86 episodes

Podcast by Volt

Higher Voltage Volt

    • Education
    • 4.9 • 7 Ratings

Podcast by Volt

    Want High Student Satisfaction? Well, Who's Going to Deliver It? - Eddie Francis

    Want High Student Satisfaction? Well, Who's Going to Deliver It? - Eddie Francis

    Host Kevin Tyler welcomes Eddie Francis, principal and brand consultant with Edify Ventures, to discuss the importance of employer branding in higher education. Colleges and universities must focus on talent attraction, talent experience and talent retention while emphasizing the role of leadership in creating a positive workplace culture and the impact of psychological safety on employee satisfaction.

    • 44 min
    In a Word-of-Mouth Business, No One Shares Average - Allen Adamson

    In a Word-of-Mouth Business, No One Shares Average - Allen Adamson

    Host Kevin Tyler interviews branding expert Allen Adamson to discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.

    • 32 min
    No One Asks What Students Actually Want - Catherine Friday

    No One Asks What Students Actually Want - Catherine Friday

    Kevin Tyler welcomes Catherine Friday, Ernst & Young Oceania’s managing partner for government and health sciences, as they delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.

    • 44 min
    It’s Time to Treat Social Media as an Adult - Jenny Li Fowler

    It’s Time to Treat Social Media as an Adult - Jenny Li Fowler

    Higher Voltage’s Kevin Tyler welcomes Jenny Li Fowler, MIT's director of social media strategy and recently published author, to discuss her book, “Organic Social Media: How to Build Flourishing Online Communities.” Fowler emphasizes the importance of elevating the role of social media managers and treating social media as a sophisticated industry.

    • 36 min
    Change and the Future of Higher Ed Marketing - Bennie F. Johnson

    Change and the Future of Higher Ed Marketing - Bennie F. Johnson

    In the first episode of 2024, host Kevin Tyler sits down with Bennie F. Johnson, the CEO of the American Marketing Association (AMA). As a self-proclaimed "marketing kid," Bennie understands the vulnerability of the marketing industry, especially in higher education. During the discussion, Kevin and Bennie address common misconceptions and emphasize the crucial role of expertise in the field.

    • 35 min
    Be Visible, Be Engaged, but Be Circumspect - Dr. Brit Kirwan

    Be Visible, Be Engaged, but Be Circumspect - Dr. Brit Kirwan

    Dr. William 'Brit' Kirwan, chancellor emeritus of the University System of Maryland, joins host Kevin Tyler to discuss university presidents' precarious position when they make or abstain from statements on emotionally charged issues.

    • 29 min

Customer Reviews

4.9 out of 5
7 Ratings

7 Ratings

J_Myers ,

My new favorite podcast!

I absolutely love the content here. So timely and relevant to where higher education is right now. I especially enjoy the emphasis on marketing in its various forms within institutions. I can’t believe that it’s taken me this long to find this podcast. Hopefully more episodes are coming soon.

Dustin Ramsdell ,

Great conversations in Higher Ed!

Really enjoy this show and the thoughtful discussions it adds to the field.

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