Decision Back

Lanny Roytburg
  • 5.0 (1)
  • BUSINESS
  • UPDATED BIWEEKLY

As the name suggests, Decision Back is a podcast about, you guessed it - Decisions! More specifically, how do you make better decisions in business and in life, by thinking about decisions you make more thoughtfully and strategically. We will be bringing together thought leaders in the space of decision science, those making critical decisions in the public and private sector and entrepreneurs building solutions to improve decision making.

Episodes

  1. The Art + Science of Decision Making in Pharma R&D

    12/09/2025

    The Art + Science of Decision Making in Pharma R&D

    On this episode of the Decision Back podcast, Cloverpop's Gage Kaefring sits down with Tim Alefantis for an in-depth conversation on how decisions are made in the high-stakes world of pharmaceutical research and commercialization. Tim is a scientist, strategist, and leader who has led a storied career at the crossroads of innovation and smart decision-making in the biopharmaceutical industry. In this conversation, Tim discusses his past experiences working with biopharmaceutical companies of all sizes (including Sanofi, Icosavax, and Cidara Therapeutics), how his personal philosophy on good decision-making has evolved over time, and the future potential that decisions may have on the sector.

    45 min
  2. The Formula for Infinite Human Potential: Responsible AI in Action

    04/03/2025

    The Formula for Infinite Human Potential: Responsible AI in Action

    In this episode, we sit down with Srikanth Victory, author of AI-Driven Digital Transformation: A Proven Blueprint for Responsible AI Scaling, to explore the future of enterprise digital transformation. We dive into the north star of Human + AI collaboration, the evolving role of Decision Intelligence systems, and how enterprises can responsibly scale AI to unlock infinite human potential. Srikanth shares key insights from his book, offering a blueprint for organizations looking to harness AI not just as a tool, but as a strategic partner in decision-making and innovation. Whether you're an AI leader, digital transformation strategist, or just curious about the next frontier of enterprise intelligence, this conversation is packed with actionable takeaways. Discover Srikanth Victory's latest book, AI Driven Digital Transformation, available now on Amazon in Kindle, Paperback, and Hardcover formats: https://bit.ly/3ErNAxT The book will also be available in over 48 unique physical bookstores in less than a couple of months, including Barnes & Noble, Half Price Books, Book-A-Million, and more. Plus, it will be accessible on 50+ digital platforms like Audible, Overdrive, Scribd, and Barnes & Noble.

    55 min

  3. 03/18/2025

    The Formula for Infinite Human Potential: Responsible AI in Action

    In this episode, we sit down with Srikanth Victory, author of AI-Driven Digital Transformation: A Proven Blueprint for Responsible AI Scaling, to explore the future of enterprise digital transformation. We dive into the north star of Human + AI collaboration, the evolving role of Decision Intelligence systems, and how enterprises can responsibly scale AI to unlock infinite human potential. Srikanth shares key insights from his book, offering a blueprint for organizations looking to harness AI not just as a tool, but as a strategic partner in decision-making and innovation. Whether you're an AI leader, digital transformation strategist, or just curious about the next frontier of enterprise intelligence, this conversation is packed with actionable takeaways. Discover Srikanth Victory's latest book, AI Driven Digital Transformation, available now on Amazon in Kindle, Paperback, and Hardcover formats: https://bit.ly/3ErNAxT The book will also be available in over 48 unique physical bookstores in less than a couple of months, including Barnes & Noble, Half Price Books, Book-A-Million, and more. Plus, it will be accessible on 50+ digital platforms like Audible, Overdrive, Scribd, and Barnes & Noble.

    53 min
  4. Scaling Foresight by thinking decision back and opportunity forward with Kalindi Mehta

    11/28/2022

    Scaling Foresight by thinking decision back and opportunity forward with Kalindi Mehta

    In today's episode of Decision-Back, I sat down with Kalindi Mehta, Vice President of Foresight and Predictive analytics at the Estee Lauder Companies. We had a broad discussion on why foresight driven decision making is important for both near and long term success of organizations and how leading companies scale foresight.  Kalindi shines a light on her recipe for successful foresight initiatives,  bringing together human empathy + data, to bring a future lens to innovation, media planning, building brands and creating new go-to-market strategies.

    40 min

  5. 06/24/2022

    Applying Decision-Back thinking in Consumer Insights and Analytics

    In this episode of the Decision-Back podcast, I sat down with Sarb Dhanjal. Sarb heads up the Consumer Insights, Business Analytics and Consumer Advocacy functions at Blue Diamond Growers. Sarb is a veteran of the Consumer Goods industry having worked at companies like Procter & Gamble, S.C. Johnson and others prior to building out critical "Decision-enablement" functions at Blue Diamond Growers. We discussed how Technology and Talent must come together to support organizations in making faster, better decisions using a decision-oriented approach.

    41 min

  6. 04/18/2022

    The Evolution of Strategic IT and building your "plural" career with Andy Walter

    In this episode of the Decision Back Podcast, I sat down with Andy Walter. Andy spent 26 years at Procter & Gamble, serving as Senior Vice President of IT and Global Shared Service, CIO of Western Europe, Vice President of Digital Marketing & E-Commerce, among other positions. After retiring in 2016, Andy went on to pursue his "plural career", founding AJW advisory, serving as a strategic advisor and board director to large enterprises and startups alike, including EPAM systems, Fractal Analytics and of course, Clearbox Decisions. We had a great conversation on how IT functions are evolving to be more strategic to their organizations and how Andy discovered his plural career. Andy has recently published a book called "Waiting is not an action", in which Andy reflects on lessons from his career and how others can pursue more fulfilling, more dynamic careers. "Waiting is not an action" can be purchased on Amazon and all proceeds go to the Ovarian Cancer Alliance.

    48 min

  7. 03/29/2022

    Better marketing decisions through Ai

    In this weeks episode of the Decision Back podcast, Lanny sits down with Jim Lecinski to discuss how companies can implement Artificial intelligence for better marketing decisions. Jim is a associate professor of marketing at the Kellogg School of Management at Northwestern University.  Prior to coming to Kellogg, Jim spent three decades in the marketing industry, most recently twelve years at Google, where he was Vice President of Customer Solutions for the Americas. His seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” (pronounced: "Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes. His newest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was published by Stanford University Press in Spring 2021.

    45 min

  8. 02/16/2022

    Hacking Diversity & Inclusion with Decision Making

    In our debut episode of the Decision-Back podcast, Lanny Roytburg sits down with Erik Larson, Co-Founder & Chief Product Officer at Cloverpop. We talk about research that Erik conducted on what impact diversity and inclusion has on the quality of decision making. Inclusive decision making activates diversity to improve innovation, engagement, and results across the enterprise. It gives companies the opportunity to make quantum leaps ahead of their competition. And it drives meaningful change in months, not years, by focusing first on people who are already employed by organizations, using efficient processes combined with transparent metrics to do this systematically and at scale. You can find  the research in the Hacking Diversity With Inclusive Decision Making white-paper, which can be downloaded at https://www.cloverpop.com/hacking-diversity-with-inclusive-decision-making-white-paper.

    44 min
  • 8 Episodes

About

As the name suggests, Decision Back is a podcast about, you guessed it - Decisions! More specifically, how do you make better decisions in business and in life, by thinking about decisions you make more thoughtfully and strategically. We will be bringing together thought leaders in the space of decision science, those making critical decisions in the public and private sector and entrepreneurs building solutions to improve decision making.

Information

  • Creator
    Lanny Roytburg
  • Years Active
    2022 - 2025
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Lanny Roytburg
  • Show Website
    Decision Back