Creative Juice Indepreneur
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- Music
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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".
We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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EP313: When Your Music Hurts Your Marketing )And How To Fix It)
Ever felt like your music is the roadblock in your marketing journey? It's time to rethink, reassess, and re-strategize!
In this episode of Creative Juice, Jack and Circa reveal what to do when your music marketing strategies hit a roadblock and how a critical evaluation of your music could be the key to unlocking audience growth. Learn why social content fails and how to diagnose yours, as well as when to fine-tune your music from gathering and analyzing feedback to refining songwriting, production, mixing to create a better product!
Don't let your music hinder your marketing efforts. If your music needs some fine-tuning, this episode has you covered with tips to transform your music from a stumbling block to a spark for your career!
DISCOVER:
The "Do Not Pass Go" Moment in Music Marketing
Why Content Fails and How to Diagnose It
What Steps to Take if Your Music Needs Work
How To Gather and Analyze Feedback For Your Music
When To Look Critically At Your Music
How To Refine Your Songwriting, Production, and Mixing Processes
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server! -
EP312: Unlocking Merch Secrets with Seamus Menihane & Down Right Merch
What separates a good artist from a great artist brand when it comes to merch? Here's a hint: It's all centered around customer experience...
In this episode of Creative Juice, we're joined by special guest Seamus Menihane, founder of Down Right Merch to get his expert insights on merchandise and fulfillment for artists and brands! Learn about how Down Right Merch got its start in the industry as we discuss what artists often overlook about merch and fulfillment, how to create unforgettable customer experiences, and the pros and cons of print-on-demand, the different types of merch deals, and much more!
If you're looking to make your merch operations great, the insights from Seamus on this episode will give you a dive deep into merch from design and product to fulfillment, bonuses, and beyond!
DISCOVER:
How Seamus Built Down Right Merch After Time On The Road
What Artists Miss About Merch and Fulfillment
How To Create Amazing Customer Experiences
What Pros and Cons Exist For Print On Demand Merch
How To Understand Different Types of Merch Deals
What You Can Learn Merch Operations of Artists Like ICP, Taylor Swift, KISS, Misfits, and More
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Learn More About Down Right Merch
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server! -
EP311: A 2024 State of Web3 and Music
Wondering why the buzz around music NFTs seems to come and go? Want to know what's behind all the hype about web3 and the music industry? A lot has happened in the last few years...
In this episode of Creative Juice, Jack grills Circa on the latest developments at the crossroads of blockchain technology and music! Dive into the recent changes in web3, AI disruption, why blockchain became so attractive to the music industry and uncover the REAL reason web3 has become a hot topic in music!
If future tech, monetization, NFTs, and the metaverse catch your interest or baffle you, this episode is a helpful primer on the basics of web3 and predictions of its future in music!
DISCOVER:
What Is Web3 and How Does Blockchain Technology Play A Role In The Internet
Why Blockchain Became Attractive to the Music Industry
The REAL Reason Web3 is a Hot Topic in Music
How Web3 Has Changed Over Market Cycles
What The Future of Music NFTs Looks Like
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
A Crash Course in Web3 and Music
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server! -
EP310: Mythbusting and The Mindset of Successful Artists
Ever worry about aging out of a music career? Concerned that running ads will kill your organic growth on social media? Artists shouldn't let these myths get in your head...
In this episode of Creative Juice, Jack and Circa debunk common misconceptions that plague the industry and dive into the mindset of highly successful artists who keep their goals laser-focused! Learn how to build systems to prevent self-sabotage, how to attract attention without labeling your genre, tips for writing better hooks, and what you can learn from influencers and other industries about building a fan base!
If music industry myths keep you from executing, this episode will help reshape your perspective on your music career!
DISCOVER:
How Paid Advertising Does NOT Kill Organic Traction
Building Fan Engagement Systems to Avoid Self-Sabotage
How To Gain Attention Without Labeling Yourself or Your Genre
What You Can Learn from Influencers Like Grant Cardone and Other Industries
How To Write Better Hooks
How to Smash Online Trolls Romantically
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server! -
EP309: The Changing State of Music Distribution with Dame Ritter
In 2024, your music distributor may not make or break your career, but knowing what opportunities are out there for you is critical to your success as an artist...
So in this special episode of Creative Juice, Jack and Circa are joined by special guest Dame Ritter, the Director of Communications at the music distribution company Too Lost to talk about all things music industry, from distribution deals, to artist management, monetization, and more! Learn about the current state of music distribution in 2024, how Too Lost stands out among distributors, and Dame will share insights on what artists may not know about the opportunities they might be missing!
Dame has worn many hats in the music industry, from running a record label to artist management, and now brings his wealth of knowledge to the Too Lost team. Don't miss this episode as a chance to learn from a seasoned music entrepreneur and professional!
DISCOVER:
The Current State of Music Distribution in 2024
How Distribution Became a Commoditized Service
How Too Lost Stands Out In The Industry (and How To Get Involved)
What Opportunities Artists Miss When Working With Distributors
How Artists Can Adapt Their Mindset To Succeed
What Advice Dame Passes On To Artist Managers Today
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Too Lost
Keep Up With Dame on Instagram
Launching a Digital Event and Offer with Dame Ritter
EP178: How 6 Artists Made a Collaborative Album in ONE WEEK! w/ Damien Ritter
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server! -
EP308: Celebrating Indie Wins In The Music Biz
Independent artists and bands are stacking wins and breaking records daily! They just need a bit more publicity...
In this episode of Creative Juice, Jack and Circa share the stories of Indies both inside and outside of the Indepreneur community to inspire and show what's possible in your music career! Learn how artists are growing rabid fan bases, selling out shows, cracking chart positions, and building music businesses that support them full-time!
If you're looking for inspiration on how to crush your music marketing from top to bottom, look to the artists highlighted in this episode as models and starting points!
DISCOVER:
How LaRussell Created His Own Market Through Unique Offers
What Artists Like RJ Thompson and Laura Kidd Do To Make The Charts
How Greywind Mastered Their Marketing Hooks for Content
Why Artists Need To Release Music Early and Often
How Dropping The Barometer for Production Sets Up Audience Growth
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
Customer Reviews
Greatful for you guys
Yall are like family to me..I’ve learned a lot and growing and because it hat my dream will never die..The value you guys give away!
Always a valuable listen, often profound
Up-to-date insights on the state of music marketing from an endlessly brilliant team that never stops learning, iterating, improving… and sharing what they’ve learned with the world. Grateful for y’all for giving the gift of this podcast to the world.
Moving The Needle
Finally a podcast that helps you break all the behemoth principles of what it takes to succeed in music down to actionable, tangible actions steps and tasks that are not only eye opening but fun! These guys have reignited a new level of passion I have for my music career.