100 episodes

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

Beyond The Technique Podcast Kati Whitledge

    • Fashion & Beauty
    • 4.9 • 62 Ratings

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

    0308: Lazy, Scared, and Overwhelmed, with Behavioral Economics Expert, Bri Williams! (rerun 2020)

    0308: Lazy, Scared, and Overwhelmed, with Behavioral Economics Expert, Bri Williams! (rerun 2020)

    We have six weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time!  Today you will hear episode 308, Lazy, Scared, and Overwhelmed, with B.E. Expert, Bri Williams. Enjoy!
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    OUR INSTAGRAM
    https://www.instagram.com/beyondthetechnique
     
    HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
    https://www.facebook.com/groups/370912749922331
     
    EDUCATION WE OFFER
    https://www.beyondthetechnique.com/salon-education-business-classes
     
    SHOP OUR SALON BUSINESS RESOURCES!
    https://www.beyondthetechnique.com/shop

    • 34 min
    0143: Hiring, Training, and The Performance of Your Front Desk Staff (rerun 2020)

    0143: Hiring, Training, and The Performance of Your Front Desk Staff (rerun 2020)

    We have seven weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time!  Today you will hear episode 143, Hiring, Training, and the Performance of Your Front Desk Staff. Enjoy!
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    OUR INSTAGRAM
    https://www.instagram.com/beyondthetechnique
     
    HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
    https://www.facebook.com/groups/370912749922331
     
    EDUCATION WE OFFER
    https://www.beyondthetechnique.com/salon-education-business-classes
     
    SHOP OUR SALON BUSINESS RESOURCES!
    https://www.beyondthetechnique.com/shop

    • 44 min
    0292: Going from Good to Great with Vivienne Mackinder! (2020 rerun)

    0292: Going from Good to Great with Vivienne Mackinder! (2020 rerun)

    We have eight weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time!  Today you will hear episode 292 where we learn about Going from Good to Great, with Vivienne Mackinder. Enjoy!
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    OUR INSTAGRAM
    https://www.instagram.com/beyondthetechnique
     
    HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
    https://www.facebook.com/groups/370912749922331
     
    EDUCATION WE OFFER
    https://www.beyondthetechnique.com/salon-education-business-classes
     
    SHOP OUR SALON BUSINESS RESOURCES!
    https://www.beyondthetechnique.com/shop

    • 51 min
    0400: Answering Your Top BTT (Beyond The Technique) Questions!

    0400: Answering Your Top BTT (Beyond The Technique) Questions!

    Welcome to our 400th episode! We cannot believe we’ve made it to this incredible milestone. Thank you to all of you who are avid listeners. We cannot tell you how much we appreciate your loyalty! Today we share our last “answering top questions” podcast of the year. These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 380 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.
    WATCH ON YOUTUBE: https://youtu.be/WtNnMcdu_Vg
     
    HOW TO HAVE A BOOMING BRIDAL BUSINESS!
    https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    OUR INSTAGRAM
    https://www.instagram.com/beyondthetechnique
     
    HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
    https://www.facebook.com/groups/370912749922331
     
    EDUCATION WE OFFER
    https://www.beyondthetechnique.com/salon-education-business-classes
     
    SHOP OUR SALON BUSINESS RESOURCES!
    https://www.beyondthetechnique.com/shop

    • 40 min
    0399: Introducing the New Gambuzza Barbershops Franchise, with Frank Gambuzza!

    0399: Introducing the New Gambuzza Barbershops Franchise, with Frank Gambuzza!

    There is still opportunity out there and today we are sharing a new barbershop franchise that is a one-of-a-kind experience for barber guests! We have Frank Gambuzza back to share his new Gambuzza barbershop business. He had a vision, which led to an incredible partnership, and has now been realized. The Gambuzza barbershop business opportunity has launched and is now available for you to invest in and own! Listen and share with you entrepreneurial friends. There are many lessons we will all learn from Frank in today’s show.
    WATCH ON YOUTUBE! https://youtu.be/7MvbIsLHKIs
     
    HOW TO HAVE A BOOMING BRIDAL BUSINESS!
    https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    OUR INSTAGRAM
    https://www.instagram.com/beyondthetechnique
     
    HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
    https://www.facebook.com/groups/370912749922331
     
    EDUCATION WE OFFER
    https://www.beyondthetechnique.com/salon-education-business-classes
     
    SHOP OUR SALON BUSINESS RESOURCES!
    https://www.beyondthetechnique.com/shop
     
    FOLLOW GAMBUZZA BARBERSHOPS!
    Website: https://www.gambuzzas.com
    Instagram: https://www.instagram.com/gambuzzasshop

    • 26 min
    0398: This vs. That, with Author, Jay Williams!

    0398: This vs. That, with Author, Jay Williams!

    Jay is back on Beyond The Technique’s podcast today to give us a sneak peak of his new book, This vs. That. You will learn the choices we have when we are communicating with our salon teams, and how important it is to pause and empathize before responding. Jay educates us on styles of education and shares why the new currency is flexibility. He uncovers how to identify your stylists’ willingness versus their ability to buy in or take action at your salon. We promise that investing in Jay’s book will be the best leadership investment for yourself and for your salon leaders!
     
    GET HIS BOOK HERE: www.thisvsthatbook.com
     
    WATCH ON YOUTUBE! https://youtu.be/vVyn2i32OsY
     
    HOW TO HAVE A BOOMING BRIDAL BUSINESS!
    https://us02web.zoom.us/webinar/register/WN_1o-8IiSDQpqQff-5p5ETrA
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    OUR INSTAGRAM
    https://www.instagram.com/beyondthetechnique
     
    HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
    https://www.facebook.com/groups/370912749922331
     
    EDUCATION WE OFFER
    https://www.beyondthetechnique.com/salon-education-business-classes
     
    SHOP OUR SALON BUSINESS RESOURCES!
    https://www.beyondthetechnique.com/shop

    • 33 min

Customer Reviews

4.9 out of 5
62 Ratings

62 Ratings

Lilsmartie ,

Great Content!

I just stumbled upon this podcast a few days ago and I’m binge listening! Love Katie already, feels like your talking to your girlfriend but also a mentor. I have been a licensed cosmetologist for over 30 years. I have learned a lot over the years, made many mistakes but things like Katie’s podcast can’t help you learn so much quicker and bring you to another level. You won’t be disappointed! Thank you Katie, I appreciate you!

Jennifer Jade Alvarez ,

Informative, Current, and the best

Katie your podcast is amazing! Love listening to your words or wisdom and encouragement in the beauty industry. We need more thought leaders like you in the industry.

HalstonL ,

From a booth renter

I’m an independent stylist, not an owner, and I really appreciate the content you are creating! I love how my salon owner encourages and educates our stylists! She inspires me to crave more knowledge and I think this podcast has a plethora of information!!!

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