Growth
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
How To Build Irresistible Offers For Your Fans
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server! -
EP297: How to Kick Start a Fanbase with Content
Creating videos that catch an audience's attention and engage them to stop their scrolling is the quickest path to growing a fan base for your music. But many artists don't know where to even start and content makes them cringe...
In this episode of Creative Juice, Jack and Circa unravel the secrets of leveraging your best content on social media to grow your fan base from scratch. Learn a step-by-step approach to content research and modeling on TikTok and Instagram Reels, offering invaluable insights into production, editing, and initial posting strategies to give you a rock-solid 3-month organic social media strategy that you can pair with your releases and bank on for growth!
If you're serious about amplifying your music and building a loyal fan base, this episode is a must-listen to take advantage of the current landscape of disposable, reusable content online and build your music career!
DISCOVER:
How to Research and Model Content on TikTok and Instagram Reels
How to Produce and Edit Video for Maximum Engagement
Why You Should Build a 3-Month Organic Social Strategy Based on Your Best Results
How To Pair Your Music Releases with Content
When and How to Widen Your Reach with Paid Ads
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Listen To IndieAward Winner, Katie Dwyer!
The Complete Guide To Music Marketing in 2023
Dominating Your First Year As An Artist w/ SOMEKIDPUNK
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server! -
EP296: Results, Metrics, and How To Avoid Wasting Money on Ads For Your Music
When running ads on social media for their music, many artists struggle with knowing when to make changes and then freak out about day-to-day results. Without a process in place for media buying, running ads for your music will feel like a rollercoaster of panic and success...
So in this episode of Creative Juice, we break down the science of running successful ad campaigns for your music and the mindset needed to make the right decisions in your media buying! Learn why so many artists struggle with understanding metrics and getting results, the shifts needed to avoid wasting money on ads, and gain practical insights into setting up and managing effective campaigns.
If you're ready to stop burning through your advertising budget and start seeing real results, this episode is a must-listen!
DISCOVER:
Why Understanding Metrics and Getting Results Can Be Challenging for Artists
When To Monitor, Optimize, and Kill Your Ads for Best Results
How to Set Up a Two-Campaign System That Can Generate and Entertain New Fans Today
The Difference Between Testing and Stability Campaigns in Advertising
What Meta's Learning Phase Means for Your Music Ads
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Listen To IndieAward Winner, Circuline!
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server! -
EP295: Seeing the Future The Next 10 Years in the Music Industry
The most successful businesses are often led by forward-thinkers and innovators who capitalize on trends before they become mainstream. The most successful artists and musicians of the future will do the same...
In this episode of Creative Juice, Jack and Circa step into the future and discuss what the next decade holds for the music industry based on trends from marketing, tech, finance, and beyond. Learn about the disruptive potential of AI, the future of music and intellectual property rights, the collapse of Spotify, and what the evolving landscape of live music might look like by 2033!
If you want to stay ahead of the curve and glimpse into the future of the music industry, don't miss out on this episode that's packed with our predictions!
DISCOVER:
How AI Is Set To Disrupt The Music Industry In The Next 10 Years
What The Future Holds For Music And Intellectual Property Rights
Where The Metaverse Fits Into The Future Of The Music Industry
How Sync Licensing Is Set To Evolve Over The Next Decade
Why Spotify And Similar Platforms Might Be On The Brink Of Collapse
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Listen To IndieAward Winner, Alice Di Micele!
Descript
EP181: The Shifting Role of Artists in Society and Culture
EP214: A Crash Course in Web3 and Music
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server! -
EP294: 5 Music Business Blind Spots and How to Spot Them
In order to actually grow a music career, artists must go beyond the vague concept of "getting more fans" and take a critical look at their marketing. Many artists have blind spots that don't even realize...
In this episode of Creative Juice, Jack and Circa take you through 5 music business blind spots that we analyze with artists at our agency IndieX to help them grow. Learn how the key to growth lies not only in expanding your fan base but also in enhancing the quality of your relationships with your fans by focusing on five crucial areas that often go unnoticed.
So if you're ready to shed light on the hidden aspects of your music business and transform these blind spots into opportunities for growth, this episode guides you to unlock new opportunities for growth and improve your overall marketing strategy!
DISCOVER:
How To Audit Your Audiences For A Better Understanding Of Your Fan Base
How To Generate Ideas For New Content And Why Organic Content Matters
What Engagement Can Do For Increasing The Quality Of Your Fans
How To Craft Compelling Offers To Encourage Fans To Sign Up For Your Lists
How To Convert Fans Into Customers And Boost Your Music Business Profit Over Time
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Listen To IndieAward Winner, The Reality of Yourself!
What Musicians Need To Know About The TikTok Algorithm
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
Customer Reviews
Always a valuable listen, often profound
Up-to-date insights on the state of music marketing from an endlessly brilliant team that never stops learning, iterating, improving… and sharing what they’ve learned with the world. Grateful for y’all for giving the gift of this podcast to the world.
Moving The Needle
Finally a podcast that helps you break all the behemoth principles of what it takes to succeed in music down to actionable, tangible actions steps and tasks that are not only eye opening but fun! These guys have reignited a new level of passion I have for my music career.
Definitely a must listen for musicians and industry folks
There is a lot of garbage out there this cleans everything up remarkably well. If you’re looking to find your way, let this podcast be your compass.
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