The Practice of Therapy Podcast

PsychCraft Network
PsychCraft Network
  • 4.8 (72)
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This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success. The Practice of Therapy Podcast is part of the PsychCraft Network of Podcasts; PsychCraft, LLC

  1. 2d ago

    The Mindset Shifts That Make Private Practice Feel More Sustainable | Tyana Tavakol | TPOT 441

    What if the biggest thing holding your private practice back isn't your marketing strategy but your mindset? In this episode, I'm joined by Tyana Tavakol to talk about the beliefs that shape the way we build our practices. We explore scarcity versus abundance, the value of finding your niche, and why trying to appeal to everyone often keeps you from connecting with the clients who need you most. We also dive into building an online practice, creating meaningful professional relationships, and learning to trust your own expertise instead of comparing yourself to everyone else. If you've ever questioned whether you're doing enough or wondered why private practice feels harder than it should, I think you'll find this conversation both encouraging and practical. Resources Mentioned In This Episode  Subscribe to YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Tyana Tavakol (she/her), LMFT Tyana Tavakol is an LMFT licensed in CA & FL specializing in anxiety, trauma, and late-diagnosed autistic adults. She is passionate about helping people move beyond self-criticism, unmask, and better understand themselves through a neurodiversity-affirming lens. Her work focuses on helping clients reconnect with who they are beneath years of people-pleasing, perfectionism, and the belief that something is "wrong" with them. Through therapy, education, and online content, Tyana is committed to making conversations about autism, mental health, and healing more accessible, compassionate, and empowering. Website Instagram

    The Mindset Shifts That Make Private Practice Feel More Sustainable | Tyana Tavakol | TPOT 441

  2. 2d ago ·  Bonus

    You Might Also Like: Las Culturistas with Matt Rogers and Bowen Yang

    Introducing "The Gospel of the Goose" (w/ Kesha) from Las Culturistas with Matt Rogers and Bowen Yang. Follow the show: Las Culturistas with Matt Rogers and Bowen Yang Join Matt, Bowen and self proclaimed "walking psychedelic trip" KESHA on this episode of Las Culturistas, which begs the question: should Kesha open up a supermarket that sells "pop rocks flavored blue Kesha ramen"? The three silly gooses discuss that, as well as hoarding, doing mushrooms in the desert, and building community amongst millions of Animals out there. Also, working with Rick Rubin and Ryan Lewis to discover new depths to Kesha's voice and artistry, how hearing "Drop It Like It's Hot" opened up a world of musical possibility for Kesha, the sexual awakening that was Will Smith in the late 90's, and collecting teeth. All this, raging on the Kesha Cruise with Bob the Drag Queen and Big Freedia, spirituality, and the idea that Kesha is on her last human life. You are the crazy people, and you are also the fortunate people that Kesha blessed LC with her time! Listen to "Origami" now and see Kesha on The Freedom Tour! Kesha makes our heart beat like an 808 drum. And so do you 3 See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    You Might Also Like: Las Culturistas with Matt Rogers and Bowen Yang

  3. Jul 13

    Private Practice Stress: What's Filling Your Bucket? | Kristin Oja | TPOT 440

    Are you burning out in private practice without realizing it? In this episode of The Practice of Therapy Podcast, Gordon talks with Kristin Oja, DNP, founder of STAT Wellness, about optimizing stress resilience and preventing burnout. Kristin shares a functional medicine perspective on why burnout is not always caused by work alone. Often, it is the buildup of stressors outside of work, including sleep, caffeine, exercise, relationships, technology, self-talk, and lack of recovery. Kristin explains the idea of the "stress bucket" and how even good things, like exercise, intermittent fasting, sauna, cold plunge, and high achievement, can become stressors when there is not enough recovery. Gordon and Kristin also talk about why therapists and private practice owners need to pay attention to their inner voice, create healthier boundaries with phones and email, and build small resets into the day between clients. If you are a therapist, counselor, or private practice owner feeling exhausted, disconnected, or stretched too thin, this conversation will help you think differently about burnout and what it really takes to recover. Resources Mentioned In This Episode  Subscribe to YouTube Read the show notes here Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Kristin Oja  Kristin obtained her Doctor of Nursing Practice, Masters of Science in Nursing with a Family Nurse Practitioner focus, and is a Registered Nurse. She is also an entrepreneur, functional and lifestyle medicine guru, personal trainer, group fitness instructor, and lover of everything health and wellness! Passionate about taking a Personalized Medicine approach, Kristin focuses on uncovering the root cause of chronic illness and disease. Taking into account her patients lifestyle, diet, genetics, environment, and stress, each treatment plan is unique and individualized. Kristin has been serving and caring for patients for over 10 years. She strives every day to provide high quality care by doing everything with compassion, integrity, and above all a serving heart. Kristin founded STAT Wellness, which stands for Strength To Achieve Total Wellness, to help transform medicine. Statistically, as a society, we are getting sicker and sicker. At STAT Wellness, we want to partner with you to help you not only look your best but to feel your best by combining the best practices of medicine + movement. Website Instagram Little By Podcast on Instagram

    Private Practice Stress: What's Filling Your Bucket? | Kristin Oja | TPOT 440

  4. Jul 6

    How AI Search Is Changing Private Practice Marketing | Natalie Moore | TPOT 439

    Is SEO dead, or is it just changing? In this episode, I'm joined again by Natalie Moore, a licensed marriage and family therapist and SEO coach for therapists in private practice. Natalie breaks down the difference between SEO and AIO, or artificial intelligence optimization, and explains why therapists don't need to panic about AI search replacing traditional SEO. We talk about how private practice owners can make their websites easier to find on Google, ChatGPT, Perplexity, and other AI search tools. Natalie shares why specialty pages, Google Business Profiles, clear niche messaging, and client-centered copy still matter, and how AI search adds another layer to what therapists are already doing online. If you're a therapist in private practice trying to get found by the right clients, this conversation will help you understand how SEO and AI can work together instead of competing against each other. Resources Mentioned In This Episode  Subscribe to YouTube Read the show notes here Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Natalie Moore, LMFT Natalie Moore is a licensed marriage and family therapist in Los Angeles and the founder of Space for Growth Therapy & Coaching. In her therapy practice, she specializes in supporting high-functioning women navigating anxiety, burnout, people-pleasing and the identity shift of motherhood. She is also an SEO coach for therapists, helping clinicians make their websites easier to find and easier for the right clients to recognize themselves in. Her work sits at the intersection of clinical nuance, ethical marketing, SEO and AI search strategy. Website Instagram BrightLocal's 2026 Local Consumer Review Survey (This includes helpful data on how local search behavior is shifting, including the rise of AI tools for local business recommendations.) Google Business Profile Setup Resource Episode 378: Keyword Research for Therapists

    How AI Search Is Changing Private Practice Marketing | Natalie Moore | TPOT 439

  5. Jun 29

    How to Protect Your Private Practice From the Unexpected | Jeanine Rousso | TPOT 438

    What happens when the therapist is the one who needs support? In this episode, I'm talking about the very real challenges therapists face when life disrupts their ability to work. Private practice can offer freedom and flexibility, but it can also leave clinicians vulnerable when illness, grief, natural disasters, burnout, or unexpected emergencies come up. We'll look at why therapists need a safety net, how financial stress impacts clinicians, and what it means to prepare your practice for the unexpected. From emergency grants and burnout prevention to referral networks and professional wills, this conversation is a reminder that therapists are human too. Jeanine Rousso, co-founder of Therapist Resource Network, joins me to share how her nonprofit is supporting mental health clinicians through emergency financial assistance, advocacy, and resources for long-term sustainability. Resources Mentioned In This Episode  Subscribe to YouTube Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Jeanine Rousso, LCMHC, LMHC, LPC, ACS Throughout her 20 years working in the mental health field, Jeanine noticed a growing need for support among mental health clinicians, especially in times of personal emergencies and burnout. As the need for mental health treatment increased among clients, so did the need for the clinicians themselves to be cared for.  Unfortunately, the broken mental health system does not often afford therapists the space and financial stability to receive much-deserved care in their times of need. Jeanine founded TRN as a way to support therapists in new ways.  Website Instagram LinkedIn

    How to Protect Your Private Practice From the Unexpected | Jeanine Rousso | TPOT 438

  6. Jun 22

    Building a Private Practice Right Out of Grad School | Jarrod Hoffman | TPOT 437

    Can you really build a successful private practice right out of grad school? In this episode of The Practice of Therapy Podcast, I talk with Jarrod Hoffman about building a private practice right out of grad school and the lessons he has learned in those early years of practice ownership. Jarrod shares his experience of stepping into private practice, navigating pricing, working through imposter syndrome, and learning how to communicate the value of the work he does. We also talk about why niching matters, how our own stories often shape the clients we feel called to serve, and why private practice requires both strategy and internal growth. This conversation is a great reminder that building a sustainable private practice is not just about getting more clients. It is about knowing your value, understanding the transformation you offer, and creating a practice with intention and purpose. Resources Mentioned In This Episode  Subscribe to YouTube Read the show notes here Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Jarrod Hoffman LPC-MHSP, RPT Jarrod Hoffman is a Licensed Professional Counselor-Mental Health Service Provider Temp who works with teens, adults, and families navigating anxiety, depression, grief, addiction, and life transitions. Before becoming a counselor, Jarrod graduated from Covenant College and worked in youth ministry. His own experiences with grief, anxiety, depression, addiction, job loss, and isolation have shaped his passion for helping others find healing and transformation. Jarrod loves walking alongside clients as they grow healthier, feel more empowered, and begin to move through life with greater freedom and hope. Originally from Florida, Jarrod now calls Memphis home. He is married to Katie and enjoys jiu-jitsu, soccer, reading, coffee on rainy days, and bike rides on sunny ones. LinkedIn Website

    Building a Private Practice Right Out of Grad School | Jarrod Hoffman | TPOT 437

  7. Jun 15

    What I'd Do Differently If I Started Private Practice Today | TPOT 436

    When I started my private practice nearly 20 years ago, there were not nearly as many resources available for therapists as there are today. I learned a lot by trial and error, and looking back, there are definitely some things I would do differently. In this episode, I'm sharing what I wish I had known when I first started private practice. One of the biggest lessons I learned is that I made things more complicated than they needed to be. From keeping paper records to waiting too long to outsource, I can see now how simpler systems would have made a big difference early on. I talk about the importance of having a good practice management platform, building your website and SEO, networking in your community, and using tools like AI to help with marketing and systems. I also share why I think it's important not to quit your day job too quickly, how to build financial reserves, and what to think about when deciding between insurance, private pay, or a hybrid model. I also get into the difference between the clinical side and business side of your practice, why those systems need to stay separate, and how learning Profit First can help make your practice more sustainable and profitable. Whether you are just starting private practice or you've been in it for a while, I hope this episode helps you think about how to simplify, plan ahead, and build a practice that supports both your clients and your life. Resources Mentioned In This Episode  Subscribe to YouTube Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Therapy Intake Pro Profit First for Therapists Workbook Making Profit First Work For You

  8. Jun 8

    From Imposter Syndrome to Confident Private Practice Owner | Bianca Hughes | TPOT 435

    Are you charging enough in private practice, or does guilt keep getting in the way? In this episode, Gordon is joined by Bianca Hughes, LPC, therapist, speaker, mentor, and founder of Authentically BU and the Soulful Clinician Collective. Bianca shares how she moved from hospital work into private practice and the mindset shifts that helped her build a career that feels aligned, sustainable, and authentic. Gordon and Bianca talk about money mindset, imposter syndrome, marketing, confidence, and why therapists need to see themselves as both clinicians and business owners. Bianca also shares why it's important to respect the value of your license, ask for help, find community, and do your own personal work along the way. If you've ever struggled with charging your worth, owning your value, or building a private practice without burning out, this conversation is for you. Resources Mentioned In This Episode  Subscribe to YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Bianca Hughes Bianca Hughes, LPC is a therapist, speaker, mentor, and founder of Authentically BU and the Soulful Clinician Collective. As a Licensed Professional Counselor in Georgia with more than 10 years of experience, Bianca is passionate about helping ambitious mental health clinicians build careers that feel aligned, authentic, and sustainable. Known as a "Soul Aligner," Bianca guides newer clinicians through the challenges of licensure, job searches, salary negotiation, confidence, and career clarity. Through heart-centered community and mentorship, she helps therapists move beyond uncertainty and create a path that honors both their professional goals and their true selves. Bianca has built a thriving private practice rooted in her values, proving that clinicians do not have to chase hustle culture to be successful. Her work has earned recognition, including Richmont Graduate University's 2024 Alumni of the Year award, and she has spoken for conferences and organizations, including Amazon. She has also hosted two podcasts and appeared on more than 37 podcasts as a trusted voice in the mental health field. Therapy Website Instagram LinkedIn Threads Soulful Clinician Collective Website Threads Instagram YouTube Free Quiz

    From Imposter Syndrome to Confident Private Practice Owner | Bianca Hughes | TPOT 435
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4.8
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About

This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success. The Practice of Therapy Podcast is part of the PsychCraft Network of Podcasts; PsychCraft, LLC

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