PT Pintcast - Physical Therapy

Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • 4.8 (196)
  • MEDICINE
  • UPDATED SEMIWEEKLY

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

  1. Why Physical Therapists Chase Credentials Instead of Expertise

    2D AGO

    Why Physical Therapists Chase Credentials Instead of Expertise

    Physical therapists often feel pressure to collect certifications and letters after their name. But does that actually make better clinicians? In this episode, Jimmy talks with Clint Serafino and Nate Henry about why the PT profession needs more mentorship, deeper clinical reasoning, and better collaboration across healthcare disciplines. They also share the story behind Global Physio Training, a nonprofit working to deliver hands-on clinical education to physical therapists in underserved communities like Cameroon. Instead of focusing on expensive equipment or healthcare infrastructure, their mission focuses on something simpler — training clinicians. Because better clinicians create better healthcare systems. Chapters00:00 — Why Credentials Aren’t Expertise 04:30 — Mentorship In Physical Therapy 10:00 — Building Global Physio Training 15:30 — Lessons From Cameroon PTs 21:30 — Interdisciplinary Healthcare Teams 27:00 — Diagnosing Movement Problems 33:30 — Future Of Physical Therapy In This Episode• The difference between technicians and clinicians in PT • Why mentorship matters more than credentials • What American PTs can learn from global clinicians • How interdisciplinary healthcare teams improve outcomes • Why PT clinics should collaborate with physicians and other providers • The vision behind Global Physio Training Resources MentionedGlobal Physio Training https://www.globalphysiotraining.com

    41 min
  2. The Systems That Burn Out Physical Therapists

    3D AGO

    The Systems That Burn Out Physical Therapists

    Most physical therapists feel stuck between productivity expectations, documentation requirements, and changing reimbursement models. But what if the problem isn’t clinicians — it’s the systems around them? In this episode, Jimmy talks with Katie Holterman about how healthcare systems, documentation processes, and compliance frameworks can either burn clinicians out or support them. Katie explains why efficiency and quality are not enemies, why most documentation is unnecessarily complex, and how clinics can design systems that protect clinicians while improving outcomes. The conversation also dives into the future of value-based care, the role of outcomes in physical therapy reimbursement, and why most continuing education fails to deliver practical clinical value. If you’re a physical therapist, clinic owner, or healthcare leader, this episode offers practical insight into building systems that actually work for clinicians. Key TakeawaysWhy documentation is often more complicated than necessaryThe three questions that simplify compliant documentationWhy productivity isn’t the enemy of good patient careHow clinic systems should protect clinicians instead of burning them outWhy most continuing education fails cliniciansHow outcomes will shape the future of physical therapy reimbursementWhy understanding the “why” behind metrics changes everythingGuestKatie Holterman

    38 min
  3. What Wendy’s Can Teach Physical Therapists About Growth

    3D AGO

    What Wendy’s Can Teach Physical Therapists About Growth

    Physical therapy clinics don’t struggle because they lack skill. They struggle because they lack attention. In this episode of PT Breakfast Club, Jimmy McKay and Tony Maritato explore how PT clinic owners can rethink marketing using lessons from unexpected places — viral videos, restaurant chains, and real-world business strategy. Instead of chasing trends or expensive advertising, the conversation focuses on creating authentic attention through simple ideas, repeatable content, and engaging storytelling. They also dig into leadership inside PT clinics — including how to hire the right people, how culture impacts performance, and why insecure leadership can quietly destroy organizations. The result is a practical conversation about how clinics can grow without complicated marketing systems. Key Topics DiscussedWhy one-star reviews can actually help credibilityThe marketing strategy behind Wendy’s viral campaignsWhy authenticity beats polished marketingHow small clinics can win attention faster than large companiesTurning patients and staff into authentic content creatorsThe “content hackathon” strategy for clinicsWhy most physical therapists misunderstand marketingHiring people who take initiativeThe hidden cost of insecure leadershipGuest Links & ResourcesTony Maritato YouTube: Total Therapy Solutions Dave Kittle Website: ConciergePainRelief.com YouTube: The Dave Kittle Show SponsorsSupport for PT Pintcast comes from: SaRA Health – AI-powered patient engagement for rehab practices EMPOWER EMR – Built for modern rehab clinics U.S. Physical Therapy

    1h 1m
  4. When EBITDA Becomes the Mission

    4D AGO

    When EBITDA Becomes the Mission

    If you've worked inside a healthcare organization you've probably heard the question: “What's the EBITDA impact?” But what happens when a financial reporting metric slowly becomes the mission of the entire organization? In this conversation, Jimmy McKay and Larry Benz unpack: • What EBITDA actually measures • How "Adjusted EBITDA" becomes a fiction contest • Why chasing the metric can distort clinical care • The Soviet nail factory problem in healthcare • What a healthier dashboard for PT organizations should look like Larry also explains the four pillars every physical therapy organization should measure instead of obsessing over EBITDA. If you lead a healthcare organization, this conversation will challenge how you think about metrics, culture, and what actually drives sustainable performance. Chapters 00:00 The phrase every healthcare leader hears 00:40 EBITDA explained simply 02:40 When the tool becomes the mission 03:20 The “Adjusted EBITDA fiction contest” 05:40 How metrics change behavior 07:40 Why clinicians are the real business 10:20 The Soviet nail factory story 13:30 What healthcare should measure instead 14:00 Larry’s four pillar dashboard 18:00 Culture is the engine of EBITDA

    18 min
  5. The 7 KPIs Every Physical Therapy Practice Owner Needs to Run a Smarter Clinic

    5D AGO

    The 7 KPIs Every Physical Therapy Practice Owner Needs to Run a Smarter Clinic

    Private practice physical therapy owners: learn the KPIs that drive clinic growth, PT marketing ROI, and revenue forecasting. This MBA for the DPT lesson shows PT clinic owners how to track leads, visits per case, and key business metrics that predict success. Most physical therapists open a clinic without ever learning how to read the business numbers behind it. In this **MBA for the DPT** episode, Jimmy talks with **Sturdy McKee** about the key performance indicators (KPIs) that successful physical therapy clinic owners use to run smarter businesses. You’ll learn which numbers actually matter, how to build a simple KPI dashboard, and why one overlooked metric — **leads** — can predict your clinic’s revenue 30–60 days ahead. Sturdy also explains how to translate data into action so your staff understands what drives results, improves patient outcomes, and creates a healthier practice. If you run a **private practice physical therapy clinic**, this episode will help you stop guessing and start managing with clarity. 00:00 KPI Basics For PT Owners 03:12 Why KPIs Matter In Clinics 09:45 Building A KPI Dashboard 16:30 Personnel Vs Overhead Costs 23:40 Predicting Revenue With Leads 31:10 KPI Mistakes Clinic Owners Make 38:20 Translating Data To Staff 45:10 How Often To Review Metrics 51:00 The KPI That Surprised Me 58:40 Connecting Numbers To Outcomes Guest: Sturdy McKee https://sturdycoaching.com Question for clinic owners: Which KPI has helped you make the biggest business decision in your practice?

    1h 2m
  6. Stop Selling. Start Teaching Patients

    5D AGO

    Stop Selling. Start Teaching Patients

    Most physical therapy clinics approach marketing backwards. Instead of teaching and building trust, they try to promote services — and patients can see through it instantly. In this episode, Jimmy McKay, Dave Kittle, and Tony Maritato discuss what actually works when it comes to content and clinic growth. They break down how attention drives patient acquisition, why authenticity beats corporate messaging, and how clinics can build authority by consistently publishing valuable content. If you're trying to grow your practice without feeling like you're constantly selling, this conversation provides a practical framework. What You'll Learn• Why educational content builds trust faster than promotional content • How authenticity helps clinics stand out online • Why over-filtered marketing fails • The value of transparency with patient feedback and reviews • How attention compounds for long-term clinic growth Guest LinksDave Kittle https://conciergepainrelief.com Dave Kittle YouTube https://youtube.com/@thedavekittleshow Tony Maritato https://totaltherapysolutions.com Tony Maritato YouTube https://youtube.com/@totaltherapysolutions SponsorsSaRA Health https://sarahealth.com EMPOWER EMR https://empoweremr.com U.S. Physical Therapy https://usph.com

    1h 2m
  7. You Don’t Have a Skill Problem. You Have a Leverage Problem.

    6D AGO

    You Don’t Have a Skill Problem. You Have a Leverage Problem.

    Most physical therapists were taught that clinical excellence leads to career success. But according to Greg Todd, that model no longer works. In this episode, Greg explains why many PTs feel stuck despite doing everything “right” — earning a doctorate, taking continuing education courses, and working long clinical hours. The problem isn’t skill. It’s leverage. Greg breaks down how clinicians can start productizing their knowledge, building scalable income streams, and creating content that attracts attention in today’s digital economy. If you’re a PT, clinic owner, or rehab professional trying to navigate reimbursement pressure, burnout, or limited income growth, this conversation will challenge how you think about your career. Key Topics• Why Greg Todd says PTs have an “obedience problem” • The difference between clinical excellence and financial scalability • How productizing knowledge creates leverage • Why attention is the most valuable currency today • The identity shift from clinician to CEO • Why content creation is becoming a competitive advantage for healthcare professionals • The simple framework: one person, one problem, one solution Actionable TakeawayStart small. Greg recommends beginning with: One person → One problem → One solution Then create content explaining how you solve that problem. That’s the first step toward turning your expertise into a scalable product. Resources MentionedGreg Todd Instagram: https://www.instagram.com/gregtoddpt/

    44 min
  8. Healthcare Marketing Doesn’t Work—Until You Fix the Experience

    6D AGO

    Healthcare Marketing Doesn’t Work—Until You Fix the Experience

    Most healthcare marketing does not fail because marketing is useless. It fails because clinics make it hard to trust them, hard to book, and hard to talk about them. In this episode, Jimmy McKay and Andrea Cheney unpack what PT clinic owners and healthcare marketers keep getting wrong. They break down why patients now behave more like consumers, what they actually look at before booking, and why reviews, websites, and front desk processes matter more than another generic ad campaign. The big takeaway for busy PTs and clinic owners: marketing works better when operations work better. If your clinic creates a five-star experience, makes reviews easy, reduces friction, and shows up online with purpose, your marketing starts pulling its weight. What You’ll Learn Why healthcare still confuses marketing with advertisingWhat patients are actually checking before they choose a clinicWhy reviews are part marketing and part operationsHow to make review requests easier and more consistentWhat a PT clinic website must do to convert trust into actionWhy social media should help patients understand themselves, not just hear about your clinicHow public insurance disputes damage trust for everyone involvedWhat PT owners can steal from Wendy’s when they need attention Key Takeaways for Clinic Owners Better marketing starts with better patient experienceYour front desk is part of your marketing systemA simple booking path matters more than fancy wordingGeneric “we’re evidence-based” messaging is not persuasiveAttention is earned when content is about the patient, not the clinicOperational friction creates bad stories that no ad can fix Guest Andrea Cheney — fractional marketing leader and consultant in healthcare marketing Resources & Tools Mentioned Google ReviewsGoogle Business ProfileQR code review promptsText and email follow-up for review collectionWebsite usability checksFacebook groupsTikTokLinkedInShort-form video Sponsors PT Pintcast’s official 2026 sponsors include SaRA Health, EMPOWER EMR, and U.S.

    1h 2m
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4.8
out of 5
196 Ratings

About

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

Information

  • Creator
    Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • Years Active
    2015 - 2026
  • Episodes
    293
  • Rating
    Clean
  • Copyright
    © PT Pintcast LLC
  • Show Website
    PT Pintcast - Physical Therapy

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