What happens when the system designed to help people recover is driven more by fear and insurance than by truth? In this episode of Filter Optional, Chico and Shannon West pull back the curtain on the 30-day treatment model—where it came from, why it became the industry standard, and why it often fails people who are caught in cycles of relapse. Drawing from decades of firsthand experience in addiction treatment, counseling, and recovery, Chico challenges one of the most widely accepted assumptions in behavioral health: that 30 days is enough. Together, they unpack how fear—fear of pushback, fear of losing clients, fear of insurance limitations—has shaped treatment recommendations, often at the expense of long-term recovery outcomes. In this episode, you’ll learn: Why the 30-day model was created by insurance companies, not recovery outcomes How repeated 30-day stays can reinforce relapse instead of interrupt it The difference between detox, residential treatment, IOP, sober living, and long-term care Why people early in recovery should not be calling the shots—and why experts must be willing to tell the truth What families should ask treatment centers before committing time, money, and hope This episode is a call to courage—for families, providers, and anyone navigating addiction. Because recovery isn’t about comfort, convenience, or quick fixes. It’s about structure, accountability, honesty, and time. Takeaway:If someone keeps relapsing after multiple 30-day programs, the problem isn’t the person—it’s the model. Real recovery requires a longer, more truthful path.