Creative Juice

Indepreneur
  • 4.9 (190)
  • MUSIC
  • UPDATED WEEKLY

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

  1. EP417: Simplify How You Advertise Your Music Today

    6H AGO

    EP417: Simplify How You Advertise Your Music Today

    There's a lot of bad information out there about advertising your music. One of the biggest myths right now is that your process should be complex...   In this episode of Creative Juice, Jack and Circa share stories from our agency IndieX about paid ad strategy for your music marketing and what you need to focus on today. Learn real world examples of ad account clutter, how to streamline your campaigns, and when to make changes that actually make your marketing better!   If you're tired of chasing new "music advertising hacks" and complex button pushing, this episode is your ticket to a clearer process!   DISCOVER: How Simplifying Your Ad Campaigns Can Boost Performance Why Fewer Campaigns Often Lead To Better Results What Kinds Of Ad Targeting You Really Need How Machine Learning Impacts The Way We Market Music When To Make Changes To Your Advertising Strategy (And When Not To) Why The Greatest Investment Accounts Belong To...Dead People? What Lessons From Simplifying Ads Can Apply To Your Entire Music Business   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    21 min
  2. EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones

    MAR 3

    EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones

    Keeping control in your music career is one of the most critical points of leverage you can have. Just ask Kota the Friend's manager...   In this episode of Creative Juice, hosts Jack and Circa sit down with Vernon Jones, manager of rapper Kota the Friend, to discuss the realities of artist management, staying independent, and building a self-sustaining music career! Learn about the ins and outs of navigating contracts, exploring independent revenue streams, where they're focusing attention for Kota's new record "Local Art Dealer", and the critical importance of having direct connections with fans!   If you're looking to understand the inner workings of artist management and want to take control of your music business, this episode is a must-listen to learn the ropes from Vernon!   DISCOVER: How Vernon Jumped Head First Into Artist Management (The Reason Might Surprise You) How Direct Connection With Fans Can Transform Your Career What You Need To Know To Build A Sustainable Music Business How To Balance Between Short-term And Long-term Revenue Strategies What It Takes To Grow Your Audience Independently Why Ownership Of Your Art And Business Is Essential How To Avoid Common Pitfalls In Artist Contracts And Management   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Keep Up With Kota the Friend and Vernon Jones Looking to expand your team or need marketing help? Apply to work with IndieX!

    48 min
  3. EP415: Finding Your Winning Ads and One Mistake To Avoid

    FEB 24

    EP415: Finding Your Winning Ads and One Mistake To Avoid

    This one advertising mistake is the difference between ongoing successful campaigns and duds for artists...   In this episode of Creative Juice, Jack and Circa bring stories straight from our agency IndieX about how artists "accidentally" kill their winning ads and how you can avoid it! Learn about the risks associated with altering winning ad campaigns, the hidden costs of resets, and the what's required to keep your successful campaigns rolling!   If you're thinking about hitting refresh on your ads, this episode is packed with advice will stop you from shooting yourself in the foot!   DISCOVER: Why Tampering With Successful Ad Campaigns Is A No-No How To Maintain Campaign Success While Experimenting What Resetting An Ad Means For Your Optimization And Learning Why Social Proof Amplifies Your Ads Over Time How To Avoid Mistakes In Managing Ad Performance What Smart Pivots Look Like When Changing Up Your Ad Copy   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    28 min
  4. EP414: Artist Growth and Artist Management with Will Hoffman, Manager of Nothing More

    FEB 17

    EP414: Artist Growth and Artist Management with Will Hoffman, Manager of Nothing More

    Are you juggling too much to focus on what actually matters in your music career?   In this episode of Creative Juice, Jack and Circa sit down with Will Hoffman, artist manager of Nothing More, SiM, and Ankor, who shares his journey from musician and producer to manager and stories from the trenches on driving artist growth! Learn about Will's approach to direct fan engagement with Nothing More, his approach to artist management, and the importance of staying true to your art!   Whether you're looking to hone in on what matters most for your career or get a peek behind the scenes of artist management, Will shares a ton of gold in this episode!   DISCOVER: Why Your Music Is Still The Most Important Part Of Your Career How To Build A Strong Connection With Your Fans Why Mailing Lists Are Your Secret Weapon How Will Built A Career From Musicianship To Management What Lessons Nothing More Can Teach You About Fan Engagement Why Authenticity In Art Overcomes Any Hurdle What Role Merch Plays In Building A Fan Community   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Follow Nothing More on Instagram Follow SiM on Instagram Follow Ankor on Instagram Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    39 min
  5. EP413: Talking Music Marketing and Monetization Math

    FEB 10

    EP413: Talking Music Marketing and Monetization Math

    People often throw around the concept that selling one hoodie will make you as much revenue as 10,000 streams, but they rarely go deeper than that. Let's talk numbers that actually make sense... In this episode of Creative Juice, Jack and Circa break down the music marketing math that turns confusing revenue streams into simple equations! Learn how to compare your revenue sources, how to apply this to your merch strategy, and what it takes to create direct and active revenue streams from your fans! If you're ready to take monetization steps in your music career, this episode will give you a strategy that you can actually use today! DISCOVER: How To Calculate Your Revenue From Merch Sales What Steps To Take To Create Offers For Your Fans How Small Scale Actions Can Boost Your Bottom Line What It Takes To Overcome Barriers In Revenue Generation How To Leverage Entrepreneurial Thinking In Your Music Career Why Direct Fan Engagement Is The Key To Sustainable Profits   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    19 min
  6. EP412: A New Way To Plan Your Calendar For Music Marketing

    FEB 3

    EP412: A New Way To Plan Your Calendar For Music Marketing

    4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year...   In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product!   If you're ready to make your marketing efforts more consistent and less chaotic, this episode is will help you unlock a year-round promotional strategy!   DISCOVER: How To Plan Your Music Marketing With Just Four Dates Why Creating Your Own Holidays Can Boost Your Sales What To Do If You Only Have One Product To Sell Why Frequency Matters More Than Perfection How Smart Scheduling Can Make Sales More Predictable What An "Always On" Approach Means For Your Career Success   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    25 min
  7. EP412: A New Way To Plan Your Calendar For Music Marketing

    FEB 3

    EP412: A New Way To Plan Your Calendar For Music Marketing

    4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year...   In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product!   If you're ready to make your marketing efforts more consistent and less chaotic, this episode is will help you unlock a year-round promotional strategy!   DISCOVER: How To Plan Your Music Marketing With Just Four Dates Why Creating Your Own Holidays Can Boost Your Sales What To Do If You Only Have One Product To Sell Why Frequency Matters More Than Perfection How Smart Scheduling Can Make Sales More Predictable What An "Always On" Approach Means For Your Career Success   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    25 min
  8. EP411: This Mistake Is Killing Your Marketing As An Artist

    JAN 27

    EP411: This Mistake Is Killing Your Marketing As An Artist

    If you've been rushing straight into release day chaos, you're gonna love this...   In this episode of Creative Juice, Jack and Circa tackle the deadliest marketing mistake artists make: rushing to launch a release and ending up with a half-baked plan! Learn about negotiating deadlines, identifying choke points, and the common pitfalls that sabotage even the best-prepared campaigns!   Whether you're tired of launches stressing you out or want to ensure your next release goes off without a hitch, this episode is your guide!   DISCOVER: Why Arbitrary Deadlines Will Kill Your Marketing How Procrastination On Pivots Creates Chaos What Causes Slippage In Release Timelines And How To Fix It How Post Mortem Reports Create Better Future Campaigns Why Some Problems Have Repeat Offenders Behind The Scenes How To Spot Choke Points In Your Release Process What Successful Artists Do To Ensure Smooth Launches   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!

    27 min
See All (97)

4.9
out of 5
190 Ratings

About

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.

Information

  • Creator
    Indepreneur
  • Years Active
    2017 - 2026
  • Episodes
    97
  • Rating
    Explicit
  • Show Website
    Creative Juice

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