The PPC Den: Amazon PPC Advertising Mastery

The PPC Den
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The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

  1. SEP 26

    Five Practical Fixes for Messy Amazon Accounts

    In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections. If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 –  Intro 02:15 – Clifford’s background & experience with Amazon accounts 06:00 – Common mistakes in messy Amazon accounts 09:30 – Fix 1: Cleaning up ad campaigns 13:20 – Fix 2: Optimizing product targeting 17:10 – Fix 3: Using automatic campaigns strategically 21:30 – Fix 4: Managing “Previously Viewed” placements 26:00 – Fix 5: Testing and leveraging Creator Connections 31:20 – Additional tips & tricks for account organization 36:40 – Clifford’s advice for long-term success 41:15 – Q&A / Audience questions 44:00 – Key takeaways 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Clifford Donovan. Lead Amazon Media Buyer at Pilothouse Digital.Why the ‘Perfect’ Amazon PPC Account Is a Myth?Analyzing 2 Amazon Advertising PPC Accounts With Low ACOSThe One Activity That Will Fix Your ACOS in 2025The Easiest Amazon PPC Fix You’re Probably IgnoringWhat Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? 📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clifford Donovan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    46 min

  2. SEP 18

    When Higher Total ACOS Means More Profit

    In this episode, Olena and Michael take on one of the hottest Amazon PPC topics — Total ACOS.  They break down why lower isn’t always better, how chasing the lowest number can actually hurt profitability, and why looking at organic growth, conversion rate, and sales velocity matters just as much as ad spend.  Together they unpack real examples where a higher Total ACOS led to bigger profits and share practical insights on how to think smarter about your strategy. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 –  Intro 00:43 – Olena shares why most clients want to lower Total ACOS and why this can be misleading 01:50 – Discussion on real account data showing profit growing even as Total ACOS rises 04:30 – Olena explains Amazon’s algorithm, sales velocity, and conversion rate impact 06:11 – Why cutting spending isn’t always the healthiest strategy 09:58 – Michael unpacks the math of Total ACOS: ad spend, paid sales, organic sales 12:20 – Olena shares strategies with generic keywords, seasonality, and brand vs. non-brand terms 14:00 – What happens when ad spend is reduced too aggressively 16:40 – Michael highlights solutions: reporting, SEO, CTR/CVR optimization, price, and competitive tracking 19:30 – Olena on long-term thinking, patience, and manual checks for ad positions 20:50 – Final thoughts 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Olena Shmaiun, Amazon PPC Manager of Ad Badger The One Activity That Will Fix Your ACOS in 2025 35 Negatives to 1 Positive: The Secret to Lower ACoS How TACoS Relates to Your Ad Performance Why Is Your ACOS So High? How TACoS Relates to Your Ad Performance 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Olena Shmaiun Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    27 min

  3. SEP 12

    How to Save Your Campaigns with Bulk Files for Black Friday and Cyber Monday

    Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I’ll walk you through how to use bulk files to create a Save State for your campaigns. The idea is simple: download all your campaign settings, make the adjustments you need for peak shopping days, and then restore everything back in one click once the rush is over. We’ll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don’t have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends.  Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 -  Introduction 1:30 - Сhallenges with Black Friday and Cyber Monday 3:00 - The concept of “Save State” for campaigns 5:00 - What a bulk file is, its structure, and key functions 7:00 -  Examples of editing budgets and bids in a bulk file  9:00 - How to download and reapply bulk files, working with offline edits 12:58 -  Wrap-up 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Why and How to Use New Bulk Sheet Features in Amazon Ads 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It 3 Bulk File Myths, Debunked 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    14 min

  4. SEP 5

    B2B Placements in Amazon PPC

    In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy. Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it’s now available to everyone with clear data. The numbers are impressive: B2B customers convert almost twice as well, order more units per purchase, and cost less per sale. They break down strategies for using B2B placements, either with dedicated campaigns or bid adjustments in your existing campaigns. Add Amazon Marketing Cloud audiences on top, and you can stack your targeting for even better results. The key takeaway? B2B is massively underutilized, and testing it could seriously boost your PPC performance. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Why 2025 is exciting with Top of Search Product Page and B2B placements 00:56 - Clément talks about early beta access and how B2B data is now clear for everyone 03:02 - B2B customers convert almost twice as much order more units and cost less per sale 05:35 - Strategy ideas make a separate B2B campaign or use bid adjustments in regular campaigns 07:26 - B2B pricing tips using discounts or bulk pricing to catch business customers’ attention 10:31 -  Combine B2B with Amazon Marketing Cloud audiences for better targeting watch your bids15:06 - Takeaway B2B placements work really well and are worth testing in your campaigns 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Clément Hynaux, Campaign Manager at Ad Badger Smart Strategies for Branded Spend in Amazon Ads Creative Optimization and Partnerships with Roku for Amazon Video Campaigns The Amazon PPC Campaign Structure Checklist 4 Techniques Working for Amazon PPC in 2025 6 Principles to Follow For Amazon PPC Campaign Structure 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clément Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    16 min

  5. AUG 29

    Smart Strategies for Branded Spend in Amazon Ads

    In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on branded spend, but SQPD works differently — it helps you calculate your real share and spot cannibalization. We break things into buckets like branded search, product defense, and placements, use dashboards and incrementality scores, and even show tricks like looser targeting to land on competitor pages cheaper. A quick screenshare later shows how to pull a search term report, clean it up, and optimize spend step by step. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 –  Intro 02:16 – Amazon PPC: branded spend cycles  07:22 –  Bucket analysis, BI dashboards, and incrementality scores 11:00 – Targeting strategies: competitor pages, broad/auto campaigns, and negatives 17:55 –  Controlling branded spend and tapering strategies 24:15 – Measuring results with cannibalization and Search Query Performance 30:12 – Final tips and actionable advice for brands 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Mike Danford. He shares his expertise and guides you through a stampede of solutions for Amazon, Walmart, and Target. https://www.adverio.io/roi How Can I Best Use Brand Tailored Promotions? Winning on Amazon in 2025 Starts with Mind, Body & Brand Tariff Turmoil: How Brands Are Adapting in 2025 Profit Reset on an Aggressive Amazon Brand: A Strategy Shift What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    32 min

  6. AUG 22

    12 Free Amazon Features Every Brand Should Be Using! (Classic)

    Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand.  This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - What to expect in this episode 6:10 - 12 Free Amazon Ads Features 6:20 - Virtual Bundles 8:40 - Posts On Amazon 12:20 - Brand Story 15:00 - Brand Profiles 16:13 - Premium A+ Content 19:18 - Brand Referral Bonus 22:30 - Customer Engagement 25:57 - B2B Pricing 27:26 - Customer Reviews 31:25 - Managing Experiments 35:42 - Using Keywords in Q&A 37:12 - Pricing 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Our guest today is Mansour Norouzi, Partner and Director of Advertising at Incrementum Digital who knows the world of Amazon inside out. Will GPT Change The World Of Amazon Marketing? Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It Ad Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting Edge How To Get Revenue-Boosting Amazon Reviews Getting High-Quality Product Reviews On Amazon With Andy Lam Amazon Enhanced Brand Content Vs A+ Content A Case For Segmenting Branded Keywords In Amazon PPC 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist  Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    43 min

  7. AUG 15

    Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

    What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns. Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV. If you’ve ever wondered how to make your product videos work harder across different platforms, this episode is for you.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 -  Intro 00:41 – Why Sam loves Amazon marketing 04:02 – Creative vs technical roles 08:11 – Video types: Sponsored, DSP, Streaming 11:04 – When to use DSP & top-funnel video 16:56 –  Retargeting & audience relevance 21:57 –  Video evolution up the funnel: Sponsored → OLV → Streaming TV 23:28 – DSP examples: Women’s beauty & melatonin supplement campaigns 25:06 – KPIs for different video placements & attribution challenges 27:32 – Using Amazon Marketing Cloud & zooming out for insights 29:23 – Top-of-funnel video vs static images; why video wins 32:31 – Final tips: scale video intentionally, start small, step-by-step 34:21 – How to find Sam Lee 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising Meet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust. What Top Amazon Sellers Won’t Tell You About AI Video Ads Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix It How Do I Make Excellent Amazon Sponsored Display Videos On Budget? Using Amazon DSP and AMC to Fully Understand the Customer Journey 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sam Lee Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    35 min

  8. AUG 8

    What Are 7 Overlooked Seller Central Tools? (Classic)

    Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - How did Adverio impact Ad Badger? 2:55 - What tools does Seller Central offer? 4:12 - How can Search Query Performance enhance Amazon advertising? 11:09 - What is SKU Economics in Amazon's context? 15:43 - What is the Product Opportunity Explorer? 19:49 -  How can Market Basket Analysis improve sales? 23:46 - How to manage brand reputation on Amazon? 29:04 - How do brand tailored promotions and coupons work? 33:36 - What are the best practices for Amazon posts? 36:39 - How does Creator Connections facilitate influencer marketing? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ How Does Tracking Keywords Help PPC? Can Agencies Serve As Teachers In Amazon Selling? How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Can I Become An Advanced Amazon Marketer? How Can I Reach My Full Potential In The Amazon PPC Space? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    48 min
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The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

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