A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

  1. 1d ago

    1214: Liz Lidgett: A Smart Way to Source Art for Every Project and Budget

    Today with Liz Lidgett: Art is one of the most overlooked ways designers can elevate a project and expand their own margin, and most designers are sourcing it the hard way. In this episode, LuAnn sits down with Liz Lidgett, gallerist, art advisor, and author, to talk about what actually happens on the business side of a gallery, and how designers can work with one the smart way. Liz breaks down how trade programs are structured, what questions to ask before you trust a gallery with a client's project, and the hidden costs that can quietly eat into a client's budget if you don't ask about them upfront. This conversation reframes art sourcing from a task you dread to a part of the business you can actually profit from, as long as you understand the math and let the expert do the sourcing. What you'll learn: How gallery trade programs are typically structured, and why the discount should come from the gallery's side, not a markup on the client's price The exact questions to ask before you send a gallery your first project, references, national versus local reach, artist roster and aesthetic fit The hidden costs in art sourcing that catch designers off guard, framing, installation, shipping Why a 15 to 20 percent commission changes how much of your own time should go into sourcing How to let a gallery's expertise work for you instead of spending hours playing curator yourself More About Liz Lidgett: Liz Lidgett is an art advisor, author and gallery owner. As founder of Liz Lidgett Gallery and Design, she works with people to find the perfect piece of art for their style, space, and budget.  Representing over 75 artists from around the world, she has a passion for making the art world accessible. Her book, Art for Everyone, will be published by Simon Element (Simon and Schuester) on April 21, 2026. Liz has also been a contributor for many national publications, working with brands like Better Homes and Gardens, Martha Stewart, and Apartment Therapy. She lives in Des Moines, IA, with her husband, Nick Renkoski, their children, Rocky and Effie, and their ever-expanding art collection. Connect with Liz Lidgett: Website Instagram  Facebook  Pinterest What’s new with LuAnn Nigara: Boardroom for Creatives ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: Liz’s Book: Art For Everyone Other Shows Mentioned: Episode 1182: Sponsored Show: Studio Kasa, How to Source Art That Elevates Your Projects and Increases Your Profit

  2. 4d ago

    1213: Overheard: Being a Great Interior Designer Won't Make You a Great CEO

    Today with Kathleen Reynolds & Lauren Vallario: Being a great interior designer and being a great CEO are not the same skill set, and Kathleen Reynolds and Lauren Vallario both learned that the hard way. Kathleen has run Kathleen Reynolds Interiors in Greenville, South Carolina for eighteen years. Lauren has run Lauren Vallario Designs in Stamford, Connecticut for over ten. Both built real, busy firms. Neither one had actually learned how to run a business until they got coaching. Kathleen carried a bad feeling about one client for nine months, calling it "the client that will not be named" in her own office, before a single five-minute phone call resolved what nine months of worry never could. Lauren was pricing every flat fee project based on nothing, her words, until a simple tool gave her what she calls confidence on paper. Nine months later, she landed the biggest design fee of her career. Both women are actual clients of business coach Nancy Quinn, and what they share in this conversation is their own experience, not a pitch for her program. This episode is about the specific moment every designer eventually hits, when the talent that built the business isn't the same thing that runs it, and what it actually takes to close that gap. More About Kathleen Reynolds & Lauren Vallario: Kathleen Reynolds is the founder of Kathleen Reynolds Interiors, a full-service interior design firm based in Greenville, South Carolina, now celebrating 18 years in business, handling everything from furnishings and styling to large-scale construction projects. Her team of four takes an organized, personality-driven approach to each client's home. Their motto: your home, uniquely yours. Kathleen opened her own studio in 2008 to bring an organized, streamlined approach to a process that can otherwise feel overwhelming, and that mission hasn't changed since. As a mom of four herself, she knows what it takes to manage a lot of moving pieces at once, which is exactly the energy she brings to every client's project. Lauren Vallario: The most rewarding part of the job for Lauren is knowing her clients live better and love their homes! Lauren steps in as the calm, friendly, knowledgeable, and collaborative Interior Designer ready to take the overwhelm of the design process off your plate entirely as she creates liveable luxury. With a systematic and creative approach (she’s got a spreadsheet for just about everything!), Lauren will help bring your vision into reality while handling all the details. Her clients love being a part of the process as the design comes together with floor plans, elevations, 3D renderings, mood boards, and flawless execution. Based in Stamford, CT, Lauren Vallario Designs was established in 2013 and provides Bathroom and Kitchen Design to clients located in New York and Connecticut. Connect with Kathleen Reynolds & Lauren Vallario and Nancy Quinn: Kathleen’s Website: kathleenreynoldsinteriors.com Kathleen’s Instagram: @kathleenreynoldsinteriors Lauren’s Website: https://laurenvallariodesigns.com/ Lauren’s Instagram: @laurenvallario.designs Lauren’s Docuseries: Episode 1   Episode 2   Episode 3 Nancy Quinn on Boardroom for Creatives: https://boardroomforcreatives.com/board-member/nancy-quinn/ Profit Insiders Academy: https://profitinsiderscoaching.com/profit-insiders-academy/ What’s new with LuAnn Nigara: Boardroom for Creatives ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources Mentioned: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Nancy Quinn on Boardroom for Creatives Other Shows Mentioned: Episode 15 Nancy Ganzekaufer- Niche is Rich Episode 159 Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer Episode 256 Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients Episode 389Power Talk Friday: Nancy Ganzekaufer: The Interior Design Profit Formula Episode 783Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers Episode 841Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind Episode 869Power Talk Friday: Nancy Ganzekaufer: Profit Insiders – How Interior Designers Can Price Themselves Right Episode 935Power Talk Friday: Nancy Ganzekaufer: Profit Insiders Academy: Marketing Lessons From Taylor Swift’s Playbook Episode 37Lesley Myrick – Strategies I Used to Build My Business Episode 584Lesley Myrick: Building a Business From the Ground Up, Again Episode 766Lesley Myrick: Offering Interior Design Without Procurement Episode 972Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing

  3. Jul 24

    1212: Megan Reilly: SHOWing Up at WestEdge Design Fair and other Industry Trade Shows

    Today with Megan Reilly: Today with Megan Reilly, co-founder and owner of WestEdge Design Fair, LuAnn dives into why designers at every level should stop treating trade shows as shopping trips and start using them as real business development tools. Megan has spent her career on every side of the industry event world, from the Merchandise Mart to Marketing Director of NeoCon and the Architectural Digest Home Design Show, to launching her own show on the West Coast in 2013, and she and LuAnn get into how to build relationships with brands that actually go somewhere, the roles beyond "attendee" most designers don't realize they can ask for, and a story about a show-floor connection that turned into an entirely new industry organization. Whether you're brand new to the business or twenty years in, this conversation will change how you show up at your next event. More About Megan Reilly: Megan Reilly is the co-founder and owner of WestEdge Design Fair. Having produced some of the most important events within the design industry, including the Architectural Digest Design Show and NeoCon, Megan relocated to the West Coast from New York City to launch WestEdge Design Fair in 2013. She has extensive experience in brand activations, event management, marketing, programming, project management and public relations. She also covers design and travel for VENÜ Magazine. Ah Ha Moments with Megan Reilly: “Reach gets you seen, but a room gets you remembered." - Megan "What's your gap right now? And maybe don't just attend a trade show or a conference and hope it comes into your path, but see how you can manufacture getting that information during that visit, right?" - LuAnn Connect with Megan Reilly: Website Instagram What’s new with LuAnn Nigara: Boardroom for Creatives ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2 Episode 1116: NEW SHOW: Juliana Ewer: How Networking and Volunteerism Can be the Biggest Return on Investment for your Business and Your Heart

  4. Jul 21

    1211: Camia Brown: Keeping a Business Alive Through the Hardest Season of Your Life

    Today with Camia Brown: In the space of about a year and a half, Camia Brown lost her grandmother, lost her mother, lost a contractor she relied on for most of her projects to suicide, and went through the end of a relationship she thought was headed toward marriage. At the time, she had 15 active projects running, an office, and a team of four. This wasn't a business on the back burner. It was live, growing, and it didn't pause for any of what she was carrying. Camia Brown built Camia Brown Interiors on craftsmanship, culture, and the belief that a home should tell the story of the people living in it. A background in construction and design, a degree in Spanish, time living in Spain, and design work through Habitat for Humanity and in Costa Rica all shaped how she approaches a project. None of that prepared her for what came next. This conversation isn't about how she pushed through it, because she didn't. It's about what it actually looked like to keep a live, active business running through the hardest season of her life, why she stopped trying to hit anyone else's timeline for getting back to normal, and what she learned about her own capacity in the process. If you're in a hard season right now, this episode is for you. And if you want more conversations on what resilience actually looks like in business, go back and listen to our Overheard episode with Antonio Deloatch Jr., Sandra Funk, and Robin Burrill More About Camia Brown: At Camia Brown Interiors, we believe that design is more than just aesthetics—it's a reflection of who we are and how we interact with the world. Our founder, Camia Brown, brings a unique perspective to interior design, blending her background in construction and design with a deep appreciation for culture and history. With a Bachelor of Science in Interior Design and a Bachelor of Arts in Spanish, including time living in Spain that also shapes her view, Camia's approach to design is both innovative and rooted in tradition. Her experiences working with Habitat for Humanity and providing design services in Costa Rica have shaped her into a designer who values craftsmanship, authenticity, and cultural diversity. At Camia Brown Interiors, we see each project as an opportunity to tell a story—a story that reflects the personality and lifestyle of our clients. We believe in creating spaces that are not only beautiful but also functional, incorporating elements of surprise and delight that make each project unique. Our design philosophy is simple: we believe that good design should enhance the lives of those who experience it. Whether we're working on a residential or commercial project, our goal is always the same—to create spaces that are as practical as they are beautiful, as timeless as they are innovative. Through our work, we strive to create spaces that inspire, uplift, and ultimately, bring joy to those who inhabit them. We invite you to explore our portfolio and discover the world of possibilities that await when you choose Camia Brown Interiors. Connect with Camia Brown: Website Instagram Facebook Pinterest What’s new with LuAnn Nigara: Boardroom for Creatives ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2 Other Shows Mentioned: Episode 1010: Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill

    1211: Camia Brown: Keeping a Business Alive Through the Hardest Season of Your Life
  5. Jul 17

    1210: What Would Lu Do: The Discount Lie

    Today With LuAnn Nigara: Somewhere on a coaching call this week, a designer told LuAnn the same story she hears constantly: her client is insisting on seeing the invoice, certain she's entitled to know what that ten thousand dollar sofa actually cost. It feels reasonable in the moment. It isn't, and in this episode LuAnn walks through exactly why, using the same standard your clients already apply to a restaurant, and to a national retailer like Restoration Hardware, without ever questioning it once. From there, the episode moves into the number most firms get wrong without realizing it. A 35 percent markup, the default for most of this industry, doesn't produce a 35 percent margin. It produces something closer to 26 percent, and that gap is quietly the difference between a business that pays you and one that just keeps you busy. LuAnn backs the target margin up with real, named sources, not opinion, including CPA Greg Crabtree's philosophy that gross margin, not revenue, is the true top line of a business. She also breaks down what she calls the checkbook lie: why a healthy-looking bank balance in a growing firm can quietly mask a business that isn't actually profitable, and why that problem gets easier to hide the bigger a firm gets, not harder. The episode closes with two concrete action steps: the exact math to run on your own last project, and how to start consolidating your vendor relationships to command real trade pricing instead of scattered discounts that never add up to a healthy margin. For the full formula breakdown behind markup versus margin, go back and listen to Episode 279⁠⁠: Pricing for Profit: Understanding Margin vs Markup⁠ Have a Question for WWLD? Head to: ⁠luannigara.com/WWLD⁠ Submit your question and it might be featured in an upcoming episode. Connect with LuAnn Nigara: LuAnn’s ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠ What’s new with LuAnn Nigara:Boardroom for Creatives ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2 Other Shows Mentioned Episode 279: Pricing for Profit: Understanding Margin vs Markup

    1210: What Would Lu Do: The Discount Lie
  6. Jul 14

    1209: Jude Charles: The Reason Clients Choose One Interior Designer Over Another

    Today with Jude Charles: My guest today has interviewed over one hundred homeowners after they hired an interior designer, and he asks every single one of them the same two questions. Why did you choose this designer? And what would your life look like if you hadn't? Jude Charles is back on A Well-Designed Business for his fifth appearance, and this time we get into what he has learned after three years fully immersed in the interior design industry. He has produced more than twenty docuseries for interior designers, architects, and builders, and today he shares what homeowners actually say when the cameras are rolling and their designer isn't in the room. Spoiler, it is almost never about the portfolio. We talk about the two questions Jude asks every homeowner, the right client filter he uses in his own business, and why the most expensive investment most of your clients will ever make deserves more than a pretty picture. If you have ever wondered what is really winning you the project, this episode will change how you think about your own marketing. More About Jude Charles: For over 20 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage. Connect with Jude Charles: Website Instagram What’s new with LuAnn Nigara: Boardroom for Creatives Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: Episode 516: Power Talk Friday: Jude Charles: Video Storytelling for Your Brand Episode 626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design Episode 718: Power Talk Friday: Jude Charles: The Power of Dramatic Demonstration in Your Business Videos Episode 724: Power Talk Friday: Jude Charles: Using Video to Close More Interior Design Deals Episode 1000: 1000th Episode! LuAnn Nigara is Interviewed by Jude Charles! Episode 542: Brad Leavitt: AFT Construction: A Builder’s Perspective on the Design Build Process Episode 560: Brad Leavitt, AFT Construction: The Design Book Episode 580: Brad Leavitt, AFT Construction: The Two “B” Words: Budget & Builders Episode 615: Power Talk Friday: Brad Leavitt: Overcoming Resistance in the Design-Build Process Episode 649: Power Talk Friday: Brad Leavitt: Understanding Design-Build from the Builder’s Perspective Episode 878: Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process Episode 1130: Jen Davidson: Running an Interior Design Business, or Just Working at One You Happen to Own? Episode 1059: Rachel Usher: Creating Community and Strength in the Interior Design Industry Episode 1179: The Business of Interiors Community Summit: The Room That Changes Your Business RSVP to the 10th Birthday Party Watch LuAnn's docuseries produced by Jude Charles Design Masters Studio Designer Mydoma Studio Sunbrella

    1209: Jude Charles: The Reason Clients Choose One Interior Designer Over Another
  7. Jul 10

    1208: Kate Ahl: Your Designs Might Already Be on Pinterest, and You Don't Even Know It

    Today with Kate Ahl: Today with Kate Ahl, founder of Simple Pin Media and a 12-year Pinterest marketing veteran, we are talking about where Pinterest stands right now in 2026 — and why it might be the smartest marketing move interior designers aren't making. Kate has managed over a thousand Pinterest accounts, her team has been with her between five and eleven years, and last year she became a verified Pinterest educator working directly with Pinterest itself. She knows this platform at a level most people don't, and she is here to give it to us straight. In this conversation, Kate breaks down how Pinterest has evolved, what the intersection of AI and Pinterest actually looks like for designers today, and how to use the platform as a real long-game marketing engine for your firm. If you have written off Pinterest, tried it and quit, or never really understood what it could do for your business — this episode is going to make you rethink all of it. More About Kate Ahl: Kate Ahl is the founder and CEO of Simple Pin Media, the largest Pinterest marketing agency serving over a vast client base. With 12 years in the Pinterest space, Kate hosts the #1 podcast in Pinterest marketing with over 3 million downloads and is known for her no-fluff, strategic approach to helping businesses grow through Pinterest. She's a member of Pinterest's exclusive educator program and has built her reputation on cutting through the noise to deliver what actually works. Ah Ha Moments with Kate Ahl: "Pinterest is not a doom scroll platform. We are not the social media app that you give up in a detox. We are not even social media." — Kate Ahl "If it doesn't finish the sentence you're typing, it doesn't know it's there." — LuAnn Nigara (on using Pinterest's search bar to test if your niche has an audience) Connect with Kate Ahl: Website Instagram  Youtube What’s new with LuAnn Nigara: Boardroom for Creatives Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #1126: Nicole Heymer: Rethink SEO for ChatGPT and Google AI AWDB #1171: Jenna Gaidusek: AI Ethics for Interior Designers: Protecting Your Clients and Brand WTFP #344: Kate Ahl: Using Pinterest to Understand Client Style and Strengthen Your Brand

  8. Jul 7

    1207: Arianne Bellizaire & Ben Johnston: The Talent Was Already There | Diversity Advocacy Alliance

    Today with Arianne Bellizaire & Ben Johnston: Do we still need to be talking about diversity in our industry? Yes. A thousand times yes. It is so incredibly easy for us to operate inside our comfortable, familiar bubbles and assume that if the door is wide open for us, it must be open for everyone else. But when we don't do the real work, when we overlook the lack of diversity and allow designers of color to face barriers to entry, we are missing out on incredible perspectives and top-tier talent.  My guests today, Ben Johnston, the 2026 Chair of Diversity Advocacy Alliance, and Arianne Bellizaire, an exceptional luxury designer and a foundational DAA committee member, join the show to break down what real, action-oriented advocacy actually looks like. Together, they pull back the curtain on the lack of representation in the design world, sharing a beautiful, real-world example of how their partnership and true alliance opened a massive door that resulted in an important diversity milestone. Ben and Arianne challenge every single business leader to clear their own blind spots, and use their access to ensure that where real talent exists, there is no barrier keeping it from rising. More About Arianne Bellizaire & Ben Johnston: Benjamin Johnston sits at the helm of his eponymous design firm and has dedicated his life to artistic pursuits.  Ben launched his first design business focused exclusively on interior design, allowing him to follow his passion for bringing extraordinary designs to life. Ben eventually expanded the firm to include architecture, offering clients a holistic approach that invites his prestigious team to manage the creation of luxury homes from start to finish.​ His passion for form, function, and design coupled with a keen understanding of market needs has resulted in three licensed collections, including a furniture line for Chaddock, a diverse collection of hand-knotted rugs for Madison Lily Rugs, and a textile and wallcovering collection for Fabricut’s contemporary luxury brand, S.Harris. Next year, Ben will debut his collection of fireplace surrounds and tile mosaics with Material Bespoke Stone & Tile. Ben’s book with Rizzoli, entitled, Refined Interiors: Timeless Homes for Modern Living was released in February 2026. Arianne Bellizaire is the Founder and Creative Director of Arianne Bellizaire Interiors and a recognized voice at the intersection of design, business, and industry influence. Her work spans residential interiors, multifamily development, and experiential showroom design, giving her a unique understanding of how design translates into business value and opportunity. Before launching Arianne Bellizaire Interiors in 2013, Arianne built a career in corporate marketing and public relations, a foundation that continues to inform how she approaches design, brand partnerships, and strategic consulting. That background gives her a perspective most designers do not have: an understanding of how decisions are made, how value is communicated, and how visibility is built intentionally. She holds degrees in Mass Communications and Political Communication from LSU, and a Certificate of Interior Architecture from UCLA. Arianne's work extends beyond interior design into ongoing conversations around business, creativity, and personal growth. She is a frequent contributor on industry panels and media platforms, and co-host of The Hustle Adjacent podcast, where she explores the realities of building a career, navigating growth, and redefining success. Her media profile includes features in Architectural Digest, Forbes, House Beautiful, and she was the lead designer on ABC's Extreme Makeover: Home Edition reboot in 2025. Ah Ha Moments with Arianne Bellizaire & Ben Johnston: "If you look at many of the designers of color who've come to this industry, we come to it later…after we do what we thought we were supposed to do. It’s really difficult to grow up aspiring to be something that you don't have a picture of." -Arianne Bellizaire "All we want is a chance to be at the table, to be considered with the rest of the talent. That's it...we're not asking you to give us anything that we didn't earn." -Arianne Bellizaire "We all have to be the change we want to see in this world. and we have to do it with intention and authenticity." -Ben Johnston Connect with Arianne Bellizaire & Ben Johnston: Arianne's Website Arianne's Instagram Ben's Website Ben's Instagram What’s new with LuAnn Nigara: Boardroom for Creatives Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: Episode 568Arianne Bellizaire: “A Reluctant and Accidental Leader in #BLM” Episode 20Arianne Bellizaire – Could Your Hobby or Hidden Talent Be Your Marketing Platform?

Hosts & Guests

4.9
out of 5
776 Ratings

About

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

You Might Also Like