Build Your Salon with Phil Jackson

Build Your Salon with Phil Jackson
  • 5.0 (3)
  • Entrepreneurship
  • Updated Weekly

Are you ready to build a brilliant, profitable salon business without burning out? I’m Phil Jackson, your go-to salon friend, coach and Queen of Salons. Each week I dish out real-world strategies for hair, beauty, and aesthetics pros who want bigger profits, a stronger team, and a life with more freedom. No fluff, just clear advice (and a sprinkle of sass). Step up, get inspired, and Build Your Salon!

  1. 19h ago

    Salon Owners: Stop Paying Yourself Last

    Are you constantly sacrificing your own salary to keep your salon afloat? Many salon owners pay everyone else but themselves, leaving their personal accounts empty. This isn't just a temporary fix; it's a trap that hides the truth about your business's financial health and leaves you feeling unmotivated and undervalued. In this episode, Phil Jackson exposes why you're not getting paid what you're worth and how to structure your finances to ensure you always take a proper, non-negotiable wage. **THE TRAP OF 'WHATEVER'S LEFT'** * Phil's past experience: "a fully booked salon, but my personal bank account full of crickets and cobwebs." * Skipping his own paycheck for 2-3 months, and even buying stock on a personal credit card when the business account was empty. * From the outside, the business looked successful, but was "just scraping by, surviving off the back of me" through unpaid hours and cash flow subsidies. * Realisation: "I didn't actually have a business at all. What I had was a grueling job." * Your pay isn't a bonus; it's an expense, a non-negotiable cost of the work you do – like rent or electric. **TWO POTS OF MONEY: YOUR WAGE VS. PROFIT** * **Your Wage:** This is the money you earn for the specific jobs you do within the business (e.g., as a therapist, manager, or receptionist). It should be a predictable, non-negotiable cost, just like any other employee's salary. If the business can't afford you, it's a sign of a deeper issue, not a reason to skip your pay. * **Profit:** This is a completely different animal. Profit is your reward for taking the risk, for the late nights and the worry. It's the "bonus in the good times" and should only be paid once all other costs, including your wage, are covered. Profit is for building wealth, reinvestment, or that much-needed holiday. **FLIPPING THE SCRIPT: PAY YOURSELF FIRST** * Make your wage a "line in the budget," a legitimate cost like rent or rates, removing any guilt from taking your rightful pay. * When the business genuinely can't cover your wages, it becomes a "real red flag," signalling that prices need to increase, costs need to decrease, or other drastic changes are required. * "Stop hiding behind credit cards and subsidies" – confront the true financial state of your salon by paying yourself properly. ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: Get Paid Properly: getpaidproperly.com ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - Introduction: The "I'll take what's left" trap 0:55 - How I Subsidised My Own Salon 2:25 - The Truth About Your 'Successful' Business 3:20 - Your Pay Should Be an Expense, Not a Bonus 4:05 - The Two Pots of Money You're Owed 4:40 - What Your 'Wage' Actually Is 5:30 - What 'Profit' Really Means 6:40 - The Power of Paying Yourself First 7:50 - Stop Hiding the Truth About Your Salon 8:25 - Your Job This Week: Separate Your Finances #SalonFinance #SalonProfit #PayYourselfFirst #SalonBusiness #BuildYourSalon

  2. 3d ago

    Is AI Good for Salons? My Honest Answer

    AI By your Side is here: https://philjackson.coach Many salon owners jumped on the AI bandwagon, only to find themselves quietly falling out of love with it. Are you getting generic, "soulless slop" instead of useful content?Phil Jackson reveals the critical distinction: where AI is brilliant for your salon business, and where it's absolutely rubbish.━━━━━━━━━━━━━━━━━━━━📊 WHAT YOU'LL LEARN:* **THE AI DILEMMA IN SALONS** * Initial excitement for AI has waned, leading to widespread disillusionment. * The core problem: people are trying to use AI to generate their unique voice and content. * The unfortunate result: "AI slop" – content that's polished, grammatically perfect, but utterly generic and soulless. * Your voice evolves daily; an AI-locked brand voice quickly becomes stagnant and stale.* **WHERE AI IS AN ABSOLUTE GAME CHANGER** * AI is fantastic for your business's "engine room" or "back office" tasks. * Think of your salon like a restaurant: your artistry is yours, but machines can handle stock ordering and bookkeeping. * Phil's personal examples: building the Gifty Poo app (giftpoo.com), an invoice creator, and a retreat scheduler – all without writing a single line of code. * Use AI for drafting boring emails (then re-write in your voice), understanding numbers, planning, policies, contracts, and even building simple custom tools.* **YOUR VOICE VS. THE MACHINE** * Your unique, "freaky" voice is your brand's superpower; AI cannot replicate it. * Keep AI out of your "shop window" – do not let it dilute your authentic, client-facing communications. * **The Marketing Exception:** Clients are increasingly using AI as a search engine (e.g., "find me someone good for fine curly hair near me who's open on a Saturday"). * Ensure your website is rich with *your actual voice* and specifics to teach AI exactly who to recommend. * The current AI "plateau" is a positive sign: tools are mature and stable, meaning you don't need to chase the latest model; what's available now will do everything you need.━━━━━━━━━━━━━━━━━━━━📊 RESOURCES:AI by Your Side Programme: philjackson.coach━━━━━━━━━━━━━━━━━━━━💬 WORK WITH ME:1:1 Coaching: https://buildyoursalon.com━━━━━━━━━━━━━━━━━━━━🎧 LISTEN:YouTube: https://www.youtube.com/@BuildYourSalonSpotify: https://go.philjackson.me/SpotifyApple Podcasts: https://apple.co/3MZp6jP━━━━━━━━━━━━━━━━━━━━CHAPTERS:0:00 - Why most salon owners are disillusioned with AI0:50 - The big mistake: Asking AI to be you1:50 - The problem with generic 'AI slop' content3:00 - Why AI struggles to capture your unique brand voice4:30 - Where AI is genuinely brilliant for your salon5:30 - Real examples of AI for back office systems6:20 - Keep your quirky voice for your shop window7:00 - The marketing exception: AI as a search engine8:05 - Why the current AI plateau is a good sign8:50 - The honest truth: Use AI for your business engine, not your voice9:20 - Get Phil's 'AI by Your Side' programme#SalonAI #AIforsalons #SalonBusiness #SalonMarketing #PhilJackson━━━━━━━━━━━━━━━━━━━━Questions? phil@buildyoursalon.com

  3. Jul 13

    How to Set Commissions in Your Salon

    Are you constantly coaching your salon team to hit commission targets? If so, your commission scheme might be doing more harm than good, turning you into a full-time system manager instead of a business owner. This traditional approach often leads to unpredictable payroll, resentment over pricing decisions, and a constant recruitment merry-go-round. In this episode, Phil Jackson challenges conventional thinking and reveals three critical shifts to your salon's wage structure that will boost team motivation, improve profitability, and give you back control. WHAT YOU'LL DISCOVER: DO YOU ACTUALLY NEED COMMISSION? * Phil argues that a higher, flat rate pay offers significant advantages. * **Predictable Planning:** Your wage bill is stable, allowing for easier cash flow management and yearly planning. * **Pricing & Marketing Freedom:** You can make strategic decisions (e.g., packages, loyalty deals) without impacting team pay or creating resentment. * **Recruitment Appeal:** A guaranteed wage looks far more attractive to potential recruits than a minimum wage plus commission, especially in a competitive market. PAY AS MUCH AS PROFITABLY POSSIBLE * Contrary to instinct, paying the most you can profitably afford is a smart business move. * **Retain Talent:** Minimum wage team members won't stick around. Paying well reduces costly, draining recruitment cycles. * **Easy Pay Rise Conversations:** When you're already paying top rates, future pay rise discussions become straightforward. You can explain that increases require changes in their performance or contribution to the business's profit goals. IF YOU'RE COACHING COMMISSION, IT'S BROKEN * Commission is designed to be self-driving and motivating. If you's constantly pushing your team to hit targets, the system isn't working. * **You're Doing Commission's Job:** Bolting on incentives or holding meetings to push retail means the commission itself isn't motivating the team; *you* are. * **Coach for Salon Needs:** Instead of individual commission targets, coach your team towards what the *salon* needs to be profitable and secure for everyone, working backwards from your overall profit goals. ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: Get Paid Properly: getpaidproperly.com ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - Introduction: The Problem with Commission 1:00 - Do You Actually Need to Pay Commission? 1:30 - How Flat Rate Pay Boosts Planning 2:05 - Unlock Pricing and Marketing Freedom 3:00 - Make Your Salon More Attractive to Recruits 4:15 - Pay Your Team as Much as Profitably Possible 5:00 - Master the Pay Rise Conversation 5:50 - If You're Coaching Commission, It's Broken 6:40 - Coach for What the Salon Needs 7:50 - Recap: Three Shifts for Salon Pay 8:20 - Explore Commission Models with Phil's Course #SalonCommission #SalonWages #SalonProfitability #TeamMotivation #SalonBusiness Questions? phil@buildyoursalon.com

  4. Jul 10

    What to Do When Your Salon Goes Quiet in Summer

    Is your salon diary looking sparse this summer? Don't fall into the trap of desperate discounting or panicking about white space. A quiet season isn't a crisis, it's an opportunity for smart planning and growth. In this episode, Phil Jackson shares five practical strategies to turn your salon's quiet periods into productive, profitable planning seasons. ━━━━━━━━━━━━━━━━━━━━ 1. OPTIMISE YOUR TEAM'S ANNUAL LEAVE * Encourage team holidays during quiet spells to protect cash flow and avoid paying for unproductive hours. * Saves team energy for busy peaks like the back-to-school rush and Christmas, preventing burnout. * Review contracts: You might be able to insist team members take some leave, especially if not booked by May. * Frame summer breaks as a perk for good weather and family time, ensuring a re-charged team for busy months. 2. INVEST IN TEAM TRAINING * Turn idle time into valuable skill-building. Your team's skill is your most valuable asset. * Utilise quiet periods for training on new lines, techniques, and crucial soft skills (consultation, rebooking, retail sales). * Look for free or low-cost supplier workshops. Academies often offer summer deals (e.g., 50% off, buy-one-get-one-free). * Practice new skills on quiet columns so they are confident by the time the salon gets busy. 3. STRATEGICALLY PLAN YOUR MARKETING * Avoid panic-driven, discount-soaked marketing, which holds your business back. * Use the quiet time to map out your autumn and winter promotions and even Q1 for next year. * Batch content, write emails, and schedule posts now, so your marketing works for you when you're busy. * Planning by the quarter allows you to be assertive and steer your business through peak seasons. 4. ADJUST YOUR SALON OPENING HOURS * An empty salon with lights on and a full team is expensive and unnecessary. * Review last summer's data to identify historically difficult-to-fill days and times (e.g., Tuesday mornings). * Rejig your roster and announce a "summer opening hours policy" – it's a sensible decision, not a sign of struggle. * Consider continental practices like split shifts or opening earlier/later to avoid peak heat and save on air conditioning. 5. FOCUS ON HIGH-VALUE TREATMENT BUNDLES * Resist discounting small, low-value services (e.g., a £15 brow shape) to fill empty slots. * Put marketing effort behind bigger hits: high-value packages that fill half a day of a team member's time. * Create summer-specific bundles: Pre-holiday colour & deep conditioning, getaway-ready mani-pedi-tan, or complete skin reset facials. * These high-value appointments require fewer clients to fill significant gaps in your diary. ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: Transform your salon's quiet periods into growth opportunities. For deeper insights and personalised guidance, explore Phil's 1:1 Coaching: https://buildyoursalon.com Struggling with cash flow worries during a quiet spell? Get Phil's 10-minute Money Fix here: https://buildyoursalon.com/10minutemoneyfix/ ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - Introduction: The Summer Dip Opportunity 1:15 - Don't Panic: Embrace the Rhythm 2:20 - Strategy 1: Optimise Team Annual Leave 4:40 - Strategy 2: Invest in Team Training 6:45 - Strategy 3: Plan Future Marketing 8:35 - Strategy 4: Adjust Salon Opening Hours 11:10 - Strategy 5: Create High-Value Bundles 13:40 - Get Your Numbers Straight (10-minute Money Fix) #SalonBusiness #SalonMarketing #SalonStrategy #SalonTraining #SalonOwner Questions? phil@buildyoursalon.com

  5. Jul 6

    How to Set Salon Targets That Actually Make a Profit

    Are your salon targets being hit, but there's still no money in the bank? Many salon owners focus on turnover, hoping profit will magically appear, only to be left disappointed. This common mistake can leave you working harder with little to show for it. In this episode, Phil Jackson reveals how to flip the script and build your salon targets based on the profit you actually want, ensuring every number on your board works for your business. MAIN CONTENT: * THE PROFIT-FIRST TARGET SYSTEM * **Start with Desired Profit:** Don't chase turnover. Decide how much profit you want your salon to make in the next three months, covering both owner reward and retained business reserves for investment and security. * **Calculate Required Turnover:** Divide your desired profit by your net profit margin to determine the exact turnover needed. For example, £15,000 profit with a 15% margin requires £100,000 turnover (£15,000 / 0.15). Know your real margin; guessing will undermine your strategy. * **Break Down Seasonally:** A quarterly target isn't simply divided by three. Identify busy, tough, and average months based on historical data. Adjust monthly targets accordingly (e.g., August £25k, September £45k) to reflect realistic performance expectations. * **Assign Individual Contributions:** Allocate monthly targets to your team members, considering factors like holidays, hours worked, experience, and service types. Don't just split evenly; assign based on what the *salon* needs to hit its overall profit goal. * STOP CHASING TURNOVER * The common mistake is to chase turnover and *hope* profit turns up. Phil's system makes profit the *driver* of your strategy, not an afterthought. This ensures your targets are meaningful and contribute directly to your financial goals. * PHIL'S TOP TIP * Your job this week: Decide your profit for the next three months, divide by your margin to get turnover, break it down monthly, and assign specific targets to each team member (including yourself!). ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: Get Paid Properly: getpaidproperly.com ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - Why Your Salon Targets Aren't Making Profit 0:50 - The Biggest Mistake Salon Owners Make 1:30 - How to Decide Your Profit Goal First 2:10 - Calculate Required Turnover From Your Profit 3:00 - Why Your Profit Margin Matters So Much 3:40 - Break Down Targets by Season and Month 4:30 - Assign Team Targets Based on Real Need 5:40 - Your Action Plan for Profit-First Targets 6:10 - Unlock More Profit with the 10 Minute Money Fix #salonprofit #salontargets #salongrowth #salonbusiness #philsalon Questions? phil@buildyoursalon.com

  6. Jul 3

    How to Get Salon Referrals That Actually Work

    Are your salon targets being hit, but there's still no money in the bank? Many salon owners focus on turnover, hoping profit will magically appear, only to be left disappointed. This common mistake can leave you working harder with little to show for it. In this episode, Phil Jackson reveals how to flip the script and build your salon targets based on the profit you actually want, ensuring every number on your board works for your business. MAIN CONTENT: * THE PROFIT-FIRST TARGET SYSTEM * **Start with Desired Profit:** Don't chase turnover. Decide how much profit you want your salon to make in the next three months, covering both owner reward and retained business reserves for investment and security. * **Calculate Required Turnover:** Divide your desired profit by your net profit margin to determine the exact turnover needed. For example, £15,000 profit with a 15% margin requires £100,000 turnover (£15,000 / 0.15). Know your real margin; guessing will undermine your strategy. * **Break Down Seasonally:** A quarterly target isn't simply divided by three. Identify busy, tough, and average months based on historical data. Adjust monthly targets accordingly (e.g., August £25k, September £45k) to reflect realistic performance expectations. * **Assign Individual Contributions:** Allocate monthly targets to your team members, considering factors like holidays, hours worked, experience, and service types. Don't just split evenly; assign based on what the *salon* needs to hit its overall profit goal. * STOP CHASING TURNOVER * The common mistake is to chase turnover and *hope* profit turns up. Phil's system makes profit the *driver* of your strategy, not an afterthought. This ensures your targets are meaningful and contribute directly to your financial goals. * PHIL'S TOP TIP * Your job this week: Decide your profit for the next three months, divide by your margin to get turnover, break it down monthly, and assign specific targets to each team member (including yourself!). ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: Get Paid Properly: getpaidproperly.com ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - Why Your Salon Targets Aren't Making Profit 0:50 - The Biggest Mistake Salon Owners Make 1:30 - How to Decide Your Profit Goal First 2:10 - Calculate Required Turnover From Your Profit 3:00 - Why Your Profit Margin Matters So Much 3:40 - Break Down Targets by Season and Month 4:30 - Assign Team Targets Based on Real Need 5:40 - Your Action Plan for Profit-First Targets 6:10 - Unlock More Profit with the 10 Minute Money Fix #salonprofit #salontargets #salongrowth #salonbusiness #philsalon Questions? phil@buildyoursalon.com

  7. Jun 29

    Busy But Broke? The 3x Wage Pricing Myth

    https://10minutemoneyfix.com Is your salon hitting targets but still losing money? The popular '3x wage' rule for team profitability is a damaging myth that's costing you real money and pushing good salon owners into burnout. It's time to put it in the bin. In this episode, Phil Jackson, your Queen of Salons, reveals why this rule is flawed and introduces the essential metrics you *actually* need to track for true salon profitability. ━━━━━━━━━━━━━━━━━━━━ **WHY THE '3X WAGE' RULE IS A MYTH** * Origin: This rule came from the American salon industry, where commission and booth rental models dominate, making it unsuitable for the UK's employed salon model. * Assumption: It assumes a 33% profit margin after wage and overheads, which is rarely realistic in a UK salon with premises. * Hidden Costs: The rule completely ignores the true cost of employing staff in the UK, including National Insurance, pension contributions, holiday pay (5.6 weeks a year), sick pay, and training. * True Employee Cost: If an employee earns £15 an hour, their true cost to you is closer to £20 an hour after all these hidden expenses, not just the base wage. **THE HIDDEN COSTS OF REVENUE** * Flawed Target: If a team member generates £45 an hour (3x their £15 wage), this is revenue, not profit. * Remaining Funds: After the true employee cost (£20/hour), you're left with £25. Add in product costs (e.g., £8 for a colour or facial), and you're down to £17. * Overhead Expenses: This £17 must then cover all salon overheads: rent, rates, utilities, booking software, card machine fees, marketing, insurance, accountant fees, and even non-productive team members (front desk, cleaners, apprentices). * The Result: The 3x wage rule simply doesn't leave enough room for genuine salon profit when you have premises. **THE 5 CRITICAL METRICS FOR REAL SALON PROFITABILITY** * **PROFIT PER SERVICE HOUR:** Focus on the profit left after accounting for the fully loaded cost of your team member AND all salon overheads, not just gross revenue. Different services, team members, and days of the week will have varying profit margins. * **UTILISATION:** Measure how much of the week is actually booked up. Unbooked hours still cost you money, so understanding this helps optimise your schedules. * **AVERAGE BILL:** Look beyond the menu price. Track the actual average spend per client, including any upsold retail or additional treatments. * **CLIENT RETENTION & REBOOKING RATE:** New clients are expensive to acquire. Monitor how many clients return for a second or third visit, both at an individual team member level and across the salon, to gauge business health. * **STOCK TURNOVER:** How quickly are you selling through your retail and professional stock? Products sitting on shelves represent cash tied up, not in your bank account. ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: https://10minutemoneyfix.com ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - Stop Losing Money with the 3x Wage Rule 2:40 - Why the 3x Wage Rule Fails UK Salons 3:50 - The Hidden Costs of Your Salon Team 5:20 - Your Revenue Target Isn't Your Profit 6:00 - Measure Profit Per Service Hour (Not Revenue) 6:40 - Boost Salon Utilisation and Average Bill 7:30 - Improve Client Retention and Stock Turnover 8:30 - How to Implement These New Metrics 9:20 - Get All 5 Money Fixes 10:20 - Your Questions and Feedback for Phil ━━━━━━━━━━━━━━━━━━━━ #salonprofitability #salonbusiness #salonfinance #salontargets #philjackson ━━━━━━━━━━━━━━━━━━━━ Questions? phil@buildyoursalon.com

  8. Jun 26

    Why Every Beauty Salon Needs A VIP Membership (Summer Pettengale interview)

    Salon Memberships Made Easy: https://queenofmemberships.com Find summer on Instagram https://instagram.com/flourishbeautyacademy Are you dreaming of rapid salon growth but worried about the challenges of team management or inconsistent income? Summer Pettingale's journey from Tesco to multiple successful salons proves it's possible. In this episode, she shares her candid advice on scaling quickly, building a high-performing employed team, and launching a hugely successful client membership. MAIN CONTENT: * FROM CHECKOUT TO SALON EMPIRE: SUMMER'S JOURNEY * Summer shares her path from working at Tesco and recruitment to opening her first salon while 10 days overdue with her baby. * She reveals why her experience in other industries gave her a commercial edge, focusing on structure, processes, and the full customer experience. * The leap from self-employed within another salon to her own premises offered the control and stability she needed. * BUILDING A HIGH-PERFORMING EMPLOYED TEAM * Summer explains why she transitioned away from a mixed employed/self-employed model due to tensions over client sharing and differing standards. * An employed team ensures everyone "sings off the same hymn sheet," maintaining consistent brand experience and service quality. * Her unique recruitment strategy: hiring talent she's trained in her own Academy, identifying potential early. * THE POWER OF SIMPLIFIED MEMBERSHIPS * Phil's initial advice to simplify her overly complex first membership was crucial to its later success. * Her current nail membership has two clear, simple tiers (3-weekly or 4-weekly) and is managed via direct debit, providing predictable income. * This membership now fills her diary exclusively, giving her time back and allowing new clients to book with her employed team, showcasing a dual benefit. * She only had two clients say "no" to the membership transition, proving client fears are often overblown. * SYSTEMS, PROCESSES & FUTURE GROWTH * Summer emphasises the importance of treating her salon as a business, not a hobby, by implementing rigorous systems and performance management. * Regular team meetings and performance reviews are key to growth and ensure every team member contributes to the salon's success. * Her upcoming "skin transformation" membership will focus on results, with the expert deciding the client's journey, not a complex menu. ━━━━━━━━━━━━━━━━━━━━ 📊 RESOURCES: Learn how to build your own salon membership: queenofmemberships.com ━━━━━━━━━━━━━━━━━━━━ 💬 WORK WITH ME: 1:1 Coaching: https://buildyoursalon.com Summer Pettingale is a salon owner and founder of Flourish Beauty Academy in Devizes. She's built a thriving multi-service salon and training academy in under five years. Find her on Instagram @FlourishBeautyAcademy. ━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN: YouTube: https://www.youtube.com/@BuildYourSalon Spotify: https://go.philjackson.me/Spotify Apple Podcasts: https://apple.co/3MZp6jP ━━━━━━━━━━━━━━━━━━━━ CHAPTERS: 0:00 - Welcome Summer Pettingale 1:00 - Summer's Journey: From Tesco to Salon Owner 3:50 - Taking Control: Opening a Salon While Pregnant 6:20 - Building an Employed Team for Consistent Service 9:40 - Overcoming Challenges of Rapid Salon Growth 11:10 - Why Mixed Teams Cause Problems in Salons 15:30 - How to Recruit Talent Through Your Academy 19:00 - Launching a Successful, Simplified Salon Membership 22:30 - Client Reactions to New Membership Pricing 26:10 - Strategies for a New Skin Membership 27:30 - Future Growth: Focus on Systems and Performance 31:30 - Summer's Top Business Advice & Salon Love #SalonGrowth #SalonMemberships #BeautyBusiness #TeamManagement #SalonOwner ━━━━━━━━━━━━━━━━━━━━ Questions? phil@buildyoursalon.com

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3 Ratings

About

Are you ready to build a brilliant, profitable salon business without burning out? I’m Phil Jackson, your go-to salon friend, coach and Queen of Salons. Each week I dish out real-world strategies for hair, beauty, and aesthetics pros who want bigger profits, a stronger team, and a life with more freedom. No fluff, just clear advice (and a sprinkle of sass). Step up, get inspired, and Build Your Salon!

Information

  • Creator
    Build Your Salon with Phil Jackson
  • Years Active
    2016 - 2026
  • Episodes
    288
  • Rating
    Clean
  • Copyright
    © Build Your Salon with Phil Jackson
  • Show Website
    Build Your Salon with Phil Jackson

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