PT Pintcast - Physical Therapy

Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • 4.8 (193)
  • MEDICINE
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PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

  1. The Secret to PT Clinic Profitability in 2026

    1D AGO

    The Secret to PT Clinic Profitability in 2026

    Clinic owners: your costs are rising, your reimbursements aren’t. So how do you protect your margins? In this episode, Jimmy chats with Joseph Lowe, a former PT turned rehab retail expert. Joseph reveals how clinics can generate $30K–$40K a year in retail revenue — without selling out or adding visit volume. They cover: Why “profit margin” should be your #1 KPIThe easiest products for PTs to sellHow your sunk costs can become scalable revenueWhy retail is the future for sustainable practice growth ???? Joseph’s prediction? Someone will land a seven-figure product partnership. And it could be you.

    54 min
  2. Clinic Owners: You’re Wasting Money on Time, Not Outcomes!

    2D AGO

    Clinic Owners: You’re Wasting Money on Time, Not Outcomes!

    Most PTs were taught to treat in 60-minute chunks. But what if the real value isn’t in the time... but the outcome? In this episode, Jimmy sits down with Tony Maritato and Dave Kittle to unpack how physical therapists can stop marketing “minutes” and start delivering results. They dive into shorter sessions, clinic models, live selling, CEU partnerships, and the massive potential of selling outcomes over time. Plus: a brainstorm on flipping leftover clinic time into high-converting, half-off offers. Think Groupon, but smarter — and built for PT. If you’re a clinic owner, cash-based therapist, or entrepreneurial rehab pro… this is your roadmap to thinking like a modern healthcare business.

    1h 1m
  3. Why Physical Therapy Keeps Underselling Itself

    3D AGO

    Why Physical Therapy Keeps Underselling Itself

    Why aren’t physical therapists paid like doctors — even though the outcomes prove they should be? In this episode of PT Pintcast, Jimmy sits down with Josh Bailey, PT, to unpack the uncomfortable truth about reimbursement, CPT codes, employer contracting, and why physical therapy keeps getting boxed into time-based billing instead of value-based care. Josh shares: Why early PT saves 50% of downstream costs — and why payers still ignore itHow CPT code 97110 commoditized physical therapyThe biggest diagnostic mistakes around plantar fasciitisWhy grit, effort, and reps matter more than credentialsAnd his mic-drop case for treating PTs like doctors — in pay, productivity, and respect This episode is a must-listen for clinic owners, healthcare leaders, and PTs who want more than burnout and flat reimbursement. ⏱️ Chapters00:00 – Why PT Isn’t Paid Like Medicine 03:45 – Incentives, Insurance, and Misaligned Value 10:30 – Why CPT Codes Limit PT’s Worth 17:15 – Plantar Fasciitis: What PT School Got Wrong 26:45 – Effort, Grit, and the Path to Mastery 35:30 – Hiring for Character Over Credentials 44:50 – The Amazon Prime Lesson in Value 50:35 – Parting Shot: Treat PTs Like Doctors Guest & ResourcesJosh Bailey on LinkedIn: jbaileyptRehab Associates: https://rehabassociatesracva.comPT Management Group of Virginia: https://ptmgva.com

    53 min
  4. Is it really UPTA vs APTA? What's Broken & What’s Next in PT?

    4D AGO

    Is it really UPTA vs APTA? What's Broken & What’s Next in PT?

    Dr. Steve Ryland joins Jimmy to unpack UPTA, how they're taking action to fight Medicare bureaucracy, and why burnout isn’t a personal failure — it’s a design flaw in the system. In this episode: Suing CMS and calling out policy contradictionsCompliance fatigue and how AI can help PTs reclaim timeBuilding a national pilot proposal with real impactResponding to APTA critics and unifying PT voicesAdvice to disillusioned new grads: “Don’t wait to be rescued”

    1h 1m
  5. What Burnout Taught Dr. Janet Bezner About PT Leadership

    5D AGO

    What Burnout Taught Dr. Janet Bezner About PT Leadership

    Why would a respected PT leader step back from the national stage? Dr. Janet Bezner — former CAPTE chair, academic powerhouse, and leadership voice in PT — joins Jimmy to unpack career evolution, mentorship fatigue, and how identity shifts in the next chapter. Whether you’re a new grad, seasoned faculty, or clinic owner facing “what’s next,” Janet offers insight into navigating transitions with purpose (and pastries ????). Janet on LINKEDIN

    33 min
  6. Would You Like to Supersize Your Practice?

    5D AGO

    Would You Like to Supersize Your Practice?

    In this episode, Jimmy, Dave, and Tony go deep into the evolving world of physical therapy, self-pay models, and the surprising economics of "train the trainer" models — including caregivers and personal trainers stepping into rehab roles. 00:00 - Intro: Coaching Caregivers & Trainers? 02:35 - Why Yanni’s model wouldn’t work 1-on-1 04:30 - Train the trainer: scam or strategy? 07:40 - Real-life example: training personal trainers for high net worth clients 10:12 - Talking numbers: $2K–$5K for short-term consulting? 13:45 - Client perception vs. price: mid-tier care model 16:10 - What if the caregiver is a spouse or child? 18:50 - The risk: trainers claiming to be “rehab pros” 22:40 - Dave’s fear: giving away your IP? 26:00 - Why PTs should think like restaurants (value meals!) 29:20 - Supersize it: self-pay services + product sales 32:10 - Massage guns & missed revenue streams 35:00 - Satire: Stim Nap™, CPT Sauce™, SuctionX™ 38:42 - The burnout talk: PT students losing hope 41:20 - Asking for a raise the right way 43:00 - Final thoughts + guest links We unpack: Why training caregivers or trainers might be the future of scalable PT.The real risks when unlicensed individuals start acting like rehab pros.Lifetime value of self-pay patients vs. quick-turn training models.What PTs can learn from the fast-food model: visits as value meals, and the "supersize" upsell approach.Hilarious sponsor pitches: ZapNap, CPT Sauce, and SuctionX make an appearance.Advice for PTs burned out or disillusioned with the profession.How to confidently ask for more money — and what your boss actually thinks when you do.???? Guest shoutouts: The Dave Kittle ShowTotal Therapy Solution on YouTubePT Pintcast???? Whether you're a clinic owner, employee, student, or side-hustler in PT — this one's packed with strategy, honesty, and a good dose of sarcasm.

    1h 3m
  7. Why Marketing Doesn't Work — And How to Fix It

    5D AGO

    Why Marketing Doesn't Work — And How to Fix It

    Your marketing doesn't suck. But your strategy might.In this episode, Jimmy breaks down how to build campaigns that work — not because they’re loud, but because they’re smart. From bar promos and billboards to multi-channel experiences, this is a tactical deep dive into why attention is earned, not bought.Perfect for clinic owners, practice marketers, or rehab pros ready to think differently and stop throwing money at trends. ???? What You’ll Learn: How to reverse-engineer campaigns from the end resultWhy CMOs and CEOs need “marriage counseling”What Bud Light’s legendary ads got rightWhy clinics should focus less on channels and more on psychologyAnd how one outdoor campaign outperformed 20 parade floats???? Want more? Visit ptpinecast.com or follow us @ptpinecast on all socials. 00:00 – Why most marketing doesn’t work 04:12 – Real reason patients don’t respond to ads 10:45 – CMO vs CEO misalignment = disaster 16:33 – How to create attention without yelling 22:18 – Designing campaigns backwards (start with the end) 30:45 – The billboard over the parade (smart strategy) 37:29 – The Maxim Contest: Bar marketing masterclass 47:05 – What Bud Light did right (Real Men of Genius) 53:30 – Parting shots: How to know what matters 57:10 – Why value is always *perceived* value

    59 min
  8. Why Resilient Clinicians Will Survive What’s Coming

    6D AGO

    Why Resilient Clinicians Will Survive What’s Coming

    “You don’t need to be a Navy SEAL to be resilient — you just need to learn to build fire with no tools.” In this raw and wide-ranging conversation, Dr. Alex Bendersky, Head of Clinical Innovation, shares real-world lessons from complexity theory, resilience, and leadership inside modern healthcare systems. We go deep on: Why PTs must think in systems to surviveUnderstanding entropy and constant changeThe power of being "plasma" — fluid, adaptable, yet ready to solidifyGetting fired the day before turning 46 — and saying "Good."Why gratitude and self-awareness might be your sharpest toolsWhat Black Swan events mean for the future of physical therapyAlex’s perspective blends deep theory with grounded clinical reality — this one’s a mindset shift you didn’t know you needed. ⚡️ “Most of the systems that affect PTs are outside their control. But the one system you can control? The one between your ears.” ???? Listen if you’re a PT, clinic owner, or healthcare leader dealing with: Rapid changeDecreased reimbursementsTeam burnoutLeadership gaps???? Connect with Alex Bendersky → LinkedIn

    56 min
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4.8
out of 5
193 Ratings

About

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

Information

  • Creator
    Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • Years Active
    2015 - 2026
  • Episodes
    290
  • Rating
    Explicit
  • Copyright
    © PT Pintcast LLC
  • Show Website
    PT Pintcast - Physical Therapy

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