Build Your Salon with Phil Jackson

Build Your Salon with Phil Jackson

Are you ready to build a brilliant, profitable salon business without burning out? I’m Phil Jackson, your go-to salon friend, coach and Queen of Salons. Each week I dish out real-world strategies for hair, beauty, and aesthetics pros who want bigger profits, a stronger team, and a life with more freedom. No fluff, just clear advice (and a sprinkle of sass). Step up, get inspired, and Build Your Salon!

  1. 2d ago

    Your Salon Suppliers Are Stealing From You

    Are you leaving money on the table with every salon appointment? Most salon owners are, and it's not because you're doing anything wrong – it's because nobody has shown you where to look. In an industry with too many salons chasing the same clients, waiting for a full column isn't enough; the real lever is how much you make from each client you see. Phil Jackson, your Queen of Salons, reveals four practical ways AI can help you uncover the hidden revenue in every single one of your bookings. ━━━━━━━━━━━━━━━━━━━━ STOP LOSING MONEY TO LAST-MINUTE CANCELLATIONS * Ditch desperate 'last minute availability' posts that devalue your brand. * Implement an AI-powered waitlist system that automatically messages a curated list of clients when a slot opens. * This feels like a 'VIP heads-up', not a 'fire sale', filling gaps without you making calls or discounting. * Phil suggests a low-tech alternative using WhatsApp Business labels to message specific groups of contacts. BOOST RETAIL SALES WITHOUT AWKWARD PITCHES * Avoid the discomfort of pushing products at the end of an appointment, which often leads to clients walking out without vital aftercare. * Utilise AI to send personalised follow-up notes *after* the appointment, recommending products used and providing direct purchase links. * This lands when clients are thinking about their hair/skin, feels like genuine aftercare, and converts sales surprisingly well. INCREASE AVERAGE SERVICE VALUE WITH PRE-PLANNED ADD-ONS * Don't lose out on upsells because clients can't extend their appointment last-minute ("I have to pick the kids up" or "I only put an hour on the car"). * Use AI-powered booking systems or appointment reminders to present tailored add-on options *before* the client arrives. * This allows clients to plan their schedule, genuinely enhancing their experience and boosting your revenue per booking. PREVENT CLIENTS FROM DRIFTING AWAY WITH AI RETENTION * Notice regulars slowly extending their appointments from 6 weeks to 7, 8, then 10, eventually disappearing? This is lost income you'll never recover. * Build an AI retention system that tracks booking patterns. * When a client goes past their usual window, the AI sends a warm, personal nudge ("We are thinking of you. It has been a while. I have a couple of slots next week...") to bring them back. ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: AI By Your Side Program: philjackson.coach ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - Introduction: Why Every Appointment Has Hidden Money 0:20 - The Uncomfortable Truth: Why Revenue Per Client Matters Most 1:00 - AI Waitlist: Fill Last-Minute Cancellations Without Discounts 2:50 - Effortless Retail Sales: Personalised AI Follow-Ups 4:00 - Boost Bookings: Upselling Add-Ons Before They Arrive 5:40 - Stop Client Drift: How AI Prevents Lost Regulars 7:10 - Unlock Your Salon's Hidden Revenue 7:30 - Learn More: Phil's AI By Your Side Program ━━━━━━━━━━━━━━━━━━━━ #salonrevenue #salonprofitability #salonaips #salongrowth #salonbusiness ━━━━━━━━━━━━━━━━━━━━ Questions? phil@buildyoursalon.com

    14 min
  2. 6d ago

    I Walked Away For 6 Months. My Salon Survived.

    What would happen to your salon business if you had to take six months off unexpectedly? Unpredictable income can plunge your business into crisis, leaving you stressed and without options. In this episode, Phil Jackson shares his personal story of near financial ruin and how salon memberships saved his business by delivering essential stability and reliable income. ━━━━━━━━━━━━━━━━━━━━ 📈 THE DESPERATION THAT BIRTHED A SOLUTION * Phil's successful salon faced ruin when he took six months paternity leave after adopting his son in 2011. * Without him, the business started losing money and team members, falling into a cycle of huge overdrafts. * An urgent call from his accountant warned they had only three months before bankruptcy. * Desperate for stability and predictability, Phil tore the business apart, eventually building the first salon membership. 📉 WHY MOST SALON MEMBERSHIPS FAIL * **Too Complicated:** If you can't explain your membership in one sentence, it's too complicated for clients and team members to sell. * **Wrong Pricing:** Discounting too heavily cannibalises profits, while making it too expensive removes customer value. * **Launch-and-Leave:** Memberships need consistent promotion and a method to get them in front of the right clients, not just a one-off launch. * **Wrong Target Customer:** They try to convert disloyal 'number one' clients or offer them to already profitable 'number ten' clients. ✅ BUILDING A SUCCESSFUL SALON MEMBERSHIP * **Keep it Simple:** Focus on one or two memberships, tightly defined around a single service or group. Piling in more services makes it less attractive. * **Right Perks, Not Discounts:** Offer genuine value through perks rather than deep discounts that eat into your profitability. * **Strategic Launch:** Create excitement and give clients a reason to join today. The best memberships often have interested clients before they even officially launch. * **Target 'Number 7s and 8s':** Focus on clients who are already loyal but could benefit from more frequent visits to maintain results or complete courses, turning good habits into great ones. ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - How Predictable Income Saved My Salon 1:05 - Facing a Crisis: Six Months Off & Near Bankruptcy 2:55 - The Accountant's Dire Warning 4:05 - Finding Stability with Salon Memberships 5:00 - What Salon Memberships Actually Deliver 5:45 - The Top Reasons Salon Memberships Fail 6:45 - Why More Services Don't Mean More Sales 7:50 - Finding Your Ideal Membership Client 9:05 - The Power of Targeting 'Number 7s and 8s' 9:55 - Your Next Steps to Salon Membership Success #salonmemberships #salonprofitability #salonbusiness #salonowner #predictableincome ━━━━━━━━━━━━━━━━━━━━ Questions? phil@buildyoursalon.com

    15 min
  3. May 22

    Why You're Leaving Money on the Table With Every Appointment

    Is your salon ready for summer? For some, it's a frantic rush, for others, a quiet struggle. Don't let the season catch you unprepared and impact your salon's profitability. This episode outlines Phil Jackson's practical strategies for navigating summer, whether your salon is manic or quiet. ━━━━━━━━━━━━━━━━━━━━ UNDERSTAND YOUR SALON'S RHYTHM * Every salon has a predictable seasonal rhythm – spring, summer, autumn, winter – but these don't always align with calendar months. * Your specific rhythm is influenced by factors like school holidays, payday cycles, local events, weddings, and even the weather. * Review last year's numbers and booking software data *now* to anticipate whether your summer will be manic or quiet. THRIVING IN A MANIC SUMMER * Being busy doesn't automatically mean profitable if service quality drops or your team burns out. * **Seasonal Service Menu:** Build around common summer client problems (e.g., moisturising, UV damage, holiday/event ready) to make booking easy and nudge up average bills without adding huge appointment times. It's okay to discontinue less profitable services temporarily. * **Capacity Management:** Prevent overbooking that burns out your team and annoys clients. Stagger shifts, ask part-timers for more hours, offer overtime, and build in small "white space" appointment gaps. * **Client Communication:** Ask clients to book ahead and for their patience, as it helps you plan staffing. * **Team Support:** Make sure team members take breaks. Consider providing lunches on brutal Saturdays and acknowledge their hard work. * **Retail & Gift Cards:** When clients are happy and the salon is buzzing, they're in the mood to buy. Ask about upcoming birthdays and special occasions. Gift cards bought in summer often get redeemed in autumn, smoothing cash flow. MAKING THE MOST OF A QUIET SUMMER * Reframe quiet weeks as an opportunity to work *on* your business, not a crisis. * **Targeted Marketing:** Instead of blanket discounts, create specific offers for the quietest weeks (e.g., last week of July, quiet Tuesday afternoons). Get marketing out early, as clients need time to plan around holidays/childcare. * **Client Outreach:** Focus on "lost client marketing" – reaching out to clients who came once and didn't return. * **Business Development:** Use the downtime for tasks often neglected: updating your website, reviewing prices for autumn, organising your retail area, or researching white-label products. * **Team Leave & Training:** Encourage team members to take annual leave during quiet periods. Invest in team training, as many academies offer summer promotions (e.g., "buy one, get one free") during their own quiet times. ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: 10 Minute Money Fix: https://10minutemoneyfix.com ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - Introduction: Are You Ready for Summer? 0:30 - Understanding Your Salon's Unique Seasonal Rhythm 1:40 - Two Approaches to Summer: Go With It or Rage Against It 2:40 - How to Survive and Thrive During a Manic Summer 3:10 - Curating Your Salon's Seasonal Service Menu 4:05 - Solving Capacity Issues and Preventing Team Burnout 5:25 - Maximising Retail Sales and Gift Card Opportunities 5:55 - How to Reframe and Utilise a Quiet Summer 6:35 - Targeted Marketing Strategies for Slow Periods 7:35 - Improving Your Business During Downtime 8:15 - Why You Need to Plan Your Summer Strategy Now 9:05 - Keep More Profit with the 10 Minute Money Fix ━━━━━━━━━━━━━━━━━━━━ #SalonBusiness #SalonStrategy #SalonPlanning #SummerSalon #PhilJackson ━━━━━━━━━━━━━━━━━━━━ Questions? phil@buildyoursalon.com

    10 min
  4. May 18

    The biggest summer booking mistake salons make

    Is your salon ready for summer? For some, it's a frantic rush, for others, a quiet struggle. Don't let the season catch you unprepared and impact your salon's profitability. This episode outlines Phil Jackson's practical strategies for navigating summer, whether your salon is manic or quiet. ━━━━━━━━━━━━━━━━━━━━ UNDERSTAND YOUR SALON'S RHYTHM * Every salon has a predictable seasonal rhythm – spring, summer, autumn, winter – but these don't always align with calendar months. * Your specific rhythm is influenced by factors like school holidays, payday cycles, local events, weddings, and even the weather. * Review last year's numbers and booking software data *now* to anticipate whether your summer will be manic or quiet. THRIVING IN A MANIC SUMMER * Being busy doesn't automatically mean profitable if service quality drops or your team burns out. * **Seasonal Service Menu:** Build around common summer client problems (e.g., moisturising, UV damage, holiday/event ready) to make booking easy and nudge up average bills without adding huge appointment times. It's okay to discontinue less profitable services temporarily. * **Capacity Management:** Prevent overbooking that burns out your team and annoys clients. Stagger shifts, ask part-timers for more hours, offer overtime, and build in small "white space" appointment gaps. * **Client Communication:** Ask clients to book ahead and for their patience, as it helps you plan staffing. * **Team Support:** Make sure team members take breaks. Consider providing lunches on brutal Saturdays and acknowledge their hard work. * **Retail & Gift Cards:** When clients are happy and the salon is buzzing, they're in the mood to buy. Ask about upcoming birthdays and special occasions. Gift cards bought in summer often get redeemed in autumn, smoothing cash flow. MAKING THE MOST OF A QUIET SUMMER * Reframe quiet weeks as an opportunity to work *on* your business, not a crisis. * **Targeted Marketing:** Instead of blanket discounts, create specific offers for the quietest weeks (e.g., last week of July, quiet Tuesday afternoons). Get marketing out early, as clients need time to plan around holidays/childcare. * **Client Outreach:** Focus on "lost client marketing" – reaching out to clients who came once and didn't return. * **Business Development:** Use the downtime for tasks often neglected: updating your website, reviewing prices for autumn, organising your retail area, or researching white-label products. * **Team Leave & Training:** Encourage team members to take annual leave during quiet periods. Invest in team training, as many academies offer summer promotions (e.g., "buy one, get one free") during their own quiet times. ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: 10 Minute Money Fix: https://10minutemoneyfix.com ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - Introduction: Are You Ready for Summer? 0:30 - Understanding Your Salon's Unique Seasonal Rhythm 1:40 - Two Approaches to Summer: Go With It or Rage Against It 2:40 - How to Survive and Thrive During a Manic Summer 3:10 - Curating Your Salon's Seasonal Service Menu 4:05 - Solving Capacity Issues and Preventing Team Burnout 5:25 - Maximising Retail Sales and Gift Card Opportunities 5:55 - How to Reframe and Utilise a Quiet Summer 6:35 - Targeted Marketing Strategies for Slow Periods 7:35 - Improving Your Business During Downtime 8:15 - Why You Need to Plan Your Summer Strategy Now 9:05 - Keep More Profit with the 10 Minute Money Fix ━━━━━━━━━━━━━━━━━━━━ #SalonBusiness #SalonStrategy #SalonPlanning #SummerSalon #PhilJackson ━━━━━━━━━━━━━━━━━━━━ Questions? phil@buildyoursalon.com

    12 min
  5. May 15

    I Built My Own Salon Tool (And I Can't Code)

    Are clunky spreadsheets and manual tasks sucking hours out of your salon business each week? Does the thought of building a custom tool to streamline your operations sound impossible without coding skills or expensive developers? This episode reveals how salon owners can use "vibe coding" — describing what you want in plain English to AI — to build simple, bespoke web applications that save time and solve specific problems, all without writing a single line of code. WHAT IS VIBE CODING? * "Vibe coding" means using AI to build software applications by simply describing what you want in plain English. * You don't need any coding knowledge; if you can write a text message, you can do this. * It's about creating small, tailored tools for *your* business, not building products to sell. REAL-WORLD EXAMPLES FROM PHIL * **Invoice Generator**: Phil reduced the time to create client invoices from 10-15 minutes down to 90 seconds. He described his needs (client name, service, amounts, logo, PDF output) to AI, saving him hours each month. * **Dynamic Retreat Schedule**: Solved the problem of constantly changing event schedules. Attendees access a live web link on their phones, seeing immediate updates without needing Google accounts, app downloads, or out-of-date PDFs. WHAT YOU CAN BUILD IN YOUR SALON * **Client Intake Forms**: Capture specific information for new clients beyond your main booking software. * **Staff Holiday Rota**: A simple, central place for your team to check holiday availability on their phones without another subscription. * **Pricing Calculator**: A small app to work out product costs for services and determine appropriate charges. * **Any task that takes too long or uses an inadequate tool (e.g., a spreadsheet that doesn't quite fit).** THE PROCESS: HOW TO GET STARTED * **Identify Friction**: Pinpoint one specific, frustrating problem in your salon that takes too long or uses a clunky tool. * **Refine Your Prompt**: Use AI tools like ChatGPT or Claude to help you create a very detailed, clear description of what you want the app to do. * **Build & Deploy**: Use "vibe coding" platforms like Base 44 or Lovable. These platforms handle the technical "deployment" (making the app accessible via a link) for you. * **Patience is Key**: The first version might not be perfect. Treat it like a conversation, asking the AI to make changes and refine the app until it meets your needs. ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - Intro: Build Simple Apps Without Code 0:50 - What is Vibe Coding? 2:20 - Case Study 1: The Invoice Generator App 3:50 - How Phil Built the Invoice App with AI 5:50 - Case Study 2: Dynamic Retreat Schedule 8:20 - What Annoying Problems Can You Solve with AI? 9:50 - What Vibe Coding Won't Replace (and Why) 11:10 - Your Step-by-Step Vibe Coding Process 13:00 - Apps for Deployment: Base 44, Lovable, Codex 14:10 - AI by Your Side: Phil's Programme #salonai #salonsolutions #businesstech #salonautomation #philjackson ━━━━━━━━━━━━━━━━━━━━ Questions? phil@buildyoursalon.com

    14 min
  6. May 11

    My biggest hiring mistake as a salon owner

    You're maxed out, turning clients away, and thinking about hiring someone. STOP. Hiring at the wrong time, for the wrong reasons, nearly broke Phil's own business. Don't make the same costly mistake. In this episode, Phil Jackson shares his essential green lights and red flags to ensure you hire correctly, profitably, and sustainably for your salon. ━━━━━━━━━━━━━━━━━━━━ THE THREE GREEN LIGHTS TO HIRE: * **80-85% Utilisation Rule:** You must be consistently booked at 80-85% (or above) for at least three months, including quieter periods. If you're not, you have a demand problem, not a capacity problem. * **Raise Your Prices First:** Before hiring, increase your prices by 10-20%. If your diary remains full, your business is strong. If it empties, hiring won't fix a pricing issue. * **Delegate Low-Value Tasks:** If over 20% of your week is spent on admin, laundry, or stock, consider outsourcing first. This frees your time for profitable client work without adding a full-time wage. ━━━━━━━━━━━━━━━━━━━━ THE THREE RED FLAGS TO AVOID: * **Inconsistent Bookings:** If your diary is up and down, never consistently above 70%, you have a marketing or pricing problem. Hiring will just make quiet weeks more expensive. * **Can't Afford the FULL Cost:** An employee's real cost is 1.25 to 1.5 times their wage (NI, pension, training, product, insurance). Have three months of this full cost saved in a separate buffer account. * **No Written Systems:** If your salon runs on chaos with no documented processes for opening, consultations, or services, you can't hire. You'll spend all your time micromanaging and training will be impossible. ━━━━━━━━━━━━━━━━━━━━ MAKE YOUR FIRST HIRE THE RIGHT HIRE: * Don't try to replace yourself with a senior therapist or stylist initially; it's too risky and expensive. * Consider a part-time salon assistant or apprentice. Someone who can handle admin, cleaning, stock, and shampooing, freeing you up to see more clients. * Prioritise someone trainable, eager, and who buys into your vision, not just a friend. * Conduct a practical full-day trial before making an offer. ━━━━━━━━━━━━━━━━━━━━ YOUR ESSENTIAL PRE-HIRING HOMEWORK: * **Document Everything:** Create written processes (or record videos) for all repeatable tasks: opening, closing, phone calls, payments. Store them in a Google Drive folder. * **Build Your Financial Buffer:** A non-negotiable three months of the employee's full cost saved in a separate account. * **Clear Job Description:** Specify exact role, responsibilities, hours, and pay to protect both you and your new hire. * **90-Day Onboarding Plan:** Detail day one, week one, and what they should master by month one, two, and three. Non-negotiable weekly check-ins. ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: Build your financial foundations before you hire! Grab Phil's 10 Minute Money Fix: https://10minutemoneyfix.com ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP

    13 min
  7. May 11

    My biggest hiring mistake as a salon owner

    You're maxed out, turning clients away, and thinking about hiring someone. STOP. Hiring at the wrong time, for the wrong reasons, nearly broke Phil's own business. Don't make the same costly mistake. In this episode, Phil Jackson shares his essential green lights and red flags to ensure you hire correctly, profitably, and sustainably for your salon. ━━━━━━━━━━━━━━━━━━━━ THE THREE GREEN LIGHTS TO HIRE: * **80-85% Utilisation Rule:** You must be consistently booked at 80-85% (or above) for at least three months, including quieter periods. If you're not, you have a demand problem, not a capacity problem. * **Raise Your Prices First:** Before hiring, increase your prices by 10-20%. If your diary remains full, your business is strong. If it empties, hiring won't fix a pricing issue. * **Delegate Low-Value Tasks:** If over 20% of your week is spent on admin, laundry, or stock, consider outsourcing first. This frees your time for profitable client work without adding a full-time wage. ━━━━━━━━━━━━━━━━━━━━ THE THREE RED FLAGS TO AVOID: * **Inconsistent Bookings:** If your diary is up and down, never consistently above 70%, you have a marketing or pricing problem. Hiring will just make quiet weeks more expensive. * **Can't Afford the FULL Cost:** An employee's real cost is 1.25 to 1.5 times their wage (NI, pension, training, product, insurance). Have three months of this full cost saved in a separate buffer account. * **No Written Systems:** If your salon runs on chaos with no documented processes for opening, consultations, or services, you can't hire. You'll spend all your time micromanaging and training will be impossible. ━━━━━━━━━━━━━━━━━━━━ MAKE YOUR FIRST HIRE THE RIGHT HIRE: * Don't try to replace yourself with a senior therapist or stylist initially; it's too risky and expensive. * Consider a part-time salon assistant or apprentice. Someone who can handle admin, cleaning, stock, and shampooing, freeing you up to see more clients. * Prioritise someone trainable, eager, and who buys into your vision, not just a friend. * Conduct a practical full-day trial before making an offer. ━━━━━━━━━━━━━━━━━━━━ YOUR ESSENTIAL PRE-HIRING HOMEWORK: * **Document Everything:** Create written processes (or record videos) for all repeatable tasks: opening, closing, phone calls, payments. Store them in a Google Drive folder. * **Build Your Financial Buffer:** A non-negotiable three months of the employee's full cost saved in a separate account. * **Clear Job Description:** Specify exact role, responsibilities, hours, and pay to protect both you and your new hire. * **90-Day Onboarding Plan:** Detail day one, week one, and what they should master by month one, two, and three. Non-negotiable weekly check-ins. ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: Build your financial foundations before you hire! Grab Phil's 10 Minute Money Fix: https://10minutemoneyfix.com ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - Phil's Costly Hiring Mistake 0:55 - Why Many Salon Owners Hire Too Soon 1:45 - Green Light 1: 85% Utilisation Rule 2:35 - Green Light 2: Raise Your Salon Prices First 3:45 - Green Light 3: Cut Low-Value Tasks 4:25 - Red Flag 1: Inconsistent Salon Bookings 4:55 - Red Flag 2: Can't Afford the True Cost 5:55 - Red Flag 3: No Salon Systems in Place 6:50 - The Real Cost of Bringing on New Staff 7:45 - Who Your First Salon Hire Should Actually Be 9:05 - Your Pre-Hiring Homework Checklist 10:25 - Protect the Future of Our Industry #SalonHiring #SalonTeam #SalonBusiness #SalonGrowth #SalonProfitability ━━━━━━━━━━━━━━━━━━━━ Questions? phil@buildyoursalon.com

    14 min
  8. May 8

    The Biggest Mistake Salons Make With Booking Deposits

    That last-minute cancellation or no-show isn't just annoying; it's a hole in your pocket and a sign your booking system is broken. You're losing thousands and know a salon deposit policy is the answer, but you're scared. Phil Jackson reveals how to implement it confidently. ━━━━━━━━━━━━━━━━━━━━ 📊 THE REAL COST OF NO-SHOWS * Empty slots are a killer for cash flow and team morale, causing demotivation among staff. * Salons lose 5-10% of monthly revenue; for a £10,000 turnover, that's £1,000 vanishing every month. * Phil lost over £300 on one no-show colour correction (plus £50 in products and turned away clients), highlighting the severe financial and time impact. * Opportunity cost: an empty slot means missing out on new clients, loyal regulars, or someone on the waiting list. * Emotional strain: 44% of salon owners report a direct negative impact on team morale and mental health from no-shows. ━━━━━━━━━━━━━━━━━━━━ 📊 WHY YOU FEAR DEPOSITS (AND WHY YOU SHOULDN'T) * **Fear of looking greedy:** Worrying clients will see you don't trust them or will go to a competitor that doesn't ask for deposits. * **The people-pleaser trap:** As caregivers, implementing firm financial rules feels harsh and unprofessional, making you feel like the "bad guy." * **Clients don't get it:** 69% of salon owners believe clients don't understand the financial hit of a no-show; 61% believe clients just don't care about your prep or lost earnings. * **Myth busted:** A deposit is not a punishment; it's a standard professional practice. Your time as a skilled professional is as valuable as booking a holiday, a caterer, or a restaurant table, all of which require deposits. ━━━━━━━━━━━━━━━━━━━━ 📊 BUILDING YOUR FAIR AND FIRM DEPOSIT POLICY * **Deposit vs. Booking Fee:** Phil recommends a *deposit* (an upfront payment, usually a percentage of the service, taken off the final bill) over a *booking fee* (a small, non-refundable extra charge) or a reactive cancellation fee. The deposit is a proactive tool that’s part of the payment. * **Meaningful Deposits:** Start with a 25% deposit for regular services and 50% for major services (e.g., those over £100 like colour corrections or wedding packages). Ensure the deposit is substantial enough to give clients "skin in the game." * **Cancellation Window & Reminders:** A 48-hour cancellation policy is more realistic than 24 hours for filling the slot. Match your reminder timing (e.g., 52 hours before) with your cancellation policy to give clients sufficient notice to reschedule without losing their deposit. * **Policy Everywhere:** Display your policy clearly on your website booking page, in confirmation emails, reminder emails, and with a polite sign at reception. ━━━━━━━━━━━━━━━━━━━━ 📊 LAUNCHING YOUR NEW POLICY WITH CONFIDENCE * **Automate It:** The best way to remove awkwardness is to use salon booking software to automatically collect deposits online. * **Right, Not Obligation:** The policy gives you the *right* to keep a deposit, but you can always make an exception for genuine emergencies (e.g., someone "run over by a bus"). * **Communicate Positively to Existing Clients:** Announce the change via email, framing it as a positive update to "offer the best availability to all of our wonderful clients," not an apology. Emphasise it's not an extra fee. * **Handle Pushback Professionally:** Prepare lines for regulars who grumble: "It's a new policy for all customers to protect the time we set aside for you and your appointment." Reassure them the deposit comes off their final bill and offer to move it if they reschedule with enough notice. ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: Get Paid Properly: getpaidproperly.com ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP

    16 min

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About

Are you ready to build a brilliant, profitable salon business without burning out? I’m Phil Jackson, your go-to salon friend, coach and Queen of Salons. Each week I dish out real-world strategies for hair, beauty, and aesthetics pros who want bigger profits, a stronger team, and a life with more freedom. No fluff, just clear advice (and a sprinkle of sass). Step up, get inspired, and Build Your Salon!

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