100 episodes
Beyond The Technique Podcast Kati Whitledge
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4.9 • 70 Ratings
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Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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489: Create Your Own Product Line, with JBK Wellness Labs!
What if you could have your own branded products on your shelves for less than $1,000 and have the return be an upwards of $4000? You’d be in, wouldn’t you? We would too! Today, we have Co-Founders, Dr. Jenelle Kim and Craig Nandoo here to share their background and how they’ve helped brands such as Whole Foods and Nordstrom carry their own products utilizing the collaborative manufacturing partnership with JBK Wellness Labs. Don’t forget to click on our links below to learn more!
WATCH ON YOUTUBE: https://youtu.be/4R6GAWd35yE
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW JBK WELLNESS LABS
Website: https://jbkwellnesslabs.com/
Private Label Website: https://jbkprivatelabel.com/ -
488: Double Your Salon Revenue, with Heather Mack!
First-time guest, Heather Mack, joined us today to share how she’s become a large fish in a small pond. Meaning, she’s a dominating presence in her community. As a result, her salon had over a 77% increase in revenue in one year! Learn who she partnered with to ensure profitable operations and what she’s focused on to grow her team and revenue.
WATCH ON YOUTUBE: https://youtu.be/pROgF5FY7JQ
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LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW H. MACK & CO.
Website: https://hmackcompany.com/
Instagram: https://www.instagram.com/hmackcompanysalon/ -
487: The State of The Industry with Susan Haise!
Are you wondering what the most progressive salons and spas need to be doing to be among the top performing in our industry? Great! You’re in the right place. We are featuring Industry Giant, Susan Haise, who is the CEO of SIX beauty industry brands. Susan is an epic leader who is always pushing towards greatness. Her brands are prestigious and her love for people has propelled her businesses to be among the most successful in our country. When you’re around Susan, you’re learning and growing. Enjoy today’s episode and share this with your industry friends!
WATCH ON YOUTUBE: https://youtu.be/O9OFeEx9wa4
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LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW EDGELESS BEAUTY GROUP
Website: https://edgelessbeautygroup.com/
Instagram: https://www.instagram.com/edgelessbeautygroup/ -
486: You Can Have It All, with Angela Pantaleone!
Learn from award-winning Salon Owner, Angela Pantaleone, as she shares how her vision to combine beauty, lifestyle, health, and wellness has come to life in her brand Coterie 17. Her multimillion-dollar business includes a hair salon, spa, nails, and café. Her brand and story will inspire you to live out your dreams!
WATCH ON YOUTUBE: https://youtu.be/7y4csQsx_hQ
REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://joinmya.com/webinar
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW COTERIE 17!
Website: https://coterie17.com/
Instagram: https://www.instagram.com/coterie17/ -
485: Introducing the Rx Brochures, with Tara Miller
Today we are featuring award-winning Salon Owner and STAMP Honoree, Tara Miller! She is here to share two of her innovative marketing programs that have increased retails sales by over 100%! Tara’s salon is growing, and she’s got big goals! You will be inspired by her vision and excited to implement similar programs in your salon!
WATCH ON YOUTUBE: https://youtu.be/SQIkTzMKOoQ
REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://joinmya.com/webinar
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW STUDIO BLUSH
Website: https://studioblush.net/
Instagram: https://www.instagram.com/studioblush2016/
Rx Brochure: https://www.salontoday.com/1084934/stamp-2022-branded-salon-materials-1 -
484: Four Ways to Sell Your Salon, with Danise Keilitz
Danise was an award-winning salon owner who has owned four salons in three different States! She’s here to share her journey and her insights on how she built and sold four unique salon brands. Now, her passion is to help salon owners create seven-figure businesses with unfailing processes and systems so your future is profitable, and your succession plan will be successful.
WATCH ON YOUTUBE: https://youtu.be/LVp4PJ5KRdA
REGISTER FOR MYA’S WEB EVENT ON SOCIAL MEDIA: https://us02web.zoom.us/webinar/register/WN_Y5kOVGpiREKBakoMvu1EqQ
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW SALON OWNERSHIP MADE EASY
Website: https://www.danisekeilitz.com/
Instagram: https://www.instagram.com/salonownershipmadeeasy/
Seven Critical Benchmarks: https://salonownershipmadeeasy.com/realgrowth
Customer Reviews
Beyond the Technique
Love this podcast! Some many wonderful nuggets of wisdom and very thought provoking. Keep it up!!!
So Many Actionable Ideas
I have been listening to Beyond the Technique for years and love what this show offers!! Katie is always having relevant conversations about where the beauty industry is right in the moment and what we need to be thinking of to prepare for the future. Not only does she present the topic, but she gives actionable steps to take. I love the broad range of topics and look forward to listening every week!
Favorite podcast
This podcast is my favorite all time podcast. Kati’s voice is so soothing to listen to. Every topic she talks about with her guests are relevant topics. They are exactly what we want to hear and exactly what we need to hear. I do not do hair but I run a salon and finding salon oriented podcasts that dive into the business side of the salon, without being outdated in their approach. I cannot recommend this podcast enough!!