Book Marketing Simplified

Jenn Hanson-dePaula
  • 4.8 (44)
  • MARKETING
  • UPDATED BIWEEKLY

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

  1. 5D AGO

    How to Market Your Book When No One Is Buying

    If you're watching other authors' books take off while yours feels invisible, this one's for you. Those "overnight successes" you're seeing? Most aren't real, and they're definitely not sustainable. What you need isn't another viral moment or gimmicky tactic - you need a marketing strategy that builds a real audience who actually wants to read your books. In this episode, I'm sharing: Why speed isn't the metric that mattersThe "Sustainable Authority Approach" to building long-term readershipA real client story of tripling book sales without going viralThe three parts of sustainable marketing: depth over speed, systems over scrambling, and relationships over reach Remember: you're not behind. Your timeline doesn't have to look like anyone else's. LINKS The Book Marketing Starter Kit Newsletter Starter Kit for Authors

    10 min

  2. SEP 27

    How Authors Can Sell More Books Without Burning Out

    If you’ve been stuck in the cycle of “do more to sell more,” this episode is going to feel like a breath of fresh air. The truth? You don’t need to be everywhere or do everything to grow your platform and actually sell books. In fact, trying to do all the things is probably why you're feeling burned out and seeing inconsistent results. In this episode, I’m breaking down exactly how to sell more books without sacrificing your writing time, your energy, or your sanity. You’ll learn the three key pillars that consistently successful authors focus on. And spoiler alert: none of them involve chasing trends or showing up on five social platforms at once. Whether you're launching your first book or you're deep into your backlist with flatlined sales, this episode will help you shift your marketing mindset and give you a clear, doable strategy to connect with readers in a way that feels authentic (and actually works). We’ll talk about: How to stop treating marketing like a one-size-fits-all checklistWhy knowing your reader on a deeper level changes everythingWhat it really means to create a visibility plan that works for youHow to build trust and connection beyond social mediaAnd why less marketing (done right) leads to more book sales If you’re ready to stop spinning your wheels and start marketing smarter, not harder, this episode is your starting point. Ready to get serious about your book marketing? Build your author platform without the stress by downloading my FREE No-stress Guide: https://jenndepaula.com/author-platform-guide Download my FREE Book Marketing Blueprint to start building a foundation that actually works: https://jenndepaula.com/book-marketing-blueprint Want the complete system for building a thriving author platform? Learn more about The Author Circle membership: https://jenndepaula.com/the-author-circle

    8 min

  3. SEP 20

    How to Find Readers Who Actually Want to Buy Your Book

    Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts everywhere and wondering why nothing's working. Here's the truth: you don't have a follower problem, you have a targeting problem. In this episode, I'm breaking down the exact strategy to find readers who are already looking for books like yours and are ready to buy. No more throwing content at the wall and hoping something sticks. What you'll learn:Why targeting "all romance readers" is killing your salesThe difference between browsers and buyers (and why you've been focusing on the wrong one)The 3-layer system to identify your ideal buyersWhere your readers actually hang out (hint: it's probably not where other authors are)My 5-step action plan to start attracting buyers today Stop wasting time on vanity metrics and start building an audience that actually supports your books. Your ideal readers are out there. You just need to know how to find them. Ready to get serious about your book marketing? Download my FREE Book Marketing Blueprint to start building a foundation that actually works: https://jenndepaula.com/book-marketing-blueprint Want the complete system for building a thriving author platform? Learn more about The Author Circle membership: https://jenndepaula.com/the-author-circle

    8 min

  4. SEP 13

    Don’t Make This Common Book Marketing Mistake

    Stop spinning your wheels on social media! In this video, I break down the #1 mistake authors make when marketing their books and show you the complete 3-part system that actually sells books consistently. LinksThe Author Circle

    7 min

  5. SEP 6

    How to Save Time Creating Book Marketing Content

    Let’s be honest—most authors don’t have hours to pour into content every week. And yet, if you want to sell books, connect with readers, and stay visible… you need content. But creating it from scratch every single week? That’s the fast track to burnout. In this episode, Jenn walks you through a simple, strategic system that helps you create authentic, effective content in less than an hour a week. This is the exact method we teach inside the Author Marketing Assistant—and it’s designed to make your content not only easier to create, but also way more powerful. LINKS The Author Marketing Assistant

    9 min

  6. AUG 30

    How to Legally Protect Your Book with Olivia Maynes

    If legal stuff makes your head spin, you’re not alone. But here’s the truth: understanding a few key legal basics can save you major headaches later (and possibly even your bank account). That’s why I asked intellectual property and business attorney Olivia Mayness, to join me on Book Marketing Simplified. Olivia breaks it all down in a way that’s clear, smart, and actually doable. Olivia’s not just a legal expert, she’s also a creative herself, which means she gets what authors need. We talk about the most common legal blind spots authors face like: if authors can use lyrics or quotes in their bookshow to protect your book from AIif authors should trademark a book title and much more. Whether you're self-published, traditionally published, or somewhere in between, this episode will help you move forward with clarity and avoid some scary mistakes down the road. LINKSConnect with Olivia on LinkedIn Check out her law firm’s website and blog at thelawspot.com Your Next Steps: Free Downloads: https://jenndepaula.com/free-downloadsDIY Book Marketing Resources: https://jenndepaula.com/solutionsDone-With-You Services: https://jenndepaula.com/sessionsConnect on Social: https://www.instagram.com/jenndepaulabookmarketing/

    29 min

  7. AUG 9

    3 Steps for Authors to Gain Clarity and Confidence in Marketing

    Not sure what to do first when it comes to book marketing? You’re not behind—you just need a plan. In this episode of Book Marketing Simplified, Jenn shares a straightforward three-step strategy to help authors get unstuck and start marketing their book with clarity and confidence. Whether you’re staring at a blinking cursor or feeling scattered by too many options, this episode will help you find your footing and build a marketing rhythm you can actually stick with. Perfect for fiction and nonfiction authors who want to market their books—without losing their writing time or their minds. LinksBook Marketing Blueprint (free) Book Marketing Starter Kit Author Marketing Assistant

    10 min

  8. AUG 2

    Book Marketing Content That Sells

    Feeling overwhelmed by scattered book marketing strategies that aren’t helping you sell books? In this episode, Jenn breaks down why most author marketing feels frustrating and what to do instead. You’ll learn how to create a simple system rooted in clarity, connection, and consistency to finally start seeing results. Perfect for fiction and non-fiction authors who want to market smarter, not harder. LinksMarketing in Minutes Author Marketing Assistant

    9 min
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4.8
out of 5
44 Ratings

About

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

Information

  • Creator
    Jenn Hanson-dePaula
  • Years Active
    2020 - 2025
  • Episodes
    96
  • Rating
    Clean
  • Copyright
    © Jenn Hanson-dePaula
  • Show Website
    Book Marketing Simplified

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