The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Andréa Jones
  • 4.9 (85)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

  1. 3D AGO

    What Sustainable Marketing Looks Like in 2026

    If your marketing plan feels like a vague idea you keep meaning to get to, this episode is your reset. I'm walking you through how I'm building my 2026 marketing plan in a way that actually works with real life, real energy, and real seasons, not hustle or constant posting. We'll talk about why your POV matters more than trends, how to choose one main piece of content instead of doing everything, and how to design a marketing ecosystem that feels sustainable even when your capacity changes.  This is about creating a strategy you can keep showing up for, not one that burns you out halfway through the year. In this episode of the podcast, I talk about: Why your unique perspective is the foundation of your marketing How to choose signature content that fits your season of life What supporting content should do, and what it shouldn't Attraction strategies that don't drain your energy How to think about metrics, energy budgets, and seasonality for 2026 …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/392

    22 min

  2. JAN 6

    How I'm Rebuilding My Business for 2026

    This episode is a bit different. I'm in a reset moment and sharing it out loud.  I'm talking through what I tried to change in my business in 2025, what didn't work, what I'm keeping, and how I'm approaching 2026 from a more rooted place. This is about rebuilding, not rushing, and letting your business actually match your real life. I share why my word for the year is "Rooted," what closing and reopening the Lab taught me, how tech decisions pulled me off track, and why the podcast is staying my main marketing vehicle.  If you've been feeling scattered, stretched thin, or unsure what your next move should be, this episode is an honest look at slowing down so you can move forward with more clarity. In this episode of the podcast, I talk about: What "rooted" means for my business in 2026 Why I stopped forcing changes that felt heavy How tech decisions derailed my focus Why the podcast is my main marketing anchor How I'm rebuilding without burning out …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/391

    24 min

  3. 12/30/2025

    Building Stronger Connections Through Email With Allea Grummert [Happy Subscribers Podcast]

    Email has quietly become one of the most powerful places to build trust and drive real business growth, and this conversation digs into why.  I sat down with Allea Grummert for an honest conversation on her podcast Happy Subscribers about how I approach email as a core marketing channel, not just a support tool. We explored what it really takes to grow a list with intention, how to think about email content beyond promotions, and why so many business owners overcomplicate something that can actually feel simple and effective.  This was a thoughtful, practical conversation I knew would resonate with anyone building a business around connection and trust. In this episode of the podcast, we talk about: How I think about email as a primary growth channel What actually builds trust with subscribers Why consistency matters more than volume How to simplify your email content strategy What makes people want to stay subscribed …And More!   Special thanks to: Allea Grummert, host of Happy Subscribers Podcast Listen to the original episode here: https://pod.link/1778035534/episode/90426ea022254a9e7e35287a8e3739f9  Website: https://duett.co/  Happy Subscribers Podcast: https://pod.link/1778035534  Connect with Allea on social media: Instagram: https://www.instagram.com/alleagrummert/ Threads: https://www.threads.com/alleagrummert/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/390

    52 min

  4. 12/23/2025

    Intentional Marketing for Podcasters With Sam Brake Guia [Mics to Millions Podcast]

    This conversation is a reminder that marketing does not have to feel chaotic to be effective.  I joined Sam Brake Guia on his podcast Mics to Millions to unpack how I moved away from the "be everywhere" era and into a more intentional way of showing up. We talked about signature content, supporting content, and how to build a marketing strategy that works within real life constraints like limited time, energy, and attention.  We also got into how I decide what actions are worth my effort, how I keep up with trends without spiraling, and the metrics I actually look at to know what's working. It's a practical, honest conversation about marketing with clarity instead of pressure. In this episode of the podcast, we talk about: What mindful marketing actually looks like in practice How to choose signature content that deserves your energy Why being everywhere leads to burnout for podcasters How to pick attraction strategies that feel easier Which metrics matter when measuring real progress …And More!   Special thanks to: Sam Brake Guia, host of Mics to Millions Podcast Listen to the original episode here: https://podcasts.apple.com/us/podcast/using-mindful-marketing-to-boost-your-podcast-growth/id1725636457?i=1000702824377 Website: https://linktr.ee/sambguia  Connect with Sam on social media: Personal Instagram: https://www.instagram.com/sambguia/ PodWritten: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/389

    32 min

  5. 12/16/2025

    The Power of Rest as a Marketing Strategy [REPLAY]

    This episode is one of my favorites from last year, and I'm bringing it back because it still feels incredibly relevant today.  I break down the idea of seasonal marketing, the gardening analogy I share with my Lab members, and why intentional rest is just as strategic as the hustle that comes before it. I talk about planting, cultivating, harvesting, and wintering, and how each season shapes your content, your energy, and your long term results. If you've ever wondered how rest fits into your marketing strategy, this is the episode that connects the dots.  In this episode of the podcast, I talk about: How seasonal marketing supports long term growth Why rest can strengthen your strategy What each marketing season actually looks like How to make your plans more sustainable Why your energy matters as much as your content …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/388

    25 min

  6. 12/09/2025

    How I'm Prioritizing Email Marketing With Colie James [Business-First Creatives Podcast]

    If social media has ever felt like a part-time job you didn't even apply for, you're gonna love this one.  I joined Colie James on her Business-First Creatives Podcast for a real conversation about the shift so many of us are making away from social media burnout and toward marketing that actually feels sustainable.  We got into why email has become my highest-impact channel, how I think about balancing the whole ecosystem, and what it looks like to give yourself permission to stop doing marketing tasks that drain you.  This conversation went deep, and I knew I had to bring it here.  In this episode of the podcast, we talk about: Why email has become my most powerful, highest-converting marketing channel. How I think about prioritizing platforms using a "primary, secondary, ensemble cast" approach. The real reason so many business owners feel exhausted by social media (and why it's not your fault). How AI fits into my writing process as an assistant instead of a replacement. Why your marketing works better when it matches your natural tendencies and not someone else's formula. …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Special thanks to: Colie James, host of Business-First Creatives Podcast Listen to the original episode here: https://coliejames.com/shifting-the-priority-from-social-media-to-email-marketing-with-andrea-jones/ Website: https://coliejames.com/ Connect with Colie on social media: Threads: https://www.threads.com/@coliejames YouTube: https://www.youtube.com/@coliejames    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/387

    45 min

  7. 12/04/2025

    Rage Bait - 2025 Word of the Year & What It Means to Marketers

    Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes.  After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online.  I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long term impact these tactics can have on your mental health and your brand. This episode is your guide to understanding the internet's most explosive trend. In this episode of the podcast, I talk about: Why rage bait was named the 2025 Word of the Year How rage bait works and why it spreads so quickly The thin line between satire and manipulation How TikTok changed virality and discoverability Why rage based content damages trust and community …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/386

    26 min

  8. 11/25/2025

    My Predictions for Smarter Marketing in 2026

    If you're tired of chasing trends, this episode is your reset.  I'm sharing my 2026 marketing predictions and the five year pattern I uncovered while looking back on how marketing has shifted since 2021. I talk about AI fatigue, micro communities, content systems, earned trust, and why seasonality is going to matter more than ever next year.  This episode is all about doing what matters and creating a marketing approach that supports your real life, not just the algorithm. In this episode of the podcast, I talk about: Why AI will be the backbone, not the boss Why micro communities are outperforming big audiences How sustainable content systems will take over Why earned trust beats trend chasing How seasonality is reshaping marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/385

    33 min
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4.9
out of 5
85 Ratings

About

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

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