100 episodes

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

Beyond The Technique Podcast Kati Whitledge

    • Arts
    • 4.9 • 63 Ratings

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

    413: How to Be More Personal with Your Salon Marketing, with Stephanie Mitchell!

    413: How to Be More Personal with Your Salon Marketing, with Stephanie Mitchell!

    What can we do to put ourselves out there in a more authentic way? Whether is our salon website, our social media, or marketing emails, Stephanie Mitchell is back to share the most effective ways we can personalize our brand and team members throughout our marketing platforms. Enjoy!
     
    WATCH ON YOUTUBE: https://youtu.be/NkUwk_M_RDU 
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    JOIN OUR NEXT MARKETING MASTERMIND!
    Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYS Instagram: https://www.instagram.com/meetyourstylist
     
    FOLLOW SUNNYSTORM MARKETING
    Website: https://sunnystorm.marketing/ 
    Instagram: https://www.instagram.com/sunnystorm.marketing/

    • 26 min
    412: Your Success is Your Fault, with Chris Sulimay!

    412: Your Success is Your Fault, with Chris Sulimay!

    We have first-time guest, Chris Sulimay here to share how we can take personal responsibility for our success behind-the-chair and in our lives. Chris is no stranger to success behind-the-chair and now he's a salon owner partner in a cosmetology school. He's also no stranger to podcasting as he's one of the incredible hosts of the Shop Talk podcast! Share this episode with your team of stylists!



    WATCH ON YOUTUBE: https://youtu.be/FV2Il-kEwl0
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    JOIN OUR NEXT MARKETING MASTERMIND!
    Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYS Instagram: https://www.instagram.com/meetyourstylist
     
    FOLLOW 124 GO ACADEMY!
    Website: https://www.124goacademy.com/site/about
    Instagram: https://www.instagram.com/124.go/

    • 31 min
    411: Avoid Legal Risks in Your Salon, with Reonna Green!

    411: Avoid Legal Risks in Your Salon, with Reonna Green!

    When is the last time you've had an attorney review your employee handbook, client intake form, or client service agreements--aka--your policies? The good news is, today you'll hear from Attorney, Reonna Green who specializes in trademarks and beauty industry legal topics. Share this episode with your management team!
    WATCH ON YOUTUBE: https://youtu.be/rZE3imwu0ek
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    JOIN OUR NEXT MARKETING MASTERMIND!
    Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYS Instagram: https://www.instagram.com/meetyourstylist
     
    FOLLOW REONNA!
    Website: https://www.shetrademarks.com
    Instagram: https://www.instagram.com/shetrademarks

    • 29 min
    410: How to Manage Your Online Reviews, with Lauren Bakos!

    410: How to Manage Your Online Reviews, with Lauren Bakos!

    How often are you receiving a notification that someone reviewed your salon on Google or Yelp? Today, we have returning guest, Lauren Bakos, here to share her expertise on how to curate, manage, reply, and measure the success of your online reviews. Lauren shares some staggering statistics on website traffic and marketing spend that will encourage you to work toward greater reviews in number of stars and number of submissions.
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    JOIN OUR NEXT MARKETING MASTERMIND!
    Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYS Instagram: https://www.instagram.com/meetyourstylist
     
    FOLLOW IMAGINAL MARKETING!
    Website: https://imaginalmarketing.com
    Instagram: https://www.instagram.com/immarketing
    DOWNLOAD THE SPECIAL WEBSITE PACKAGE: https://meetyourstylist.com/wp-content/uploads/2021/08/Meet-Your-Stylist-Website-Package.pdf

    • 26 min
    409: Driving Profits Through Specialty Services, with Liz & Jess Arrindell!

    409: Driving Profits Through Specialty Services, with Liz & Jess Arrindell!

    Do you offer a service that sets you apart from every other salon in your area? Join us today as we share the incredible journey of twin sisters and salon owners, Liz and Jess Arrindell. They will dive into how they were able to leave their corporate career path to follow their beauty industry dreams and they’ll reveal the many obstacles they faced along the way. We promise that today’s episode will be one of your all-time favorites!
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    JOIN OUR NEXT MARKETING MASTERMIND!
    Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYS Instagram: https://www.instagram.com/meetyourstylist
     
    FOLLOW LUSCIOUS & CO BEAUTY
    Website: https://lusciousandco.com
    Instagram: https://www.instagram.com/lusciousandco

    • 35 min
    408: The Surprising Science of Selling More

    408: The Surprising Science of Selling More

    Salon owners grow their revenue by getting more clients, getting clients to come in more frequently, and encouraging clients to spend more money with each visit. Salons nationwide average a 3% profit margin. No matter how you've adapted to the newest, trendiest social media platforms, and not matter how beautiful you've made your salon interior and website, most owners aren't moving the money needle. The good news-there is a way to increase your client count, average spend, retention and profitability by using behavioral science to your advantage. Learn how major companies are using neuromarketing strategies to reach new customers and hit higher revenue goals. You'll see how simple changed to your digital marketing plan will have a massive impact on you bottom line!
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    JOIN OUR NEXT MARKETING MASTERMIND!
    Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYS Instagram: https://www.instagram.com/meetyourstylist

    • 34 min

Customer Reviews

4.9 out of 5
63 Ratings

63 Ratings

Lilsmartie ,

Great Content!

I just stumbled upon this podcast a few days ago and I’m binge listening! Love Katie already, feels like your talking to your girlfriend but also a mentor. I have been a licensed cosmetologist for over 30 years. I have learned a lot over the years, made many mistakes but things like Katie’s podcast can’t help you learn so much quicker and bring you to another level. You won’t be disappointed! Thank you Katie, I appreciate you!

Jennifer Jade Alvarez ,

Informative, Current, and the best

Katie your podcast is amazing! Love listening to your words or wisdom and encouragement in the beauty industry. We need more thought leaders like you in the industry.

HalstonL ,

From a booth renter

I’m an independent stylist, not an owner, and I really appreciate the content you are creating! I love how my salon owner encourages and educates our stylists! She inspires me to crave more knowledge and I think this podcast has a plethora of information!!!

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