The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
  • 4.9 (244)
  • MANAGEMENT
  • UPDATED WEEKLY

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

  1. 2D AGO

    Ep899 | Starting A Clinic In A Gym CSM Presentation

    Another live clip from CSM. Doc Danny and Yves share how they started cash-based clinics inside gyms through subleased offices, how they built early momentum through community relationships, and why the gym model is still one of the best entry points for a new cash practice. In This Episode, You'll Learn Why "starting in a gym" is a legit and repeatable clinic launch strategy How Danny and Yves began in small sublease rooms and scaled to multi-location clinics Why insurance changes have created a more level playing field for cash care What "hunting" means in cash-based marketing and why it matters The simplest economic math behind targeting $200+ per hour How to choose the right growth path: lifestyle clinic vs mid-size vs larger scale Key Takeaway Cash clinics aren't built by waiting on referrals. They're built by being excellent clinically, showing up in the community, and creating a patient experience that people talk about. Start small, build momentum, then decide how big you want to scale. Technology Spotlight In a cash practice, patient experience is everything. Try Claire free for 7 days and reduce documentation so you can stay engaged, improve retention, and run a more efficient clinic. Free Resource Want a clear plan to go from part-time to full-time? Join the free 5-Day Challenge. Connect Physical Therapy Biz PT Entrepreneur Podcast

    24 min

  2. 4D AGO

    Ep898 | My CSM 2026 Presentation

    Doc Danny shares a live clip from his CSM presentation on how cash-based PT has evolved over the last decade and what trends will shape the next decade. He breaks down why "great things start in little rooms," how insurance changes have made cash care more viable, and why recurring revenue, longevity, and AI will define the future. In This Episode, You'll Learn Why you don't need a big buildout to start a cash-based clinic What has changed in the market over the last 10 years The 3 paths clinicians choose when they hit burnout How "momentum" is the real unlock for growth Why longevity and recurring services are a blue-ocean opportunity How AI will reduce admin burden and make clinics more profitable Why private equity is increasingly interested in cash-based clinics Key Takeaway Cash and hybrid clinics have massive runway. The winners over the next decade will build recurring revenue, position around longevity, and adopt AI to reduce admin work so clinicians can stay focused on outcomes and relationships. Technology Spotlight Documentation is one of the biggest burnout drivers for PTs. Try Claire free for 7 days and see how an AI scribe trained for physical therapists can reduce documentation time and help you stay fully present with patients. Free Resource Want a clear plan to go from part-time to full-time in your cash practice? Join the free 5-Day Challenge. Connect Physical Therapy Biz PT Entrepreneur Podcast

    1 hr

  3. FEB 26

    Ep897 | My Advice To New Grad Physical Therapists

    Doc Danny answers the #1 business question he heard at CSM from students and new grads: "When should I start my own clinic?" He shares a simple framework for timing, why clinical excellence matters first, and the key exception for clinicians with deep niche momentum. In This Episode, You'll Learn The most common clinic-start question students asked at CSM Why 3–5 years post-grad is often the best timeline to launch How outcomes and patient experience are the real product in cash-based care Why trying to learn business and clinical mastery at the same time is risky The exception: when deep niche knowledge and existing momentum changes the answer How to choose a job/mentor path that speeds up readiness Key Takeaway If you don't have deep niche momentum yet, prioritize clinical reps and mentorship first, then build your clinic around the 3–5 year mark. If you already have traction and people are paying you in a niche, don't stall momentum—build with a flexible job while you scale. Technology Spotlight Want to build better rapport and stay fully present with patients? Try Claire free for 7 days and see how an AI scribe trained for physical therapists can reduce documentation time and improve patient outcomes. Free Resource Want a clear plan to go from part-time to full-time in your cash practice? Join the free 5-Day Challenge. Connect Physical Therapy Biz PT Entrepreneur Podcast

    12 min

  4. FEB 24

    Ep896 | CSM 2026 Recap

    Doc Danny shares a CSM recap from Anaheim, including what stood out most and why he's optimistic about where the profession is headed. From the growth of performance-based PT to student conversations about AI and more forward-thinking APTA leadership, this episode highlights positive trends that matter for cash-based and hybrid clinic owners. In This Episode, You'll Learn What changed at CSM and why it exceeded expectations Why the performance-based side of PT is growing fast How the gym-area programming is a big step forward for the profession What students are thinking about entrepreneurship and AI Why APTA leadership feels more open and forward-thinking How conferences create powerful reconnection moments in the profession Key Takeaway CSM showed real momentum in performance-based care, technology adoption, and entrepreneurship. These trends create a better environment for cash-based and hybrid clinics to grow. Technology Spotlight Want to stay fully present with patients instead of stuck in documentation? Try Claire free for 7 days and see how an AI scribe built for physical therapists can reduce documentation time and improve patient experience. Free Resource Want a clear plan to go from part-time to full-time in your cash practice? Join the free 5-Day Challenge. Connect Physical Therapy Biz PT Entrepreneur Podcast

    16 min

  5. FEB 19

    Ep895 | Building Recurring Revenue In Your Clinic

    Doc Danny breaks down why recurring revenue is the most important dollar you make in a cash-based clinic. He shares a 30% benchmark and three proven recurring revenue models that create stability, improve retention, and reduce the pressure to constantly chase new patients. In This Episode, You'll Learn Why recurring revenue makes your clinic easier to run and easier to scale The 30% benchmark that changes business stability How recurring revenue reduces new patient pressure and improves retention Three proven recurring revenue models that work across markets How to introduce recurring offers early so patients continue long term The 3 Proven Recurring Revenue Models Small Group Training Semi-private or niche-based groups (4–6 people) with high retention and strong efficiency. Longevity Membership Care Ongoing 1–2x/month proactive care where you quarterback health, training, and injury prevention. Remote Coaching Training plans, progressions, and accountability delivered without requiring in-clinic visits. Key Takeaway Recurring revenue creates stability. Aim for 30%+ of monthly revenue coming from clients who continue working with you after their initial plan of care. Technology Spotlight Want your clinicians fully present instead of stuck in documentation? Try Claire free for 7 days and reduce documentation time instantly while improving patient experience. Free Resource Want a clear plan to go from part-time to full-time in your cash practice? Join the free 5-Day Challenge. Connect Physical Therapy Biz PT Entrepreneur Podcast

    13 min

  6. FEB 17

    Ep894 | Don't Be A Dangerous Physical Therapist

    Episode Summary Doc Danny delivers a hard truth: solo provider success does not equal business mastery. In this episode, he explains why scaling without developing CEO-level skills is dangerous and how clinic owners must evolve beyond clinical competence to build sustainable, secure businesses. In This Episode, You'll Learn Why early solo success creates a false sense of business confidence The biggest mistakes clinic owners make when entering a scale phase Why finance, hiring, and leadership skills are non-negotiable How ego prevents owners from seeking help Why staying small is better than scaling irresponsibly The growing opportunity in the cash-based PT market Key Takeaway Replacing your income as a solo clinician does not mean you know how to run a business. If you want to scale safely, you must develop CEO-level skills or risk damaging your business, family, and staff. Technology Spotlight Save your staff an average of six hours per week on documentation. Try Claire free for 7 days and increase revenue without increasing burnout. Free Resource Want a clear path from part-time to full-time in your cash practice? Join the free 5-Day Challenge. Connect Physical Therapy Biz PT Entrepreneur Podcast

    16 min

  7. FEB 12

    Ep893 | Your Patients Want Outcomes Not Visits

    Episode Summary Doc Danny breaks down a major shift in the cash-based business model: moving from visit-based packages to outcome-based offers. After 10 months of testing across dozens of clinics, the data shows higher conversion rates, stronger continuity, and a significant increase in average visit value. In This Episode, You'll Learn Why traditional visit packages create drop-off and unused visits The difference between selling sessions and selling outcomes How outcome-based offers increased average visit value by 26% Why completion drives continuity and lifetime value How to align prognosis, biology, and patient goals into one clear offer What operational friction to expect when making the shift Key Takeaway Patients value outcomes and time saved, not session counts. When you sell duration and results instead of visits, compliance improves, continuity increases, and your business becomes more stable. Technology Spotlight Want to stay fully engaged with patients instead of buried in documentation? Try Claire free for 7 days and see how an AI scribe built for physical therapists removes the documentation burden instantly. Free Resource Ready to go from part-time to full-time in your cash practice? Join the free 5-Day Challenge. Connect Physical Therapy Biz PT Entrepreneur Podcast

    23 min

  8. FEB 10

    Ep892 | The One Exercise Your Clinic Needs To Do Together

    Episode Summary Doc Danny shares the single most beneficial exercise PT Biz ran at their staff retreat: a team SWOT analysis. Learn how to use strengths, weaknesses, opportunities, and threats to uncover blind spots, improve hiring, and align your team around smarter decisions. In This Episode, You'll Learn Why documentation burnout is one of the biggest frustrations for clinicians How a movement-first retreat cadence improves focus, creativity, and team connection What a SWOT analysis is and how to run it with your staff Why you need team members who see the world differently than you do How to spot alignment themes your clinic should prioritize immediately How this exercise strengthens culture by making staff feel heard and valued How to Run a SWOT Analysis With Your Team Have everyone write down Strengths. Share answers, discuss differences, and note where there is strong agreement. Repeat for Weaknesses. Look for blind spots, bottlenecks, and internal issues the owner may not see day to day. Repeat for Opportunities. Identify growth plays, niche expansion, and improvements that could create leverage. Repeat for Threats. Surface risks early so you can plan around them instead of reacting later. Key Takeaway A great team is not built by hiring people exactly like you. You need diverse perspectives to reduce blind spots, balance optimism with risk awareness, and make stronger decisions as you scale. Technology Spotlight Clinicians hate notes for a reason. Want to remove most of your documentation time? Try Claire free for 7 days and see how an AI scribe trained for physical therapists helps you stay present with patients and get your time back. Free Resource Want a clear plan to go from part-time to full-time in your cash practice? Join the free 5-Day Challenge. Connect Physical Therapy Biz PT Entrepreneur Podcast

    14 min
See All (757)

4.9
out of 5
244 Ratings

About

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

Information

  • Creator
    Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
  • Years Active
    2017 - 2026
  • Episodes
    757
  • Rating
    Explicit
  • Copyright
    © Copyright 2023 The P.T. Entrepreneur Podcast
  • Show Website
    The P.T. Entrepreneur Podcast

You Might Also Like