100 episodes

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

Beyond The Technique Podcast Kati Whitledge

    • Arts
    • 4.9 • 72 Ratings

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

    534: Hiring Experienced Stylists

    534: Hiring Experienced Stylists

    Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!
    WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/
     
    GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
     
    FOLLOW FIX SALON
    Website: https://www.fixsalonseattle.com/
    Instagram: https://www.instagram.com/fixsalonseattle/

    • 29 min
    533: Effectively Managing People and Priorities

    533: Effectively Managing People and Priorities

    Business owners wear so many hats and this is especially true for the beauty industry. How the heck do you manage it all without losing your health and well-being? Today we have our founder and host, Kati Whitledge, here to share how she handles her life, four companies, over 30 team members, her family and her hobbies in the most effective ways possible.
    WATCH ON YOUTUBE: https://youtu.be/cYnoUWmBu7A 
     
    JOIN mya! joinmya.com
     
    Better Than Before Book
     
    Asana: https://asana.com/ 
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 

    GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/

    • 36 min
    532: Onboarding New Talent

    532: Onboarding New Talent

    Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!
    WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/
     
    GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
     
    FOLLOW FIX SALON
    Website: https://www.fixsalonseattle.com/
    Instagram: https://www.instagram.com/fixsalonseattle/
     
    GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/

    • 38 min
    531: Grow Your List to Grow Your Revenue!

    531: Grow Your List to Grow Your Revenue!

    Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequency in order to grow your revenue. What are the KPIs to look at with email marketing and what should you be sending and to which audiences. Share this episode with your marketing team members!
    WATCH ON YOUTUBE: https://youtu.be/WDlr1nXn5Eo
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/

    • 33 min
    530: How to Know When It’s Time to Rebrand

    530: How to Know When It’s Time to Rebrand

    If you’ve been wondering if it’s time to refresh or elevate your brand, this episode is for you! We have first time guest, Rebecca Farley here to share here infinite wisdom on creating a brand that stands the test of time.
    WATCH ON YOUTUBE: https://youtu.be/4qUH0HZU26I
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/
     
    FOLLOW SUGAR BRANDED
    Website: https://sugarbranded.com/
    Instagram: https://www.instagram.com/sugarbranded/

    • 30 min
    529: Leading Through All the Wins and Adversities

    529: Leading Through All the Wins and Adversities

    We have first-time guest, Lindsey Haney here to share her incredibly moving story of her life as a young mom and how she pursued great things in the midst of many adversities. She’s celebrated many wins along the way as well! She has a motto that there will always be a big F-You before the big F-Yeah. Her victorious mindset is magnetic! You will leave this episode taking more risks and wanting to put yourself in the stretch zone of growth.
    WATCH ON YOUTUBE: https://youtu.be/0D00ThOi1u8
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/
     
    FOLLOW LINDSEY!
    Instagram: https://www.instagram.com/lindshaney/

    • 32 min

Customer Reviews

4.9 out of 5
72 Ratings

72 Ratings

Jacbei7 ,

Beyond the Technique

Love this podcast! Some many wonderful nuggets of wisdom and very thought provoking. Keep it up!!!

SA4601 ,

So Many Actionable Ideas

I have been listening to Beyond the Technique for years and love what this show offers!! Katie is always having relevant conversations about where the beauty industry is right in the moment and what we need to be thinking of to prepare for the future. Not only does she present the topic, but she gives actionable steps to take. I love the broad range of topics and look forward to listening every week!

Mackenzie.Spence ,

Favorite podcast

This podcast is my favorite all time podcast. Kati’s voice is so soothing to listen to. Every topic she talks about with her guests are relevant topics. They are exactly what we want to hear and exactly what we need to hear. I do not do hair but I run a salon and finding salon oriented podcasts that dive into the business side of the salon, without being outdated in their approach. I cannot recommend this podcast enough!!

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