HUNGRY.

Dan Pope

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth. We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them. We help you grow bigger, faster, stronger. Over the last 6 years, we’ve chatted to some insane guests on the poddy: Rory Sutherland, Seth Godin, Jamie Laing, Spencer Matthews, Tom Kerridge, Sir John Hegarty, The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco Look, I’ll be blunt, HUNGRY is NOT your normal podcast. HUNGRY is NOT scripted and sterile Q&A interviews. HUNGRY is for pretty much no one. HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations. got what it takes? Buckle up. Strap in. get ready to… FEED YOUR HUNGER

  1. 1d ago

    Traditional Marketing Is F*cking Your Food Business - Bold Bean Co. Founder & Uncommon Chief Strategy Officer

    Bold Bean Co didn’t just make beans cool. They built a brand people actually care about. Tobey and Amelia join Dan to unpack how Bold Bean turned one of the least glamorous supermarket categories into a cult food brand, and why obsessing over culture, community and product beats blindly following the conventional FMCG playbook. From rejecting boring advertising and building genuine brand obsession, to supermarket listings, sustainability, hiring, growth and watching major competitors move into glass jars, this is a masterclass in making an everyday product feel anything but ordinary. ON THE MENU [00:00:00] Why Bold Bean Rejects the FMCG Playbook[00:06:35] How Do You Make Beans Desirable?[00:08:18] Beans Became Bold Bean’s Competitive Advantage[00:23:25] Building Bold Bean’s Brand From Obsession[00:42:18] Why Bold Bean Is Allergic to Advertising[00:50:42] Tesco’s Christmas Ads vs Performance Marketing[00:58:38] Can You Manufacture Brand Obsession?[01:01:40] Why “Be Bold” Became a Company Value[01:10:10] Why Sustainability Doesn’t Sell More Beans[01:21:03] Bold Bean’s Obsessive Customers Are the Moat[01:25:28] Marketing Is Downstream of Consumer Culture[01:42:54] What Happened When Heinz Copied Bold Bean?[01:51:35] The Hard Reality of Building Bold Bean[01:55:36] What Founders Never Tell You on LinkedIn  ==============================================  ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲  ==============================================  🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality. She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously.click the link to learn more. 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out

    Traditional Marketing Is F*cking Your Food Business - Bold Bean Co. Founder & Uncommon Chief Strategy Officer
  2. Aug 31

    London's Most Famous Sandwich Shop's Wild Story & The Secret to Happiness - Max's Sandwich Shop "Max Halley"

    Max Halley built one of London’s most cult-loved sandwich shops by ignoring almost every piece of conventional restaurant wisdom. In this brilliantly unfiltered conversation, Max joins Dan Pope to unpack how Max’s Sandwich Shop went from an empty Finsbury Park restaurant doing a handful of covers to a genuine London institution — without chasing hype, Michelin stars or customer suggestions. They get into why restaurant hype can be dangerous, the surprising philosophy behind achievable goals, why Max thinks sourdough is terrible for sandwiches, what Rick Rubin can teach hospitality about creativity, and the tiny behavioural tweaks that can completely change a business. Plus: New Orleans inspiration, pork pie mayonnaise, the science of the perfect sandwich, why vegetarian dishes shouldn’t be labelled with a “V”, and Max’s wonderfully simple rules for deciding what belongs between two slices of bread. {{===============ON THE MENU:=============== 00:00 INtro01:28 Building an Empty Sandwich Shop08:58 Why Customer Advice Can Kill Your Business17:34 Is Restaurant Hype Actually Dangerous?20:10 Why Achievable Goals Make You Happier29:45 Why Max Never Wanted Michelin Stars39:50 The Secret Philosophy Behind Max’s Sandwiches49:00 Why Sourdough Is Terrible for Sandwiches59:30 What Actually Makes the Perfect Bread?01:09:35 The New Orleans Sandwich Epiphany01:18:10 What Rick Rubin Gets Right About Creativity01:24:40 Why The Audience Comes Last01:31:30 Max’s Two Rules for New Ingredients01:34:25 The Michelin-Star Pork Pie Mayonnaise01:40:20 Tiny Changes That Transform Restaurants01:47:10 Why Max Hides the Vegetarian Option01:54:50 What Taco Bell Gets Wrong02:04:00 The Science of Crunch02:13:30 Why Anything Can Become a Sandwich  ==============================================  ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲  ==============================================  🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)  Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality. She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously.click the link to learn more. 📙Download HUNGRY Big Banging Reading list here 🧾 HUNGRY survey would be so grateful if you may please fill out

    London's Most Famous Sandwich Shop's Wild Story & The Secret to Happiness - Max's Sandwich Shop "Max Halley"
  3. Aug 24

    How to ACTUALLY Exit Your Food Brand for Millions - David Milner, Giles Brook, Adam Balon, Barney Mauleveur

    How do you build a food and drink brand somebody actually wants to buy? In this Hungry Podcast “Megatron” episode, Dan Pope brings together four masterclasses on all things EXIT with Adam Balon, David Milner, Barney Mauleverer and Giles Brook. They unpack what really makes a business attractive to buyers: genuine product superiority, strong margins, the right team, international potential and a clear path to future growth. From Innocent’s near-death experience and Fuel10K’s exit journey to walking away from 2,000 Walmart stores, they reveal the decisions, mistakes and negotiations that can make or break an exit. Plus: how to reverse-engineer your ideal buyer, create competitive tension, survive due diligence, understand valuation — and why your exit will probably take twice as long as you think. Essential listening for any founder who wants to build, scale and eventually sell a brand.  ==============================================  ON THE MENU:Worked for 2m 14s [00:00:00] Intro [00:02:10] The Exit Timeline Founders Get Wrong [00:06:45] Reverse Engineer Your Buyer Before You Sell [00:10:40] Why Multinationals Pay More for Brands [00:13:23] Adam Balon: Different AND Better Wins [00:19:54] David Milner’s Four Exit-Ready Building Blocks [00:26:42] Why Your First Team Won’t Scale [00:29:37] The Gross Margin Rule Founders Ignore [00:35:16] Innocent’s 2008 Near-Death Experience [00:43:34] The Three-Thing Focus Rule [00:50:00] Why One Brand Beats a House of Brands [00:55:44] The Retail Listing That Can Sink You [01:01:41] Fuel10K’s Exit Nearly Collapsed [01:08:30] What Due Diligence Actually Uncovers [01:13:34] How to Create Buyer Competition [01:18:59] Start Selling 18 Months Before Exit [01:22:05] The Negotiation Rule That Saves Your Margin [01:29:25] See Your Business Through Buyer Eyes [01:34:45] Why Innocent Struggled in France [01:42:40] Why Brands Get Stuck at £5M [01:49:15] Fuel10K Walked Away From 2,000 Walmart Stores [01:54:19] From Breadline to Nasdaq [01:58:21] How Buyers Actually Value Your Business [02:02:28] The Darkest Day After Vita Coco ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲  ==============================================  🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)  This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

    How to ACTUALLY Exit Your Food Brand for Millions - David Milner, Giles Brook, Adam Balon, Barney Mauleveur
5
out of 5
2 Ratings

About

HUNGRY is THE podcast for Challenger FMCG & Hospitality Founders wanting to pour gasoline on growth. We chat with the industry BIG HITTERS. We ooze out the HIDDEN success secrets they’ve never told before and dive deep into their gut-wrenching failures, so you avoid them. We help you grow bigger, faster, stronger. Over the last 6 years, we’ve chatted to some insane guests on the poddy: Rory Sutherland, Seth Godin, Jamie Laing, Spencer Matthews, Tom Kerridge, Sir John Hegarty, The founders of SOHO House, TRIP, The Devonshire, Tony’s Chocolonely, Vita Coco Look, I’ll be blunt, HUNGRY is NOT your normal podcast. HUNGRY is NOT scripted and sterile Q&A interviews. HUNGRY is for pretty much no one. HUNRGY is a deliciously fun, wild and crazy, ADHD rollercoaster of free flowing conversations. got what it takes? Buckle up. Strap in. get ready to… FEED YOUR HUNGER

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