135 episodes
The Elevate Podcast Elevate Insider
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- Business
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4.9 • 23 Ratings
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Join Patricia Nowakowski every Thursday to elevate your mindset & business! Patricia is a coach for salon owners as well as a commission salon owner, studio rental owner and founder of Opulent Beauty Pro. Patricia shares her two decades of experience in the beauty industry, packing each episode with practical advice that will take you from feeling overwhelmed to feeling empowered in your business!
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117. If Your Salon Doesn't Have The "Wow Factor," It's Time To Rethink Your Experience
Last year was my year for concerts. I traveled to countless states and saw many artists, but only one stood out: ODESZA.
Why? Because they created an incredible "wow factor" that I haven't experienced at any other concert. Their first concert was so impactful, that I've seen them multiple times since.
This got me thinking... How are you creating a "wow" experience for your clients? How are you guaranteeing your clients will book again? I share all my thoughts on this topic in today's episode!
To see one of my favorite ODESZA Instagram posts, click here: https://www.instagram.com/p/CxeOlpmPpwC/?igsh=MW1xNTYxY2Myenh3aA==
To download my salon's playlist, click here: https://open.spotify.com/playlist/5jZG7x8HucuatCHMo4gacQ?si=JSQpv2atTMqZjVjPzNeU1Q&pi=e-2vNyzxpJRZeL
Are you a salon owner that's searching for more freedom? In my new program The Elevated Salon Owner Collective, I share all my tools and systems and coach you to implement these things in your business. To learn more, visit www.opulentbeautypro.com/elevate
Want my best (and free!) business tips sent straight to your inbox? Get your free guides here: www.opulentbeautypro.com/free -
116. How To Rank Your Salon Higher On Google [And Other SEO Tips] (with Lindsay May)
Social media is great, but there are more powerful ways to reach new clients online.
This week I welcome Lindsay May to The Elevate Podcast and we talk everything SEO, Google rankings, blog posts and Pinterest to help your salon stand out online.
Lindsay owns The Happy Marketing Co., an SEO, website, and marketing consultancy helping small-to-medium-sized businesses grow via strategic marketing. Lindsay has 15+ years of experience leading editorial, digital marketing, and operations teams for a variety of brands and coaches.
This episode is full of practical advice and tips that you can implement today to help optimize your website and online presence.
To connect with Lindsay, visit her website: https://www.thehappymarketing.co/
To download The Happy Marketing Co.'s free "Get On Google Guide," click here: https://www.thehappymarketing.co/get-on-google-guide -
Elevate Insider: 16. A Comprehensive Plan To Retain Your Clients
What are you doing to actively retain your client base? Clients are expensive to acquire, and it's important to show appreciation for the clients we currently have.
In today's episode, I'll walk you through multiple ways to retain your clients, including what I've implemented in my salon that works.
To join The Elevated Salon Owner Collective, visit https://www.opulentbeautypro.com/elevate -
115. My Stylist Wants To Rent A Suite
Hearing that our stylist wants to leave our salon can bring up a lot of emotions, especially stress and fear.
Today I'm sharing how I handle this news and how I coach my stylist into this next phase of their stylist journey.
To join my upcoming extension class on May 19, click here: https://www.opulentbeautypro.com/offers/yYXhzwz2/checkout
To join my top program, The Elevated Salon Owner Collective, click here: https://www.opulentbeautypro.com/elevate -
114. This One Service Changed My Whole Business
This one service completely changed by whole business and now allows my stylists to take home a consistent career income.
Today I'm sharing all the details that go into being an extension focused salon and how you can reap these benefits.
To join my upcoming extension class on May 19, click here: https://www.opulentbeautypro.com/offers/yYXhzwz2/checkout
To join my top program, The Elevated Salon Owner Collective, click here: https://www.opulentbeautypro.com/elevate -
113. Why I Celebrated My Stylist's Redo
A few weeks ago, one of my stylists received her first ever redo and I celebrated.
Redos are full of learning experiences and will help your team grow a lot of skills.
Tune in to find out why I celebrated and how you can coach your team through redos.
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To learn more about Brand Builders, visit https://brandbuildersgroup.com/
Customer Reviews
Great Listen for Salon Owners
Patricia has helped me so much in my journey as a salon owner. Love the deep dives into running a profitable salon.
Clear & concise
I really enjoy Patricia‘s podcasts. I know I’ll get wonderful organized information based on her experience as a seasoned salon owner.
Great podcast for salon owners!
I love listening to her interviews and the growth mindset everyone on the show has is definitely inspiring. As a salon owner myself I've gotten a lot out of the show!