PT Pintcast - Physical Therapy

Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • 4.8 (201)
  • Medicine
  • Updated Semiweekly

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

  1. 1h ago

    Stop Waiting for Perfect

    What if the biggest thing holding your clinic back isn’t a lack of ideas? It’s waiting until the idea feels safe. Jimmy McKay, Tony Maritato and Dave Kittle bounce from Airbnb cereal to physical therapy marketing, hiring, recruiting, content creation and virtual assistants in an episode that keeps arriving at the same conclusion: Take the shot. Learn. Adjust. Dave breaks down the five levels of customer awareness and why most clinic marketing tries to move people from attention directly to a purchase before earning enough trust. Jimmy takes a painfully traditional physical therapy job posting and attacks it through a Ryan Reynolds-style lens: stop trying to appeal to everybody and start making the RIGHT person lean in. That leads to an even harder problem: how do you recruit a certified hand therapist to Alaska? Then Tony finds a fascinating social-media example involving an 88-year-old aspiring basketball player and asks whether physical therapy clinics are missing an enormous content opportunity by making themselves the hero instead of their patients. The conversation also covers: • Marketing to different levels of awareness • Attention → Trust → Action • Why six to twelve exposures may matter more than one great ad • Recruiting for difficult PT positions • Using social media instead of relying entirely on Indeed • Making geography part of the recruiting pitch • Patient-led storytelling • Building recurring content series • Creating content buckets that reduce mental load • Why expertise starts to look automatic • Delegating lead follow-up and scheduling • Using offshore virtual assistants • Testing inexpensive solutions before scaling them • Why imperfect action beats analysis paralysis PT Breakfast Club is hosted by Jimmy McKay, Tony Maritato and Dave Kittle. Follow Tony Maritato on YouTube at Total Therapy Solution. Find Dave Kittle at ConciergePainRelief.com and on YouTube at The Dave Kittle Show. Follow Jimmy McKay and PT Pintcast wherever you listen to podcasts and across social media. This conversation is for entertainment and discussion only, not medical, legal, billing or business advice.

    Stop Waiting for Perfect

  2. 2d ago

    Your PT Job Ad Is Probably Selling the Wrong Thing

    What if the goal of your next physical therapy job ad wasn’t to attract more people? What if it was to repel almost everyone except the few clinicians who would actually love working for you? Jimmy McKay and Tony Maritato dig into recruiting, advertising, AI and psychology after Tony asks a fascinating question: What would advertising legend David Ogilvy want to know before writing a job ad for a physical therapist? That question produces a 12-part framework clinic owners can use to evaluate their own recruiting. The conversation starts with the basics: Who exactly are you trying to hire? What does the employment model look like? How much control does the therapist have over their schedule? What does compensation actually look like? Then it gets more interesting. Jimmy and Tony argue that employers should explain not only what clinicians GET to do, but also what they DON'T have to do. Scheduling. Insurance verification. Marketing. Faxing plans of care. Administrative work. Whatever creates friction in that particular clinic. They also make the case for showing candidates the imperfect parts of the job instead of hiding them. The goal isn’t hundreds of applicants. The goal is a handful of people who understand the offer and think: “That sounds exactly like me.” The episode also explores how Josh Funk and Rehab 2 Perform use media as a recruiting tool, why simply spending more money on traditional job boards may not fix a hiring problem, and why short-form video could be an underused recruiting strategy in physical therapy. Later, the conversation expands into communication and content creation. How do you take one useful idea and package it as video, audio, images and text? Why do some pieces of content explode on one platform and disappear on another? And why do healthcare professionals spend years creating valuable information only to publish it as an unreadable screenshot? Finally, Jimmy and Tony tackle another uncomfortable idea: information has become incredibly cheap. People often aren’t paying coaches, consultants, courses or even clinicians purely for information. They may be paying for guidance, accountability, confidence and someone to help them take the next step. That leads to Jimmy’s warning about a $9,000 YouTube growth course and Tony’s story about spending roughly $33,000 on business education years ago. The episode closes with perhaps the simplest idea of the entire conversation: Before adding another form, another question, another feature or another step… Ask what you can remove. KEY TAKEAWAYS: • Recruit a specific person, not “everybody” • Transparency filters candidates instead of scaring them away • Explain the negatives before applicants discover them themselves • Sell what clinicians DON’T have to do • Make the next step conversational instead of bureaucratic • Great recruiting media can show what working somewhere feels like • One idea can become multiple kinds of media • Information and implementation are different products • Better experiences often come from subtraction FEATURED: Tony Maritato Tony on YouTube: https://www.youtube.com/c/MedicareBilling FOLLOW PT PINTCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc YouTube: https://www.youtube.com/@PTPintcast LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/ Instagram: https://www.instagram.com/ptpintcast Website: https://www.ptpintcast.com/ Twitter/X: https://x.com/PTPintcast

    Your PT Job Ad Is Probably Selling the Wrong Thing

  3. 4d ago

    Your Practice Sale Starts Years Before You Sell

    Your Practice Sale Starts Years Before You Sell Most physical therapy practice owners think about selling their business when they’re ready to sell. Paul Martin thinks that’s already too late. Paul is a physical therapist, founder of Martin Healthcare Advisors, and former clinic owner who helped grow a three-clinic operation into 21 locations. After decades working with PT practice owners, he says one mistake appears again and again: Owners treat selling their practice like an event. It isn’t. It’s a process. And according to Paul, the owners who begin preparing several years before a transaction have far more opportunities to improve the company, reduce risk and increase its potential value. Jimmy and Paul unpack what buyers actually look for when evaluating a PT business. In This EpisodeThey discuss: Why buyers care about cash flowWhat EBITDA means in a PT practiceWhy historical success alone doesn’t determine valueThe importance of demonstrating future growthHow financial preparation affects a transactionWhy leadership alignment mattersThe operational KPIs buyers examineCharge capture and proper codingProductivity versus complianceSchedule managementPT/PTA team modelsThe danger of a practice depending entirely on its ownerPaul’s “30-day test”Why larger practices often command higher multiplesHow Paul went from three clinics to 21Why systems and processes allow businesses to scaleThe difference between an owner’s perceived valuation and actual valuationWhy Paul believes PT continues to provide extraordinary healthcare valueOne Question Every Owner Should Ask Imagine telling your staff: “I’m leaving tomorrow. I’ll be gone for 30 days, and you cannot contact me.” What happens? If the clinic falls apart, Paul argues that you may not own a transferable business yet. You may own a job. Paul MartinFounder, Martin Healthcare Advisors Website: https://www.martinhealthcareadvisors.com/ LinkedIn: https://www.linkedin.com/in/paulmartinsview/ YouTube: https://www.youtube.com/@martinhealthcareadvisors Book MentionedBuilt to Sell John Warrillow

    Your Practice Sale Starts Years Before You Sell

  4. Sep 11

    PTs Are Overthinking Everything

    Are physical therapists spending too much time optimizing things that barely matter? Jimmy McKay and Tony Maritato start with the growing backlash against AI-generated content and quickly uncover a much bigger question: Are we arguing about the tool, the output, or just something we don't like? That same tendency shows up everywhere in physical therapy. We obsess over perfect exercise form. We debate tiny biomechanical details. We search for the perfect posting time. We chase follower counts. We optimize before we've done enough reps to have anything worth optimizing. Tony shares how his thinking around exercise prescription changed with experience, including why an imperfect row may still be an entirely useful row. Then the conversation takes a sharp turn into a fascinating idea for the PT workforce: Could physical therapists eventually negotiate something resembling NIL deals? Instead of compensation being limited to salary and clinical productivity, what happens when a clinician's audience, reputation, content, expertise and ability to attract attention create measurable value for an employer? Jimmy and Tony explore what that could mean for: • PT recruitment • clinician compensation • DPT and PTA programs • personal branding • recruiters acting more like talent agents • incentive-based compensation • employee-generated content They also break down an overlooked social media problem: more followers aren't automatically better. If the people following you don't care about what you actually create, a bigger audience can become a community of lukewarm people instead of the audience you actually need. Finally, Tony unveils a 28-day content challenge built around an aggressive idea: create at scale, build the system first and let repetition do the heavy lifting. Because eventually, the exciting part isn't the secret. The boring part is. Jimmy's closing thought: “The results that you're not getting are hiding in work that you're not doing.” PT Breakfast Club features conversations about physical therapy, private practice, careers, business, technology, marketing and the future of the profession. Follow: Tony Maritato — Total Therapy Solution on YouTube Dave Kittle — The Dave Kittle Show / conciergepainrelief.com Jimmy McKay — PT Pintcast / PT Podcasts

    PTs Are Overthinking Everything

  5. Sep 9

    The Cost of Swinging the Bat Is Almost Zero

    AI has made experimentation cheap. So why are we still acting like every idea costs $5,000? On this episode of PT Breakfast Club, Jimmy McKay and Tony Maritato start with the debate over AI in education and end up somewhere much bigger: what happens to physical therapy when the cost of learning, creating, testing, building, and iterating drops dramatically? Tony walks through using AI to build a new website, generate social content, create viral knee-replacement imagery, analyze information, and explore business ideas that would have required significantly more time or money only a few years ago. Jimmy connects that to a familiar media principle: Attention → Trust → Action. The goal isn't simply to “make content.” It's to understand whose attention you're earning, why they should keep giving it to you, and what eventually happens because of that trust. The guys also dig into some surprisingly practical opportunities around PT. Key themesAI as a learning tool Instead of assuming AI eliminates thinking, what if educators taught students how to question outputs, find blind spots, compare perspectives, and apply information? The economics of experimentation If creating a website, image, script, campaign, or prototype costs a fraction of what it once did, the number of experiments businesses can run should increase dramatically. Identity beats generic content Tony explains why his knee-replacement tattoo images exploded online, while Jimmy breaks down how the same idea can translate into PT specialties, dogs, sneakers, ice cream, and other identity-driven concepts. Attention isn't the end goal Attention earns an opportunity to build trust. Trust eventually creates action, whether that means a patient choosing your clinic, someone listening to your podcast, buying something, or simply remembering you. Your customers are already giving you market research Google Reviews can reveal repeated language, beloved employees, missing services, hidden strengths, and opportunities that businesses may never mention in their own marketing. Does Facebook still work for PT clinics? Yes, if Facebook solves the problem you're actually trying to solve. The tool matters less than understanding the audience, objective, and platform. Three PT-adjacent business ideasTony also pitches several businesses hiding in plain sight: 1. A transparent rehab reimbursement database Take publicly available hospital and insurance pricing information and make it understandable and usable for PT, OT, and SLP professionals. 2. A physical therapy discount membership network A DentalPlans-style model where consumers pay for access to transparent discounted rates at participating clinics. 3. A healthcare buyer's agent Think real estate buyer's agent, but for healthcare: someone helping patients understand pricing, benefits, providers, options, and complex healthcare decisions. The conversation closes with a deceptively simple question: When AI gives you access to expertise, comparison, analysis, and second opinions almost instantly, are you irresponsible for using it? Or are you irresponsible for refusing to learn how?

    The Cost of Swinging the Bat Is Almost Zero

  6. Sep 4

    Why PT Clinics Feel Broken: Hiring, Efficiency and the Race to the Bottom

    Why do physical therapy clinics feel broken even when everyone seems to be working harder? On this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato, and Dave Kittle dig into physical therapist hiring, clinician recruitment, clinic marketing, reimbursement, RTM, AI-driven efficiency, and the economics of running a PT practice. The conversation starts with a simple hiring problem: most clinics are competing for the same physical therapists using the same job boards, the same bonuses, and the same messaging. If every clinic is fishing in the same pond, is doing more of the same actually a strategy? Then the conversation turns to marketing, attention, trust, and why a local pancake shop may understand brand building better than most healthcare organizations. Finally, the guys explore a bigger question for physical therapy: when technology makes care more efficient and less expensive to deliver, who actually captures that value? The clinician? The clinic? The patient? Or the payer? Topics include: • Physical therapist hiring and recruitment • PT clinic staffing challenges • Physical therapy job marketing • Clinician retention and hiring strategy • RTM and remote therapeutic monitoring • CMS and physical therapy reimbursement • AI and healthcare efficiency • Private practice physical therapy • PT clinic marketing • The economics of physical therapy practice The big takeaway: you may not need more applicants, more marketing, or more of the same strategy. You may need to play a different game.

    Why PT Clinics Feel Broken: Hiring, Efficiency and the Race to the Bottom

  7. Sep 1

    Do you own a business or just a job?

    Should physical therapists be the only people who own physical therapy clinics? In this episode of PT Breakfast Club, Jimmy McKay and Tony Maritato dig into the business of healthcare, AI documentation, EMR adoption, and what happens when a clinic is built entirely around one clinician. Dave Kittle has the day off, but Jimmy previews part of his upcoming APTA Florida keynote, including a speed round of PTs doing things differently: cowboy PT, snow sports PT, dance PT, and other examples meant to make clinicians ask, “What’s my twist?” Then Tony brings up a bigger business question: should PT clinics be owned only by PTs? The conversation challenges the anti-business sentiment that shows up in healthcare. PTs understand patient care, but business people understand business. A strong healthcare business needs both. Jimmy and Tony also talk about AI scribes, Luna Physical Therapy, Hinge Health, Sword, EMRs, power users, clinical education, and why the tool itself is not enough. Adoption depends on whether clinicians actually like the tool, trust it, and know how to use it inside real patient care. The episode closes with a solopreneur clinic question: can you sell your business if the business is really you? Jimmy and Tony break down the difference between buying a job and buying a business, why a customer list may have value but may not transfer, and how a solo clinician could build more valuable assets by teaching their method, creating systems, bringing in an apprentice, or turning their proprietary approach into a product. The takeaway: understand what business you are actually in before you try to scale it, sell it, or protect it.

    Do you own a business or just a job?

  8. Aug 27

    State Boards Are Coming for PT Packages

    Can cash-pay physical therapy clinics sell packages? In this episode of PT Breakfast Club, Tony Maritato, Dave Kittle, and Jimmy McKay react to recent discussion around state PT boards in North Carolina and Texas questioning whether cash-based, self-pay, or direct-pay physical therapy clinics can sell discounted treatment packages or collect payment for services that have not yet been delivered. The crew breaks down the tension between consumer protection and business reality. Are these rules protecting patients, or are they limiting access, punishing business innovation, and forcing clinics into awkward workarounds? Jimmy clarifies the difference between APTA chapters and state boards, while Tony and Dave talk through what this could mean for practice owners, patients, cash flow, refunds, accountability, retainers, memberships, and episode-of-care models. Then the episode shifts into a six-pack referral draft: who should PT clinics build relationships with besides the obvious physician offices? The picks include personal injury attorneys, youth sports coaches, private-pay nursing companies, gym owners and group fitness communities, wheelchair and medical equipment companies, and massage therapists. The crew closes by coming back to physicians with a better approach: stop leading with your credentials and start removing problems from their day. The takeaway: whether you are selling cash-pay care or building referral relationships, the real work is understanding incentives, trust, risk, and the person on the other side of the transaction.

    State Boards Are Coming for PT Packages
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About

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

Information

  • Creator
    Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • Years Active
    2015 - 2026
  • Episodes
    296
  • Rating
    Clean
  • Copyright
    © PT Pintcast LLC
  • Show Website
    PT Pintcast - Physical Therapy

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