100 episodes

Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.

Ecommerce Braintrust

Ecommerce Braintrust Kiri Masters

    • Management
    • 5.0, 25 Ratings

Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential.

Ecommerce Braintrust

    Wyze Labs - A Success Story

    Wyze Labs - A Success Story

    In this week’s episode, we are talking with Amie Hsu about the incredible journey of Wyze Labs, reliance on Amazon as a sales channel, their eCommerce team, and best practices when handling multiple marketplaces. 
    Tune in to find out more!
    MENTIONED IN THIS EPISODE
    Connect with Kiri Masters
    Connect with Amie Hsu
    Learn more about Bobsled Marketing
    Find out more about Wyze Labs

    • 27 min
    All You Need to Know About Amazon Fresh

    All You Need to Know About Amazon Fresh

    Lauren Sutehall, a Client Project Manager and a subject matter expert on Amazon Fresh joins us today to share the latest information regarding this fast-growing platform. We are giving you a quick overview of the program, differences between Amazon Fresh and other grocery-focused programs, requirements for brands and for customers, and predictions for future expansion of online grocery platforms.
    Tune in to discover more about Amazon Fresh!
    MENTIONED IN THIS EPISODE
    Connect with Kiri Masters
    Connect with Lauren Sutehall
    Learn more about Bobsled Marketing
    Find out more about Amazon Fresh

    • 29 min
    Right People, Right Process, Right Technology

    Right People, Right Process, Right Technology

    Today we are joined by Don Brett, one of the digital thought leaders, who is always sharing his in-depth expertise regarding all things in the eCommerce world. We are talking about the importance of sharing knowledge and insights, how brands are adapting to the eCommerce, undervalued trends, and much more.
    Make sure to tune in!
    MENTIONED IN THIS EPISODE
    Connect with Kiri Masters
    Connect with Don Brett
    Learn more about Bobsled Marketing
    Find out more about NBG Home

    • 26 min
    The Wildest Year: Modern Retail Journalist Cale Guthrie Weissman Reflects on 12 Months of Ecommerce Coverage

    The Wildest Year: Modern Retail Journalist Cale Guthrie Weissman Reflects on 12 Months of Ecommerce Coverage

    This week on the Ecommerce Braintrust podcast we’re joined by Cale Guthrie Weissman, Editor at Modern Retail. Being surrounded by dozens of brands, retailers and industry solution providers every week, Cale shares a unique perspective about the big events shaping the Ecommerce retail industry. 

    Tune in today and find out more!

    • 25 min
    'Amazon Adaptation: Opportunities for Prime Day 2020 and Beyond' Webinar Replay

    'Amazon Adaptation: Opportunities for Prime Day 2020 and Beyond' Webinar Replay

    We bring you today an interesting conversation with Nich Weinheimer, General Manager of Ecommerce at Kenshoo, the digital advertising platform. In this webinar, we are talking about Amazon’s adaptation to the Covid-19 challenges, Prime Day 2020, differences in reactions to the pandemic between large and small brands, opportunities for growth, and other topics.
    Tune in for more!
    MENTIONED IN THIS EPISODE
    Connect with Kiri Masters
    Connect with Nich Weinheimer
    Learn more about Bobsled Marketing
    Find out more about Kenshoo
    Kiri's Forbes article on Start-Up Brands
    Kiri's article on Walmart Shopify Deal

    • 33 min
    Ecomm Blueprint: Bringing It All Together With Sri Rajagopalan

    Ecomm Blueprint: Bringing It All Together With Sri Rajagopalan

    We are closing out today the CPG podcast series with Sri Rajagopalan. He is sharing his insights on how the consumer packaged goods companies should be evolving in this new digital world that we are in. With so much experience within large CPG companies such as Revlon, J&J, PepsiCo, FritoLay, and with a perspective of launching his own start-up brand - Sri has the full picture and advice valuable for anyone in eCommerce.
    Make sure to tune in for the last episode in the 4-part series!
    MENTIONED IN THIS EPISODE
    Connect with Kiri Masters
    Connect with Sri Rajagopalan
    Learn more about Bobsled Marketing
    Find out more about Zenfuel

    • 29 min

Customer Reviews

5.0 out of 5
25 Ratings

25 Ratings

hanabello ,

The best of the best!

The key to your online marketing success lies on giving this insightful podcast a listen! Kiri’s knowledge and expertise are evident in the way she actively and effectively presents herself to her esteemed guests and listeners, effortlessly facilitating meaningful conversations about online business and marketing with much depth, and offering her own practical tips as she brings in the latest highlights about e-commerce. Must-listen and must-subscribe!

CPGSavant ,

Great guests, great discussions

Kiri brings some terrific industry-relevant guests onto the podcast and covers important topics. I always learn some great things from each episode!

Mel8889 ,

Very informative!

Great insights from Kiri’s guests.Helps me stay up to date with e-commerce trends. Glad she has valuable information that I can apply to my own e-commerce channels.

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